Horror magazine research
•Download as PPTX, PDF•
0 likes•113 views
The document summarizes and compares different horror and film magazines. It discusses the covers of "Scream" and "Horror" magazines, noting their use of villain images, multiple smaller pictures, and colors like red, black and green. It criticizes them for looking too busy and unprofessional. "Empire" magazine is presented as more clean cut and professional with a consistent font and focus on the main protagonist.
Report
Share
Report
Share
Recommended
Magazine Image
The magazine cover for the film The Woman in Black includes the main character Arthur Kipps, played by Daniel Radcliffe. The cover uses white, black, red and blue colors, with red highlighting the title and Radcliffe's name to connote blood. It features the protagonist and supernatural elements, along with information like the film company and issue details, continuing the horror theme throughout.
Magazine overview
The document analyzes conventions used in the front covers of six film magazines that promote horror genre films. Some key conventions discussed include:
- Featuring the main antagonist or villain rather than the protagonist to intrigue audiences. For example, "The Joker" is featured to advertise "The Dark Knight."
- Using direct address and ominous imagery like blood to create a sense of fear and intrigue audiences to learn the characters' fates.
- Employing dark colors like black, red, and blue to create a mysterious, evil mood.
- Placing the masthead prominently at the top so readers know what magazine it is before being drawn in by the cover image.
-
Genre Research
Horror films use certain themes, props, settings, and character archetypes to invoke fear and thrill audiences. Common themes include hauntings, religion, good vs. evil, and monsters. Props like knives and masks are often used to denote the genre. Settings tend to be graveyards, abandoned buildings, cabins, and haunted houses at night to create tension. Character archetypes include the final girl protagonist, the unlikely hero, the antagonist villain, and the sex appeal character who is often the first to die.
Blade analysis
Blade (1998) is an action/fantasy/horror film directed by Stephen Norrington about a half-mortal, half-vampire man named Blade who protects humans by slaying vampires. There were two sequels, Blade II (2002) directed by Guillermo del Toro and Blade Trinity (2004) directed by David S. Goyer, which improved on the storyline. The character Blade is portrayed as wearing glasses to hide his vampire identity and uses weapons and gadgets to battle enemies despite his supernatural abilities.
Genre research
The document discusses research conducted on the popularity and appeal of the horror genre. Interviews with friends and family revealed several reasons why people enjoy horror films, including that they are fun, help people face their fears, and have launched the careers of legendary directors. Narrative structure and typical character archetypes are important conventions that genre fans recognize and appreciate. Iconic imagery commonly found in horror films, such as haunted locations and symbols of death, further enhance the viewing experience.
Pitch for Devil's Game
Three friends find a strange package containing a Ouija board on their doorstep. They decide to play with the board but become separated in the house. Strange events begin terrorizing each friend: Lauren is trapped in the bathroom with a strange boy, James is stalked by a killer, and Martynas is tormented by a hooded figure. The friends realize they are not alone in the house and there appears to be no escape. Pitch documents include story ideas, planning notes, production considerations, shot lists, storyboards, schedules, and poster concepts for marketing.
Presentation2
The document analyzes conventions of horror film posters. It identifies several common elements:
- Main images feature creepy or shocking scenes with low lighting to appear eerie and mysterious. Facial expressions show fear or possession.
- Color schemes commonly use black, red, and white to convey danger and death. Titles stand out in bold, red text with a creepy font style.
- Small credits are placed at the bottom without detracting from the main image. A release date is also included.
- Analyzed posters demonstrate these conventions through their use of distorted faces, reaching hands from graves, looming villains, and titles styled as wooden stakes to hint at vampire themes.
Evaluation question 1
The document describes common stock elements used in thriller films, including:
- Stock characters like victims, hit men, heroes, villains, and henchmen. The film focuses on hit men as both victims and attackers.
- Stock narratives around revenge, kidnapping, and crime. The film uses revenge and kidnapping but not as typically portrayed.
- Stock settings in parking lots, apartments, fields, and abandoned areas. Key scenes take place in a parking lot and empty field.
- Iconography including guns, suits, masks, money, and weapons used by hit men, with guns playing a central role. Suits portray the professional appearance of hit men.
The summary provides
Recommended
Magazine Image
The magazine cover for the film The Woman in Black includes the main character Arthur Kipps, played by Daniel Radcliffe. The cover uses white, black, red and blue colors, with red highlighting the title and Radcliffe's name to connote blood. It features the protagonist and supernatural elements, along with information like the film company and issue details, continuing the horror theme throughout.
Magazine overview
The document analyzes conventions used in the front covers of six film magazines that promote horror genre films. Some key conventions discussed include:
- Featuring the main antagonist or villain rather than the protagonist to intrigue audiences. For example, "The Joker" is featured to advertise "The Dark Knight."
- Using direct address and ominous imagery like blood to create a sense of fear and intrigue audiences to learn the characters' fates.
- Employing dark colors like black, red, and blue to create a mysterious, evil mood.
- Placing the masthead prominently at the top so readers know what magazine it is before being drawn in by the cover image.
-
Genre Research
Horror films use certain themes, props, settings, and character archetypes to invoke fear and thrill audiences. Common themes include hauntings, religion, good vs. evil, and monsters. Props like knives and masks are often used to denote the genre. Settings tend to be graveyards, abandoned buildings, cabins, and haunted houses at night to create tension. Character archetypes include the final girl protagonist, the unlikely hero, the antagonist villain, and the sex appeal character who is often the first to die.
Blade analysis
Blade (1998) is an action/fantasy/horror film directed by Stephen Norrington about a half-mortal, half-vampire man named Blade who protects humans by slaying vampires. There were two sequels, Blade II (2002) directed by Guillermo del Toro and Blade Trinity (2004) directed by David S. Goyer, which improved on the storyline. The character Blade is portrayed as wearing glasses to hide his vampire identity and uses weapons and gadgets to battle enemies despite his supernatural abilities.
Genre research
The document discusses research conducted on the popularity and appeal of the horror genre. Interviews with friends and family revealed several reasons why people enjoy horror films, including that they are fun, help people face their fears, and have launched the careers of legendary directors. Narrative structure and typical character archetypes are important conventions that genre fans recognize and appreciate. Iconic imagery commonly found in horror films, such as haunted locations and symbols of death, further enhance the viewing experience.
Pitch for Devil's Game
Three friends find a strange package containing a Ouija board on their doorstep. They decide to play with the board but become separated in the house. Strange events begin terrorizing each friend: Lauren is trapped in the bathroom with a strange boy, James is stalked by a killer, and Martynas is tormented by a hooded figure. The friends realize they are not alone in the house and there appears to be no escape. Pitch documents include story ideas, planning notes, production considerations, shot lists, storyboards, schedules, and poster concepts for marketing.
Presentation2
The document analyzes conventions of horror film posters. It identifies several common elements:
- Main images feature creepy or shocking scenes with low lighting to appear eerie and mysterious. Facial expressions show fear or possession.
- Color schemes commonly use black, red, and white to convey danger and death. Titles stand out in bold, red text with a creepy font style.
- Small credits are placed at the bottom without detracting from the main image. A release date is also included.
- Analyzed posters demonstrate these conventions through their use of distorted faces, reaching hands from graves, looming villains, and titles styled as wooden stakes to hint at vampire themes.
Evaluation question 1
The document describes common stock elements used in thriller films, including:
- Stock characters like victims, hit men, heroes, villains, and henchmen. The film focuses on hit men as both victims and attackers.
- Stock narratives around revenge, kidnapping, and crime. The film uses revenge and kidnapping but not as typically portrayed.
- Stock settings in parking lots, apartments, fields, and abandoned areas. Key scenes take place in a parking lot and empty field.
- Iconography including guns, suits, masks, money, and weapons used by hit men, with guns playing a central role. Suits portray the professional appearance of hit men.
The summary provides
Evaluation question 1
This document provides a repertoire of common elements found in thriller films, including stock characters, narratives, settings, and iconography. Some key stock characters mentioned are the victim, hit man, hero, villain, and henchmen. Common stock narratives include revenge, serial murder/crime, kidnapping, and hero saving his true love. Typical stock settings listed are parking lots, apartments, empty fields, busy cities, and abandoned warehouses. Iconography often featured includes guns, suits, masks, gadgets, sunglasses, money, weapons, and fast cars.
Evaluation question 1
The document describes common stock elements used in thriller films, including characters, narratives, settings, and iconography. Some key stock characters mentioned are the victim, hit man, hero, and villain. Common stock narratives include revenge, serial murder/crime, kidnapping, and hero saving his true love. Typical stock settings listed are parking lots, apartments, fields, cities, and warehouses. Iconography elements often seen include guns, suits, masks, gadgets, money, weapons, and fast cars.
Vladimir Propp’s theory of characters
Propp's theory of characters. The 8 different character types and examples taken from: The Lion King, The Hunger Games etc.
Media genre research
The document discusses several media genres:
Action films involve violence, combat, and life-threatening situations for protagonists, with the hero ultimately victorious. They began developing in the 1970s with more stunts and effects.
Comedy aims to amuse audiences through exaggerated traits and humor. It uses bright lighting while horror comedy uses darker lighting. Famous comedic actors include Adam Sandler, Will Ferrell, and Jim Carrey.
Horror seeks to scare viewers by playing on their fears through eerie settings and tense situations, using dark lighting to create an unsettling feel.
Crime revolves around criminal stories or acts and is usually part of the action or adventure genres, like
Genre recognition freddie.
Specific genres like horror, thriller, and sci-fi films contain certain tropes that signal their genre. For example, horror films commonly feature a damsel in distress character, usually a woman, who is in danger or dies. They also usually include an antagonist, like Freddy Krueger from Nightmare on Elm Street, who drives the events of the film. Location and props/costumes also help characterize genres - horror films may take place where the killer is familiar, and a character's weapon or clothing can define them. Sound is used to build suspense, like Freddy Krueger's nursery rhyme that warns of impending doom.
AS Media Superhero genre/Narrative
There are two main types of superhero narratives - light and fun films that are family-friendly but predictable, and darker and grittier films featuring extreme violence and ambiguous morality. An analysis of superhero origin stories found they typically establish equilibrium, face a disruption, recognize how to overcome it, deal with complications, and restore a new equilibrium. Common flaws for protagonists include arrogance, ignorance, and inner struggles they must accept to achieve their potential.
Empire Magazine Front Cover Evaluation
The document provides an analysis of the Empire magazine front cover advertising the film "I Am Legend" starring Will Smith. It notes that the masthead is partially covered by Will Smith's head, showing Empire's confidence in their brand recognition. The main cover line and large image of Will Smith holding a weapon effectively advertise the horror film. Black, white and red colors, as well as a mysterious foggy effect, maintain a horror theme fitting for the genre. Smaller images and text plugs advertise other magazine contents, but clearly position the "I Am Legend" feature as most important. The analysis concludes by identifying design elements to incorporate in a magazine cover promoting their group's film.
Evaluation Question 2
The media product represents teenagers aged 17-20, with most of the actors also being teenagers. It also represents stereotypical zombies based on films like Night of the Living Dead, with vacant expressions, wounds, and torn clothing. The protagonists, a male and female teenager, are based on characters from Dead Rising and Alien, with their clothing and lack of weapons reflecting this. Both protagonists react based on instincts, with the female fleeing and the male fighting the zombies, initially portraying typical gender roles but potentially subverting them if the female's choice leads to her survival.
Men on empire
The document describes the typical representation of men on covers of the magazine Empire. The covers depict grizzled and dirty men with grim expressions, conveying a dark and gritty tone. The men are usually portrayed as "action men" who are battle-damaged and brandishing weapons. They are depicted as powerful through standing tall or in action poses. The men have stern expressions, either looking straight ahead to convey strength and toughness or looking into the distance with focus as they prepare for a fight.
What are the conventions of the superhero genre
Superheroes typically have superpowers that they use to fight crime and protect people from supervillains like the Joker for Batman. They usually have a secret identity with a costume and name to prevent their friends and family from being targeted. Common conventions include having extraordinary abilities and technology, being reluctant to kill, having a hidden base, and gaining their powers from a tragic past event or accident. They also typically have weaknesses like Kryptonite for Superman.
Narrative theory
The document summarizes several influential narrative theories:
- Tzodorov's theory of narrative equilibrium which describes 5 stages from an initial stable state to restoration of a new equilibrium.
- Pam Cook's description of standard Hollywood narrative structure as linear, providing closure, and containing spatial/temporal coherence.
- Kate Domaille's identification of 8 common narrative types including Achilles, Cinderella, Circe, and Romeo and Juliet.
- Vladimir Propp's analysis of Russian folktales finding they share 7 character types including the Hero, Donor, Villain, and Princess.
- Joseph Campbell's concept of the monomyth describing the hero's journey through stages from ordinary world to
Reservoir dogs
The document discusses analyzing the magazine cover for the film "Reservoir Dogs" since there was no cover found for "L.A. Confidential". It notes that "Reservoir Dogs" is in the same crime genre as "L.A. Confidential" and has a similar criminal narrative. It then examines various elements of the "Reservoir Dogs" magazine cover, including the banner with purchase details, the masthead with the magazine title, the central image showing two men in suits aiming guns at each other, the lead article promoting the main feature, and a flash encouraging readers to buy the magazine.
Propp Narrative
The document discusses Vladimir Propp's theory of narrative structures. Propp claimed that most stories contain similar character archetypes that fulfill common roles, which he called "spheres of action". These include the hero, villain, princess, father of the princess, false hero, helper, donor, and dispatcher. The document provides brief descriptions of the common roles fulfilled by each of these character types in stories according to Propp's theory.
Vladimir propp
Vladimir Propp was a literary scholar who developed a theory of narrative structure and character types. He proposed that all stories contain eight character archetypes, including the villain, dispatcher, helper, princess/prize, donor, and hero. Propp's theory influenced storytelling and filmmaking by providing a framework for crafting narratives with recognizable characters fulfilling specific functions that drive the plot forward.
Reasearch for Ancillary Tasks
This document analyzes and compares posters for three short films from different genres: a sci-fi parody, a romantic sci-fi, and a thriller. It discusses visual elements that indicate each film's genre, such as costumes and characters for the parody, faded colors and a romantic slogan for the romance, and a scared character and dark lighting for the thriller. Similarities and differences between posters for short and feature-length versions of one film are also examined.
Lo1 how do we analyse film chloe cleary[1]
The document discusses two main ways to analyze films: genre analysis and auteur theory. Genre analysis examines a film based on its genre by looking at seven key areas such as codes/conventions, setting, characters, themes, narrative, iconography, and messages. Auteur theory considers a director an "auteur" if they have a distinctive style that reflects their personality and is present across multiple films. The document provides examples to illustrate genre analysis for westerns and thrillers and discusses the criteria for determining if a director is an auteur.
Vladimir propp
Vladimir Propp believed that certain essential character types exist in all stories. These include the Hero, who is the main character seeking to succeed; the Villain, who creates disruption and is usually bad; and the False Hero, who pretends to support the Hero but may actually be the Villain. Propp also identified character types like the Dispatcher who sends the Hero on a mission, the Helper who aids the Hero, and the Princess or reward that the Hero and False Hero may compete for.
Character profiles
Alex is a quiet 17-year-old who enjoys academics, while her best friend Olivia is loud and rebellious, enjoying parties. Alex wears minimal white and black clothes representing purity, while Olivia wears red suggesting danger. Their town is terrorized by a silent killer wearing black who murders for fun with a large knife. Items needed for their short horror film include a torch as the main light source, a mask to hide the killer's identity, a kitchen knife as the weapon, and fake blood to suggest harm without real violence.
Asylum logo screenshots
The document describes the process of creating and animating a logo for a film production company called Asylum Productions. Key points:
1) The logo background features barbed wire to represent the idea of people in asylums being trapped, with the wire having no end.
2) Fonts were added above the wire and effects like bevel and emboss were used to make the fonts stand out.
3) Colors and effects like outer glows were added to make the name "Asylum" bolder and pop more against the mist-like background.
4) In the animation process, keyframes were used to move and change the lighting on the logo using effects like lens fl
Poster creation
The document describes the process taken to design a movie poster. Key steps included:
1) Creating the initial poster design based on the movie "You're Next" and customizing it for the project.
2) Adding layers, fonts, title, rating, and web address in Photoshop.
3) Choosing an appropriate background photo and logos.
4) Manipulating elements like brightness, colors, and effects to improve visuals and focus.
5) Centering elements, adding a release date, and refining text for clarity and cohesion.
Horror magazine production
Zoya created a magazine cover for Empire magazine by following conventions of the genre and magazine style. She began by analyzing covers of similar magazines to select a professional looking template. Next, she added the magazine masthead to make it instantly recognizable. Zoya then chose a central image from photos taken, manipulating it in Photoshop to sharpen it and adjust lighting and saturation. Additional graphics, text, and features were included to give the cover a realistic feel typical of magazines. The final cover incorporated key icons to tie the elements together cohesively while varying the central image.
Q2 - how effective is the combination of your main product and ancillary texts?
The document discusses how different elements were carried across a film's magazine cover, poster, and trailer to make the marketing materials cohesive. Key elements like the main protagonist, a symbolic torch prop, the masked killer, matching fonts/taglines, darkness as a backdrop, and the production company logo were consistently featured to clearly link the different pieces together and follow standard horror film conventions. Audience feedback confirmed the marketing materials worked well together and shared obvious connections due to these repeating visual and thematic elements.
More Related Content
What's hot
Evaluation question 1
This document provides a repertoire of common elements found in thriller films, including stock characters, narratives, settings, and iconography. Some key stock characters mentioned are the victim, hit man, hero, villain, and henchmen. Common stock narratives include revenge, serial murder/crime, kidnapping, and hero saving his true love. Typical stock settings listed are parking lots, apartments, empty fields, busy cities, and abandoned warehouses. Iconography often featured includes guns, suits, masks, gadgets, sunglasses, money, weapons, and fast cars.
Evaluation question 1
The document describes common stock elements used in thriller films, including characters, narratives, settings, and iconography. Some key stock characters mentioned are the victim, hit man, hero, and villain. Common stock narratives include revenge, serial murder/crime, kidnapping, and hero saving his true love. Typical stock settings listed are parking lots, apartments, fields, cities, and warehouses. Iconography elements often seen include guns, suits, masks, gadgets, money, weapons, and fast cars.
Vladimir Propp’s theory of characters
Propp's theory of characters. The 8 different character types and examples taken from: The Lion King, The Hunger Games etc.
Media genre research
The document discusses several media genres:
Action films involve violence, combat, and life-threatening situations for protagonists, with the hero ultimately victorious. They began developing in the 1970s with more stunts and effects.
Comedy aims to amuse audiences through exaggerated traits and humor. It uses bright lighting while horror comedy uses darker lighting. Famous comedic actors include Adam Sandler, Will Ferrell, and Jim Carrey.
Horror seeks to scare viewers by playing on their fears through eerie settings and tense situations, using dark lighting to create an unsettling feel.
Crime revolves around criminal stories or acts and is usually part of the action or adventure genres, like
Genre recognition freddie.
Specific genres like horror, thriller, and sci-fi films contain certain tropes that signal their genre. For example, horror films commonly feature a damsel in distress character, usually a woman, who is in danger or dies. They also usually include an antagonist, like Freddy Krueger from Nightmare on Elm Street, who drives the events of the film. Location and props/costumes also help characterize genres - horror films may take place where the killer is familiar, and a character's weapon or clothing can define them. Sound is used to build suspense, like Freddy Krueger's nursery rhyme that warns of impending doom.
AS Media Superhero genre/Narrative
There are two main types of superhero narratives - light and fun films that are family-friendly but predictable, and darker and grittier films featuring extreme violence and ambiguous morality. An analysis of superhero origin stories found they typically establish equilibrium, face a disruption, recognize how to overcome it, deal with complications, and restore a new equilibrium. Common flaws for protagonists include arrogance, ignorance, and inner struggles they must accept to achieve their potential.
Empire Magazine Front Cover Evaluation
The document provides an analysis of the Empire magazine front cover advertising the film "I Am Legend" starring Will Smith. It notes that the masthead is partially covered by Will Smith's head, showing Empire's confidence in their brand recognition. The main cover line and large image of Will Smith holding a weapon effectively advertise the horror film. Black, white and red colors, as well as a mysterious foggy effect, maintain a horror theme fitting for the genre. Smaller images and text plugs advertise other magazine contents, but clearly position the "I Am Legend" feature as most important. The analysis concludes by identifying design elements to incorporate in a magazine cover promoting their group's film.
Evaluation Question 2
The media product represents teenagers aged 17-20, with most of the actors also being teenagers. It also represents stereotypical zombies based on films like Night of the Living Dead, with vacant expressions, wounds, and torn clothing. The protagonists, a male and female teenager, are based on characters from Dead Rising and Alien, with their clothing and lack of weapons reflecting this. Both protagonists react based on instincts, with the female fleeing and the male fighting the zombies, initially portraying typical gender roles but potentially subverting them if the female's choice leads to her survival.
Men on empire
The document describes the typical representation of men on covers of the magazine Empire. The covers depict grizzled and dirty men with grim expressions, conveying a dark and gritty tone. The men are usually portrayed as "action men" who are battle-damaged and brandishing weapons. They are depicted as powerful through standing tall or in action poses. The men have stern expressions, either looking straight ahead to convey strength and toughness or looking into the distance with focus as they prepare for a fight.
What are the conventions of the superhero genre
Superheroes typically have superpowers that they use to fight crime and protect people from supervillains like the Joker for Batman. They usually have a secret identity with a costume and name to prevent their friends and family from being targeted. Common conventions include having extraordinary abilities and technology, being reluctant to kill, having a hidden base, and gaining their powers from a tragic past event or accident. They also typically have weaknesses like Kryptonite for Superman.
Narrative theory
The document summarizes several influential narrative theories:
- Tzodorov's theory of narrative equilibrium which describes 5 stages from an initial stable state to restoration of a new equilibrium.
- Pam Cook's description of standard Hollywood narrative structure as linear, providing closure, and containing spatial/temporal coherence.
- Kate Domaille's identification of 8 common narrative types including Achilles, Cinderella, Circe, and Romeo and Juliet.
- Vladimir Propp's analysis of Russian folktales finding they share 7 character types including the Hero, Donor, Villain, and Princess.
- Joseph Campbell's concept of the monomyth describing the hero's journey through stages from ordinary world to
Reservoir dogs
The document discusses analyzing the magazine cover for the film "Reservoir Dogs" since there was no cover found for "L.A. Confidential". It notes that "Reservoir Dogs" is in the same crime genre as "L.A. Confidential" and has a similar criminal narrative. It then examines various elements of the "Reservoir Dogs" magazine cover, including the banner with purchase details, the masthead with the magazine title, the central image showing two men in suits aiming guns at each other, the lead article promoting the main feature, and a flash encouraging readers to buy the magazine.
Propp Narrative
The document discusses Vladimir Propp's theory of narrative structures. Propp claimed that most stories contain similar character archetypes that fulfill common roles, which he called "spheres of action". These include the hero, villain, princess, father of the princess, false hero, helper, donor, and dispatcher. The document provides brief descriptions of the common roles fulfilled by each of these character types in stories according to Propp's theory.
Vladimir propp
Vladimir Propp was a literary scholar who developed a theory of narrative structure and character types. He proposed that all stories contain eight character archetypes, including the villain, dispatcher, helper, princess/prize, donor, and hero. Propp's theory influenced storytelling and filmmaking by providing a framework for crafting narratives with recognizable characters fulfilling specific functions that drive the plot forward.
Reasearch for Ancillary Tasks
This document analyzes and compares posters for three short films from different genres: a sci-fi parody, a romantic sci-fi, and a thriller. It discusses visual elements that indicate each film's genre, such as costumes and characters for the parody, faded colors and a romantic slogan for the romance, and a scared character and dark lighting for the thriller. Similarities and differences between posters for short and feature-length versions of one film are also examined.
Lo1 how do we analyse film chloe cleary[1]
The document discusses two main ways to analyze films: genre analysis and auteur theory. Genre analysis examines a film based on its genre by looking at seven key areas such as codes/conventions, setting, characters, themes, narrative, iconography, and messages. Auteur theory considers a director an "auteur" if they have a distinctive style that reflects their personality and is present across multiple films. The document provides examples to illustrate genre analysis for westerns and thrillers and discusses the criteria for determining if a director is an auteur.
Vladimir propp
Vladimir Propp believed that certain essential character types exist in all stories. These include the Hero, who is the main character seeking to succeed; the Villain, who creates disruption and is usually bad; and the False Hero, who pretends to support the Hero but may actually be the Villain. Propp also identified character types like the Dispatcher who sends the Hero on a mission, the Helper who aids the Hero, and the Princess or reward that the Hero and False Hero may compete for.
What's hot (17)
Viewers also liked
Character profiles
Alex is a quiet 17-year-old who enjoys academics, while her best friend Olivia is loud and rebellious, enjoying parties. Alex wears minimal white and black clothes representing purity, while Olivia wears red suggesting danger. Their town is terrorized by a silent killer wearing black who murders for fun with a large knife. Items needed for their short horror film include a torch as the main light source, a mask to hide the killer's identity, a kitchen knife as the weapon, and fake blood to suggest harm without real violence.
Asylum logo screenshots
The document describes the process of creating and animating a logo for a film production company called Asylum Productions. Key points:
1) The logo background features barbed wire to represent the idea of people in asylums being trapped, with the wire having no end.
2) Fonts were added above the wire and effects like bevel and emboss were used to make the fonts stand out.
3) Colors and effects like outer glows were added to make the name "Asylum" bolder and pop more against the mist-like background.
4) In the animation process, keyframes were used to move and change the lighting on the logo using effects like lens fl
Poster creation
The document describes the process taken to design a movie poster. Key steps included:
1) Creating the initial poster design based on the movie "You're Next" and customizing it for the project.
2) Adding layers, fonts, title, rating, and web address in Photoshop.
3) Choosing an appropriate background photo and logos.
4) Manipulating elements like brightness, colors, and effects to improve visuals and focus.
5) Centering elements, adding a release date, and refining text for clarity and cohesion.
Horror magazine production
Zoya created a magazine cover for Empire magazine by following conventions of the genre and magazine style. She began by analyzing covers of similar magazines to select a professional looking template. Next, she added the magazine masthead to make it instantly recognizable. Zoya then chose a central image from photos taken, manipulating it in Photoshop to sharpen it and adjust lighting and saturation. Additional graphics, text, and features were included to give the cover a realistic feel typical of magazines. The final cover incorporated key icons to tie the elements together cohesively while varying the central image.
Q2 - how effective is the combination of your main product and ancillary texts?
The document discusses how different elements were carried across a film's magazine cover, poster, and trailer to make the marketing materials cohesive. Key elements like the main protagonist, a symbolic torch prop, the masked killer, matching fonts/taglines, darkness as a backdrop, and the production company logo were consistently featured to clearly link the different pieces together and follow standard horror film conventions. Audience feedback confirmed the marketing materials worked well together and shared obvious connections due to these repeating visual and thematic elements.
Theory
Vladimir Propp analyzed Russian folk tales and identified 31 plot elements that recurred across stories. He also noted 8 common character types used to advance the narrative, including the hero, villain, donor, and princess. However, critics argue that Propp ignores differences in character, tone, and mood between tales. Additionally, his focus on the princess as a reward is less applicable to horror genres. Claude Levi-Strauss believed that all narratives are driven by conflicts between binary opposites such as good vs. evil. Finally, Tvetzan Todorov's theory is that stories typically follow a pattern of equilibrium, disruption, and a return to equilibrium or a new equilibrium.
Hypodermic model
The hypodermic needle theory from the 1930s and 1940s suggests that mass media can directly influence large groups of people by "injecting" them with powerful messages designed to elicit responses. It implies that the audience is passive and will immediately accept the information from media sources without question. Factors that contributed to this view include the rise of new media like television and radio increasing exposure, as well as the growth of advertising and persuasion industries deliberately manipulating the public. While this theory was influential, it did not account for individual differences in how people interpret messages.
Sistema de Gestión "AgroSiga"
El documento describe las funciones del Sistema AgroSIGA, incluyendo funciones para actividades agrícolas y ganaderas, reportes, administración de ventas, compras, contabilidad, finanzas, inventario, empresas, y usuarios. El sistema ofrece funciones para planificación, gestión de costos y márgenes, trazabilidad, y reportes para optimizar las operaciones agropecuarias.
convergencia informatica en los negocios internacionaes Presentacion (p p)_b...
convergencia informatica en los negocios internacionaes Presentacion (p p)_b...brenda nicol romero cabrera
La convergencia informática en los negocios internacionales se refiere a la capacidad de usar diferentes plataformas de red para transmitir servicios o señales similares, así como recibir diversos servicios a través de un solo dispositivo. Esto ha hecho que las comunicaciones entre países en las negociaciones sean cada vez más complejas y menos cara a cara, dando lugar a tendencias como el geomarketing y soluciones de pago como PayPal para realizar transacciones de forma segura y en tiempo real a nivel global.Теории и практики функционального программирования.
Автор: Акуляков Артём. Конференция Dev2Dev GDG.12.09.2015. г. Красноярск.
Media ruby
- The film is set primarily in a large forest, creating a tense atmosphere as danger could be hiding anywhere. It also shows a pub and one youth's small house.
- The main characters are young couple Jenny and Steve on a romantic getaway, and a group of rowdy youth led by Bret who start harassing them. Jenny survives to the end despite being more submissive.
- Camera work includes shots from behind trees to make it seem someone is watching, and close-ups of the couple to humanize them before things go wrong. Point-of-view shots from inside a bin increase tension as Jenny is hunted.
Nemerle. метапрограммирование в .NET - Зимин Aлександр D2D Just.NET
Платформа dotNet однозначно ассоциируется с языком программирования C#. Действительно, C# - прекрасный язык, который развивается стремительными темпами и имеет всё необходимое для продуктивной разработки. Но dotNet все же многоязыковая платформа с поддержкой многих языков программирования, некоторые из которых могут помочь решать не тривиальные задачи очень элегантным образом. В докладе мы познакомимся с языком программирования Nemerle и сравним его с другими языками dotNet, рассмотрим его достоинства и недостатки. Будут рассмотрены возможности функционального программирования и метапрограммирования, поговорим о построении собственных предметно-ориентированных языков.
Survey findings
This document discusses the results of a survey about horror film preferences. The survey included questions about enjoyment of horror films, preferred subgenres, how often horror films are watched, what aspects attract viewers, and scary scenarios. Based on the responses, the document concludes that a psychological home invasion film would appeal most to the target audience and would be a practical plot for a horror film trailer given access to a house location.
Carrie
This document discusses the theory of "the monstrous feminine" as portrayed in the film Carrie. All of the villains in the film are women who portray natural female functions as monstrous. This is shown through Carrie being bullied for getting her first period and being teased with tampons and pads. The film also shows menstrual blood and pig's blood running down Carrie's body in moments of horror, representing the idea that women, like pigs, are seen as dirty animals.
Murads Movie House.Pt.1.Mini.Series.html.doc.docx
This document appears to be a list of file names and paths related to a movie or series. It includes the title "Murad's Movie" and file names that could be parts or episodes labeled as "Pt.1House" and "Mini.Series" as well as cryptic file paths.
Using graphs technologies for intelligence analysis.
Discover how to use graph patterns to detect terrorist threats and how to investigate suspicious networks with graph visualization in Linkurious.
Construction linked to theories and storyboard
The document discusses the theories and techniques used in creating a trailer for a horror film project. It describes how the storyboard helped with construction but some shots were changed or removed due to lighting issues. It also discusses how the order of shots was changed and titles were added to not reveal the full narrative. Todorov's narrative theory and concepts of equilibrium, disruption and realization were applied. The trailer also uses representations of religion, a female antagonist in line with theories, and includes an enigma and questions to intrigue the audience without fully explaining the story.
Careful use of mise en-scene
The document discusses the use of makeup, clothing, filming locations, and props for a student film trailer about an exorcism. For the villain's makeup, dark colors were used under the eyes to look bruised, and fake blood and scratches were added to appear raw. A long black dress was chosen for the villain to connote evil. Most filming occurred indoors, especially in bedrooms, to be consistent with where possessions typically happen. Candles, a knife with fake blood, and a crucifix covered in blood were the main props and were used to set an eerie tone and religious theme. A few outdoor chase scenes were also included to make the trailer seem realistic.
M2 kb3 kelainan seks dan kromosom
Modul ini membahas tentang kelainan seks kromosom, yang merupakan hal pertama yang ditanyakan saat bayi lahir untuk mengetahui jenis kelaminnya. Kromosom seks terdiri atas kromosom X dan Y yang menentukan jenis kelamin. Modul ini juga menjelaskan tentang penentuan kromosom seks, tipe kromosom autosom dan gonosom, serta contoh-contoh penyakit akibat kelainan genetik seperti pewarisan
Academic reputation: how to create it and how to sustain it
Slides from "The Good Researcher's Guide to Publishing" talk by Charlie Rapple and Laura Simonite from Kudos, February 2017.
Abstract: This session explores the importance of academic reputation, how it is created, and what you can do to enhance yours. We also look at the support the Kudos toolkit can provide in terms of explaining your research to a wider audience,
and measuring the impact of your activities related to spreading the word about your publications using real-life examples and case studies.
The presentation draws on a survey of 3,000 academics in April 2016, and is particularly focused on communication of research both within and around publications.
Viewers also liked (20)
Q2 - how effective is the combination of your main product and ancillary texts?
Q2 - how effective is the combination of your main product and ancillary texts?
convergencia informatica en los negocios internacionaes Presentacion (p p)_b...
convergencia informatica en los negocios internacionaes Presentacion (p p)_b...
Теории и практики функционального программирования.
Теории и практики функционального программирования.
Nemerle. метапрограммирование в .NET - Зимин Aлександр D2D Just.NET
Nemerle. метапрограммирование в .NET - Зимин Aлександр D2D Just.NET
Using graphs technologies for intelligence analysis.
Using graphs technologies for intelligence analysis.
Academic reputation: how to create it and how to sustain it
Academic reputation: how to create it and how to sustain it
Similar to Horror magazine research
Research into film magazine covers
The document summarizes the author's research into film magazine covers. They analyzed covers of Empire magazine to understand conventions like typically featuring one main image, a red masthead, and centering the movie title. The author then examined Scream magazine covers, finding they usually include multiple images and a variety of fonts, shots, and layouts compared to Empire's focused style. Deconstructing a cover from each, the author gained insights into professional design and horror-related iconography to apply to their own horror magazine covers.
Presentation2
The magazine cover features Robert Downey Jr. as Sherlock Holmes in the center surrounded by plugs advertising other articles. The capitalized title engages attention. The elements like price and barcode are unobtrusively placed. The cover uses conventions like prominent central imagery and plugs to attract readers.
Evaluation Question 1
This document discusses how the media products for the film "AMY" use and follow horror genre conventions.
For the poster, conventions like binary opposites of black and white, use of red to signify blood, and an irregular killer pose are used. The magazine follows conventions of different fonts and colors to distinguish texts. Horror conventions like darkness surrounding the final girl are also used.
The trailer uses common slasher film character archetypes like promiscuous teens and a final girl. It follows a standard horror trailer structure of building tension. Colors in the trailer also have symbolic meanings related to danger and hope.
Overall, the poster, magazine, and trailer successfully employ conventions from existing horror media to resemble
Evaluation Question 1
The document discusses how the media products for the film "AMY" use and follow horror genre conventions.
For the poster, conventions like binary opposites of black and white, and use of the color red to signify blood and danger are used. The trailer also follows conventions like having specific character archetypes and a buildup of tension and suspense.
Colors in the trailer like red and hints of green and purple are used to represent danger and hint at the fates of characters. Lighting is also used to represent the binary of darkness as evil and light as hope, though hope is minimal. Overall, the document analyzes how the poster, magazine, and trailer establish conventions of the horror genre to engage audiences
Presentation1 xx
This document discusses different film magazines and their target audiences. Sight and Sound is described as a British monthly magazine published by the British Film Institute that reviews art house and independent films. Empire is a popular UK film magazine published by Bauer Media Group that focuses on mainstream Hollywood films. The document analyzes sample covers from each magazine, noting how Sight and Sound uses quirky designs and photographs to target art film fans, while Empire uses bold, edited graphics and colors to appeal to general audiences.
Emprire and Scream Magazine Analysis sasiane
The document provides an analysis of the layout, design elements, and stylistic choices made in horror film magazines "Empire" and "Scream". Key details include:
- The mastheads stand out against the page with contrasting colors to grab attention. Images focus on characters' facial expressions to convey tone and genre.
- Layouts follow standard conventions like positioning the masthead, text, and barcodes. Professional designs aim to seem credible and appeal to audiences.
- Color schemes symbolize different themes. In one, green represents nature while black and white connote boldness and purity. Reds and shadows imply danger and violence.
- Additional elements like headlines, taglines, and features provide
Empire And Scream Magazine Analysis Sasiane Saku
The document provides an analysis of the layout, design elements, and color scheme used in horror film magazines "Empire" and "Scream". It examines the masthead, main image, layout, and use of color in both magazines. For "Empire", it describes the dark green masthead, central close-up image of a character, and how the layout and professional style builds credibility. For "Scream", it discusses the informal masthead font, two graphic main images, and use of red, white, and yellow to represent danger, importance of text, and grab attention. Common elements like price, barcode, and slogans are also summarized.
Empire and Scream Magazine Analysis Sasiane Saku
The document provides an analysis of the layout, design elements, and color scheme used in horror film magazines "Empire" and "Scream". Some key points:
- The masthead uses eye-catching colors and fonts to grab attention while identifying the publication. Images are prominently featured with supporting text.
- Color schemes symbolize different meanings - green represents nature, black represents boldness, and red connotes danger. Color contrasts make key text pop out.
- Common magazine layout places masthead, images, headlines, and other elements in standard locations for clarity and professionalism.
- Additional details like release date, price, and taglines provide useful information to engage audiences interested in the
Scream and fangoria
This document analyzes the covers of two horror movie magazines: Scream and Fangoria. For Scream magazine, the summary discusses the use of red, yellow, black and white colors that attract the target audience. It also notes how the image and text about the Evil Dead remake will draw in fans. For Fangoria magazine, the summary discusses how the title shaped like fangs and use of red and white colors relates to blood and horror. It also notes how the central image positioned without context draws the viewer in.
Analysis of Magazine Covers
The magazine covers are designed to appeal to specific target audiences. Scream magazine targets horror film fans, representing horror through the word "scream," bloody red font and cover images of horror characters. Fangoria magazine also targets horror fans, using a masthead with "fang" and "gore," horror film titles in eye-catching fonts, and a frightening cover image. Empire magazine targets a broader audience of film fans, using attractive images like Megan Fox that will draw viewers while also promoting content inside.
Magazine research presi new
The document discusses magazine covers for four films: Men in Black, Dracula, Twilight, and Titanic. It analyzes the Men in Black magazine cover in terms of target audience, genre, color scheme, font, and layout. The target audience is identified as 18+ due to the action-oriented imagery and actors. Elements of the cover like the colors, fonts, and layout are said to conform to conventions of the action genre.
Magazine cover analysis horror
The document analyzes several movie magazine covers. It describes the key elements of each cover, including the main image, masthead, color scheme, layout, and sell lines. Across the different magazines, some commonalities are seen, such as the use of antagonists or villains as the main image to generate excitement. The conclusion summarizes that successful magazine covers employ familiar conventions like matching the film poster and using colors that relate to the movie's genre.
Magazine cover analysis horror
The document analyzes and compares the cover designs of several movie magazine issues. It discusses elements like the main images, mastheads, color schemes, layouts, and sell lines. The covers generally feature antagonists from upcoming movies to generate interest. Mastheads are designed to match the movie theme and grab attention. Color schemes and fonts are also selected to be cohesive with the movie genre or plot. Sell lines advertise celebrity interviews and reviews to entice readers. Overall the covers aim to attract audiences through bold visuals and teasing additional content within.
Magazine cover overview horror
1) The document analyzes the cover designs of several film magazines, noting elements like the masthead design and placement, main image choice, color scheme, and layout of text and images.
2) Key aspects discussed include the use of antagonists or villains as main images to generate interest, mastheads that match the main image or movie theme, and color schemes that link to the film's genre or storyline.
3) Sell lines and additional images are used to further advertise interior content and attract readers by highlighting movies, celebrities, or exclusive articles. Overall layouts are typically organized with a focus on the main image and masthead to draw attention.
Magazine covers
This document summarizes and analyzes the covers of three horror magazine covers. It notes that Scream Magazine uses red and black colors and a werewolf image to effectively convey that it features horror content. Entertainment Magazine also uses red and black with white writing, though its name does not explicitly indicate a horror theme. The third magazine analyzed, also called Scream Magazine, stands out from conventions through its use of the unusual color yellow but still communicates its horror focus through use of red and green colors and disturbing character images on the cover.
Magazine covers
The document discusses several movie and entertainment magazines, summarizing their covers and content. Scream Magazine uses red and black with white writing to convey horror through connotations of death and darkness. Its cover image of a werewolf further engages readers in the horror genre. Entertainment Magazine also uses red and black but its name does not explicitly indicate horror; however, it aims to help readers understand horror as entertainment. Scream Magazine stands out with bright yellow which normally connotes happiness but is used to defy horror conventions while still conveying horror through red and green colors and unpleasant character images. Total Film is a UK film magazine published monthly plus a summer issue that offers cinema, DVD, and Blu-ray news, reviews and features
Magazine and poster analysis.
The document analyzes several movie posters and magazine covers related to horror genres. It notes conventions used across the posters, such as dark color schemes with red accents to represent blood and danger. Young female characters are often featured to make the content more unsettling. Taglines directly reference death to grab attention. Similar conventions are seen across magazine covers promoting horror content, including bold fonts, dark colors, and creepy images.
Ahs entertainment weekly
The document analyzes the design elements of a film magazine cover, including the banner, masthead, main image, and main cover line. The masthead uses a memorable red font and features the actors to draw attention. The main image depicts the actors in an intimidating pose to reference the horror theme in a humorous way. Different expressions are used to anchor the audience in different ways. The costumes in the medium shot image help convey meanings of power, evil, and danger through the use of red and black. The main cover line clearly states the story title in high contrast white font placed effectively on the black clothing.
Film Poster Deconstruction
The document analyzes three horror film posters, noting similarities in their design conventions. Common elements include the use of three main colors, positioning the title in the center third of the poster, featuring one main image, and not always including film characters. Deconstructing the individual posters revealed they create moods of danger, mystery and isolation through colors, lighting, fonts and positioning of images and text.
Magazine overview
Miriana Younan analyzes horror film magazine covers to better understand how to attract audiences. The typical conventions seen across covers include a dominant masthead, central image representing the film's narrative, and sell lines describing what to expect. Nearly all feature horrific female characters, with images taken from actual films to draw readers in and reinforce the niche horror audience. Common colors like black and red create a dark, sinister mood. Placement of title at the bottom beneath the image is also standard, with minimal text allowing the bold, central image to stand out. These conventions inspired Miriana's own magazine cover design.
Similar to Horror magazine research (20)
More from rubyasmedia
Test shots
This document contains descriptions of various shots taken for a horror film trailer. It summarizes four shots or sets of shots showing: 1) A point-of-view shot of the killer looking through curtains to appear as if the main character is surrounded; 2) A high-angle shot of a character cowering in a cupboard to look small and vulnerable; 3) Two shots of a character's neck being sliced that were not used due to lighting issues; 4) Two shots in the same room with different lighting to achieve the right horror tone.
Evaluation q1
The document summarizes how the media product uses and challenges conventions of real rock magazines. It discusses using similar colors to rock magazines like Kerrang, taking inspiration from their masthead design. The price of £3.99 was chosen based on survey results and comparing to real magazines priced between £2.20-£4.08. In contrast to male-dominated rock magazine covers, only female models were featured to make the genre more welcoming. Non-white artists were also chosen to make the genre more inclusive, compared to covers being 90% white. The layout draws from Kerrang and Rock Sound, with the contents page mimicking Kerrang's organized style.
DPS layout decisions
The document describes the layout decisions made when designing a double page magazine spread. The designer adjusted the lighting and healed blemishes on a photo, added a title and quote, changed text colors to match the color scheme, enlarged the photo to fill more space, added spacing between questions and answers, adjusted text sizes and locations, changed word colors, altered the page number box color, sharpened the photo edges, and justified and organized the text around the model.
Contents page printscreens
The document summarizes the steps taken to design a magazine contents page in Photoshop. First, the creator scanned in a floor plan to use as a guide, then added a graphic and masthead to link the contents page to the cover. An artist photo was inserted, along with edited text from the editor's note typed in Notepad. Photos were manipulated and text was rearranged. Color schemes and additional graphics like issue numbers were added to make the contents page look realistic.
Media printscreens
The document describes the process of designing a magazine cover in Photoshop. Key steps included cropping and editing a photo, adding text elements like the masthead, cover lines, and artist name. Colors and effects were adjusted to improve visual elements. The photo and graphic elements were manipulated and replaced as needed. Feedback was incorporated through changes to text sizing, positioning of elements, and addition of graphics. The final cover was refined for cohesion of design elements and realistic magazine details.
Flat plan powerpoint
The document discusses design decisions for the front cover, contents page, and double page spread of a magazine. For the front cover, key features include a large masthead, the artist's name prominently displayed, a direct gaze from the artist, and listings of features and bands. The contents page lists the magazine name, includes an artist image and gaze, and lists page numbers and features in a column. The double page spread focuses on a large artist image taking up one page and a large block of text on the other, with a large bold title above the text.
Photoshop screenshots
The document describes the iterative process of designing a magazine cover. Some key changes included:
- Adjusting the lighting and sizing of the main image.
- Adding a masthead, cropping the background, and applying effects like shadows, embossing, and overlays.
- Changing fonts based on feedback to improve readability.
- Adding and resizing graphics, puffs, and a pull quote to make the cover look more balanced, realistic and inviting.
- Continually tweaking positioning, sizing, colors and effects to refine the overall design.
More from rubyasmedia (8)
Recently uploaded
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationPickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessHow to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Recently uploaded (20)
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Horror magazine research
- 2. While looking for horror magazines I came across the magazine ‘Scream’. It commonly features a range of different pictures on the cover alongside one bigger main image. The main colours used are white, red, black, yellow and green. The black and the red are symbolic of death, darkness, blood and danger while the green is reds complimentary colour making both of them stand out more. The yellow also works well with the red and stands out making the magazine more eye-catching. The larger image in both of the magazines on the left shows the villains in each of the films showing which film is being specially featured in the edition. The smaller pictures are of other films, actors and directors that are featured in the magazine. Personally I am not a fan of this style of magazine as it looks too busy and overcrowded giving it an unprofessional look. This is especially due to the use of listing a lot of features and using too many images. Scream magazine
- 3. Another horror film magazine that I found was ‘Horror’ magazine. Similarly to ‘Scream’ magazine, it also features villains on the cover of it. It has other small pictures too but nothing as big as on the previous magazine and the majority of this is at the top and not as overpowering. The main colours used across these two examples are black, blue, red white and yellow. The black shows darkness while the red is symbolic of danger and blood which are two common features of a horror film. There are three main texts used across the cover. The main fault that I have with these magazines are that the mastheads are in different fonts making them not link as well as they should. Horror magazine
- 4. As I was not the biggest fan of the horror specific magazines I also looked at other more general film magazines such as ‘Empire’. We chose to look at empire because of its well known brand and clean cut professional appearance. From looking at all of the covers above the main feature on each poster is the films main protagonist. They are easily linked through the mast head and easy to decipher from other magazines. The empire title is traditionally red which works with the themes of our film as it is symbolic of danger while we might also choose to have a dark background making it seem more dangerous similar to the Star Wars cover seen above.