How are Australian Companies going with Social Media?
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This was a short presentation to a large group of Senior Executives as food for thought. I believe large companies are losing ground by ignoring social media or thinking it isn't relevant to their business. I also believe every business - regardless how big or small - must be present on social media, the question is "how?" Every business must reflect on their industry, their market, their stakeholders and develop a strategy that gives them a voice and a means of joining the online conversation. If you'd like to discuss strategy or need a presentation or commentator at your functions - let's talk. francine@mayvintraining.com.au
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This document provides an overview of social media in advertising and marketing. It discusses key concepts like integrated marketing communication, return on investment, search engine optimization, and the importance of engagement and awareness on social platforms. Examples are given of both successful (Wendy's #PretzelLoveStories campaign) and unsuccessful (McDonald's #Mcdstories hashtag) social media case studies. The main lessons are that social media requires a focus on sustained attention rather than just initial grabs, and that most purchases do not happen right after a website visit so social interactions and returns on investment may not be immediate.
Social media team presentation
This document summarizes key concepts about using social media in advertising and marketing. It discusses how social media has matured from informal conversations to align with traditional advertising plans to reach large audiences. Some key points covered include the 4 P's marketing model of product, price, place, and promotion; how consumers engage with brands on social media from finding information to advocacy; the importance of branding, promotions, market research and segmentation; and case studies of successful and unsuccessful social media campaigns. It concludes with lessons about focusing on keeping audience attention on social media rather than just grabbing it.
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This document summarizes key concepts about using social media in advertising and marketing. It discusses how social media has matured from informal conversations to aligning with traditional advertising plans to reach large audiences. Some key points covered include the 4 P's marketing model of product, price, place, and promotion; how consumers engage with brands on social media from finding information to advocacy; the importance of branding, promotions, market research and segmentation; and case studies of successful and unsuccessful social media campaigns. It also discusses metrics like return on investment, cost of ignoring social media, and lessons learned.
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This document discusses measuring the social success of social media in tertiary education. It recommends establishing a measurement framework that includes identifying institutional goals, aligning social media programs with those goals, establishing relevant metrics, identifying data sources, and determining how success affects metrics. Common tertiary education goals include increasing student numbers, researchers, and retention. Metrics should demonstrate impact on goals, like prospective student inquiries or engaged current students. Data sources include analytics platforms from social networks and the institution.
Social media team presentation
This document summarizes key concepts about using social media in advertising and marketing. It discusses how social media has matured from informal conversations to align with traditional advertising plans. It also outlines several theories that guide marketing like top-of-mind awareness. The document then examines how brands can use social media for promotions, market research, and segmentation. It analyzes metrics like engagement, awareness and return on investment. Finally, it provides examples of social media marketing successes like Wendy's hashtag campaigns and failures like McDonald's #Mcdstories.
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How are Australian Companies going with Social Media?
- 1. How are companies performing?
- 2. According to a recent study (sponsored by Oracle and conducted by Social Media Today) 46% of Corporations globally are socially enabled
- 3. Socially enabled is: • Using social technologies in day to day activities • Connecting with people through 2-way conversations and building relationships • Responsive, able to interact and react quickly • Customer centric, even customer driven • Innovative and meeting the market where it is
- 4. Consumers are using social media to: • Converse • Find suppliers • Build relationships • Enquiries • Source information • Complaints • Recommendations • Review
- 5. It is not just .. • broadcasting your own news • conducting a marketing campaign to attract website or foot traffic • the responsibility of the marketing department in isolation • external to your corporate mission, vision or objectives
- 6. My Research Suggests it’s more like 30% of Australian Corporations are using social media well!
- 7. “Embracing the Opportunity” What Does It Look Like? • Understand risks and implement controls • Defined boundaries and educated internal and external stakeholders • Evidence of strategy and purpose • Monitored and responsive to community • Consistent and strong message and branding • Reactive audience and ongoing conversations
- 9. What’s required? • Realise the benefit of becoming customer centred • Understand your target market and your client base • Engage stakeholders internally and externally • Clarify stakeholder and corporate expectations • Develop a strategy which aligns with operations • Educate everyone!
- 10. GET THE jump ON YOUR COMPETITION... ...WITH smart SOCIAL MEDIA... www.mayvintraining.com.au | www.socialmediaevolution.com.au