Horlicks foodless
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The document discusses Horlicks launching a new product called "Foodles" noodles to expand into the salty snack market. Foodles noodles come in Regular and Multi-Grain variants positioned as a healthy alternative to noodles, including a "Health Maker" sachet containing vitamins. It was launched in 2009 to compete with Maggi noodles, tapping into the opportunity for healthy snack foods for children not allowed regular noodles. However, simply including a vitamin sachet will not be enough for Foodles to revolutionize the noodles market, as other brands also market their noodles as healthy.
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The document discusses the history of Horlicks, a malted milk drink company founded in 1865 in Chicago by brothers William and James Horlicks. It became popular in the early 20th century in polar regions. In 1960, Horlicks established a factory in Punjab, India to produce the drink from buffalo milk. The company's mission is to improve quality of life by enabling people. Its vision is to provide high quality products worldwide. Key competitors include Complan, Cadbury Bournvita, Boost, Milo and Maltova. Horlicks targets urban kids and families from middle and upper classes by positioning itself as a healthy malted milk hot drink.
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Kellogg's initially failed in India with the launch of Corn Flakes in 1994 due to lack of cultural understanding and product localization. However, they learned from their mistakes by conducting extensive market research, Indianizing their products through new flavors and packaging, improving distribution, and educating consumers. Kellogg's is now the market leader in the cereal category in India with constant innovation and adaptation to the local market. They plan to further localize their oats range by launching new Indian flavors to drive growth. However, experts note that localized variants may not be the main growth driver for the category long-term.
Marketing strategy of horlicks
Horlicks is a 130-year-old brand in India that holds the largest market share in the health food drink category. It offers various products like Horlicks, Junior Horlicks, and Woman's Horlicks targeted at different age groups. As part of its marketing mix, Horlicks uses competitive pricing and promotes its products through various channels like TV, print ads, and events. It has a strong distribution network across India. Horlicks focuses its segmentation strategy on factors like age, gender, and geography to target audiences.
Gsk merger sets stage for hul , nestle
The document discusses the merger between GSK and HUL, and the implications for competition in the health food drinks market in India. Some key points:
- GSK and HUL merged in 2020, making HUL the largest listed foods company in India and giving it popular brands like Horlicks and Boost.
- Nestle will now face stiffer competition from HUL in the market, and preemptively relaunched its Milo drink in anticipation of this.
- The health food drinks market is valued at Rs. 7870 crore and is dominated by Horlicks. HUL now gains access to GSK's large distribution network, which can help expand the reach of Horlicks.
Horlicks
Horlicks is a 137-year old nutritional drink brand that was founded in 1873 by James and William Horlick. It has been through several ownership changes over the years, ultimately being acquired by GlaxoSmithKline in 2000. Horlicks remains very popular in India, where it holds a dominant market share and sells over 1 million packs per day. It has been successfully repositioned from a nutritional supplement to a pleasurable drink through line extensions and flavor innovations. Horlicks utilizes various promotional strategies including celebrity endorsements, educational programs, and philanthropic activities to market its products across India.
Awsum Branding
Awsum is a brand of functional chocolate bars targeted towards urban working millennials in India. The brand aims to provide chocolate bars enriched with ayurvedic herbs and botanicals that offer health benefits beyond basic nutrition, such as improving sleep, immunity, stress relief, and daily energy. As the first ayurveda-inspired functional chocolate brand in India, Awsum seeks to create exciting products that can help modern consumers address lifestyle disorders through the functional properties of dark chocolate combined with traditional ayurvedic ingredients.
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Horlicks foodless
- 1. Horlicks foodless GROUP MEMBER’S:- KETAN THAKUR, JITU KUMAR, HIMANSHU NAMDEVO, JAYKISHAN LAHUHANA About Horlicks: Horlicks is the leading Health Food drink in India. It is a malted milk powder that you mix with the milk to make a drink. Horlicks is the highly respected brand of GlaxoSmithKline. GSKCH is one of the largest players in the Health Food drinks industry in India. Horlicks is manufactured by GSKCH in various markets like United Kingdom, South Africa, New Zealand, Bangladesh, India, Pakistan and Jamaica, Philippines and Malaysia. The largest market for Horlicks is the UK, India and Malaysia. Horlicks foodles –“nOOdlES” w/O “nO” GSKCH has been keen on extending its brand Horlicks across newer product categories and thus has been entered into the highly competitive segment of instant noodles through its newly introduced Horlicks Foodles, aimed to explore the category of salty snack food market. Thus, the company launched its noodles under the popular Horlicks brand named ‘Foodles´ in the year late 2009 that is expected to compete with market leader ‘Maggi´ from Nestle. From Market Research, It has been found that mothers wouldn’t allow their kids to enjoy NOODLES too because of the Maida-clad noodles. Taking clue from this fact, GSK decided to tap this bigger opportunity to position itself differently and to provide healthy snack foods. Thus, Horlicks kick-off the Foodles offerings in two healthy variants: Regular
- 2. Multi Grain. DESIGNING OF THE PRODUCT Horlicks has launched a new extension in the noodles category. The extension has the brand name Foodles and is endorsed by Horlicks. Foodles is positioned as healthy noodles. The brand has launched two variants of noodles. - Regular and Multi-grain. The main USP of Foodles is the “Health Maker" sachet which comes along with the noodles pack. The health maker sachet contains the essentials of 5 vitamins. Foodles is not going to revolutionize noodles market in India. All the noodles brands are now on the health plank and having a vitamin sachet is not going to do big things for Foodles.