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Propella Branding Credentials and Case History Snapshot

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  1. 1. Welcome to... Liberating Brands™ Copyright © Propella Pty Ltd 2010
  2. 2. What is Propella? Propella is a multi-disciplinary brand design agency. We create and deliver ideas with clarity, wonderment and infinite possibilities. We are in the business of ‘Liberating Brands’. To put it another way we create distinctive and relevant ideas that aren’t boxed in and have the flexibility and scope to work in any medium. Our work has helped to generate growth and opportunity for a diverse portfolio of brands across a wide variety of industries. Our clients range from multi-national organisations to entrepreneurial start-ups. Brand Strategy This booklet contains just a few examples Naming of our work. Should you like to see more Identity Creation we would be delighted to talk to you. Identity Development Brand Alignment Brand Communications Literature Brand Management Web Design & Build Events Branding Signage & Way Finding Branded Environments Copyright © Propella Pty Ltd 2010
  3. 3. Vodafone Creating a Global Icon We understand the vital role that Task: Create a compelling and ownable identity to help facilitate the plans for global expansion. powerful brand equity plays as The creation and management a business asset of this distinctive brand identity has contributed significantly to the world-wide success of Vodafone. Our Creative Director, Gary Broadbent was personally responsible for its creation and implementation. Vodafone has become the world’s largest mobile telecommunications network company (based on revenue) and has a market value of $71.2 billion (November 09). Scope: Strategy, Naming, Architecture, Identity Creation, Acquisition Strategy, Environments, Event Branding, Sponsorship, Collateral and Brand Management. Copyright © Propella Pty Ltd 2010
  4. 4. Infigen Reinventing Renewables Our creative solutions will help Task: The key to the success of this ambitious and visionary ASX listed your business grow business was to position the new brand as a key driver in meeting business goals and growth. To achieve this we reconsidered how a renewable energy company should present itself. Scope: Naming, Identity Creation, Stakeholder & Asset Communication, Events, Literature, Brand Management. Copyright © Propella Pty Ltd 2010
  5. 5. Schroders Banking on Innovation We can help you explore avenues Task: Create an innovative new identity for a private banking division, whilst remaining for innovation and how to leverage true to the core brand. and manage brand relationships Scope: Strategy, Portfolio Architecture, Identity Creation, Translation across all requirements across diversified portfolios including Product and Service Communications, Environments, Signage and Brand Management. Copyright © Propella Pty Ltd 2010
  6. 6. Lloyd’s of London Insured Branding We can help rebuild trust and Task: After an unsettled period in Lloyd’s history, our challenge was to strengthen the solid foundations on confidence in your brand if it which this famous institution was founded whilst better communicating has been eroded the global nature of their business. Scope: Identity Evolution, Brand Application, Brand Management, Collateral and Literature. Copyright © Propella Pty Ltd 2010
  7. 7. IRD Group “Take the Lead” We create and build brands that Task: Because we are experts at creating powerful ideas, our work ensures clients receive a significant deliver strong financial returns return on their investment. “For our new training service we required an engaging identity that would inspire prospects and customers. Propella came back with smart thinking and a creative solution that was commercially viable. Their work stimulated a 30% increase in prospect enquiries” Matt Skinner Managing Director Scope: Brand & Product Identity Creation, Training Collateral & Manual, Event Branding, Animation, Powerpoint, New Business & Direct Mail Initiatives. Copyright © Propella Pty Ltd 2010
  8. 8. Pearson Educated Thinking We can help you attract and retain Task: We were asked to create an employer brand and internal alignment programme which would inform the best people and motivate them to and motivate staff to embrace a fundamental change in the company deliver an aligned brand experience vision with a view to retaining and attracting the best people. Scope: Strategy, Alignment Programme, Identity Creation, Event Branding, Literature, Online and Merchandise. Copyright © Propella Pty Ltd 2010
  9. 9. Oricom Real Connections We understand how to build brands Task: A new identity was required to help distinguish Oricom from the traditional ‘techie’ image associated to create compelling, engaging and with consumer electronic companies. meaningful customer relationships We carefully manage every consumer touchpoint to ensure the right message is conveyed consistently and creatively. Scope: Brand Identity, Brand Application, Packaging, Merchandising, Retail Activation & Literature Copyright © Propella Pty Ltd 2010
  10. 10. Savvi Takes You There We are experts at creating Task: Create a new adult brand selling luxury “gadgets”. The new brand and quality of its application entirely new brands that are must reflect the high-end products. We saw an opportunity to connect distinctive and memorable the brand to consumers through stylish, sophisticated design which would get away from the “tacky” image associated with this sector. Scope: Brand Strategy, Brand Positioning, Brand Naming, Brand Identity, Packaging & Brand Manifesto. Copyright © Propella Pty Ltd 2010
  11. 11. Thank You To find out how Propella can assist with your brand requirements contact... Sophie Challenor M: +61 424 180 177 E: Gary Broadbent M: +61 422 966 132 E: Propella Branding Level 14, Lumley House, 309 Kent Street, Sydney NSW 2000 T: +61 2 9994 8919 F: +61 2 9994 8008 W: Copyright © Propella Pty Ltd 2010