Hoe haal ik het meeste resultaat uit mijn database door Jacco Bouw

1. Hoe haal ik het meeste resultaat
uit mijn database?
- Jacco Bouw

3. Webpower solution
All-in-one
Marketing Automation Platform
Full Service
Email
Marketing
SMS
Marketing
Wechat
Marketing
Intelligent
Marketing
Creative
Design
Project
Management
Account
Management
Marketing
Consulting

4. Our offices

5. founded in
1999
originated in the
Netherlands
5.000.000.000
emails annualy
250 employees
a flexible, young and
dynamic organization
9 offices
in 5 countries
Client turnover
Approx 28 B (2014)

6. Our customers

7. Building a smart database
1 Create (reach)
2 Enrich profiles
(engage) &
activate
3 Maximise the
revenue (leverage)

8. increasedmarketingautomation
increase ROI
untargeted
• email marketing
• newsletter
targeted
• profiling
• scoring
campaign
programs
• event driven
• trigger
integrated
• data
• channels, mobile
dialogue
marketing
• Focused on
customer instead
of campaign
Dialogue marketing

9. Building a smart database
movies
reading
shopping
food
Amy’s personal tags
sports

10. Collect all clicking behavior
25
+2
+2+1
When Sophie collects 25
points, she will be
contacted by the company
with a personal offer

11. Email & Landingpages
AIDA of toch net iets anders??

14. Boost your
customer
retention

15. Onboarding

16. Subscriber emails

17. Promotional
emails

18. Transactional
emails

19. Behavioral
emails

20. Persuasion

21. social proof liking authority
commitment scarcity reciprocity
Persuasion principles according to Cialdini

22. IQ IQ, or intelligence quotient, is the score derived
from one of several standardized tests designed
to assess an individual's intelligence.
IQ vs EQ
EQ, or emotional quotient is defined as an
individual's ability to identify, evaluate,
control, and express emotions. EQ

23. Email marketing
Sending the right message,
at the right time,
to the right person,
on the right device,
With the right argument

24. PersuasionAPI on email subjectline
authority
“Exclusive hotel deals hand-picked by our experts.”
“Top deals from us- the world's #1 website for booking hotels.”
scarcity
“Our lowest rates are here, grab them before they're gone.”
“Last chance, these deals are going, going… almost gone.”
social proof
“The latest deals in this week's trending cities.”
“Millions of people are choosing deals in these cities.”

25. PersuasionAPI in email and landingpages

26. Setting up Persuasion API is as easy as 1-2-3

27. Create persuasion texts

28. And watch as your results improve

30. Writing
persuasive
content

31. Any
questions?

32. You can download the
whitepaper on our website,
under resources.

33. Let’s connect