Hootsuite University’s social media courseware teaches the fundamentals of creating and managing social presences on Facebook, Twitter, LinkedIn, and Google+ Pages. This course is comprised of four lessons, one for each social network, totalling 30 videos. Hootsuite University delivers on-demand training and education on social media and the Hootsuite dashboard. Advance your social media skills and earn your Hootsuite Certification at https://learn.hootsuite.com/

1. SCMD 110: SETTING UP YOUR SOCIAL MEDIA PROFILES
Lesson 1:
Creating a Twitter Profile
Create a Twitter account for your business. This course
gives you an overview of Twitter, focusing on how to
create, manage, and utilize your Twitter account to build
a community for your brand.
What You Will Learn:
‹‹ What is Twitter?
‹‹ Setting up your Twitter account
‹‹ Understanding Twitter’s web features
‹‹ Customizing your Twitter account
‹‹ Finding people to Follow
‹‹ Connecting With Your Community on Twitter
‹‹ Understanding Hashtags
‹‹ Understanding Your Privacy Settings
Lesson 2:
Creating a LinkedIn Profile
This course will teach you how to create a professional
LinkedIn profile and will walk you through all the steps
of creating, customizing, and adding connections to your
new profile.
What You Will Learn:
‹‹ What is LinkedIn?
‹‹ Creating Your Profile
‹‹ Customizing Your Profile
‹‹ Adding & Managing Your Connections
‹‹ Editing Email Notifications
‹‹ Understanding Your Privacy Settings
Course Syllabus
Hootsuite University’s social media courseware teaches
the fundamentals of creating and managing social
presences on Facebook, Twitter, LinkedIn, and Google+
Pages. This course is comprised of four lessons, one for
each social network, totaling 30 videos.
Setting Up Your Social
Media Profiles
SCMD 110 Courseware

2. SCMD 110: SETTING UP YOUR SOCIAL MEDIA PROFILES
Lesson 3:
Creating a Google+ Page
This course will teach you how to create, manage and
optimize a Google+ Page for your business. By the end
of this course, you’ll be able to leverage Google+ Page’s
unique features including Circles, Hangouts and more.
What You Will Learn:
‹‹ Introduction to Google+ Pages
‹‹ Creating and Customizing Your Google+ Page
‹‹ Grow Your Audience
‹‹ Measuring Your Results
‹‹ Building Communities
‹‹ Engagement strategies
‹‹ Harnessing the Power of Hangouts
Lesson 4:
Creating a Facebook Brand Page
This course focuses on creating and managing Facebook
Pages for your business. By the end of the lesson, you
will understand how to create your Facebook Page, be
familiar with the web features, and know the basics of
managing your page.
What You Will Learn:
‹‹ What is a Facebook Page?
‹‹ Setting Up Your Facebook Page
‹‹ Understanding Facebook Page Features
‹‹ Creating a Vanity URL
‹‹ Sharing With Your Facebook Community
‹‹ Managing Your Facebook Wall
‹‹ Adding & Managing Administrators
‹‹ Using Facebook as a Page
‹‹ Monitoring Facebook Insights