This document outlines the objectives and requirements for developing the first iteration of a customized, responsive web application for UK Move Direct. The objectives are to understand functional and non-functional requirements, conduct a literature review and competitor analysis, identify development methodologies, develop the front-end and back-end, and conduct functional and usability testing. The requirements include allowing guest users to view adverts, create accounts, post and update adverts, search features, and communication tools like messaging and email notifications.