Product development and R&D for digital health

1. Create products that matter
on product & R&D for digital healthcare
Initech, 2017

2. www.initech.co.il
• We develop digital products for web,mobile and messengers
• We are in business for 7 years
• We have delivered 200+ projects and counting
• Rich experience in the health space
•We are involved in Israeli startup ecosystem through mentoring
• We love to get things done
Who’s Initech?

3. www.initech.co.il
Why digitize health space?
• Information on demand right from your smartphone
• Tracking patient condition
• Low latency communication between doctor and patient
• Supervised remote treatment
• Intuitive operation of medical equipment via smartphone
• Collect data for future analysis to build value

4. www.initech.co.il
What’s digital health product?

5. www.initech.co.il
Different types of products
• IoT - medical devices with web/mobile companion app
• OTS fitness trackers with public APIs (Google Fit / Apple Health)
• Stand alone smartphone apps (sleeping / walking tracking)
• Organizational information systems (hospitals / clinics)

6. www.initech.co.il
IoT - Medical Devices
• Security (cannot be used to compromise treatment / harm patient)
• Privacy of user profile / device settings / collected data
• Clear and intuitive user interface (for elderly / disabled)
• Collection and analysis of big data (prediction / AI-assisted diagnosis)

7. www.initech.co.il
Fitness trackers
• Connectivity (API planning)
• Compatibility with existing standards / platforms
• User statistics / dashboards
• Recommendations (promoted content)

8. www.initech.co.il
Stand alone apps
• Gamification (engagement via social incentives)
• User data persistence (privacy / migration / sharing)
•API-oriented growth strategy

9. www.initech.co.il
Organizational information systems
•Regulation compliance
• Support of on-premises deployment model
• Integration with existing systems
• Access Control / role-based permissions model
• Reporting

10. www.initech.co.il
Showcase - Clalit pregnancy advisor
•Personalized content
• Social features
• Integration with existing systems

11. www.initech.co.il
Showcase - Oggii pet wellness tracker
•IoT
• Social features
• AI-based big data analysis

12. www.initech.co.il
Showcase - Healarium Enterprise Health
Management platform
•Gamification
•Social features
• Communication with medical personnel
• Integration with existing systems
• On-premises deployment
•Integration with HR systems

13. www.initech.co.il
Showcase - Pressure wounds prevention
solution for hospitals
•Medical IoT
•Big data
•Access Control
•Integration with HMS
•Regulation compliance

14. www.initech.co.il
How one builds digital health product?

15. www.initech.co.il
Development of digital product

16. www.initech.co.il
Close-up: Product
• in: marketing requirements
• process: requirements definition + UX
• out: spec + wireframes

17. www.initech.co.il
Close-up: R&D
• input: spec + wireframes
• process:
• UI design
• architecture
• work plan
• estimations
• development
• QA
• output: working features

18. www.initech.co.il
Things you should know about R&D
• Things take more time (and resources) than
expected
• Adding more people to late project makes
thing worse
• Waterfall vs Agile
• Magical triangle of project management

19. www.initech.co.il
Master the right skills
• Define product
• Prioritize features
• Read specifications
• Understand R&D workplan

20. www.initech.co.il
Be lean
• Clearly understand your goal
• Focus only on features that are necessary to achieve it
• Focus on business and customers, don’t be a technology fanatic (we have
the best algorithm/code/design)
• Avoid premature optimization of scale / performance
• Try it without development (mockup/mechanical turk)?

21. www.initech.co.il
Considerations for going outsourced
• International (USA) regulations of technology / IP export
• Cost-efficient for short term efforts and low-intensity maintenance
• Expensive for long-term intensive development
• Let your outsourcing partner to choose the technology stack, but avoid
lock-in
• Set measurable milestones & tight schedules
• Fixed price vs Agile

22. www.initech.co.il
Tips for in-house execution
• Hiring strong team takes a lot of time
• Cost efficiency comes at the long run
• Use whatever technology your team already knows

23. Thanks for listening!
Let’s be in touch!
drop me a line at: ishay@initech.co.il
follow our blog: https://initech.co.il/en/blog/
visit us at: https://initech.co.il/en/
Initech, 2017