Ishay Tentser is the CEO of Initech, an Israel-based digital innovation company. With over a decade of experience leading startups and organizations through digital transformations, Ishay is well-versed in cutting-edge technologies like chatbots and blockchain. He serves as an official coach for the European Horizon 2020 SME Instrument program. The business coaching plan outlines activities over 20 hours focused on reviewing the current status, product-market fit, marketing strategies, product roadmap, and SaaS model to develop an action plan and business roadmap.