9. Van A naar Beter: zie jij wat ik zie?
• Leeftijd
• Reisdoel
• Afstand
• Tijd
• Kosten
• Frequentie
• Frequentie
• Alleen
• Samen
• Plezier
• Forensen
• …………….?
27. Fact check
Smartphone penetratie in Nederland ligt rond de
76% (2015).
– Statista 2016
55% van alle email wordt geopend op een mobile
device. Meer email opens op mobile dan op
desktop (19%) en webmail!
– March 2016 Litmus
28. Fact check
Mobile readers who open emails a second time
from their computer are 65% more likely to click
through.
– Campaign Monitor (Q1 2014)
Only 17% of marketers use Responsive email
design or employ device detection coding.
– Getresponse (2016)
30. Fact check
Increasing sales revenue (53%), lead nurturing (43%) and
customer engagement (37%) are the most important reasons for
a MA strategy.
– Marketo & Ascend2 “Marketing Automation
Strategies for Sustaining Success” (2015)
90% of marketers agreed that integrated marketing technology
could boost their key capabilities, yet only 4% marketers
reported having a completely integrated marketing stack
– Signal “Cross-Channel Marketing and
Technology Survey.
31. Fact check
• The 5 biggest challenges in Marketing
Automation
– Budget constraints
– Lack of informed employees to manage marketing
automation
– Poor contact database quality
– Lack of content
– Complexity of marketing automation software