Go Social or Die: Why Digital Competence Can't Be Ignored
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Too many businesses are not embracing digital and social technologies. Stuck in the comfort of their existing processes and frightened by tabloid headlines they fear losing control. Ultimately though new technologies result in higher productivity and increased revenues. The choice about achieving digital competence in your business is no longer choice. Quite simply it is go social…or die.
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Go Social or Die: Why Digital Competence Can't Be Ignored
- 1. 1 +44 (0) 845 287 1181 www.liveandsocial.com APM Project Management Office Event Digital Competence: Go Social or Die Jonnie Jensen CEO & Social Media Strategist jonniejensen@liveandsocial.com 08452871181 / +44 7900183311 Connect with me at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen http://plus.google.com/+jonniejensen
- 2. 2 +44 (0) 845 287 1181 www.liveandsocial.com Social Media Training • I’m @JonnieJensen • Worked in Internet Marketing since 1999 • The Market Leader Strategist & trainer • Founder and CEO of Live And Social • Helps business understand and effectively utilise digital communication to grow their revenues. • Father, friend and husband • Likes the mountains, the beach, sport and music
- 3. 3 +44 (0) 845 287 1181 www.liveandsocial.com Factors posed to me… • PMO’s are being expected to work more socially, to collaborate less formally and to use social media and/or enterprise social networks. • Conflict with PMO’s as they tend to bring governance and control. …well that’s handy!
- 4. 4 +44 (0) 845 287 1181 www.liveandsocial.com Does Project Management need to change? In the past, PMOs could assume: • Most teams in a single office or geo-location • Siloed skills and information • Detached processes • Too many emails • PM software on a desktop workstation • Rigid • Weekly and monthly status meetings • Formal
- 5. 5 +44 (0) 845 287 1181 www.liveandsocial.com IT IS NOT ABOUT WHAT YOU HAD FOR LUNCH
- 6. 6 +44 (0) 845 287 1181 www.liveandsocial.com IT IS ABOUT MAKING LUNCH HAPPEN Who is hungry? Quality control and measuring results Time management Invite restaurant (supplier) to collaborate Sharing of menu to pre-order Scheduling car share journey there Survey to identify most efficient route Search any past experiences Ask experts best burger in town Identifying people to join you Acknowledging team publicly Posting experience for future reference
- 7. 7 +44 (0) 845 287 1181 www.liveandsocial.com No social media – just social
- 8. 8 +44 (0) 845 287 1181 www.liveandsocial.com Digital competence is key to growth • Companies with strong digital skills were one third more likely to see growth than their digitally-deficient counterparts • Despite that, 25% of the CEOs surveyed feel digital is irrelevant for their business – Lloyds Bank 2015 http://resources.lloydsbank.com/insight/uk-business-digital-index/
- 9. 9 +44 (0) 845 287 1181 www.liveandsocial.com Digital competence is key to profitability • Companies with strong digital competence are, on average, 26% more profitable than their industry competitors • 77% of companies considered missing digital skills as the key hurdle to their goals – Cap Gemini https://www.capgemini.com/resource-file- access/resource/pdf/the_digital_talent_gap27-09_0.pdf
- 10. 10 +44 (0) 845 287 1181 www.liveandsocial.com How digital tech impacts the UK economy • 4.4% rise in revenues and reduced costs by 4.3% (2014) • Estimated £124 billon contribution to the UK economy. • Professional and tech firms could gain the most – adding £27 billion a year in industry revenues. “The incredible pace of change means there is no place to hide, or room to stand still. Any business with ambitions to grow through digital needs to invest in the right technology and skills” – Virgin Media Business report 2015
- 11. 11 +44 (0) 845 287 1181 www.liveandsocial.com Business as usual – will kill you UNSOCIAL – BUSINESS AS USUAL PRESENT ACTIVE GROWTH MARKET LEADER Widening Gap “Can’t catch up!” Use of social media and social technology in everyday life. Based on Moores Law you can’t catch up Digital Competence
- 12. 12 +44 (0) 845 287 1181 www.liveandsocial.com Characteristics of a market leader • Market Leaders… – High profile in their industry – Industry leading talent – Utilising technology effectively – Are trusted and valued – Associated with other influencers – Are well informed – Train and empower their people – Advanced systems and processes – Utilise data and business information – Responsive and open to change
- 13. 13 +44 (0) 845 287 1181 www.liveandsocial.com Creating Market Leaders Where do you sit? Systems
- 14. 14 +44 (0) 845 287 1181 www.liveandsocial.com Creating Market Leaders PRESENT ACTIVE GROWTH Systems
- 15. 15 +44 (0) 845 287 1181 www.liveandsocial.com Social business defined as: The deep integration of social media and social methodologies into the organization to drive business impact. - Brian Solis, Altimeter
- 16. 16 +44 (0) 845 287 1181 www.liveandsocial.com What has social technology done for us? 4 Emails 10 people in project Everyone CC’s Total 40 emails!!
- 17. 17 +44 (0) 845 287 1181 www.liveandsocial.com What has social technology done for us? • Collaboration • Effective communication • Access to information • Speed of information • Quality control • Knowledge exchange • Productivity • Business insight and analysis
- 18. 18 +44 (0) 845 287 1181 www.liveandsocial.com Changing expectations on business • Utilising technology • Senior management • Reports and analysis • Ease of communication • Control and systems • Productivity • Cost efficiencies • Reporting and measurement • Tenders • RFP’s • Partners • Suppliers • Customers • Talent • Investors
- 19. 19 +44 (0) 845 287 1181 www.liveandsocial.com Real control and collaboration SOCIAL PM Collaborative documents Wikis Instant messenger Google Hangouts / webinars Remote access Shared calendar's Apps and plug-ins
- 20. 20 +44 (0) 845 287 1181 www.liveandsocial.com Real control and collaboration SOCIAL PM Collaborative documents Wikis Instant messenger Google Hangouts / webinars Remote access Shared calendar's Apps and plug-ins INFORMATION MANAGEMENT QUALITY CONTROL SYSTEM & PROCESS MEASURNG & REPORTING SOCIAL PMO
- 21. 21 +44 (0) 845 287 1181 www.liveandsocial.com Tool Selection • Cost • Industry relevance • Current infrastructure • Requirements of the project • Skills of the project team • Scalability
- 22. 22 +44 (0) 845 287 1181 www.liveandsocial.com Staying competitive • Gartner predicts that a lack of digital business competence will cause 25 percent of businesses to lose competitive ranking by 2017. • Businesses need to move technology from a supporting player to a leading player in innovation, revenue and market growth http://www.gartner.com/newsroom/id/2745517
- 23. 23 +44 (0) 845 287 1181 www.liveandsocial.com
- 24. 24 +44 (0) 845 287 1181 www.liveandsocial.com Social Technologies Raise Productivity Improved communication and collaboration through social through social technologies could raise the productivity of interaction workers by 20 to 25 per cent
- 25. 25 +44 (0) 845 287 1181 www.liveandsocial.com Big Data • Collaborative data is shared and open • Real time monitoring and accuracy • Forecasting and nowcasting of events • Modelling success in decision making • Overlaying information to reveal hidden opportunities • Need based product development • New business models based on data
- 26. 26 +44 (0) 845 287 1181 www.liveandsocial.com Big data revolution • Smart data not big data • Its what you look for and how you use it • Insights will revolutionise your business – or your competitors • SMART data model – Start with strategy – Measure metrics and data – Apply analytics – Report results – Transform your business Bernard Marr ”Big Data: Using Smart Big Data Analytics and Metrics to Make Better Decisions and Improve Performance”
- 27. 27 +44 (0) 845 287 1181 www.liveandsocial.com The Cultural set up for social business success
- 28. 28 +44 (0) 845 287 1181 www.liveandsocial.com Becoming a social PMO • You can’t learn 20 years experience on YouTube • How are you supporting your career? • How are you supporting your business? • Project managers are no longer behind the scenes • Raise your profile • Be Known, Liked, Trusted • Attract new business
- 29. 29 +44 (0) 845 287 1181 www.liveandsocial.com Emotional Response To Social
- 30. 30 +44 (0) 845 287 1181 www.liveandsocial.com Top Down • Business leaders active on social media • Have vision • Aligned with business goals • Aligned with individual needs • Clear guidelines and social media policy • Agile and prepared to respond to information • Training and encourage peer based support • Supportive and committed under pressure • Contributing to quality and efficiency of daily work
- 31. 31 +44 (0) 845 287 1181 www.liveandsocial.com Meets Bottom Up • Part of everyday work • Active users of social media • Understand the vision • Confident and empowered • Motivated by the opportunities • Shared company values • Goals aligned with peers • Inspired by leaders • Supportive of others
- 32. 32 +44 (0) 845 287 1181 www.liveandsocial.com Not Everyone Wants To Go Social
- 33. 33 +44 (0) 845 287 1181 www.liveandsocial.com Support And Relate • Shared values • Common goals • Provide training • Mentor • Evaluate • Acknowledge
- 34. 34 +44 (0) 845 287 1181 www.liveandsocial.com Thomson Reuters case study • Common problems – Too many emails lost and disconnected – Information ‘filed’ – Disparate site from company news and information – Static and rotting – Permission maintenance – Geographically dispersed team – Meetings, meetings and more meetings
- 35. 35 +44 (0) 845 287 1181 www.liveandsocial.com Thomson Reuters case study • What they wanted – Fewer meetings – Easier to find people – Less playing monkey in the middle – Easier to find information we can learn from or reuse – less duplication – Faster way to get a project team up and running – Higher quality project deliverables – higher customer satisfaction
- 36. 36 +44 (0) 845 287 1181 www.liveandsocial.com The Hub – a new way to run projects http://www.slideshare.net/jivesoftware/how-to-use-social-for-it-project-management
- 37. 37 +44 (0) 845 287 1181 www.liveandsocial.com What Thomson Reuters experienced • Less meetings • Documentation with improved meaning • More connected team • More engaged team • More experts • Improved stakeholder engagement • New team members up to speed faster • Better delivery
- 38. 38 +44 (0) 845 287 1181 www.liveandsocial.com What Thomson Reuters learned • All team to use The Hub for all project communication • Keep at it • Used the Outlook and Office connectors • Watch for non-responsiveness and bring back stragglers • Watch for rogue emails, bring them back in • Project management requires collaboration • Project managers need to lead • Project managers need to change
- 39. 39 +44 (0) 845 287 1181 www.liveandsocial.com … go social or die You’ll never be a chicken if you stay an egg!
- 40. 40 +44 (0) 845 287 1181 www.liveandsocial.com @JonnieJensen jonniejensen@liveandsocial.com +44 7900183311 Connect with me at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen Connect with @LiveAndSocial www.liveandsocial.com 0845 287 1181
Editor's Notes
- The UK's £92 billion Digital Opportunity', identified professional and tech firms as the industries which could gain the most from digital, with those sectors potentially adding £27 billion a year in industry revenues.
- Gordon Moore: Moore's law (/mɔərz.ˈlɔː/) is the observation (in 1965) that the number of transistors in a dense integrated circuit doubles approximately every two years – revised in 1975 to every year. Moore's law describes a driving force of technological and social change, productivity, and economic growth
- Or what I presume it will look like. Chaos, time, quality control, attention to detail. Email – 10 people in a project. 4 subjects per day. Everyone CC’s each other equals 40 emails per day. You cannot read them all. Did you shut the door? Did anyone shut the door? I told you by email to shut the door!
- Or what I presume it will look like. Chaos, time, quality control, attention to detail. Email – 10 people in a project. 4 subjects per day. Everyone CC’s each other equals 40 emails per day. You cannot read them all. Did you shut the door? Did anyone shut the door? I told you by email to shut the door!
- 2. There are five broad ways in which using big data can create value. First, big data can unlock significant value by making information transparent and usable at much higher frequency. Second, as organizations create and store more transactional data in digital form, they can collect more accurate and detailed performance information on everything from product inventories to sick days, and therefore expose variability and boost performance. Leading companies are using data collection and analysis to conduct controlled experiments to make better management decisions; others are using data for basic low-frequency forecasting to high-frequency nowcasting to adjust their business levers just in time. Third, big data allows ever-narrower segmentation of customers and therefore much more precisely tailored products or services. Fourth, sophisticated analytics can substantially improve decision-making. Finally, big data can be used to improve the development of the next generation of products and services. For instance, manufacturers are using data obtained from sensors embedded in products to create innovative after-sales service offerings such as proactive maintenance (preventive measures that take place before a failure occurs or is even noticed).
- Start with strategy – list your strategic objectives for the main areas of your business and what information you need in order to answer the key questions in each one. Measure metrics and data – identify what data you would ideally need to answer these questions, then choose the best options, based on how easy and cost effective the data is to collect. Apply analytics – use a combination of text, sound, image, video and sensor data to identify patterns and learn more about your business, from customers to employees. Report results – the insights are useless unless they are presented clearly. Wherever possible, use a one-page info-graphic - don’t bury them in an impenetrable 50-page report. Transform your business – use the insights to improve your decision-making, customer experience, employee relationships and your business performance.