An innovative workplace culture doesn't happen by accident. "Unwrapped" highlights seven key behaviors of innovative organizations along with tools and exercises to diagnosis, strategize, and create a more innovative work environment.
Integrating Content Marketing and Social Media Strategy Mike Brown
Tightly integrating a brand’s content marketing and social media strategies makes both more successful. Research suggests effective content marketers are 5 times more likely to work from a documented content strategy and are using more social platforms than those falling behind.
This presentation excerpt identifies smart opportunities for effectively and efficiently integrating content and social strategies to deliver stronger business results. It includes questions to develop an audience persona as the foundation to identify business opportunities where content marketing makes sense, smart content topics any business can develop, and the types of conversion-oriented messages to incorporate in the brand's content stream.
Aligning your life's work mike brown - the brainzooming groupMike Brown
This document provides guidance on exploring and drafting an individual's core purpose. It discusses balancing alignment with one's purpose and priorities, and exploring questions to understand motivations, talents, and how one wants to spend their time. The document also covers supporting elements like values, perspectives, authenticity, and areas where one can focus their talents in service to others through leadership with integrity. The goal is to draft a concise statement of one's core purpose by looking for common themes that emerge.
Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Grou...Mike Brown
Creating a collaborative group and community vision for gigabit Internet connectivity in a city starts with a strong vision and a strategy that address critical community opportunities and needs. This presentation recaps the collaborative group process behind developing a shared vision for Kansas City with the introduction of Google Fiber.
Community Collaboration - Engaging to Address Digital InclusionMike Brown
Suppose you need to involve hundreds of engaged community members to shape strategic thinking for a significant issue. Here's how Kansas City engaged hundreds of citizens to .identify critical issues and needs for digital inclusion by closing the digital divide.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Hootsuite
This document discusses how Hootsuite builds brand advocacy through social media. It outlines how Hootsuite listens to customers, engages advocates through challenges and events, and encourages employees to share their experiences. Measuring success, over 200 blog posts were written by advocates in one quarter and advocates contributed 10% of app reviews. The key takeaways are to define clear objectives for advocates, target super-users to start, focus on long-term engagement, and get feedback to adjust the strategy.
Integrating Content Marketing and Social Media Strategy Mike Brown
Tightly integrating a brand’s content marketing and social media strategies makes both more successful. Research suggests effective content marketers are 5 times more likely to work from a documented content strategy and are using more social platforms than those falling behind.
This presentation excerpt identifies smart opportunities for effectively and efficiently integrating content and social strategies to deliver stronger business results. It includes questions to develop an audience persona as the foundation to identify business opportunities where content marketing makes sense, smart content topics any business can develop, and the types of conversion-oriented messages to incorporate in the brand's content stream.
Aligning your life's work mike brown - the brainzooming groupMike Brown
This document provides guidance on exploring and drafting an individual's core purpose. It discusses balancing alignment with one's purpose and priorities, and exploring questions to understand motivations, talents, and how one wants to spend their time. The document also covers supporting elements like values, perspectives, authenticity, and areas where one can focus their talents in service to others through leadership with integrity. The goal is to draft a concise statement of one's core purpose by looking for common themes that emerge.
Community Collaboration in Gigabit Playbook Visioning - The Brainzooming Grou...Mike Brown
Creating a collaborative group and community vision for gigabit Internet connectivity in a city starts with a strong vision and a strategy that address critical community opportunities and needs. This presentation recaps the collaborative group process behind developing a shared vision for Kansas City with the introduction of Google Fiber.
Community Collaboration - Engaging to Address Digital InclusionMike Brown
Suppose you need to involve hundreds of engaged community members to shape strategic thinking for a significant issue. Here's how Kansas City engaged hundreds of citizens to .identify critical issues and needs for digital inclusion by closing the digital divide.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Hootsuite
This document discusses how Hootsuite builds brand advocacy through social media. It outlines how Hootsuite listens to customers, engages advocates through challenges and events, and encourages employees to share their experiences. Measuring success, over 200 blog posts were written by advocates in one quarter and advocates contributed 10% of app reviews. The key takeaways are to define clear objectives for advocates, target super-users to start, focus on long-term engagement, and get feedback to adjust the strategy.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.
University of Buffalo - School of Social Work - WorkshopBeth Kanter
The document summarizes a workshop on becoming a networked nonprofit. The workshop covered understanding where organizations are at in their digital maturity, developing a networked mindset, understanding and mapping networks, and identifying small action steps organizations can take to progress. Attendees participated in exercises like mapping their organizational networks and reflecting on their capacity to implement social media strategies incrementally. The goal was to provide ideas for organizations to take a step towards becoming more networked through open discussion and learning activities.
The document discusses several topics related to search engine optimization and marketing:
- Google's mobile search crawl now separates desktop and mobile to focus just on mobile rendering.
- Mobile user experience signals are not yet used in rankings but may be in the future along with page speed improvements.
- Google values intent from both desktop navigation and mobile device/context as ranking factors.
- App packs can replace up to 6 organic search results and come in 5 different types.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
The document discusses social business strategies and tactics. It provides tips for developing a social business plan, including determining objectives, knowing your audience, mapping your vision/journey, establishing executive support, creating a roadmap and governance guidelines, securing resources, and investing in the right technology. The overall message is that social media should align with and support core business goals, with a focus on people over tools and a holistic strategic approach rather than random acts of marketing.
Nathalie Nahai - The secret psychology of persuasive copy (Conversion Confere...Nathalie Nahai
In this keynote presentation for Conversion Conference (Las Vegas, 2015), I explain the psychology behind some of the world’s most persuasive copy, and how you can use these techniques in your own content.
In the talk we’ll cover:
1. Psychological keyword optimisation
2. Trigger words and how to use them
3. The hidden drivers of human behaviour
4. Powerful heuristics and how to leverage them
5. How to use your values to create trust
I also explain the scientific basis behind each principle, and illustrate how to apply them with numerous case studies from a variety of industries.
Want more?
Download the slides here: http://bit.ly/persuasive_copy
And checkout more resources at my website: http://www.thewebpsychologist.com/
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
This document provides an overview of Facebook and how to create and manage a successful Facebook page for business. It discusses that Facebook started as a college website but is now the largest social network with over 1.2 billion users. It also outlines how to create engaging content for a Facebook page like asking questions, using images and video, and scheduling posts to increase user engagement over time. The document also provides tips on finding content to share, using ads to promote the page, and handling customer service and potential crises on Facebook.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
Kevin Rose provides advice for building 1 to 1 million user products based on his experience with companies like Digg and Revision3. He emphasizes focusing on the user experience by avoiding features that inflate ego over usefulness, keeping products simple, releasing iteratively based on user behavior data, engaging with influencers and communities, leveraging user networks for growth, and analyzing traffic patterns.
How to Get a Job in PR: Understand the Power of ConnectivityShelly Kramer
This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.
We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.
The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort.
The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.
The document provides 40 ideas for a 2013 social media plan, including building a social media command center to monitor brands and engage with customers, crafting a content marketing plan to provide useful content to communities, and creating a social media playbook to consistently execute strategies. The document discusses each idea in 1-3 paragraphs with examples.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and GIFs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
1. The document discusses how social capital or "whuffie" is an important factor for building business, especially in tough economic times. Whuffie refers to one's reputation and influence within social networks.
2. It outlines five key components to raising whuffie: turning marketing outward to listen to customers; becoming part of the communities served; creating amazing customer experiences; embracing chaos and transparency; and finding a higher purpose beyond profits.
3. Building whuffie involves giving back to communities through openness, collaboration, addressing customer needs, and focusing on positivity over fear or control of messaging.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Content Strategy for Slow Experiences at LevelUpConMargot Bloomstein
Content strategy can help our users focus, act with conviction, and learn. For some brands, users, and contexts, slow content strategy is key.
Presented at Level Up Conference in Saratoga, NY, #levelupcon on October 9, 2014.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.
University of Buffalo - School of Social Work - WorkshopBeth Kanter
The document summarizes a workshop on becoming a networked nonprofit. The workshop covered understanding where organizations are at in their digital maturity, developing a networked mindset, understanding and mapping networks, and identifying small action steps organizations can take to progress. Attendees participated in exercises like mapping their organizational networks and reflecting on their capacity to implement social media strategies incrementally. The goal was to provide ideas for organizations to take a step towards becoming more networked through open discussion and learning activities.
The document discusses several topics related to search engine optimization and marketing:
- Google's mobile search crawl now separates desktop and mobile to focus just on mobile rendering.
- Mobile user experience signals are not yet used in rankings but may be in the future along with page speed improvements.
- Google values intent from both desktop navigation and mobile device/context as ranking factors.
- App packs can replace up to 6 organic search results and come in 5 different types.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
The document discusses social business strategies and tactics. It provides tips for developing a social business plan, including determining objectives, knowing your audience, mapping your vision/journey, establishing executive support, creating a roadmap and governance guidelines, securing resources, and investing in the right technology. The overall message is that social media should align with and support core business goals, with a focus on people over tools and a holistic strategic approach rather than random acts of marketing.
Nathalie Nahai - The secret psychology of persuasive copy (Conversion Confere...Nathalie Nahai
In this keynote presentation for Conversion Conference (Las Vegas, 2015), I explain the psychology behind some of the world’s most persuasive copy, and how you can use these techniques in your own content.
In the talk we’ll cover:
1. Psychological keyword optimisation
2. Trigger words and how to use them
3. The hidden drivers of human behaviour
4. Powerful heuristics and how to leverage them
5. How to use your values to create trust
I also explain the scientific basis behind each principle, and illustrate how to apply them with numerous case studies from a variety of industries.
Want more?
Download the slides here: http://bit.ly/persuasive_copy
And checkout more resources at my website: http://www.thewebpsychologist.com/
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
This document provides an overview of Facebook and how to create and manage a successful Facebook page for business. It discusses that Facebook started as a college website but is now the largest social network with over 1.2 billion users. It also outlines how to create engaging content for a Facebook page like asking questions, using images and video, and scheduling posts to increase user engagement over time. The document also provides tips on finding content to share, using ads to promote the page, and handling customer service and potential crises on Facebook.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
Kevin Rose provides advice for building 1 to 1 million user products based on his experience with companies like Digg and Revision3. He emphasizes focusing on the user experience by avoiding features that inflate ego over usefulness, keeping products simple, releasing iteratively based on user behavior data, engaging with influencers and communities, leveraging user networks for growth, and analyzing traffic patterns.
How to Get a Job in PR: Understand the Power of ConnectivityShelly Kramer
This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.
We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.
The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort.
The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.
The document provides 40 ideas for a 2013 social media plan, including building a social media command center to monitor brands and engage with customers, crafting a content marketing plan to provide useful content to communities, and creating a social media playbook to consistently execute strategies. The document discusses each idea in 1-3 paragraphs with examples.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and GIFs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
1. The document discusses how social capital or "whuffie" is an important factor for building business, especially in tough economic times. Whuffie refers to one's reputation and influence within social networks.
2. It outlines five key components to raising whuffie: turning marketing outward to listen to customers; becoming part of the communities served; creating amazing customer experiences; embracing chaos and transparency; and finding a higher purpose beyond profits.
3. Building whuffie involves giving back to communities through openness, collaboration, addressing customer needs, and focusing on positivity over fear or control of messaging.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Content Strategy for Slow Experiences at LevelUpConMargot Bloomstein
Content strategy can help our users focus, act with conviction, and learn. For some brands, users, and contexts, slow content strategy is key.
Presented at Level Up Conference in Saratoga, NY, #levelupcon on October 9, 2014.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
Content strategy for deliberate discovery at CongresCMMargot Bloomstein
Online experiences can be fast, easy, and orderly—and sometimes, that’s all wrong for both users and brands. Not all websites need to be efficient to be effective. Some of the most memorable and profitable web experiences help users slow down, engage in discovery, and learn by doing.
Brands like IKEA use “slow content strategy” to encourage discovery and create a new level of brand engagement. Other companies such as outdoor specialist Patagonia and investment bank Fidelity use content types and editorial styles to help customers focus. Content strategist and author Margot Bloomstein explains how such a slow content strategy can pack a target audience for the brand and thus propel customer engagement to new heights.
Presented at Congres Content Marketing & Webredactie, #congresCM on November 20, 2014 in Utrecht, the Netherlands.
The document appears to be a presentation from Will McInnes, Chief Marketing Officer of Brandwatch, about the future of social intelligence. Some key points from the presentation include focusing social intelligence on predicting future trends rather than just past events, distributing social insights across organizations rather than keeping them in silos, gathering active real-world insights from social media rather than just passive data, and discovering new conversations happening in "white spaces". The presentation also speculates about a more outrageous future with massive computing power, radical transparency, and immersive technology changing how social intelligence is used.
Why the corporate site is more important than everDavid Bowen
'The corporate website is dead' is a slogan that re-emerges from time to time. Not only is it wrong, it misses the point - which is that corporate websites are the main way companies can talk to the outside world
Getting Things Done with Crowdsourcing PWI May-2014Corina Ciechanow
This document discusses crowdsourcing, including what it is, how it can be used, pros and cons, and its economic impact. It defines crowdsourcing as outsourcing tasks to an online crowd or community. It provides examples of how crowdsourcing can be used for tasks like design, software testing, translations, and problem solving. It also discusses crowd motivations, quality control workflows, and how crowdsourcing is shifting the economy towards more collaborative models of production.
Agile NCR : Starting your business in a lean waySaket Bansal
The document discusses lean startup principles and how they can help startups avoid common failures. It explains that most startups fail because they start with a rigid plan that does not work rather than continually learning and adapting. Following lean startup principles like building minimum viable products to test hypotheses, measuring results, and having the courage to pivot based on learnings can help startups survive and innovate under conditions of uncertainty. The document advocates applying lean principles like focusing on innovation over growth, keeping work in progress limited, and optimizing the overall process.
So much of what you were taught about landing that perfect job is wrong. In this presentation, Bill Carmody reviews why your job search has been so challenging and what you can do to land any job you really want.
The document discusses neuromarketing techniques for creating effective content campaigns. It describes a framework for engaging prospects through various stages from acquisition to advocacy. Additionally, it provides steps for developing lead nurturing programs using neuromarketing principles to trigger the brain's responses through purposeful, segmented content that follows prospects through the sales funnel. The presentation emphasizes measuring content performance against goals.
Slow Your Roll - Margot Bloomstein - SearchLove BostonDistilled
The document discusses using content strategy to create slow experiences that engage users. It argues that frustration, not speed, causes perceptions of slowness. Providing engaging content that allows users to anticipate, discover and create memories can make slow experiences feel fast to users. The document recommends using editorial styles, discovery/comparison content, and long-form content to slow users down in a positive way. It provides examples from brands like REI and Patagonia that invest in content despite it not driving short-term sales. The goal is to fully engage and focus users in the present moment.
Content strategy for Slow Experiences at SearchLoveMargot Bloomstein
Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s all wrong! Users click confirm too soon, miss important details, or don’t find content that aids conversion. In short, efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable web engagements employ “slow content strategy,” content speed bumps, and surprising content types that aid interaction. We’ll examine examples of content strategy in action that demonstrates how to identify and control the pace of user experience, adding value for both our users and the businesses that engage them.
Presented at SearchLove, April 8, 2014. #searchlove in Boston.
Whoa Nellie! Content Strategy for Slow Experiences at Confab MNMargot Bloomstein
Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s a recipe for disaster. We click confirm too soon, confuse important details, or miss a key feature in a product description. Efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy—and that’s just right.
Content strategy can identify and support opportunities to control the pace of user experience, but there’s a lot to keep in mind:
Learn how to identify experiences in which efficiency and speed would hinder the user’s interaction, satisfaction, and retention.
Understand how to introduce “speed bumps” in copy, content types, interaction design, and visual design that help users without annoying them.
Discover new tactics for sentence structure, diction, imagery positioning, and form design that all help slow down interaction and improve experiences
Presented at Confab 2013, June 5, 2013, #confabmn, in Minneapolis.
This document discusses challenges in measuring marketing ROI in the digital age. It notes that traditional ROI measures do not apply and that goals for digital campaigns should include both quantitative and qualitative metrics. A test-and-learn approach over shorter cycles is recommended. Tools can help with tracking but people and processes are more important. The document provides examples of metrics and frameworks for digital marketing measurement and engagement.
We’ll explore:
- How to expand your talent pool beyond LinkedIn’s limited audience
- How to influence job seekers at the point of career decision
- The importance of “informational transparency” in raising applicant quality and engagement
What We Can Learn from Direct Marketers by Brian Massey and Debra ZahayBrian Massey
The document discusses techniques for improving conversion rates on the web, including lessons that can be learned from direct mail copywriting. It promotes an upcoming event (#convcon) featuring speakers Debra Zahay and Brian Massey who will discuss topics like how to engage people's attention, examples of techniques for websites, and tips from successful direct mail copywriters. The document also shares information about Zahay and Massey's backgrounds and accomplishments.
Making Social Media work in and for the NHSJoe McCrea
Presentation by Joe McCrea to the Foundation Trust Network Communications Forum - May 2014. For more information enquiries@jbmccrea.com
Participants' feedback was a score of 4.2 out of 5 (5 is excellent) and comments included
“Excellent - very practical steps”
“Lively and informative”
“Very thought provoking”
“Excellent - will make me work differently”
“Very good and useful presentation - especially the latter half”
“All sessions great but these 2 especially useful - thank you!”
“5*** Fantastic”
“Great energy, relevant and useful tips”
Humanizing your brand in the digital age - PRecious Communications, Indonesia...Lars Voedisch
Branding is first and foremost about gaining trust
The cultural dilemma: Do we all have split personalities?
Technology vs the social dimension
'Going viral' might be dangerous
Managing your (social) media identity
trends, tips and tricks for your digital survival
Content Strategy for Slow Experiences at Phoenix CSMargot Bloomstein
Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s all wrong! Users click confirm too soon, miss important details, or don’t find content that aids conversion. In short, efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable web engagements employ “slow content strategy,” content speed bumps, and surprising content types that aid interaction. We’ll examine examples of content strategy in action that demonstrates how to identify and control the pace of user experience, adding value for both our users and the businesses that engage them.
Presented at Phoenix Content Strategy, April 29, 2014. #slowcs at #PHXCS
Insights from Kevin Spacey, Julie Fleischer (Kraft Foods), Robert Rose (CMI), Jay Baer (NY Times), Jason Miller (Senior Content Marketing Manger, LinkedIn), Jonathon Colman (Content Strategist Facebook), and more..
Intro to Social Media Marketing for BusinessKalena Jordan
This document provides an overview of a presentation on social media marketing for business. The presentation covers topics such as defining social media marketing, the most popular social media channels, how influential social media is, setting social media goals, and case studies of social media use by businesses. Audience questions are also included to encourage participation.
Similar to Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, The Brainzooming Group (20)
Making Big Ideas Happen Mike Brown - The Brainzooming Group - May 2012 - Bi...Mike Brown
The "Making Big Ideas Happen" workshop by Mike Brown of The Brainzooming Group, May 18, 2012. An overview of how to techniques to bring big ideas to reality.
Blogapalooza 2011 The Brainzooming GroupMike Brown
This presentation by Mike Brown of The Brainzooming Group (www.brainzooming.com) shares blogging tips for Blogapalooza 2011 participants at The University of Kansas. Blogapalooza is an effort to introduce marketing communications students to blogging through writing guest posts for a number of already established blogs.
This Super Bowl Advertising #BZBowl At-Home Game allows you to turn watching Super Bowl ads into a party game for your Super Bowl entertainment. Developed by The Brainzooming Group, sponsors of #BZBowl at www.brainzooming.com.
Social media strategy overview posters for kairos by the brainzooming groupMike Brown
Social media will have significant impacts but will not destroy or radically transform society. While social media platforms have changed how people communicate and access information, they are tools that reflect existing social and political realities rather than determine them. Social media alone will not solve major problems or end civilization as we know it.
This overview piece highlights the services and capabilities of the Brainzooming group. For more information, visit our website at www.brainzooming.com.
Linking Business Strategy And Blogging Content By Mike BrownMike Brown
Mike Brown is a strategic innovation consultant who helps organizations develop branding, marketing, and social media strategies through his company Brainzooming. He gives presentations on topics like innovation, strategic thinking, and branding fundamentals. Through these sessions, he has shared the Brainzooming approach with thousands of business people. In this document, he provides a seven-lesson guide for businesses to link their strategy to effective blogging content. The lessons cover deciding on blog goals and audience, establishing guidelines, generating topic ideas, creating a publishing schedule, editing for impact, reducing reliance on other platforms, and avoiding common social media mistakes.
The document discusses graphics for blogging and provides tips for creating volume and variety in images. It recommends reusing existing images that have not been widely used, organizing images for quick retrieval, and reusing high quality images across multiple posts if appropriate. It also suggests finding new images from sources like Flickr and iStockphoto, improving one's own photography and graphic design skills, and taking graphics lessons from other bloggers. The overall goal is to learn more about graphics and implementation for blogging over the coming year.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
Enriching engagement with ethical review processesstrikingabalance
New ethics review processes at the University of Bath. Presented at the 8th World Conference on Research Integrity by Filipa Vance, Head of Research Governance and Compliance at the University of Bath. June 2024, Athens
Sethurathnam Ravi: A Legacy in Finance and LeadershipAnjana Josie
Sethurathnam Ravi, also known as S Ravi, is a distinguished Chartered Accountant and former Chairman of the Bombay Stock Exchange (BSE). As the Founder and Managing Partner of Ravi Rajan & Co. LLP, he has made significant contributions to the fields of finance, banking, and corporate governance. His extensive career includes directorships in over 45 major organizations, including LIC, BHEL, and ONGC. With a passion for financial consulting and social issues, S Ravi continues to influence the industry and inspire future leaders.
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Integrity in leadership builds trust by ensuring consistency between words an...Ram V Chary
Integrity in leadership builds trust by ensuring consistency between words and actions, making leaders reliable and credible. It also ensures ethical decision-making, which fosters a positive organizational culture and promotes long-term success. #RamVChary
Employment PracticesRegulation and Multinational CorporationsRoopaTemkar
Employment PracticesRegulation and Multinational Corporations
Strategic decision making within MNCs constrained or determined by the implementation of laws and codes of practice and by pressure from political actors. Managers in MNCs have to make choices that are shaped by gvmt. intervention and the local economy.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
12 steps to transform your organization into the agile org you deservePierre E. NEIS
During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
Public Speaking Tips to Help You Be A Strong Leader.pdfPinta Partners
In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
Org Design is a core skill to be mastered by management for any successful org change.
Org Topologies™ in its essence is a two-dimensional space with 16 distinctive boxes - atomic organizational archetypes. That space helps you to plot your current operating model by positioning individuals, departments, and teams on the map. This will give a profound understanding of the performance of your value-creating organizational ecosystem.
Ganpati Kumar Choudhary Indian Ethos PPT.pptx, The Dilemma of Green Energy Corporation
Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.