This document discusses hotel management and operations. It identifies several objectives, including understanding the basic management structure and organizational chart of a hotel. It describes different categories of hotel guests and the common aims of satisfying guests and running a profitable business. The document outlines various types of hotels including motor hotels, town hotels, resort hotels, tourist hotels, airport hotels, and beach hotels. It also describes the range of amenities hotels provide and factors that influence hotel prices and tariffs. Finally, it discusses key hotel departments and positions like front office, housekeeping, maintenance, and human resources as well as the duties and responsibilities of hotel general managers.
Chapter 7 managing and organizing mice eventsPavit Tansakul
The document discusses key factors in managing and organizing MICE events, including pre-event operations like booking systems, staffing, and internal marketing. It also covers event operations such as room configurations and registration. Food and beverage services are another major topic, including types of meals, service styles, menu planning, and pricing. The role of technology in areas like marketing, reservations, and services for clients is also addressed. Post-event operations like evaluation and follow up are mentioned.
Week (1) introuduction to hospitality industrydmyrna
This document provides an introduction to hospitality and front office management. It describes the characteristics of the hospitality industry, including that it provides services to travelers and consists of accommodation and food and beverage services. The document also discusses different types of hotels classified by size, target markets, service levels, and ownership structures. It covers business, leisure, and group travelers as target markets and factors that influence repeat business such as quality service.
The document discusses several key perspectives on the impacts of tourism. It outlines both the economic advantages and disadvantages of tourism. The advantages include foreign investment and employment opportunities for local communities. However, tourism can also cause issues like seasonal unemployment, income leakage from the local economy, and overreliance on the tourism industry. The document provides an overview of different economic factors to consider regarding tourism's impacts on a destination.
The Philippine tourism industry is a composite of both public and private entities involved in planning, developing, marketing, and operating destinations and services for both foreign and domestic travelers. The government sector establishes policies and regulates the industry through agencies like the Department of Tourism, Philippine Convention and Visitors Corporation, and local governments. The private sector consists of six main industries - transportation, hospitality, food and beverage, attractions, travel and trade, and other services - that work together to cater to travelers' needs.
The document discusses the types and classifications of hotels in India. It covers the major categories that hotels can be classified under such as location, size, services offered, target markets, and ownership structures. It also outlines the key departments in a hotel's operations as well as challenges and opportunities for the growing hotel industry in India, which includes a lack of infrastructure, intense competition from international brands, and Indian companies now looking to expand overseas.
A short preparation to explain the various types of hotels, their special features, the needs that they fulfill, and the kind of customers/guests who would prefer each type.
This document discusses hotel management and operations. It identifies several objectives, including understanding the basic management structure and organizational chart of a hotel. It describes different categories of hotel guests and the common aims of satisfying guests and running a profitable business. The document outlines various types of hotels including motor hotels, town hotels, resort hotels, tourist hotels, airport hotels, and beach hotels. It also describes the range of amenities hotels provide and factors that influence hotel prices and tariffs. Finally, it discusses key hotel departments and positions like front office, housekeeping, maintenance, and human resources as well as the duties and responsibilities of hotel general managers.
Chapter 7 managing and organizing mice eventsPavit Tansakul
The document discusses key factors in managing and organizing MICE events, including pre-event operations like booking systems, staffing, and internal marketing. It also covers event operations such as room configurations and registration. Food and beverage services are another major topic, including types of meals, service styles, menu planning, and pricing. The role of technology in areas like marketing, reservations, and services for clients is also addressed. Post-event operations like evaluation and follow up are mentioned.
Week (1) introuduction to hospitality industrydmyrna
This document provides an introduction to hospitality and front office management. It describes the characteristics of the hospitality industry, including that it provides services to travelers and consists of accommodation and food and beverage services. The document also discusses different types of hotels classified by size, target markets, service levels, and ownership structures. It covers business, leisure, and group travelers as target markets and factors that influence repeat business such as quality service.
The document discusses several key perspectives on the impacts of tourism. It outlines both the economic advantages and disadvantages of tourism. The advantages include foreign investment and employment opportunities for local communities. However, tourism can also cause issues like seasonal unemployment, income leakage from the local economy, and overreliance on the tourism industry. The document provides an overview of different economic factors to consider regarding tourism's impacts on a destination.
The Philippine tourism industry is a composite of both public and private entities involved in planning, developing, marketing, and operating destinations and services for both foreign and domestic travelers. The government sector establishes policies and regulates the industry through agencies like the Department of Tourism, Philippine Convention and Visitors Corporation, and local governments. The private sector consists of six main industries - transportation, hospitality, food and beverage, attractions, travel and trade, and other services - that work together to cater to travelers' needs.
The document discusses the types and classifications of hotels in India. It covers the major categories that hotels can be classified under such as location, size, services offered, target markets, and ownership structures. It also outlines the key departments in a hotel's operations as well as challenges and opportunities for the growing hotel industry in India, which includes a lack of infrastructure, intense competition from international brands, and Indian companies now looking to expand overseas.
A short preparation to explain the various types of hotels, their special features, the needs that they fulfill, and the kind of customers/guests who would prefer each type.
This document discusses the classification and organization of hotels in India. It covers various classification systems including star ratings, size, location, clientele, duration of guest stay, and level of service. The star rating system used in India is outlined, ranging from 1 to 5 stars. Heritage hotels are also mentioned. Factors used to determine each star level such as facilities, amenities, and services are provided. Other classification methods covered include size of the hotel, location types like downtown or airport, target clientele, length of guest stays, and level of amenities and services offered.
Classification of Hotels.
Need for organization.
Vision,mission,objective,goal & strategies.
Major departments of Hotels.
Major and minor revenue generating departments
The document discusses the major departments of hotels. The front office department welcomes guests and generates the most revenue by selling rooms. The food and beverage department serves food and drinks in restaurants, bars, and other outlets, making it the second largest revenue generator. The housekeeping department is responsible for cleaning guest rooms, public areas, and maintaining facilities like the pool and garden. The food production department prepares different types of cuisine in hotel kitchens and includes a bakery. Supporting departments include accounting, IT, maintenance, human resources, sales and marketing, security, purchasing, and stores.
The document introduces the accommodation industry as a vital part of the hospitality sector. It provides lodging (hotels, motels, B&Bs, etc.) and food/beverage which are essential for anyone traveling away from home. Guests of accommodation establishments can include local residents, domestic travelers, or international visitors staying for varying lengths of time and with different needs depending on factors like age, gender, culture, and reason for travel.
This document discusses the hospitality and catering industry. It begins by outlining the objectives of understanding the industry and career opportunities. Some key points made include that the industry employs over 2 million people in the UK, with half a million working in restaurants. The industry can be split into the commercial sector including hotels and restaurants, and the catering sector providing food services to other businesses. National chains operate standardized services while local businesses offer variety. The document also defines hospitality, catering, and different types of catering services.
The document discusses various strategies for hotel sales and marketing. It begins by outlining key trends to understand such as guest expectations and purchasing behaviors. It also emphasizes the importance of tracking marketing program results and using appropriate distribution channels. The document further stresses having the right management team to provide excellent customer service. It provides examples of low-cost marketing tactics like flyers, brochures, and partnerships. Overall it offers guidance on comprehensively understanding customers and implementing an effective marketing strategy.
The document provides an overview of the hospitality industry. It defines hospitality as the practice of being hospitable and welcoming to guests through accommodations, travel services, and entertainment. The hospitality industry includes hotels, resorts, restaurants, clubs, conventions, attractions, and other services for travelers. Hospitality management refers to both the management of organizations within the hospitality industry as well as the academic study of managing these services and businesses. The document outlines different sectors within hospitality including tourism, hotels, events, conventions, and resorts. It also classifies hotels based on services, themes, and target markets. Key departments that support the hospitality industry are identified as housekeeping, front desk, food and beverage, engineering, health and security
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
The document provides an introduction to the hospitality industry. It describes the industry as one of the fastest growing sectors of the economy today, worth billions of dollars, and diverse with opportunities in areas like lodging, food and beverage, travel, and entertainment. The industry employs shift work and operates 365 days a year. Products are intangible and perishable. Formal education and experience are important for career opportunities, and employers consider skills, communication abilities, and character when making assessments.
Hospitality and tourism make up one of the world's largest industries. While hospitality businesses and tourism are separate, they are also related and have an interconnected effect on each other. Destinations need to be properly marketed and have adequate infrastructure like transportation, accommodations, and attractions in order to attract tourists. Both the public and private sectors play important roles in developing and promoting destinations and travel. People travel internationally and domestically for both business and leisure purposes. While tourism provides economic benefits, it can also negatively impact local environments and cultures.
This document provides an overview of hospitality operational management. It discusses the management and operations of various hospitality sectors including hotels, restaurants, motels, resorts, cruises, casinos, and meetings/events. For hotel management specifically, it outlines the major functional departments including front office, reservations, housekeeping, engineering, food and beverage, sales/marketing, security, and night audit. It provides details on the roles and responsibilities of each department. It also discusses human resource management functions for the hospitality industry such as recruitment, hiring processes, orientation, benefits, training, and employee assessment.
There are various hotel rating systems used around the world, with most using a star system to categorize hotels based on facilities and quality. Systems can consider amenities, services, size, and facilities to determine a hotel's rating. Internationally, there is no single agreed-upon system, but Europe uses a system established by the European Hotelstars Union that rates hotels from one to five stars based on criteria within categories like rooms, services, and facilities. Other systems may use diamonds, environmental criteria, or religious standards in their ratings.
The document classifies hotels based on location, target market, size of property, and theme. Some of the key classifications mentioned are downtown hotels located in city centers, suburban hotels in quieter suburbs, airport hotels near airports, resort hotels near beaches or hills, and theme-based classifications like heritage hotels, ecotels, and spa hotels focused on wellness. The document also differentiates hotels by size from small boutique properties to mega hotels with over 1000 rooms.
Tourist attractions are places that people visit for cultural, historical, natural or entertainment value. They include historical sites, monuments, zoos, parks, aquariums, theme parks, museums, living history museums, botanical gardens, and communities known for their ethnic culture. Natural attractions are geographic or geological features like mountains and beaches that have been formed by nature. Man-made attractions include historically significant or architecturally interesting buildings, forts, and theme parks. A site attraction appeals because of the destination itself, like a city or resort area. Event attractions draw tourists specifically to see festivals, exhibitions, sports competitions, or other activities taking place there.
The document contains scanned images of various forms and documents commonly used in hotel front offices to help students learn concepts of hotel record keeping. It begins with demo formats from the Institute of Hotel Management in Hajipur, Bihar, India, which are old but relevant for learning. The rest of the document displays images of forms like room keys, luggage tags, maps, rate cards, parking tickets and more that were collected from hotels during student internships.
The history of the hospitality industry dates back to ancient Greek and Roman times, when inns and taverns first served travelers. The industry developed significantly between the 16th and 19th centuries with the rise of hotels, restaurants, and transportation infrastructure in Europe and America. The modern hospitality industry began taking shape in the 1950s and 60s, driven by increased travel after World War 2, new air travel options, and growing chains of hotels and casual dining restaurants.
The document outlines Emlaktown.com's digital marketing strategy, which includes analyzing competitors' social media strategies, defining their target audiences as real estate agencies, property owners, and home buyers, and establishing a marketing funnel and roadmap to first reach these audiences through SEO, social media, and content marketing, then actively engage and convert them into leads and customers over time through various online and offline tactics between June 2016 and December 2016. Key metrics of success include increased traffic, engagement, leads, and followers.
Azad Chauhan
#Digital Marketer
Call: +91-9990445333
www.azadchauhan.in
Marketing professional with over fifteen years of progressive experience in digital marketing, product management and user experience design. Accomplished at creative development, website operations, digital platform management and collaborating effectively with stakeholders, vendors and clients.
• Digital Marketing
• Product Management
• Content Management
• Marketing Automation
• Website Design and Development
• Search Engine Optimization
• Web Analytics and Reporting
• Customer Relationship Management
This document discusses the classification and organization of hotels in India. It covers various classification systems including star ratings, size, location, clientele, duration of guest stay, and level of service. The star rating system used in India is outlined, ranging from 1 to 5 stars. Heritage hotels are also mentioned. Factors used to determine each star level such as facilities, amenities, and services are provided. Other classification methods covered include size of the hotel, location types like downtown or airport, target clientele, length of guest stays, and level of amenities and services offered.
Classification of Hotels.
Need for organization.
Vision,mission,objective,goal & strategies.
Major departments of Hotels.
Major and minor revenue generating departments
The document discusses the major departments of hotels. The front office department welcomes guests and generates the most revenue by selling rooms. The food and beverage department serves food and drinks in restaurants, bars, and other outlets, making it the second largest revenue generator. The housekeeping department is responsible for cleaning guest rooms, public areas, and maintaining facilities like the pool and garden. The food production department prepares different types of cuisine in hotel kitchens and includes a bakery. Supporting departments include accounting, IT, maintenance, human resources, sales and marketing, security, purchasing, and stores.
The document introduces the accommodation industry as a vital part of the hospitality sector. It provides lodging (hotels, motels, B&Bs, etc.) and food/beverage which are essential for anyone traveling away from home. Guests of accommodation establishments can include local residents, domestic travelers, or international visitors staying for varying lengths of time and with different needs depending on factors like age, gender, culture, and reason for travel.
This document discusses the hospitality and catering industry. It begins by outlining the objectives of understanding the industry and career opportunities. Some key points made include that the industry employs over 2 million people in the UK, with half a million working in restaurants. The industry can be split into the commercial sector including hotels and restaurants, and the catering sector providing food services to other businesses. National chains operate standardized services while local businesses offer variety. The document also defines hospitality, catering, and different types of catering services.
The document discusses various strategies for hotel sales and marketing. It begins by outlining key trends to understand such as guest expectations and purchasing behaviors. It also emphasizes the importance of tracking marketing program results and using appropriate distribution channels. The document further stresses having the right management team to provide excellent customer service. It provides examples of low-cost marketing tactics like flyers, brochures, and partnerships. Overall it offers guidance on comprehensively understanding customers and implementing an effective marketing strategy.
The document provides an overview of the hospitality industry. It defines hospitality as the practice of being hospitable and welcoming to guests through accommodations, travel services, and entertainment. The hospitality industry includes hotels, resorts, restaurants, clubs, conventions, attractions, and other services for travelers. Hospitality management refers to both the management of organizations within the hospitality industry as well as the academic study of managing these services and businesses. The document outlines different sectors within hospitality including tourism, hotels, events, conventions, and resorts. It also classifies hotels based on services, themes, and target markets. Key departments that support the hospitality industry are identified as housekeeping, front desk, food and beverage, engineering, health and security
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
The document provides an introduction to the hospitality industry. It describes the industry as one of the fastest growing sectors of the economy today, worth billions of dollars, and diverse with opportunities in areas like lodging, food and beverage, travel, and entertainment. The industry employs shift work and operates 365 days a year. Products are intangible and perishable. Formal education and experience are important for career opportunities, and employers consider skills, communication abilities, and character when making assessments.
Hospitality and tourism make up one of the world's largest industries. While hospitality businesses and tourism are separate, they are also related and have an interconnected effect on each other. Destinations need to be properly marketed and have adequate infrastructure like transportation, accommodations, and attractions in order to attract tourists. Both the public and private sectors play important roles in developing and promoting destinations and travel. People travel internationally and domestically for both business and leisure purposes. While tourism provides economic benefits, it can also negatively impact local environments and cultures.
This document provides an overview of hospitality operational management. It discusses the management and operations of various hospitality sectors including hotels, restaurants, motels, resorts, cruises, casinos, and meetings/events. For hotel management specifically, it outlines the major functional departments including front office, reservations, housekeeping, engineering, food and beverage, sales/marketing, security, and night audit. It provides details on the roles and responsibilities of each department. It also discusses human resource management functions for the hospitality industry such as recruitment, hiring processes, orientation, benefits, training, and employee assessment.
There are various hotel rating systems used around the world, with most using a star system to categorize hotels based on facilities and quality. Systems can consider amenities, services, size, and facilities to determine a hotel's rating. Internationally, there is no single agreed-upon system, but Europe uses a system established by the European Hotelstars Union that rates hotels from one to five stars based on criteria within categories like rooms, services, and facilities. Other systems may use diamonds, environmental criteria, or religious standards in their ratings.
The document classifies hotels based on location, target market, size of property, and theme. Some of the key classifications mentioned are downtown hotels located in city centers, suburban hotels in quieter suburbs, airport hotels near airports, resort hotels near beaches or hills, and theme-based classifications like heritage hotels, ecotels, and spa hotels focused on wellness. The document also differentiates hotels by size from small boutique properties to mega hotels with over 1000 rooms.
Tourist attractions are places that people visit for cultural, historical, natural or entertainment value. They include historical sites, monuments, zoos, parks, aquariums, theme parks, museums, living history museums, botanical gardens, and communities known for their ethnic culture. Natural attractions are geographic or geological features like mountains and beaches that have been formed by nature. Man-made attractions include historically significant or architecturally interesting buildings, forts, and theme parks. A site attraction appeals because of the destination itself, like a city or resort area. Event attractions draw tourists specifically to see festivals, exhibitions, sports competitions, or other activities taking place there.
The document contains scanned images of various forms and documents commonly used in hotel front offices to help students learn concepts of hotel record keeping. It begins with demo formats from the Institute of Hotel Management in Hajipur, Bihar, India, which are old but relevant for learning. The rest of the document displays images of forms like room keys, luggage tags, maps, rate cards, parking tickets and more that were collected from hotels during student internships.
The history of the hospitality industry dates back to ancient Greek and Roman times, when inns and taverns first served travelers. The industry developed significantly between the 16th and 19th centuries with the rise of hotels, restaurants, and transportation infrastructure in Europe and America. The modern hospitality industry began taking shape in the 1950s and 60s, driven by increased travel after World War 2, new air travel options, and growing chains of hotels and casual dining restaurants.
The document outlines Emlaktown.com's digital marketing strategy, which includes analyzing competitors' social media strategies, defining their target audiences as real estate agencies, property owners, and home buyers, and establishing a marketing funnel and roadmap to first reach these audiences through SEO, social media, and content marketing, then actively engage and convert them into leads and customers over time through various online and offline tactics between June 2016 and December 2016. Key metrics of success include increased traffic, engagement, leads, and followers.
Azad Chauhan
#Digital Marketer
Call: +91-9990445333
www.azadchauhan.in
Marketing professional with over fifteen years of progressive experience in digital marketing, product management and user experience design. Accomplished at creative development, website operations, digital platform management and collaborating effectively with stakeholders, vendors and clients.
• Digital Marketing
• Product Management
• Content Management
• Marketing Automation
• Website Design and Development
• Search Engine Optimization
• Web Analytics and Reporting
• Customer Relationship Management
Digital marketing training course 2016 - seoupsurge.comseoupsurge
Digital marketing training course structure and basic primer covering 10 essential & most important steps of digital marketing tasks. seoupsurge.com designed this online marketing tutorial with adequate exposure to seo, smo, ppc, online branding, content writing copy writing, online branding, web graphics, social media promotion and reputation management
This document outlines the courses, dates, times, and durations for a Digital Marketing Diploma program offered between February and May. The program consists of 7 topics: Social Media Marketing, Facebook & Instagram Advertising, Twitter & LinkedIn, SEO Fundamentals, Google AdWords, Google Analytics, and Digital Brand Strategy. Each topic is broken into multiple classes that meet on Sundays, Tuesdays, Thursdays and some Fridays from 6:30pm-10:00pm. The diploma costs 7000 EGP and can be paid in advance or in two installments. Contact details are provided at the end.
Digital marketing refers to the promotion of products or services using digital channels, such as search engines, social media, email, and websites. Unlike traditional marketing, digital marketing allows businesses to reach a global audience and target specific groups of people with personalized messages.
To be successful in digital marketing, it's important to have a well-defined strategy that aligns with your business goals and target audience. This strategy should include a mix of different digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
One of the key advantages of digital marketing is the ability to measure and analyze campaign performance in real-time using tools like Google Analytics. This data can be used to make informed decisions and optimize campaigns for better results.
The document discusses strategies for new media marketing, focusing on discoverability. It explains that discoverability comes from search engine optimization, pay-per-click advertising, social media, and content marketing. The key aspects of discoverability covered include optimizing websites and social media profiles for search, using paid advertising platforms like Google AdWords and Facebook ads, engaging users on social media through sharing quality content, and creating long-form content to attract and engage customers. The document emphasizes focusing marketing efforts on discoverability in order to drive traffic to websites and conversions.
This document summarizes various types of digital marketing and pricing plans for digital marketing services. It describes email marketing, content marketing, SEO, social media marketing, pay-per-click marketing, and mobile marketing. It then outlines basic, lite, and premium pricing plans for general digital marketing and basic and lite plans for SEO. The document promotes Campaignburst as a digital marketing specialist that conducts activities like content creation, ad placement, measurement, optimization, and reporting. It expresses excitement to connect with customers to enhance their business through digital marketing.
Real-Time Outsource: Social Media Management & OptimizationReal-Time OutSource
Real-Time Outsource is a full-service optimization & management firm specializing in all things social media. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.
The document outlines the topics covered in a practical training from Pace Career Academy in digital marketing, including search engine optimization (SEO), social media optimization (SMO), search engine marketing (SEM), social media marketing, email marketing, affiliate marketing, content marketing, and remarketing. Key areas of focus for SEO include keyword research, on-page and off-page optimization, and structured data implementation. For SMO, the training covers social media planning, managing profiles on Facebook, Twitter, LinkedIn and Google+, using tools like Hootsuite, and measuring social media ROI. SEM training involves setting up and using Google AdWords campaigns along with certification.
AdTechnosys is a digital marketing agency established in 2009 with a team of 17 employees based in Delhi, India. Their mission is to provide valuable strategic innovations and custom teams with relevant experience to their clients. They offer various integrated services including search engine optimization, social media marketing, website design, mobile app development, and more. Some of their clients include India TV, Game of Legends, and Hindustan Gazette. They provided case studies highlighting their successful social media campaigns that increased engagement for these clients. They also showcased examples of designs and software they developed for various projects.
This document provides details about a digital marketing course offered in Naranpura, Ahmedabad, India. The course covers topics like SEO, content marketing, social media marketing, Google Analytics, Google Ads, email marketing, graphic design, and freelancing. It aims to teach students how to effectively promote brands and businesses online through search engine optimization, content creation, social media, pay-per-click ads, and other digital marketing channels and tools. The course syllabus and schedule are included, outlining the key concepts and skills students will learn.
Genie pr proposal conventional pr & social media escort(ppt)geniepr
Genie Infotainment Pvt. Ltd, India’s major Community Regards organization states the development of the Genie miracle in the promising
Speaking on the event, Mr. Amit Rathore, MD Genie infotainment personal restricted said “We aim for frequent commitment to keep our customers and their solutions beneficial in public eye. Genie PR have created a Brand value for themselves in this international globe.
If you are searching for the best public relation agency Delhi, your search ends here!
Social Media for Real Estate and Insurance ProfessionalsmediaChick
Social media provides benefits for real estate and insurance professionals by encouraging conversations to build trust and cultivate relationships, helping clients find their business and get to know them better, and keeping them informed on industry news, their online reputation, and competition. Professionals should participate on social networks like Facebook, LinkedIn, and Twitter by contributing to conversations, giving more than they take, and avoiding self-promotion. Search engine optimization techniques like blogging, using relevant keywords, linking to other sites, and submitting to directories can help professionals appear higher in organic search results. Monitoring mentions, competitors, trends, and reputation across search engines, social networks, blogs, and other sources provides valuable industry and marketing insights. Metrics from website analytics help
The document outlines a social media marketing plan that includes creating monthly content calendars, optimizing profiles on platforms like Facebook and Instagram, regularly posting engaging content along with relevant hashtags and captions, sharing posts in groups and forums to increase reach, and providing monthly performance reports and marketing various clients through storytelling and conversations to build their brands on social media.
This document provides an overview of how businesses can utilize various social media platforms to engage customers and promote their brand. It discusses the large user bases on Facebook, Twitter, blogs, and Instagram and how businesses can leverage contests, posts with valuable information, offers, and other engaging content to build their audience and drive traffic. The document also provides tips on how to manage a presence across multiple networks through scheduling tools and gathering content in batches.
This document discusses using various social media platforms for marketing purposes. It outlines strategies for using Twitter, Facebook, LinkedIn, and other sites like Faves and Delicious to increase traffic, build relationships with customers, promote brands and products, and generate sales. The key advice includes posting regular updates, engaging with followers, sharing links and content, monitoring insights and analytics, creating advertisements and groups, and customizing outreach efforts for each channel.
2. How to promote?
Creating a website
Article writing
Google adwords
Social media marketing ( Facebook, twitter, Instagram….etc.) and
Email marketing.
4. Article writing
Finding the world best magazines and its address.
Writing the articles about our hotel and publish it with the helps of
magazines.
Creating the brochures
Sharing the article through social websites pages and other famous
hotels pages , tour agencies pages etc.
5. Google Adwords
Creating a google adwords account with google account
Chose the suitable media
1.Display adwords,
2.Re- marketing
3. Video adwords and
4. Normal adwords.
Editing the photos,videos and writing the suitable contents .
Determining the time period (one month or above )
Determining the exact amount of money.
6. Social media marketing ( Facebook, twitter,
Instagram….etc.)
Creating the accounts
Increasing the likes , viewers and followers
Photo editing , contain writing , video editing and sharing those thinks
through social medias
Arranging competitions , follow the 80/20 rule (80% photos and videos ,
20% status and others.)
7. Email marketing
Creating the company email account.
Collecting the customers email id.
Using the email medias and promote the business.
Collecting top hotels email id and making new contract, communicate with
them.
8. Advantages
Long term process
Unlimited area
Quick reaching
Small amount of money investment ( better than news paper)
Time saving
Lots of ways are here