This document provides digital marketing statistics for South America. It shows that Brazil has the largest number of internet users in South America at over 109 million users. The majority of South American internet users are between ages 15-34. Time spent online by visitors is highest in Brazil at over 29 hours per month. Categories in Brazil saw double digit growth in online users from 2013 to 2014, including retail, games, and education. The document also highlights statistics for digital marketing in Argentina, including high smartphone and social media penetration driving mobile commerce.

1. DIGITAL MARKETING STATISTICS -
SOUTH AMERICAN PERSPECTIVE

2. Number of Internet Users in South America- December 2013
0
20
40
60
80
100
120
109.8
32.3
28.5
12.9
11.8
11.5
6.3
4.2
2.5
1.9
Number of Users in Millions
Source: Internet World Stats

3. 29.4%
28.2%
27.1%
40.2%
27.5%
44.7%
26.2%
31.9%
26.2%
25.6%
31.8%
26.7%
18.4%
21.1%
21.0%
20.0%
21.9%
15.8%
13.6%
11.4%
15.2%
10.2%
11.9%
9.2%
12.5%
7.4%
10.5%
4.0%
7.0%
3.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Age: 55+
Age: 45-54
Age: 35-44
Age: 25-34
Age: 15-24
South America’s Composition of Total Internet Visitors
Source: We Are Social

4. Internet Penetration in South America
Source: We Are Social

5. Recent South American Email Marketing Statistics

6. 15.9
16
16.9
18.8
20.4
29.7
0
10
20
30
40
Chile
Colombia
Venezuela
Peru
Argentina
Brazil
Average Hours
per
Visitor/Month
Average Time Spent by Online Visitors
Source: comScore

7. 0
10
20
30
40
50
60
70
80
90
Feb-13
Feb-14
Categories with Digital Growth: Brazil (Online Users in Millions)
Source: comScore
+12 %
+15 %
+10 %
+12 %
-1 %
-4 %
+8 %
% Growth

8. Brazil
According to a comScore 2012 report, Brazil ranks as having the 7th largest internet audience with an impressive growth rate of 16 %.
The most popular uses of Brazilian internet users are Search/Navigation, Blogs, Instant Messengers, Coupons and Job search.
Industries like Travel, Banking and Retail are showing significant growth in Brazil.
The online advertising industry in Brazil continues to mature. Advertisers are investing more and expecting better analytical results in return.
According to a Latin Link report, 70 % of Brazilians polled in June 2014 said they make purchases with a Smartphone or tablet.
Brazil’s Smartphone sales went higher by 22 % in Quadrant-II 2014 as compared to as that of Quadrant-II 2013. This indicates that the mobile will drive the digital markets in the coming days.
Source: comScore, Latin Link

9. Argentina
42 %
54 %
31 %
86 %
85 %
25 %
Mobile internet penetration as % of total population
Social media penetration as % of total population
Smartphone penetration as % of total population
% of users searching for local information via Smartphones
% of users researching products via Smartphones
% of users who have made a purchase via their Smartphones

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