SlideShare a Scribd company logo
Press ffice
The negatives centered on user confusion caused
by clutter, difficulty finding information and the
inability to differentiate paid vs unpaid content. To
guide us we turned to our payoff line, Authoritative.
Trusted. Credible, the beacon used over 11 years to
guide content loaded on to The Media Online. We
also considered our niche. We know our clients and
readers and show a bias for content that appeals to,
inspires, and informs them, but does not mislead. Our
popular search function will remain an integral part of
our content delivery.
The best time to launch a brand extension is when people start asking for it. Lots of them.
After many years spent without one, The Media Online is taking the plunge and is pleased to launch a
simple and effective press office. This decision was followed by a dip into international and global offerings.
What we were looking for is best practice.
How it works
The Press ffice is reached via The Media Online
navigation menu. No searching for an ad link or logo.
Once clicked, users quickly reach our Press ffice
landing page that features client logos under their
chosen sector/s (radio, digital, out of home, agencies
etc.), listed in alphabetical order.
Your branded page contains your logo, brands, key
contact details, social media links and press releases,
all tidily featured, with access to further information
via your social media links.
Benefits to advertisers and users
Quick and easy to find your landing page.
A branding opportunity with visuals and links to
further information.
A sidebar widget on our home page will alert readers
to the ‘latest press office news’ and releases will
feature for a minimum of 24 hours, increasing their
opportunity to be seen.
By including the words Press ffice, we can
differentiate content, as credible media do with
advertorial for instance.
If your press release is offered to The Media Online
exclusively, our editors will consider using the content
on our homepage as one of the lead articles. Thought
leaders, trends and opinions fit well with us and we
can guide you on this.
We will avoid clutter and respect users by declining
non media related content, increasing time spent on
the site.
You do not have to advertise with us or own a press
office in order to get your news published. Submission
by you or your PR company will be assessed on
relevance to our readership. However, if you don’t
have a press office, publication of your submission is
not guaranteed.
An annual ranking table of your releases, based on the
number of hits and interactions with the article, will
appear annually in our newsletter.
Press ffice
Rate Card
We offer a standard Press ffice package plus add ons to improve the opportunity to be read
and to save you the hassle of writing your own copy.
•	 Assessment of Press ffice releases for
uploading to our home page
•	 Inclusion in the sidebar widget for a minimum
of 24 hours
•	 Design and development of a personalised
landing page including pics and branding
•	 Social media link functionality
•	 A guaranteed 12 press releases over a
12 month period
Cost R16.500 pa
Add on features to increase impact, usage and to
save time.
•	 An alert for our Facebook users (R …. per FB
boost) to increase reach
•	 Setting up of a YouTube channel for your brand
(no charge)
•	 A video interview - filming, editing, music -
R15.000 per 2 minute video. Adds impact and
visual media and doubles up for use across your
collateral
•	 Press releases written by trained journalists
(R3.500 per release of 1000 words).
Saves you time
•	 A banner ad on our homepage taken with the
12 month standard Press ffice package (15%
discount). Supplements press office content with
brand building
•	 Photography for your landing page and/or to
accompany releases (quoted based on brief).
Visual impact improves value of written content
sponsorship package
Our launch promotional campaign includes:
•	 Ads on our site directing users to the Press ffice
•	 Ads in The Media magazine and digizine
•	 Ads on the Wag the Dog website
Press ffice

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The Media Online Press Office

  • 1. Press ffice The negatives centered on user confusion caused by clutter, difficulty finding information and the inability to differentiate paid vs unpaid content. To guide us we turned to our payoff line, Authoritative. Trusted. Credible, the beacon used over 11 years to guide content loaded on to The Media Online. We also considered our niche. We know our clients and readers and show a bias for content that appeals to, inspires, and informs them, but does not mislead. Our popular search function will remain an integral part of our content delivery. The best time to launch a brand extension is when people start asking for it. Lots of them. After many years spent without one, The Media Online is taking the plunge and is pleased to launch a simple and effective press office. This decision was followed by a dip into international and global offerings. What we were looking for is best practice. How it works The Press ffice is reached via The Media Online navigation menu. No searching for an ad link or logo. Once clicked, users quickly reach our Press ffice landing page that features client logos under their chosen sector/s (radio, digital, out of home, agencies etc.), listed in alphabetical order. Your branded page contains your logo, brands, key contact details, social media links and press releases, all tidily featured, with access to further information via your social media links. Benefits to advertisers and users Quick and easy to find your landing page. A branding opportunity with visuals and links to further information. A sidebar widget on our home page will alert readers to the ‘latest press office news’ and releases will feature for a minimum of 24 hours, increasing their opportunity to be seen. By including the words Press ffice, we can differentiate content, as credible media do with advertorial for instance. If your press release is offered to The Media Online exclusively, our editors will consider using the content on our homepage as one of the lead articles. Thought leaders, trends and opinions fit well with us and we can guide you on this. We will avoid clutter and respect users by declining non media related content, increasing time spent on the site. You do not have to advertise with us or own a press office in order to get your news published. Submission by you or your PR company will be assessed on relevance to our readership. However, if you don’t have a press office, publication of your submission is not guaranteed. An annual ranking table of your releases, based on the number of hits and interactions with the article, will appear annually in our newsletter.
  • 2. Press ffice Rate Card We offer a standard Press ffice package plus add ons to improve the opportunity to be read and to save you the hassle of writing your own copy. • Assessment of Press ffice releases for uploading to our home page • Inclusion in the sidebar widget for a minimum of 24 hours • Design and development of a personalised landing page including pics and branding • Social media link functionality • A guaranteed 12 press releases over a 12 month period Cost R16.500 pa Add on features to increase impact, usage and to save time. • An alert for our Facebook users (R …. per FB boost) to increase reach • Setting up of a YouTube channel for your brand (no charge) • A video interview - filming, editing, music - R15.000 per 2 minute video. Adds impact and visual media and doubles up for use across your collateral • Press releases written by trained journalists (R3.500 per release of 1000 words). Saves you time • A banner ad on our homepage taken with the 12 month standard Press ffice package (15% discount). Supplements press office content with brand building • Photography for your landing page and/or to accompany releases (quoted based on brief). Visual impact improves value of written content sponsorship package Our launch promotional campaign includes: • Ads on our site directing users to the Press ffice • Ads in The Media magazine and digizine • Ads on the Wag the Dog website Press ffice