HKR is an international architecture and design practice specializing in hotel and resort design. They believe that hotel design requires balancing the developer's vision, the operator's brand needs, and guest expectations. Their approach involves deep collaboration with clients and a focus on understanding the unique context of each project to create innovative, experience-driven designs tailored for the target guest profile. They also emphasize the importance of operational efficiency in hotel design to enhance the guest experience and improve the owner and operator's bottom line.