Digital marketing training course structure and basic primer covering 10 essential & most important steps of digital marketing tasks. seoupsurge.com designed this online marketing tutorial with adequate exposure to seo, smo, ppc, online branding, content writing copy writing, online branding, web graphics, social media promotion and reputation management

1. Digital Marketing Training Course 2016
– seoupsurge.com
10 most important steps of digital Marketing

2. Step1. Create a Domain
Book a domain in the name of your Brand you
want to launch
or
in the name of your existing company.

3. Step 2. Keyword Selection
Select keyword relevant to your content topic.
Create unique and helpful content for your target Audience.
Try to give genuine answer to your customers queries.
Keep in mind the intent of readers. (What they want to know?)
Describe with statistics, examples and info-graphic.
Use authentic information, mention the source of information.

4. Step 3. Optimize your content
Use title of the content in H1 tag
Use subtitles in H2 tag
Optimize pictures and info-graphics with Alt tag

5. Step 4.
Enlist you’re your company in google.com/business
** Add your website in site details in business page
** Try to give look and fill of your business in Google business listing

6. plus.google.com/+yourcompany
Step 5. Create page in the name of your
domain in social channels
like

7. twitter.com/yourcompany

8. youtube.com/user/your-company

9. linkedin.com/in/yourcompany

10. yourcompany.wordpress.com

11. Yourcompany.tumblr.com

12. pinterest.com/yourcompany

13. Step 6. Embed social media widgets in your website
Add social sharing buttons to your pages
Be active , post, share, follow, tweet
regularly in social media
Connect with niche target audience & influencers

14. Submit guest post in your niche blog
Submit comment
Create blog, post genuine good and helpful content
Post in forums
Step 7.

15. Step 8. Create YouTube Video
It can be instructional
It can be informative
But it must be entertaining
**You can embed YouTube video in your Website

16. Step 9. Use online press releases
Create newsworthy content to post in press release websites.

17. Step 10. Track web-traffic
1) Add Google Analytics code in your webpage.
2) Access server log to get clear picture.

18. Digital Marketing - Complete course structure
Foundation tutorial:
Creation of website & Web Hosting Management
C-panel
FTP software usage: Filezilla
New account creation
Re-seller management
Search engines and updates
To understand the nature of SEO we need to understand the ever
evolving
Search engine concepts: Students will be guided through the
concept of algorithm updates.
Introduction to SEO
It will cover

19. How to get more Face book Likes
It will cover

20. How to get more Twitter followers
It will cover

21. How to use Google Ad words
It will cover

22. How to use Google Analytics
It will cover

23. How to use LinkedIn
It will cover

24. How to Create Word press site
It will cover

25. On page SEO:
Search engine optimization module covers competition
analysis(competitive intelligence),
link analysis, keyword selection, content planning, content
analysis & optimization & photo
optimization. Every aspect of SEO will be demonstrated in
practical live server scenario.
After development of comprehensive SEO concepts students
will be trained to make SEO
target plan for defined time frame.
Keyword selection
It will cover

26. Off page SEO: Link Building
Competitive Analysis and Intelligence of your site and rival sites:
How can we know our performance, where is our competitors.
To get a clear picture competitive analysis is required. It also
helps to devise our future plan of action.
It will cover

27. Social Media optimization: Manage presence of Face book,
twitter, LinkedIn, G+ and other profiles.
Social Media Marketing
Social Networking: Face book, LinkedIn, MySpace
Blog management
Twitter and Micro blogging
Photo & Video sharing
Sharing presentation
Forums
It will cover

28. Content Marketing: Content planning and
creation:
Copy Writing
Writing News Paper Advertisement
Writing Radio Ads
Writing TV Ads
Story board design for TV ads
Writing Brochure catalogue
Writing Direct Mail
Writing Media Content
Screenplay writing
Script writing
Writing for the web
Page update:
It will cover

29. Word Press CMS installation and Themes customization
It will cover

30. Web Analytics reporting
It will cover

31. Search engine Marketing
E Mail Marketing
It will cover

32. Ad sense account creation and integration
It will cover

33. Digital marketing tools
Graphics
Composition and concepts
Designing Print and Outdoor Ads
Creation of Web Graphics
Corel Draw
Photoshop
Animated GIF
Picture formats
It will cover

34. Storyboard design for animation
Audio Visual
Film language
Concept of film Appreciation
Video Creation
Writing Screenplay
Video Creation for YouTube
Search optimization for Video
Viral video
Video Editing concepts
Story board for ad-film
It will cover

35. Digital Marketing Advance level - Online Branding
Brand Management:
What is a Brand?
Brand awareness and recall
Identification of Brand position and values.
Brand Equity creation
Brand personality
Brand Element optimization
Brand extension
Brand Associations
Brand Strategy
Brand reinforcement
Branded Entertainment
It will cover

36. Consumer behavior
Advertising
Journalism
PR
Mass Communication
Models of Communication
Role of Mass Media
Broadcasting
Media Organizations
Digital Convergence
Persuasive communication
Public response
It will cover

37. An introduction to Mobile Apps in Digital Marketing
Types
Uses
Advantages
It will cover

38. An Introduction to
Press Laws
Cyber Laws
Intellectual Property rights
It will cover

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