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Hob Spring Pad

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FM Signal
FM Signal

The document discusses how brands can integrate into social conversations by turning their content and advertising into "social objects" that allow users to collect, organize, plan, access, and share information. It provides examples of how social objects could be used for various life tasks like meal planning, home projects, health and fitness, and more. The CEO of Springpad argues that by making content into social objects that users can engage with, brands can realize the potential for true social engagement and participation.

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High Order Bit: Springpad Jeff Janer , CEO Springpad
High Order Bit ,[object Object]
[object Object]
Integrate into the conversation by turning content and advertising into usable, social objects.
Direct Participation ,[object Object],[object Object],[object Object]
Indirect Participation ,[object Object],[object Object],[object Object],[object Object]
Social Objects are Engaging ,[object Object],[object Object],[object Object],[object Object],[object Object],media
Social Objects are not just Media media Life Management
Social Objects are part of Life ,[object Object],[object Object],[object Object],[object Object],Life Management
Meal Planning: Collect +
Meal Planning: Organize
Meal Planning: Plan
Meal Planning: Access
Meal Planning: Share
Meal Planning: Persistent
Branding and Monetization ,[object Object],[object Object],[object Object],[object Object],[object Object],+
springpad is built on top of social objects ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social objects apply to many life tasks Home Care Home Remodel, Buying Selling, Home Maintenance Health and Fitness Fitness log, Diet tracker Special Events Weddings, Bar Mitzvahs Shopping gift planner, thank you cards, baby prep Activity Planning Date Planner, Trip planner Food Meal planner, recipe tracker, Restaurant tracker, grocery shopping lists
The opportunity exists today
The opportunity exists today
[object Object]
[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object]
 

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