Pieken op het juiste moment; over relevantie tijdens de customer journey

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webpower

Sean Barten tijdens e-Commerce Live! over relevant zijn tijdens de customer journey.

Technology

Customized communication in an
automated customer journey
- Sean Barten

founded in
1999
originated in the
Netherlands
5.000.000.000
emails annualy
250 employees
a flexible, young and
dynamic organization
11 offices
in 5 countries
Client turnover
Approx 28 B (2014)

The new rules of marketing
user orientedproduct oriented
monolithic
email
analytics
few/ isolated channels
intuitive decision making
web oriented architecture
messages
machine learning
integrated channels
data-driven automation
then now

Webpower solution
All-in-one
Marketing Automation Platform
Full Service
Email
Marketing
SMS
Marketing
Mobile
Marketing
Intelligent
Marketing
Creative
Design
Project
Management
Account
Management
Marketing
Consulting

increasedmarketingautomation
increase ROI
untargeted
• email marketing
• newsletter
targeted
• profiling
• scoring
campaign
programs
• event driven
• trigger
integrated
• data
• channels, mobile
dialogue
marketing
• Focused on
customer instead
of campaign
Dialogue marketing

Building a smart database
1 Create (reach)
2 Enrich profiles
(engage) &
activate
3 Maximise the
revenue (leverage)

Pieken op het juiste moment; over relevantie tijdens de customer journey

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Pieken op het juiste moment; over relevantie tijdens de customer journey

2. Customized communication in an automated customer journey - Sean Barten

3. founded in 1999 originated in the Netherlands 5.000.000.000 emails annualy 250 employees a flexible, young and dynamic organization 11 offices in 5 countries Client turnover Approx 28 B (2014)

5. Our customers

6. The new rules of marketing user orientedproduct oriented monolithic email analytics few/ isolated channels intuitive decision making web oriented architecture messages machine learning integrated channels data-driven automation then now

7. Webpower solution All-in-one Marketing Automation Platform Full Service Email Marketing SMS Marketing Mobile Marketing Intelligent Marketing Creative Design Project Management Account Management Marketing Consulting

8. increasedmarketingautomation increase ROI untargeted • email marketing • newsletter targeted • profiling • scoring campaign programs • event driven • trigger integrated • data • channels, mobile dialogue marketing • Focused on customer instead of campaign Dialogue marketing

9. Building a smart database 1 Create (reach) 2 Enrich profiles (engage) & activate 3 Maximise the revenue (leverage)

10.

11. Sign up/ register

12.

13. Adding tags for the E-ID

14.

15. New purchaser

16.

17.

18. Campaign results

19.

20. Thank you for your attention