The Horlicks Brand is now a Mega brand in India due to its massive growth of its Product Line and Brand Extensions.

1. SIVAKUMAR

2. Origin
1873: J a m e s H o r l i c k + Wi l l i a m =
f o u n d e d J & W Ho r l i c k s
I n I n d i a , o v e r 2 Bi l l i o n c u p s o f
Ho r l i c k s a r e d r u n k e v e r y y e a r

3. Horlicks – The Market Leader

4. The Journey
Since 1920s

6. Horlicks – Health Drinks
J u n i o r
Ho r l i c k s (1995)

7. Standard Horlicks
Horlicks Flavors since 2003

8. Women’s Horlicks (1997)
& Mother’s Horlicks

9. Horlicks Lite (2005)

10. Nutribar (2009)

11. Horlicks Biscuits (1992)
Corn Flakes Biscuit

12. Cookies

13. Horlicks Biscuits - Juniors

14. Cream Biscuits

15. Multigrain Noodles / Foodles (2010)

16. Chill Dood (2010)
Ready to Drink Flavoured Milk

17. Oats

18. Me r c
i !!

19. References
http://www.slideshare.net/sharathghosh/horlicks-brand-dossier
http://gsk-ch.in/Products.aspx
http://en.wikipedia.org/wiki/Horlicks