44. Email Key Functions Tracking: bounces, opens, click-throughs Subscription management: automated unsubscribe or opting out link 2. Relationship Building: eMail
45. Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor 2. Relationship Building: eMail
46.
47. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users. 2. Relationship Building: Web 2.0
48.
49. Source: The Wall St. Journal , 2006 2. Relationship Building: Web 2.0 – Online Video Use
87. 4. Donor Loyalty A donor’s loyalty level is indicated on the search screen
88. 4. Donor Loyalty 8 donors are at risk Representing $.21 million 27 donors are secure Representing $.86 million 11 donors are trapped Representing $.21 million 16% 16% 0% 67% 57% 2% 17% 23% n = 1 n = 27 n = 11 n = 8 n =55 accounts
99. An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site 6. Web Site Optimization E-Mail Print Other Tools
104. 6. Web Site Optimization: Needle in a Needle Stack
105. 6. Web Site Optimization: Keeping it Simple Advanced Email Database Ecommerce Website
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107.
108.
109. "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher 6. Web Site Optimization
110. 6. Web Site Optimization: Oprah & Martha would be proud
111. 6. Web Site Optimization: Oprah & Martha would be proud
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