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The 10 Most Influential Leaders In Tech To Follow,2023.pdf
1. VOL 09 I ISSUE 08 I 2023
The
10
Most
Influen
al
Leaders
in
Tech
to
Follow,
2023
Dr Yousef Al Hammadi
Execu ve Director
Abu Dhabi Early
Childhood Authority
5. s the world hurtles into the digital age,
Atechnology's power to shape our lives and our
future is more profound than ever before. In
this rapidly evolving landscape, visionary leaders are
the true architects of transformation. Their ideas,
innovations, and insights propel the tech industry
forward and inspire us all. CIOLook recognizes the
pivotal role played by these leaders, and with great
pleasure, it presents to you "The 10 Most Influential
Leaders in Tech to Follow, 2023."
In a world abuzz with ceaseless innovation, these ten
individuals stand out as beacons of inspiration, guiding
the tech industry towards uncharted horizons. From
groundbreaking AI advancements to sustainable tech
solutions, these leaders are reshaping the very fabric of
our future.
This edition is a tribute to their relentless dedication
and profound impact. Within these pages, you'll delve
into the profound wisdom of these tech titans, gleaning
insights into their journey, vision, and the
groundbreaking technologies they champion.
Our team has meticulously curated this list, considering
not just their accomplishments in the tech realm but
also their commitment to ethical tech practices,
diversity, and sustainability. We believe that
responsible leadership is the true hallmark of progress.
From the brilliant minds behind innovative startups to
the seasoned veterans steering tech giants, our list
represents a diverse spectrum of leadership. They
come from different backgrounds, experiences, and
expertise but share a common passion for the
transformative power of technology.
In this edition, you'll explore the stories of these
influential leaders, learn from their experiences, and
gain a deeper understanding of the profound shifts
occurring in the tech world. As the tech industry charts
a path to a more connected, efficient, and sustainable
future, we invite you to join us in celebrating and
learning from these remarkable individuals who are
shaping the world of tomorrow.
We hope this edition of CIOLook serves as a source of
inspiration and a testament to the incredible strides
being made in the tech sector. The world is changing,
and these ten leaders are at the forefront of this
revolution. So, without further ado, let's embark on a
journey to discover the visionaries guiding the tech
industry into the future.
A Passion for Innovation
AbhishekJoshi
7. C
o
n
t
e
n
t
s
A r t i c l e s
P r o f i l e s
Tech-Drive
Leveraging The Aspects of AI 30
Moe Abeidat
Tech Leadership Fostering Innovation in Full Swing 26
Nehal Jain
Creating a Better Tomorrow by
Empowering Businesses Through Scalable Technology
32
Kashif Dafedar
Epitome of Sheer Determination
18
Know-How
How Technology is Enhancing the Fundamentals
of Businesses?
22
9. Brief
Company Name
Kareem Refaay
Managing Director
MENA and GULF
Kareem is an experienced Human Resources Lead, with a
demonstrated history of working in the banking industry and
he is skilled in Business Planning, Sales, Training Delivery,
Management, and Business Relationship Management.
John Mankarios
Vice President
John is experienced in IT Management with a demonstrated
strong experience in Microsoft Infrastructure, Cloud adoption,
and Digital transformation and strategy.
Qinvest LLC
qinvest.com
The London Institute of
Banking & Finance
libf.ac.uk
Dr Al Hammadi has been instrumental in shaping the Abu
Dhabi Early Childhood Authority's mission and objectives.
Abu Dhabi Early
Childhood Authority
eca.gov.ae
Kashif has always been adept at digital technologies and easily
understands concepts like BIM, visual scripting and
programming.
CRTKL
callisonrtkl.com
Moe is a visionary and strategic senior technology executive
known for his expertise in transforming organizations, building
advanced products and implementing innovative solutions.
Aramex
aramex.com
Featured Person
Dr Yousef
Alhammadi
Executive Director
Kashif Dafedar
Digital Products Lead
Moe Abeidat
Group Vice President of
Technology & CTO
(Executive Committee)
Sudarsan
Lakshmikumar
Co-founder and
Chief Technology Officer
Sudarsan is an entrepreneurial-spirited, pioneering technologist
who has has a passion for technology-led services, focusing on
transformative solutions, digital services design, and product
design.
Shoyinka Shodunke
Chief Information
Officer
A talented, strategic and innovative business leader, Shoyinka
has a strong background in formulating business strategies and
technology, mitigating operational risks, transforming
businesses, capital project execution, etc.
MTN Nigeria
mtn.com
KeepFlying
keepflying.aero
From strategic planning to seamless implementation, Nehal
utilizes cutting-edge technology solutions that cater to the
specific needs of its clients.
J4RVIS
j4rvis.com
Susana has over 20 years of experience and at LinkedIn, she
provides innovative solutions for her customers and partners
using her expertise in AI and tech.
LinkedIn
linkedin.com
Thomas is a people-centred leader focused on unlocking
growth through high-performing, happy and healthy teams.
Mastercard
mastercard.com
Nehal Jain
Principal Consultant
Susana Correia
Regional leader (Staffing
and Scaled)-LinkedIn
Talent Solutions MENA
Thomas Harris
Senior Vice President
of Digital Business
Transformation
11. AStaunch
Leadership
Dr
Journey of Excellence
I see a considerable
growth and reach of such
virtual support systems to
connect parents with
experts or community
support groups for advice
and assistance.
“
“
12. arly childhood development and well-being are
Ecrucial in shaping a child's future. The first five
years of life significantly impact long-term social,
cognitive, emotional and physical development. Quality
early childhood development helps prepare children for
educational experiences, including kindergarten and
beyond. Environmental and social factors can influence
early childhood development and education
opportunities. High-quality early childhood programs
with highly educated teachers, smaller classes and
lower child-staff ratios are indicators of a successful
early childhood development and education program.
In the realm of early childhood development and well-
being, Dr Yousef Al Hammadi, the esteemed Executive
Director of the Abu Dhabi Early Childhood Authority
(ECA), stands at the forefront, spearheading
groundbreaking initiatives and driving positive change
for the youngest members of society. Abu Dhabi Early
Childhood Authority (ECA) is a government entity that
supports holistic early childhood development by
developing policies and laws, informing decision-
making through research and transforming behavior.
As a visionary leader with a deep passion for the well-
being of young children, Dr Al Hammadi has been
instrumental in shaping the Abu Dhabi Early Childhood
Authority's mission and objectives. The ECA's core
focus revolves around four critical sectors-Health and
Nutrition, Child Protection, Family Support and Early
Care and Education.
Let’s discover Dr Al Hammadi’s relentless dedication and
transformative leadership have become a driving force in
the pursuit of excellence in early childhood development!
In the Blink of an Eye
In his 20 years of experience, Dr Yousef reflects on how
the rapid development of new technologies has
significantly transformed various aspects of modern
industry. These changes have had a major impact on the
data space. . Back in 2001, Dr. Al Hammadi started
working with data and at that time, it was called
statistics.
From those early days, data analytics gradually evolved,
giving rise to concepts such as data mining and business
intelligence (BI). These advancements sparked the data
explosion and paved the way for today's AI
technologies. The tremendous progress in this field has
13. been astonishingly rapid, considering that artificial
intelligence is still in its nascent stages. Dr Al Hammadi
believes there is still a vast potential for further
development in the AI industry.
Amidst this dynamic landscape, Dr Al Hammadi finds
his work undeniably intriguing. As the Executive
Director of Abu Dhabi Early Childhood Authority, he
witnesses the ever-changing nature of data and its role
in shaping the future of AI. Driven by a passion for
innovation, he eagerly embraces the challenges and
opportunities that lie ahead in this captivating industry.
Molding Champions
Dr Al Hammadi understands the delicate balance
required to lead a team effectively, striving to strike the
right chord between providing challenges and offering
encouragement. His approach centers on empowering
his team members to improve their skills while instilling
confidence in their abilities to tackle complex tasks.
To achieve this balance, Dr Al Hammadi relies on
mentorship as a powerful tool. Through one-on-one
interactions, he establishes a private and supportive
channel to communicate with individuals, fostering
personal relationships that build trust and camaraderie
within the team. This open line of communication also
encourages others to share their thoughts and
concerns, ultimately leading to improved productivity
and collaboration.
In their specific line of work, Dr Al Hammadi
acknowledges the importance of not letting the fear of
failure overwhelm the team. He believes that their
mission, aimed at positively impacting the well-being of
the country's children, should not be hindered by a
reluctance to explore new avenues due to the fear of
making mistakes. Instead, he emphasizes the need for
bravery and optimism when trying out new approaches.
As a leader, Dr Yousef Al Hammadi takes it upon himself
to cultivate this culture of fearlessness and positivity.
By setting an example, he inspires his team members to
embrace innovation and see challenges as
opportunities for growth. By doing so, Dr Al Hammadi
ensures that his team remains motivated, determined
and focused on their shared goal of positively impacting
the lives of the children they serve.
Our most
recent cohort
has a
bouquet of
products
addressing
these issues.
“
“
COVER
STORY
14. Unlocking the Secrets of the Mind
Dr Yousef Al Hammadi, an expert in innovation, AI and
data, envisions a future brimming with immense
potential. He acknowledges that the data and AI
revolution has unfolded rapidly and continues to do so.
With this ongoing transformation, Dr Al Hammadi
anticipates the emergence of purposeful technologies
that will unlock new capabilities, leading to quicker
market launches, innovative startups and increased
funding opportunities.
According to him, technology will play a pivotal role in
addressing critical social challenges, particularly those
related to early childhood development. He highlights
several aspects that showcase the transformative
power of technology in this domain:
• Early Education and Learning Tools: Technology
provides young children interactive and engaging
learning experiences. Virtual reality (VR),
augmented reality (AR) and gamified learning
platforms have a more significant role in making
education more accessible and enjoyable. These
tools can foster creativity, problem-solving skills
and cognitive development. These qualities are
much needed to prosper in the fast-paced world we
are living in.
• Personalized Learning: Advancements in artificial
intelligence (AI) will increasingly enable
personalized learning experiences tailored to a
child’s needs and abilities. By analyzing a child’s
learning patterns, AI algorithms can set preferences
and progress to create customized educational
content and adapt the curriculum.
• Remote Learning and Access to Education:
COVID-19 showed that remote learning is possible
and successful. Technology will be quintessential in
bridging the gap between children in remote or
underserved areas and educational resources.
Online platforms and mobile apps will enable such
children by giving them access to quality early
childhood education materials, allowing them to
learn at their own pace, regardless of their
geographical location.
• Parenting Support and Guidance: Some of the
startups we support use mobile applications and
digital platforms to guide parents and caregivers by
providing evidence-based information on child
development, parenting techniques and resources.
Dr Al Hammadi shares, “I see a considerable growth
and reach of such virtual support systems to connect
parents with experts or community support groups for
advice and assistance.”
• Early Detection of Developmental Challenges:
Technological innovations such as wearable devices,
AI-powered screening tools and computer vision
are growing as dependable solutions in the early
detection of developmental delays or challenges in
young children. Dr Al Hammadi annotates, “I see
great potential for such technologies to monitor and
analyze various parameters, such as movement
patterns, speech development and social interactions,
to identify potential issues and enable timely
interventions.”
• Data Analytics for Policymaking: The role of
technology doesn’t stop here. It can assist
policymakers and researchers in analyzing large
datasets related to early childhood development.
By leveraging machine learning algorithms,
policymakers can gain insights into trends, patterns
and effectiveness of interventions and effectively
inform evidence-based policies and interventions to
address social challenges.
The Crown Jewel of Technological Advancements
The rise of large language models that utilize
generative AI truly excites me. It will enhance
communications while providing people personalized
solutions and approaches to specific issues. In the ECD
space, technologies like ChatGPT are excellent tools for
children who want to ask questions and get clear,
immediate answers. Using ChatGPT will also help
children learn to express themselves clearly.
Furthermore, generative AI can create engaging and
interactive learning materials, such as games,
simulations and virtual reality experiences, that provide
students with a more immersive and enjoyable learning
experience. Explaining the same with an example, Dr Al
Hammadi adds, “One of the startups we work with as part
of our Anjal Z Techstars Founder Catalyst program is a
predictive mental health platform for families, turning
children's games into personalized, evidence-based insights
for families, schools and healthcare professionals.”
The 10 Most Influen al Leaders in Tech to Follow, 2023
15. He also adds, “While another one has developed a
gamified mobile application for children specialized in
social-emotional learning.” Overall, these technological
developments are fascinating for the sector.
Necessity is the Mother of Invention
The late Sheikh Khalifa bin Zayed Al Nahyan, Second
President of the United Arab Emirates and Former
Ruler of Abu Dhabi, once said, “Future generations will be
living in a world very different from that to which we are
accustomed. We must prepare ourselves and our children
for that new world.” This has inspired Dr Al Hammadi to
help the ECA to achieve its vision to ensure every
young child is healthy, confident, curious and able to
develop strong values within a family-friendly Abu
Dhabi culture.
He believes technology and innovation have a
quintessential role in aiming to achieve this goal.
However, to maximize the effectiveness of the
technology, it must be backed by teams of motivated
people looking to overcome these challenges. He
states, “This is why I empower teams to think bigger by
looking at the future and predicting what needs changing
today to ensure that the future is in a better position by
using new and novel approaches with initiatives such as
Anjal Z and the Data Insights System project.”
Crossing the Bridge
The ECD sector certainly has its fair share of
challenges, including high screentime and mental and
physical health issues such as low birth weight and
obesity. Another problem the sector faces is
overcoming the difficulty of encouraging parents to
encourage conscious parenting.
Technology can help address these concerns. At the
ECA, the Anjal Z Techstars Founder Catalyst program
invites startups to localize their solutions to address
critical ECD challenges. The program provides
mentorship, initial financing and localization support to
help startups launch their pilots and set up their
operations in Abu Dhabi.
Dr Al Hammadi says, “In our most recent cohort, we have
a bouquet of products addressing these issues.” For
example, a startup uses machine learning and
gamification to make self-esteem improvement fun for
children while providing an on-site mental health
COVER
STORY
16. curriculum for schools. On the other hand, another one
makes robots that support teachers in delivering
STEAM learning.
Ride the Wave of Innovation
For Dr Al Hammadi, a big part is regularly consuming
information. Whether that be through reading or
attending conferences, there is always something new
to learn. Interacting with others is also crucial as it can
teach an individual a different perspective that one
might otherwise not have considered. Dr Al Hammadi
says, “Finally, being part of a network of disruptors also
helps me to keep up to date.”
From Puzzles to Solutions
Dr Al Hammadi vividly remembers the end of the
second day of the World Early Childhood Development
(WED) Forum in March 2022. The Forum is a global
platform that disseminates knowledge for advancing
ECD in Abu Dhabi, the UAE and beyond by bringing
together the world’s leading experts, innovators and
disruptors to develop outputs or actionable initiatives
to tackle existing ECD challenges.
He says, “Planning the Forum was challenging as we had
never executed an initiative of the sheer size and scale. Our
senior leadership constantly emphasized that we keep it
simple, small and experimental throughout the process.”
Finally, on day two, they arrived to attend a closed
roundtable session, where they met with some of our
selected speakers and participated in a fruitful
discussion. In the closing team meeting of the event, the
leadership said something Dr Al Hammadi would never
forget, “You have put Abu Dhabi on the map,” a statement
that made it all worth it.
Wings of Imagination, Feet of Precision
Coming up with a plan is very important when looking
to achieve a balance between creativity and efficiency.
Before each project, Dr Al Hammadi starts by detailing
the impact the team wants to create. Once that is laid
out, brainstorm innovative ideas enabling achieving
that impact. He says, “I believe a fail-fast approach is the
best route to make the initiative practical and efficient. This
way, ideas can be tested, and the best solution can be
identified quickly.”
Fuel the Fire
Dr Al Hammadi fosters an environment of
empowerment and optimism within his team. He
encourages team members to pursue initiatives driven
by their passion and embraces mistakes as
opportunities for growth and adaptation towards
achieving their common goals.
One of the notable projects that exemplifies Dr Al
Hammadi's unwavering optimism and willingness to
explore the seemingly impossible is the Data Insights
System. Initially viewed as a mammoth task, it required
integrating cross-sectoral data to comprehensively
examine early childhood development—an endeavor
that many believed was unattainable.
However, through relentless testing and refining of
their approach, Dr Al Hammadi's team succeeded in
building an integrated data system. This system now
enables them to share vital insights and evidence-based
information, empowering the implementation of
interventions and policies in Abu Dhabi to drive
positive change in the lives of children.
Bequeathing Wisdom
Dr Al Hammadi, a seasoned leader, believes in the
power of projects that add meaning and value. Rather
than merely engaging in activities to pass the time, he
encourages himself and his team to work on projects
with a clear purpose and impact.
Drawing inspiration from some of the world's most
successful companies, Dr Al Hammadi points out how
Apple sought to democratize computers and Google
aimed to democratize information. Their focus on
projects that "make meaning" drove their innovation
and contributions to society.
Having learned this valuable lesson over the years, Dr
Al Hammadi imparts his wisdom to every new team
member, advising them to prioritize projects that have
a meaningful impact. For him, "make meaning" is the first
step towards progress and social advancement.
By aligning their efforts with this principle, Dr Al
Hammadi believes that success becomes a far greater
possibility for individuals and the greater good of
society.
COVER
STORY
17. Founded in 2019, the Abu Dhabi Early Childhood
Authority (ECA) is a government en ty based in Abu
Dhabi, overseeing the early childhood development
sector in the region. They work with service-providing
en es, ensuring that the en es have the right
policies and legisla on in place to encourage holis c
early childhood development. Their startup program,
Anjal Z (Genera on Z), has supported 32 early and
growth-stage startups through three successful
cohorts since 2020.
Dr Yousef Al Hammadi is the Execu ve Director at the Abu Dhabi
Early Childhood Authority (ECA) and has over two decades of
experience within the analy cs space at the intersec on of
human-centric technology.
With a PhD in AI and Machine Learning experience at MIT, Dr
Yousef has worked in a variety of notable roles, including Chief
Intelligence Officer at the Special Olympic World Games in 2019,
where he developed a loT smart device and technology that
leveraged VR and AR to real- me mapping, transla on and
event updates.
He is passionate about advanced technologies and crea ng
posi ve change by inspiring people to build a prosperous na on
in the age of data and AI.
Aboutthe
ECA
Aboutthe
Leader
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21. Epitome of Sheer Determination
P
rior to working as a digital technology specialist,
Kashif Dafedar saw the opportunity to work on
many planning and architectural projects. His
exposure to the diverse collection of project types was
critical in his current understanding of design and
technological interventions in the AEC industry.
While he has always been adept at digital technologies
and would easily understand concepts like BIM, visual
scripting and programming, this affinity towards digital,
coupled with my experience on complex design
projects, pushed him towards a career in design
technology.
One of the key factors in his reaching the horizon of
success today is the guidance and support of the
CRTKL leadership. While most design managers
encourage digital tinkering, few understand how to
translate prototypical ideas into viable design delivery.
He goes beyond that at the firm and has always been
fortunate to work with enthusiastic mentors about
digital integration; here, he is encouraged to innovate
and push the boundaries of conventional design
practices.
The journey here has been quite exhilarating, especially
because these are relatively new sets of responsibilities
within the AEC industry, and the frontier for digital
innovation is extremely complex. The learning never
stops, as opportunities to learn from one's own failures
are balanced with occasional epiphanies and successes
that make it all worthwhile.
In this interview with CIOLook, Kashif shares valuable facts
highlighting his professional tenure in the niche.
Tell us something more about your company and its
mission and vision. What qualities and aspects make it
stand out as a leading organization in the modern
architecture sector?
CRTKL is a global architecture, planning, and design
practice that began over seven decades ago and has
evolved into a cultural agency to advance positive
outcomes in our communities. Our team addresses the
imperatives of resiliency, well-being, and technology
and their influence on the built environment through a
human-centric design approach.
Ours is a multicultural, multi-generational team
situated across 22 offices worldwide. It combines
diverse skills that advance project outcomes and
improves their social and environmental impact. As
curious thinkers and change makers, we face the
challenges of this world and are ready to ask the
questions that hold others back.
Our team addresses the imperatives
of resiliency, well-being, and
technology and their influence on the
built environment through a
human-centric design approach.
The 10 Most Influen al Leaders in Tech to Follow, 2023
www.ciolook.com | September 2023 |
19
22. Development initiatives across the globe captivate our
imaginations – we know what is possible and seek to
build a more equitable future for our people and planet.
We embrace digital transformation and all it can do to
enhance our design. With strong in-house capabilities
and pioneering research and development programs,
we harness its power with incredible speed and
efficiency to offer the best solutions to our clients'
complex challenges.
Enlighten us on how you have been transforming the
modern architecture industry through your significant
expertise in emerging technologies.
Data has become the most valuable commodity in the
world. It is no different in the AEC industry, with a huge
amount of data generated throughout the lifecycle of
the project. Unfortunately, conventional design
processes are not built to leverage this data effectively.
Architectural design processes are very classical –
while we use computers, the overall process is still very
analog.
With access to ML and AI tools, it has become possible
to analyze every growing dataset, train custom ML
models, and generate innovative tools based on AI
predictions. CRTKL is researching on tools that learn
from our legacy projects and help guide us into the
future. The use of AI is relatively new, and the ethical
and liability concerns of using AI are just surfacing. We
want to ensure we do not jeopardize our clients and
users over premature innovation. Hence many of our AI
efforts are still in research, and only when we are
completely confident that it does not cause any
problems with our vested partners do we integrate it
on projects.
Where many in the industry still rely on
conventional delivery formats like CADs, PDFs,
and in a few instances, BIM models, at CRTKL,
we are conscious of the benefits of integrating
design data into our projects. Apart from the
building data that can be found in our BIM, we also
provide custom tools that help understand contextual,
climatic and post-occupancy usage data. We are
fortunate to work with clients who understand the
importance of this insight and the value to be
gained by it throughout the entire lifecycle
of their projects.
This is perhaps the best time to invest in integrated
practices. The plethora of tools available in the market
at the moment has the potential to transform the AEC
industry for the better, and it is up to us to seize the
opportunity. I am proud to be part of the team leading
that effort at CRTKL.
Describe in detail the values and the work culture that
drives your organization.
CRTKL is a global architecture, planning, and design
practice that began over seven decades ago and has
evolved into a cultural agency to advance positive
outcomes in our communities. Our team addresses the
imperatives of resiliency, well-being, and technology
and their influence on the built environment through a
human-centric design approach.
Ours is a multicultural, multi-generational team
situated across 22 offices worldwide. It brings together
diverse skills that advance project outcomes and
improve their social and environmental impact. As
curious thinkers and change makers, we face the
challenges of this world and are ready to ask the
questions that hold others back.
Development initiatives in the Middle East, Europe and
across the globe captivate our collective imaginations –
www.ciolook.com | September 2023 |
20
23. we know what is possible and seek to build a more
equitable future for our people and our planet.
We embrace digital transformation and all it can do to
enhance our design. With strong in-house capabilities
and pioneering research and development programs,
we harness its power with incredible speed and
efficiency to offer the best solutions to our clients'
complex challenges.
What, according to you, could be the next significant
change in your sector? How is your company
preparing to be a part of that change?
In short, with the use of AI tools for design, we
understand that this technology has a very high
disruptive potential.
I am happy to share that CRTKL has been working with
ML and AI technologies for the past 2 years. Since tools
like Pix2Pix were created, we identified and researched
the best use for these tools for design, analysis, and
documentation. If something seemed difficult to
achieve in-house, we sought partnership opportunities
with firms that use AI technology to improve design and
delivery.
Design professions have always been a little difficult to
disrupt; the visual nature of the profession prevented it
from being challenged in the past, and with
development in computer vision, ML and AI, disruption
in the design industry is inevitable. We can start to see
this with the launch of AI tools like Stable Diffuse and
Chat GPT. Basic chat prompts are enough for the
computer to create mesmerizing and visually stunning
conceptual ideas.
However, not all are great; many aspects of AI-driven
workflows have not yet been vetted. The design
technology team at CRTKL do not shy away from being
critical about using AI technology; it's like playing the
devil's advocate. There are still many questions about
the ethical use of this technology and its legal
implications. We will implement it on live projects only
when we are sure not to cause unforeseen
complications for our clients.
We have dedicated teams and allocated resources to
explore and implement other technologies like mixed
reality in visualization, digital twins in data integration,
and generative problem solving. The widespread
implementation of these concepts will lead to big
changes in all facets of the architecture industry.
By themselves, these concepts are already improving
other businesses and have profitable benefits in AEC as
well. Where the bigger change will come is when you
merge these together, and that is exactly what we are
working towards at CRTKL. Along with our research
into these ideas, we are constantly looking for
opportunities to test and integrate these technologies
to form hybrid tools that improve our overall design,
process, and delivery while generating increased value
for our clients.
Where do you envision yourself to be in the long run,
and what are your future goals for CallisonRTKL?
CRTKL's vision fully commits to sustainability and
establishes a digital-first culture where technology and
data empower our people, and research-based insights
enrich our internal processes and client-facing
solutions. I am very fortunate to be working alongside
individuals who align with these values and are
committed to improving the profession and how we
live, work and play with the help of technology. The
digital transformation initiatives at CRTKL empower us
with the tools and knowledge needed to deliver on this
and instill in us a desire to do and build better.
I see CRTKL as a cultural agency that can provide
specialized design solutions that prioritize health and
well-being without compromising quality, sustainability,
cost, or time. There is still much to be done to reach the
goals and ambitions we've laid out here, and I see
myself as an integral part of this process and the
ongoing integration of digital technology in design.
What would be your advice to budding entrepreneurs
who aspire to venture into the architecture industry?
Good architecture and design are exceptionally
important to the health and well-being of our planet.
The requirements for conscious and responsible
designs are extremely dire. Any aspiring to work within
the design sector should take seriously the
responsibility we have to correct and transform the
built environment into a vehicle for positive
environmental and societal change. Technology and
digital innovation will be key to this, so upskill in these
areas if you want to effect change and future-proof
your position in the sector. In short, don't wait.
www.ciolook.com | September 2023 |
21
24. How Technologyis
Enhancing the
Fundamentalsof
Businesses?
Know-How
n the modern world, technology is
Iubiquitous and an integral part of our daily
lives. It has permeated every aspect of
society, including the way businesses operate.
From small startups to multinational
corporations, technology has revolutionized
how companies conduct their operations,
interact with customers, and make decisions. In
this article, we will explore how technology is
enhancing the fundamentals of businesses and
how it is shaping the future of commerce.
Digital Transformation
Digital transformation is the process by which
businesses leverage technology to reshape
their operations and services. It involves
integrating digital technologies into all aspects
of a business, fundamentally changing how it
operates and delivers value to customers. This
transformation has become a critical necessity
for companies to remain competitive and
relevant in today's fast-paced business
landscape.
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25. One of the key elements of digital transformation is the
adoption of cloud computing. Cloud technology enables
businesses to store and access data remotely, offering
increased flexibility, scalability, and cost-efficiency.
Data Analytics
Data is often referred to as the "new oil" in the digital
age, and businesses that harness it effectively gain a
significant competitive advantage. With the aid of
technology, companies can collect, store, and analyze
vast amounts of data to gain insights that inform their
decision-making processes. Data analytics tools and
artificial intelligence algorithms are making it easier to
mine this wealth of information.
By using data analytics, businesses can better
understand customer behavior, market trends, and
their own performance metrics. They can make data-
driven decisions that enhance customer experiences,
streamline operations, and optimize resource
allocation. In essence, data analytics is revolutionizing
the way businesses make strategic decisions and is
improving their overall effectiveness.
E-commerce and Online Presence
The advent of the internet and technology has
transformed the way businesses reach their customers.
E-commerce has become a cornerstone of many
business models, enabling companies to expand their
reach and access a global customer base. Online
marketplaces, websites, and social media platforms
have become critical tools for businesses to establish
and maintain an online presence.
This shift to online commerce has allowed businesses to
reduce physical space requirements and operational
costs associated with brick-and-mortar stores.
Furthermore, technology has enhanced the
fundamentals of businesses by facilitating personalized
marketing and improving customer engagement
through targeted advertising, recommendation
systems, and social media interactions.
Automation and Robotics
Automation, powered by technology, has been a game-
changer in various industries. From manufacturing to
customer service, businesses are implementing
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26. product authenticity and origin are crucial, such as food
and pharmaceuticals.
Customer Relationship Management (CRM)
Technology has transformed customer relationship
management by providing businesses with powerful
tools to track and manage customer interactions. CRM
software allows companies to maintain detailed
records of customer interactions, which can be used to
tailor marketing efforts, improve customer service, and
increase customer retention.
CRM systems not only help businesses gather
information about their customers but also enable
them to automate many routine customer service tasks.
This results in improved customer experiences and
more effective customer engagement strategies.
The End Note
Technology is at the heart of modern business
operations, reshaping the fundamentals of how
companies operate, engage with customers, and make
strategic decisions. Digital transformation, data
analytics, e-commerce, automation, remote work,
supply chain management, and CRM systems are just a
few examples of how technology is enhancing
businesses.
As technology continues to advance, its role in business
will only become more pronounced. Companies that
leverage these technological advancements to their
advantage will be better positioned to adapt to
changing market conditions, improve efficiency, and
enhance customer experiences.
automation and robotics to increase efficiency, reduce
errors, and cut labor costs. This not only improves
productivity but also enables employees to focus on
higher-value tasks that require creativity and problem-
solving.
In manufacturing, robotics and automation have
resulted in increased production speeds and product
consistency. In customer service, chatbots and virtual
assistants can provide immediate responses to
customer inquiries, enhancing customer satisfaction
and reducing response times. Automation is
transforming businesses by increasing their
competitiveness and enabling them to scale their
operations with greater ease.
Remote Work and Collaboration
The COVID-19 pandemic accelerated the adoption of
remote work, and technology played a pivotal role in
making this transition seamless. Many businesses have
embraced remote work, realizing that it not only
ensures business continuity during crises but also
offers benefits such as access to a broader talent pool
and reduced office space costs.
Technology tools like video conferencing, project
management software, and cloud-based collaboration
platforms have enabled employees to work together
effectively from different locations. This shift has
changed the fundamentals of businesses by
emphasizing the importance of flexibility and work-life
balance, ultimately leading to higher job satisfaction
and retention rates.
Supply Chain Management
Technology has revolutionized supply chain
management, making it more efficient and responsive.
With the help of tools like RFID (Radio-Frequency
Identification), GPS tracking, and data analytics,
businesses can gain real-time visibility into their supply
chains. This enables them to optimize inventory levels,
reduce lead times, and respond to market demand
more quickly.
Moreover, blockchain technology is being used to
enhance transparency and traceability in supply chains.
This has significant implications for industries where
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27.
28. Moe Abeidat
Tech Leadership Fostering Innovation in Full Swing
ramex stands tall in a world where global
Aconnectivity is not just a vision but a daily
reality. Established in 1982 as an express
operator, Aramex has evolved into a global logistics
juggernaut, boasting a presence in over 65 countries
with more than 600 offices. Being the architects of
logistics services, seamlessly delivering international
and domestic express parcels, freight forwarding,
integrated logistics solutions, consumer retail services,
and cutting-edge e-commerce solutions.
Aramex's commitment to innovation is its driving force
in the world of logistics adapting swiftly to market
dynamics, pioneering last-mile delivery solutions,
introducing groundbreaking products and services
while also responding promptly to the needs of
customers worldwide.
At the helm of this remarkable journey is Moe Abeidat,
the Group Vice President of Technology & CTO at
Aramex. Moe is a visionary and strategic senior
technology executive known for his expertise in
transforming organizations, building advanced
products and implementing innovative solutions. He
has a track record of aligning global organizations with
the goal of achieving remarkable bottom-line results,
often pioneering IT transformations and gaining the
first-mover advantage in highly competitive markets.
Moe's tactical and technical leadership style inspires
teams to excel, consistently delivering increased value
while harmonizing IT with corporate culture and
organizational objectives. His ability to navigate
projects from conception to execution within
budgetary and time constraints is truly commendable.
Aramex, under the leadership of Moe, is not just a
logistics company—it's a trail-setter in the industry,
connecting the world and driving growth, prosperity
and customer satisfaction. With a tribe of over 17,000
Aramexians, the company is poised to unlock its own
growth potential while striving for excellence in all it
does.
Let's delve into the story of Aramex, where innovation
knows no bounds and Moe leads the charge into a future of
limitless possibilities!
From a Tech Dream to a Tech Visionary
Moe is a Computer Science graduate from Canada who
embarked on a mission to explore diverse industries.
From the days of mainframe and fintech middleware to
consumer and B2B tech, his journey has been
remarkable. "Almost half my career has thrived in the UAE,
but I've also built my path back in Ontario, Canada," says
Moe. His global experience is an example of
adaptability and growth leading to success.
Metamorphosis in Motion
At the crossroads of technology, strategy and
transformation stands Moe, a visionary in the field of
digital evolution. With a rich background in Computer
Science and a penchant for innovation, he has risen as a
Senior Technology Executive with a profound
understanding of digital transformation. Moe's impact
extends far and wide, leaving an indelible mark on the
B2B, B2C and G2B2C sectors in the region.
"My leadership transcends sectors and borders," says Moe,
"I aim to redefine how organizations engage with
technology, acting as a catalyst for regional digital change.”
During his tenure at Aramex, Moe spearheaded
remarkable initiatives. He introduced an Omni-channel
solution that harnessed AI to convert 95% of customer
care cases into efficient chatbot interactions, resulting
in substantial savings.
Furthermore, Moe collaborated with Google to pioneer
last-mile technology, offering precise delivery windows
and real-time tracking, revolutionizing the logistics
landscape. His efforts also led to the establishment of
an RPA Center of Excellence, driving efficiency
throughout the organization.
The 10 Most Influen al Leaders in Tech to Follow, 2023
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29. Throughout the
year, forecast
and re-forecast,
re-assess value
from
investments and
seek alternatives
without
compromising
outcomes.”
“
“
Moe Abeidat
Group Vice President of
Technology & CTO
(Executive Committee)
Aramex
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30. At Emaratech, Moe's influence continued to shine. He
modernized and consolidated channels into a single
low-code platform, streamlining operations and
accelerating transformation efforts.
Tech Titans: Leadership, Innovation and Beyond
In the world of leadership, Moe knows that it's not just
a responsibility—it's a powerful motivator. He believes
in the importance of "balancing the best interest of the
company and its people" with solid judgment and
decision-making. For him, leadership means starting
with the facts and "seeking first to understand.”
Moe's leadership is a reflection of authenticity and
reliability. He's quick to adapt, understanding that
sometimes change is necessary, saying, "graceful enough
to know when something doesn't work and change it." In
the continually adapting tech landscape, his leadership
embodies a "growth mindset" approach.
Moe's style is simple yet effective: "You have to be fair
and firm, be human and approachable." He knows that
building relationships and fostering a positive
environment are key to success. In his world, leadership
isn't just about authority—it's about creating an
atmosphere where everyone can thrive.
When Tech Meets Tradition
Moe lives by a powerful motto: "Seek first to understand,"
a lesson from Covey that's invaluable when working
with any company. "Understand what they do and HOW
they do it," he emphasizes, "before suggesting changes.”
Moe believes in empathy and partnership, stating,
"Evolve the organization in the change you are bringing in
as partners." He knows that achieving objectives is
paramount and credit can be shared. To him, success
starts with learning the culture, building relationships
and being empathetic to their challenges. In the end, it's
all about collaborating and driving transformation
together.
The Goldilocks Approach: Just Right in Tech Project
Delivery
Moe understands the crucial importance of managing
technology budgets as a distinct business entity. He
advises, "Throughout the year, forecast and re-forecast, re-
assess value from investments and seek alternatives
without compromising outcomes.”
In today's tech landscape, Moe recognizes that many
once-hyped technologies have become commodities.
He suggests leveraging this shift to "maximize the bang
for the buck." Simultaneously, he urges to "re-assess the
evolution of tech commitments and explore viable
alternatives.”
Moe's wisdom extends to vendor relationships, where
he advocates for flexibility. He advises, "Don't lock
yourself down to a certain vendor, but invest in
relationships with them as crucial partners to your success."
Brainstorm to Breakthrough
"Innovation cannot be a monopoly," declares Moe. He
firmly believes that tapping into the collective wisdom
of many is superior to relying on just a few minds. To
truly unlock innovation, he insists on understanding the
diverse environment we operate in, emphasizing the
importance of various perspectives and contributors.
Moe's wisdom extends to fostering an innovative
culture accessible to all. He advocates for recognizing
good ideas and establishing clear criteria for
qualification. Moe also emphasizes the necessity of
measuring the innovation process itself, as not all
projects yield immediate results. For him, the key is
optimizing the innovation process to ensure continuous
progress. In Moe's vision, innovation is a collaborative
effort that thrives when embraced by all.
Bridging Tech and Vision
"For me, motivation comes from leveraging technology and
innovation to transform the company," says Moe.
Whether it's boosting revenue, enhancing customer
experiences, or maximizing efficiency, he's driven to
keep the organization future-ready.
His advice to fellow tech leaders is clear: "Always tune
into the 'why' behind what you do." Moe emphasizes the
importance of sharing this philosophy with your team.
While the tech world is filled with exciting
advancements, he believes in quickly identifying
catalysts for transformation and explaining them in
simple terms.
In Moe's view, the core of tech leadership is
understanding the purpose behind actions and
effectively communicating the path to transformation.
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31.
32. rtificial Intelligence (AI) has become an integral
Apart of our daily lives, revolutionizing industries
and driving technological advancements. From
self-driving cars to virtual personal assistants, AI has
permeated almost every aspect of modern society.
Leveraging the various aspects of AI has the potential
to transform the way we work, interact, and innovate.
In this article, we will explore the different facets of AI
and how they can be harnessed to bring about positive
changes in our world.
Machine Learning: The Foundation of AI
Machine learning is one of the foundational aspects of
AI. It's a subset of AI that enables systems to learn from
data and improve their performance over time. This
technology has seen significant applications in various
domains. In healthcare, machine learning is used to
analyze medical data, make accurate diagnoses, and
even predict disease outbreaks. In finance, it is
employed for fraud detection, risk assessment, and
algorithmic trading. In marketing, machine learning
algorithms power recommendation systems,
personalizing user experiences and increasing
engagement.
One of the key strengths of machine learning is its
ability to handle massive datasets and extract valuable
insights. By leveraging machine learning models,
businesses can gain a competitive edge, optimize
operations, and make data-driven decisions.
Furthermore, the adaptability of machine learning
algorithms makes them a powerful tool for automating
repetitive tasks and enhancing productivity.
Natural Language Processing: Transforming
Communication
Natural Language Processing (NLP) is another crucial
aspect of AI, focusing on the interaction between
humans and machines through natural language. NLP
enables machines to understand, interpret, and
generate human language, making it a game-changer in
various fields.
Leveraging The
Aspectsof AI
In customer service, chatbots and virtual assistants are
powered by NLP to provide instant support and resolve
customer queries. Translation services are benefiting
from NLP, making communication between people who
speak different languages easier. In content creation,
AI-driven tools are helping writers generate high-
quality content quickly. This aspect of AI is not only
transforming communication but also enhancing
accessibility, making information more widely available.
Computer Vision: Seeing Beyond the Eye
Computer vision is the branch of AI that empowers
computers to interpret and understand visual
information from the world. It has applications ranging
from facial recognition to autonomous vehicles. For
instance, self-driving cars rely heavily on computer
vision to navigate and avoid obstacles.
In the healthcare sector, computer vision is used for
medical image analysis, helping doctors make accurate
diagnoses and treatment plans. In manufacturing, it
assists with quality control by identifying defects in
products. The retail industry benefits from computer
vision in inventory management and cashier-less
checkout systems, where cameras track items selected
by customers and automatically charge their accounts.
Leveraging computer vision is not limited to large
corporations. Small businesses can employ this
technology for tasks like inventory management,
security, and even social media marketing, where image
recognition can identify brand logos and track the
reach of marketing campaigns.
Robotics and Automation: AI in the Physical World
Robotics and automation are closely tied to AI and are
instrumental in streamlining physical processes. From
manufacturing lines to healthcare, AI-driven robots and
automation systems are revolutionizing the way work is
done.
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33. Ethical Considerations: The Human
Element in AI
While the potential benefits of AI are
immense, it's essential to consider the
ethical aspects. As we leverage AI's
capabilities, we must also address issues
like bias in algorithms, data privacy, and
the potential for job displacement. It's
crucial to ensure that AI is developed and
used responsibly, with transparency and
fairness in mind.
To address these concerns, governments,
businesses, and AI developers need to
collaborate to create guidelines and
regulations that promote ethical AI
practices. Ensuring that AI technologies
are used to benefit society as a whole is a
collective responsibility.
In conclusion, AI is a multifaceted
technology that has the potential to
transform industries and improve the
quality of our lives. By leveraging the
various aspects of AI, we can streamline
processes, enhance communication, and
make more informed decisions. However,
it's imperative that we do so with ethical
considerations in mind, striving for a
future where AI benefits all of humanity.
As AI continues to evolve, it will offer us
even more opportunities to innovate and
improve our world.
In manufacturing, robots equipped with AI can assemble products
with precision and speed, reducing errors and increasing efficiency. In
healthcare, robots assist with surgery, deliver medications, and even
provide companionship to patients. In logistics, drones and
autonomous vehicles use AI to optimize routes and make deliveries.
The potential for AI-powered robots and automation goes beyond
these examples. They can be used in agriculture for precision farming,
in construction for heavy lifting and dangerous tasks, and even in the
home for tasks like cleaning and maintenance.
Tech-Drive
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34. API-led connec vity
has enabled
organiza ons to build
integra on
architectures based
on reusable APIs. By
building APIs that are
tailored to specific
business needs,
companies can easily
connect applica ons,
data sources and
devices.”
Nehal Jain
Principal Consultant
J4RVIS
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35. Crea ng a Be er Tomorrow by
Empowering Businesses Through Scalable Technology
Information Technology & Services is rapidly evolving
and the solutions require a deep understanding of the
latest trends and technologies. Salesforce integration
solutions are crucial for businesses that use Salesforce as
their CRM tool. It is challenging in numerous ways
including lack of strategy, insufficient training, and more
but businesses offering solutions for successful integration
include monitoring, training and automation to
revolutionize system integration streamlining workflows
and improving productivity.
J4RVIS stands as a leading system integrator, specializing
in Salesforce and Mulesoft solutions. Nehal Jain,
Principal Consultant at J4RVIS implements his expertise
in empowering ambitious organizations to achieve greater
business value through scalable technology. With a track
record of success, J4RVIS has been recognized as the
APAC Salesforce Partner of the Year in 2022, showcasing
its commitment to excellence. As a trusted partner, J4RVIS
is dedicated to serving as an extension of their client's
businesses, guiding them towards a better tomorrow.
From strategic planning to seamless implementation, Nehal
utilizes cutting-edge technology solutions that cater to the
specific needs of its clients. From strategic planning to
seamless implementation, he helps in enabling individuals
and organizations to make confident technology decisions.
Driven by a passion for advancing science and improving
lives, Nehal has become an influential figure in the IT
sector. His dedication to pushing the boundaries has
garnered attention and admiration from industry peers,
cementing his reputation as a trailblazer in the field.
We at CIOLook interviewed Nehal on his approach to
working in the Salesforce and MuleSoft solutions.
Let's delve into the insights of the interview!
Can you tell our audience about your experience
working with Salesforce and MuleSoft solutions, and
how it has evolved over the years?
I have been working with the integration domain for the last
10 years. During such time, I have worked with various
integration tools like TIBCO, Apigee, etc. I started my
journey with MuleSoft with a view to learning overall
delivery capabilities like application development and
platform upliftment from legacy solutions.
MuleSoft has provided experience as a whole which
provides end-to-end solutions without having to hire people
from different backgrounds for various stages of the project.
It provides customers with capabilities across different
stages like design, development, testing and deployment.
It also provides capabilities to deploy applications on on-
premise as well as cloud-based platforms like AWS, Azure
or GCP.
How do you help organizations achieve greater business
value through scalable technology solutions? What are
some of the key factors you consider when designing
and implementing these solutions?
Using MuleSoft and adopting the path of API-led
connectivity, has helped to completely transform the way
organizations used to look at the IT landscape.
API-led connectivity has enabled organizations to build
integration architectures based on reusable APIs. By
building APIs that are tailored to specific business needs,
companies can easily connect applications, data sources and
devices. With MuleSoft's iPaaS, businesses can design,
build and manage APIs using a visual interface, making it
easier for developers to create and manage integrations.
The 10 Most Influen al Leaders in Tech to Follow, 2023
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36. This approach streamlines the process and enables
businesses to quickly adapt to changing market
environments. It also increases productivity by encouraging
reuse across the organization, the time that can be dedicated
to delivering other high-value projects for the organization.
Containerization has enabled us to deploy and manage
integrations across different environments. It has become
easier for us to reduce deployment time and move them
between environments.
How do you approach project management and delivery
and what steps do you take to ensure that projects are
completed on time and within budget?
The project management is focused on the application
network that created reusable assets that can be managed
and governed by IT and used by anyone else in the
organization.
All these reusable assets break down data silos, create
highly consumable services that can be easily used by the
rest of the business, and provide layered governance and
security. This not only helps in project delivery to be faster
by removing the need to constantly redo the same work, but
by creating a discipline of creating reusable assets every
time something new is built, the network becomes more
valuable to the business and has the potential to make
projects even easier to deliver.
What are some of the most common challenges you
encounter when working with organizations to
implement Salesforce and MuleSoft solutions and how
do you address these challenges?
When implementing MuleSoft, one of the main challenges
is the cost of licenses, which may not be immediately
apparent during the project's early stages. This expense can
accumulate rapidly and pose a hurdle. To overcome this
challenge, there are several approaches to consider. Firstly,
it's advisable to select the MuleSoft modules that are most
relevant to your project and avoid investing in licenses for
unnecessary features or functionalities.
Exploring alternative license models like subscription-
based pricing can also help distribute the project cost over
time, making it more manageable. It's crucial to carefully
assess the platform strategy, considering the long-term
vision and cost variations between cloud-based and on-
premise setups. Additionally, ensuring data reliability and
preventing message loss in end-to-end flows is vital for
enhancing customer experience. Therefore, appropriate
solutions should be incorporated into enterprise
architectures.
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37. How do you work with organizations to identify and
prioritize their technology needs and what role does
data analysis play in this process?
Customer success and satisfaction are fundamental values
of our consultancy firm. As part of our approach, we focus
on managing IT project portfolios within organizations.
This allows IT staff to easily identify projects that align
with the strategic plan and possess the necessary resources.
The process typically begins by reviewing the
organization's strategic plan and goals. Understanding the
top-level priorities helps inform decision-making, involving
senior staff and department heads. To gain clarity, we seek
answers to key questions, such as how existing technology
aids or hinders goal achievement and whether there are
options to enhance processes with technology.
Once the IT pipeline is established, resources can be
allocated to specific projects. Collaboration with executives
and a cross-departmental team is crucial for prioritizing
pain points and projects, considering categories like critical,
high, moderate, low and wish. Critical issues, causing
significant disruption, receive top priority. High-priority
items, although not as urgent, are also addressed.
Infrastructure concerns are given priority before focusing
on functional aspects. Occasionally, including "quick wins"
in the initial projects creates goodwill and demonstrates the
effectiveness of the prioritization process.
Throughout the process, maintaining engagement and
providing updates to staff regarding the project portfolio's
progress, including both small and significant successes, is
essential for sustained involvement and investment.
Can you share a recent success story or case study
where your team helped an organization achieve
significant business value through Salesforce and
MuleSoft solutions?
We recently solved a problem for a leading Australian
university by creating a digital solution to cater to today's
technology-savvy students. Our strategy involved
developing DeakinSync, a personalized portal that grants
access to university resources tailored to each individual's
needs. The platform aims to establish an ecosystem that
offers students and stakeholders all the necessary tools for
interaction throughout their academic journey and beyond.
By adapting to specific needs and contexts such as location
and life situation, the platform enhances personal
interaction and stakeholder satisfaction. To make this vision
possible, we integrated information from nearly 200
university applications using MuleSoft's Anypoint Platform,
which was chosen for its agility, cost-effectiveness and
power.
The initial phase focused on integrating essential systems
for everyday student requirements and after its successful
implementation, DeakinSync gained popularity among
students, providing them with a seamless digital
environment for various tasks. The project will continue
integrating systems to deliver personalized experiences for
university staff, alumni, prospective students and
community members, ultimately contributing to the
university's high graduate employment rate.
How do you approach team building and professional
development within your organization and what
strategies have been most effective in developing a high-
performing team?
To achieve business success, assembling a team comprising
diligent, intelligent and enthusiastic individuals is essential.
These team members will contribute to the growth of your
enterprise. Regardless of your product or service, your
organization is ultimately comprised of people who
collaborate in small and large groups to accomplish tasks.
A remarkable team fosters an exceptional company culture.
Here are several key considerations when forming a team of
highly motivated individuals:
Ÿ Defining the objectives and set of skills
Ÿ Clearly define objectives and required skill sets.
Ÿ Determine appropriate team roles.
Ÿ Establish a team strategy.
Ÿ Foster individual growth and development.
Ÿ Establish a set of guidelines or rules.
Ÿ Recognize and leverage each individual's strengths.
Ÿ Actively participate as a team member.
Ÿ Monitor and assess performance.
Ÿ Schedule regular team meetings.
Effective communication, support and the ability to both
provide and receive support are vital for building trust
within the team. These interpersonal skills enable you to
cultivate alliances and bring out the best in your team.
Embracing diverse backgrounds, opinions and attitudes
contributes to a variety of perspectives, ultimately
strengthening the team as a whole.
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