This document provides a public relations audit of Hong Kong Ocean Park, including an analysis of its internal environment, public perception, and external environment. The internal environment section outlines Ocean Park's mission, vision, and values as well as its performance, niche activities, organizational structure, and some impediments related to animal safety and hardware issues. A survey of 130 mainland Chinese visitors found mostly positive perceptions around atmosphere and staff but identified opportunities regarding price, events/promotion, and increasing knowledge about the marine world. Externally, Ocean Park benefits from government and social support but faces competition from larger parks like Chimelong and Disneyland. It also contends with some opposition from wildlife protection groups regarding its animal practices.