SpenglerFox is a global executive search and human capital solutions firm with 90 consultants based in 15 offices worldwide. They specialize in finding talent for emerging markets and key roles. Their approach is both global and local, leveraging their network of over 300,000 professionals. They provide executive search, interim management, and leadership development services across multiple industries.
This document provides an overview of the emergence of the low-cost gym sector. It discusses key aspects of low-cost gyms including operating 24 hours a day with minimal staff, using technology and websites, and offering memberships at 50% lower prices than traditional gyms. Low-cost gyms aim to make fitness affordable and accessible through simplicity, supporting infrastructure, and appealing to consumers who are changing their views on gym memberships and sporadic attendance.
The document appears to be a quiz with multiple choice and fill-in-the-blank questions covering topics like mythology, history, entertainment, sports, religion and more. It contains 8 rounds of questions testing knowledge in areas such as dance, famous figures, instruments, companies, events and more. The questions range from identifying people, places, things, to filling in blanks in statements or phrases.
This document is a quiz with multiple choice and identification questions covering various topics like sports, history, business, art, and literature. Some of the questions are:
- Which product was formulated in 1965 by researchers at the University of Florida named in honor of its football team?
- The State Department of United States employes the maximum number of Rhodes Scholars in the world. Who is second?
- In 1984, he bought one of the original signed copies of the Magna Carta. This is the only copy to leave the United Kingdom. Identify this, tech entrepreneur and ex US navy officer who was also the centre of a Ken Follett paperback?
The document provides clues and questions
Host Hotels and Resorts operates primarily in the hotel and lodging segment. It owns luxury and upper upscale hotels across the United States as well as in other countries. However, it is highly dependent on the US market, which accounts for over 90% of its revenue. To address this over-reliance and capitalize on global opportunities, Host Hotels should diversify its business strategy through joint ventures in other segments like food and beverage, reduce its dependency on any single market by expanding into new international markets, and address factors like safety perceptions that negatively impact travel.
El documento compara tres tipos de jacuzzis: uno de lujo, uno de mala calidad y uno casero. Señala las diferencias entre un jacuzzi de alta gama frente a uno económico o hecho en casa sin dar detalles sobre las características de cada uno.
This document provides an overview of AccorHotels S.A., a large multinational hospitality company based in Paris, France. It discusses Accor's corporate profile and history, leadership under CEO Sebastien Bazin, recent acquisitions including Fairmont Raffles Hotels International, synergies created through mergers and acquisitions, and a SWOT analysis. AccorHotels aims to be a leader in digital hospitality through an integrated plan focusing on customer experience, mobility, and business intelligence. The company owns 3900 properties across 100 countries and generates annual revenue of €5.4 billion under its portfolio of hotel brands.
New microsoft power point presentation on lemon tree hotelsVineeth Kumar
Lemon Tree Hotels is an Indian hotel chain founded in 2002 that currently owns and operates 21 hotels across 14 cities with over 2600 rooms. The company was founded by Patu Keswani and opened its first hotel in Gurgaon in 2004. Lemon Tree Hotels owns three hotel brands - Lemon Tree Hotels, Lemon Tree Premier, and RedFox Hotels. The company focuses on the mid-market segment and positions itself as providing a fresh, fun, and refreshing experience for travelers. It has received investments from private equity firms to support its continued expansion across India.
SpenglerFox is a global executive search and human capital solutions firm with 90 consultants based in 15 offices worldwide. They specialize in finding talent for emerging markets and key roles. Their approach is both global and local, leveraging their network of over 300,000 professionals. They provide executive search, interim management, and leadership development services across multiple industries.
This document provides an overview of the emergence of the low-cost gym sector. It discusses key aspects of low-cost gyms including operating 24 hours a day with minimal staff, using technology and websites, and offering memberships at 50% lower prices than traditional gyms. Low-cost gyms aim to make fitness affordable and accessible through simplicity, supporting infrastructure, and appealing to consumers who are changing their views on gym memberships and sporadic attendance.
The document appears to be a quiz with multiple choice and fill-in-the-blank questions covering topics like mythology, history, entertainment, sports, religion and more. It contains 8 rounds of questions testing knowledge in areas such as dance, famous figures, instruments, companies, events and more. The questions range from identifying people, places, things, to filling in blanks in statements or phrases.
This document is a quiz with multiple choice and identification questions covering various topics like sports, history, business, art, and literature. Some of the questions are:
- Which product was formulated in 1965 by researchers at the University of Florida named in honor of its football team?
- The State Department of United States employes the maximum number of Rhodes Scholars in the world. Who is second?
- In 1984, he bought one of the original signed copies of the Magna Carta. This is the only copy to leave the United Kingdom. Identify this, tech entrepreneur and ex US navy officer who was also the centre of a Ken Follett paperback?
The document provides clues and questions
Host Hotels and Resorts operates primarily in the hotel and lodging segment. It owns luxury and upper upscale hotels across the United States as well as in other countries. However, it is highly dependent on the US market, which accounts for over 90% of its revenue. To address this over-reliance and capitalize on global opportunities, Host Hotels should diversify its business strategy through joint ventures in other segments like food and beverage, reduce its dependency on any single market by expanding into new international markets, and address factors like safety perceptions that negatively impact travel.
El documento compara tres tipos de jacuzzis: uno de lujo, uno de mala calidad y uno casero. Señala las diferencias entre un jacuzzi de alta gama frente a uno económico o hecho en casa sin dar detalles sobre las características de cada uno.
This document provides an overview of AccorHotels S.A., a large multinational hospitality company based in Paris, France. It discusses Accor's corporate profile and history, leadership under CEO Sebastien Bazin, recent acquisitions including Fairmont Raffles Hotels International, synergies created through mergers and acquisitions, and a SWOT analysis. AccorHotels aims to be a leader in digital hospitality through an integrated plan focusing on customer experience, mobility, and business intelligence. The company owns 3900 properties across 100 countries and generates annual revenue of €5.4 billion under its portfolio of hotel brands.
New microsoft power point presentation on lemon tree hotelsVineeth Kumar
Lemon Tree Hotels is an Indian hotel chain founded in 2002 that currently owns and operates 21 hotels across 14 cities with over 2600 rooms. The company was founded by Patu Keswani and opened its first hotel in Gurgaon in 2004. Lemon Tree Hotels owns three hotel brands - Lemon Tree Hotels, Lemon Tree Premier, and RedFox Hotels. The company focuses on the mid-market segment and positions itself as providing a fresh, fun, and refreshing experience for travelers. It has received investments from private equity firms to support its continued expansion across India.
- Hotel Concepts is a global hotel software company established in 1994 in the Netherlands that provides property management, central reservation, and sales software products and services.
- They have offices worldwide and nearly 1,000 installations, serving single and multi-property hotel chains.
- Their dedicated team of hospitality professionals focuses on developing flexible, scalable solutions to meet industry trends like online booking distribution and PCI compliance.
The document summarizes the performance of different subsectors in the hospitality industry based on a benchmarking study. Some key findings:
- All subsectors performed below targets in areas like welcome, warmth, personality, skills and creating a sense of value. Too much emphasis on training systems over guest experience.
- Accommodation businesses only achieved a 77.68% welcome score. Being welcome requires exhibiting behaviors that make people feel welcome, not just saying hello.
- Drink-led sectors offered the best perceived value while food-led teams appeared over-trained in the wrong things and lacked personality.
- Only 5-star hotels achieved 90% in reflections, benefiting more from reputation than behaviors. Different
JKCS is a subsidiary of John Keells Group that provides airline and travel software. Their flagship product, Zhara Hospitality Suite, is a hotel management system designed to support various property types. It offers reservations, front desk, housekeeping, cashiering, reporting and other modules. The system is mobile compliant and aims to help hotels increase revenue through features like online booking integration, revenue management, and loyalty programs.
Week (1) introuduction to hospitality industrydmyrna
This document provides an introduction to hospitality and front office management. It describes the characteristics of the hospitality industry, including that it provides services to travelers and consists of accommodation and food and beverage services. The document also discusses different types of hotels classified by size, target markets, service levels, and ownership structures. It covers business, leisure, and group travelers as target markets and factors that influence repeat business such as quality service.
Week (1) introuduction to hospitality industrydmyrna
This document provides an introduction to hospitality and front office management. It describes the characteristics of the hospitality industry, including that it provides services to travelers and consists of accommodation and food and beverage services. The document also discusses different types of hotels classified by size, target markets, service levels, and ownership structures. It covers business, leisure, and group travelers as target markets and factors that influence repeat business such as quality service.
The Exclusive Hotels Group owns four luxury hotels in Southern England. By standardizing their business centre printing systems and introducing a personal print system with ITQ, the hotels were able to generate over £40,000 in annual profit from printing charges. ITQ also reduced the group's document costs by 30% through centralized purchasing and implemented scanning to reduce postage costs. Standardizing the print systems across the hotels with ITQ simplified support and procurement.
This document provides an overview of the Park Inn hotel brand. It summarizes the brand's guest value proposition, competitive set, global portfolio, and prototype guestroom designs. It also outlines the brand's fees, distribution channels, hotel systems, revenue optimization strategies, franchise service offerings, and regional development contacts. The goal of Park Inn is to provide consistently high quality and a playful style through fresh design and operational standards, backed by Carlson Hotels' financial strength.
This document provides an overview of the Park Inn hotel brand. It summarizes the brand's guest value proposition, competitive set, global portfolio, prototype guestrooms, fees, distribution channels, hotel systems, revenue optimization strategies, franchise service offerings, and regional development contacts. The brand aims to provide spotlessly clean accommodations and an uncomplicated, hassle-free experience at an affordable price point. It is well-established in Europe and looking to grow in the Americas and Asia through consistent quality standards and a playful, colorful design.
Ramoji Film City is the world's largest film studio complex located in Hyderabad, India. It offers comprehensive movie-making facilities and infrastructure that allow filmmakers to develop scripts and produce full films onsite. Ramoji Film City is also a popular tourist destination, receiving approximately 1.5 million visitors annually. It hosts various events, conferences, and themed experiences across its 1000 acre property featuring multiple indoor and outdoor venues.
Best Western Hotels & Resorts - Best Western is a global powerhousePeter Laigaard Jensen
Best Western is for entrepreneurs
Today's Best Western is a global powerhouse with a diverse hotel portfolio, attractive fees that optimize profitability, award-winning marketing programs and partnerships, and operational programs and services that create brand excellence - all guided by a strong leadership team committed to driving revenue and value to you. Now is the perfect time to put Best Western to work for you.
The document discusses different types of hotels and resorts. It defines hotels as buildings used for lodging travelers for a fee. It describes various hotel categories including commercial hotels, airport hotels, resorts, bed and breakfasts, suite hotels, extended stay hotels, and convention hotels. It also discusses hotel classification and rating systems. Finally, it outlines the Philippine Department of Tourism's definition and categories of resorts.
The document provides information about several banquet facilities and caterers in Pune City, India, including the Taj Blue Diamond, Le Meridian, Sun 'n' Sand, and Central Park hotels. It discusses details like their average monthly banquet revenues, top client accounts, tax structures, hall capacities, and SWOT analyses. The purpose seems to be to analyze these businesses and identify opportunities to maximize banquet revenue for the Taj Blue Diamond specifically.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
- Hotel Concepts is a global hotel software company established in 1994 in the Netherlands that provides property management, central reservation, and sales software products and services.
- They have offices worldwide and nearly 1,000 installations, serving single and multi-property hotel chains.
- Their dedicated team of hospitality professionals focuses on developing flexible, scalable solutions to meet industry trends like online booking distribution and PCI compliance.
The document summarizes the performance of different subsectors in the hospitality industry based on a benchmarking study. Some key findings:
- All subsectors performed below targets in areas like welcome, warmth, personality, skills and creating a sense of value. Too much emphasis on training systems over guest experience.
- Accommodation businesses only achieved a 77.68% welcome score. Being welcome requires exhibiting behaviors that make people feel welcome, not just saying hello.
- Drink-led sectors offered the best perceived value while food-led teams appeared over-trained in the wrong things and lacked personality.
- Only 5-star hotels achieved 90% in reflections, benefiting more from reputation than behaviors. Different
JKCS is a subsidiary of John Keells Group that provides airline and travel software. Their flagship product, Zhara Hospitality Suite, is a hotel management system designed to support various property types. It offers reservations, front desk, housekeeping, cashiering, reporting and other modules. The system is mobile compliant and aims to help hotels increase revenue through features like online booking integration, revenue management, and loyalty programs.
Week (1) introuduction to hospitality industrydmyrna
This document provides an introduction to hospitality and front office management. It describes the characteristics of the hospitality industry, including that it provides services to travelers and consists of accommodation and food and beverage services. The document also discusses different types of hotels classified by size, target markets, service levels, and ownership structures. It covers business, leisure, and group travelers as target markets and factors that influence repeat business such as quality service.
Week (1) introuduction to hospitality industrydmyrna
This document provides an introduction to hospitality and front office management. It describes the characteristics of the hospitality industry, including that it provides services to travelers and consists of accommodation and food and beverage services. The document also discusses different types of hotels classified by size, target markets, service levels, and ownership structures. It covers business, leisure, and group travelers as target markets and factors that influence repeat business such as quality service.
The Exclusive Hotels Group owns four luxury hotels in Southern England. By standardizing their business centre printing systems and introducing a personal print system with ITQ, the hotels were able to generate over £40,000 in annual profit from printing charges. ITQ also reduced the group's document costs by 30% through centralized purchasing and implemented scanning to reduce postage costs. Standardizing the print systems across the hotels with ITQ simplified support and procurement.
This document provides an overview of the Park Inn hotel brand. It summarizes the brand's guest value proposition, competitive set, global portfolio, and prototype guestroom designs. It also outlines the brand's fees, distribution channels, hotel systems, revenue optimization strategies, franchise service offerings, and regional development contacts. The goal of Park Inn is to provide consistently high quality and a playful style through fresh design and operational standards, backed by Carlson Hotels' financial strength.
This document provides an overview of the Park Inn hotel brand. It summarizes the brand's guest value proposition, competitive set, global portfolio, prototype guestrooms, fees, distribution channels, hotel systems, revenue optimization strategies, franchise service offerings, and regional development contacts. The brand aims to provide spotlessly clean accommodations and an uncomplicated, hassle-free experience at an affordable price point. It is well-established in Europe and looking to grow in the Americas and Asia through consistent quality standards and a playful, colorful design.
Ramoji Film City is the world's largest film studio complex located in Hyderabad, India. It offers comprehensive movie-making facilities and infrastructure that allow filmmakers to develop scripts and produce full films onsite. Ramoji Film City is also a popular tourist destination, receiving approximately 1.5 million visitors annually. It hosts various events, conferences, and themed experiences across its 1000 acre property featuring multiple indoor and outdoor venues.
Best Western Hotels & Resorts - Best Western is a global powerhousePeter Laigaard Jensen
Best Western is for entrepreneurs
Today's Best Western is a global powerhouse with a diverse hotel portfolio, attractive fees that optimize profitability, award-winning marketing programs and partnerships, and operational programs and services that create brand excellence - all guided by a strong leadership team committed to driving revenue and value to you. Now is the perfect time to put Best Western to work for you.
The document discusses different types of hotels and resorts. It defines hotels as buildings used for lodging travelers for a fee. It describes various hotel categories including commercial hotels, airport hotels, resorts, bed and breakfasts, suite hotels, extended stay hotels, and convention hotels. It also discusses hotel classification and rating systems. Finally, it outlines the Philippine Department of Tourism's definition and categories of resorts.
The document provides information about several banquet facilities and caterers in Pune City, India, including the Taj Blue Diamond, Le Meridian, Sun 'n' Sand, and Central Park hotels. It discusses details like their average monthly banquet revenues, top client accounts, tax structures, hall capacities, and SWOT analyses. The purpose seems to be to analyze these businesses and identify opportunities to maximize banquet revenue for the Taj Blue Diamond specifically.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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1. SILVER CREST GUESTHOUSE
A CASE STUDY
1
ADVERTISING MANAGEMENT ASSIGNMENT | SEMESTER III, BATCH 2013 | SYMBIOSIS INSTITUTE OF MEDIA AND COMMUNICATION (UG)
2. ‘THOUGHT JACUZZI’
AVANI RAJESH (472)
ALINA GUFRAN (438)
KUNAL PANDEY (440)
SHALAKA DESAI (430)
ABHINANDAN KS (414)
ADVERTISING MANAGEMENT II
COMMUNICATION MANAGEMENT
SEMESTER III
SYMBIOSIS INSTITUTE OF MEDIA AND COMMUNICATION (UG)
PUNE, MH
2
3. Table of contents
Biography ……………………………………………………………….. 4
Silver Crest Today…………………………………...……………….…… 5
• 5 Cs
• Company
• Category
• Customer
T
• Consumer
• Competition
• SWOT Analysis
• Silver Crest
• Competition
• Target Audience & Current Market Situation
• Market Research
•
•
Market Analysis
Questionnaires
TOC
• Results
Why Thought Jacuzzi should step in ………………………………………..... 17
……………………………………………………...
‘Refresh Silver Crest’ 18
• Print Advertisements
• Collateral 3
4. Biography
What is Silver Crest? Why Silver Crest?
Silver Crest is a standalone corporate Silver Crest emphasizes on space and its
condominium in Viman Nagar, Pune guests revel in the spaciousness of each
promoted by Raana Hospitality Pvt. Ltd, apartment contrary to the confined spaces in
where each guest is delighted by clean, well hotel rooms. All the apartments are
B
maintained apartments and a friendly staff. furnished in different themes in English
countryside, Oriental, Italian and
It was founded in 2009 to serve as service Contemporary, thus giving guests the
apartments but was soon converted into a flexibility to choose their ambience.
guesthouse catering only to corporate
professionals. Suitable for guests staying for longer
duration, the guesthouse pantry is well
equipped to allow our guests the flexibility of
cooking their own meals or enjoy the taste of
BIO
home-made food in the dining room.
Centrally situated with proximity to the
airport, railway station, hospitals, malls and
multiplexes Silver Crest delivers its guests
experience for less money than other limited
service hotels.
4
5. Silver Crest Today
The 5 Cs
COMPANY
5
CATEGORY CUSTOMER
SILVER HOSPITALITY CORPORATE
SECTOR ORGANIZATIONS
CREST
CONSUMER
CORPORATE
PROFESSIONALS
COMPETITION
HOTELS, FLY-BY-
NIGHT
5Cs
OPERATORS
5
6. COMPANY
Homely atmosphere
No rent on hourly basis
Rates: One person - INR 1500/night
Two persons – INR 1800/night
No service tax on food; Complimentary
breakfast
Enjoy 100% customer retention
6
7. CATEGORY
Hospitality sector
Positioned as a Corporate Guesthouse
7
8. CUSTOMER
Clientele includes Ford, TATA, L&T,
Symbiosis and IBM.
October, recruitment time for corporates
brings in max. visitors
8
9. CONSUMER
Comprises of Corporate professionals
Free pick-up and drop services
Free internet service
Lunch and dinner on the individual’s
expense
No added charge on room service
9
10. COMPETITION
Hotels: Ibis
Elite Suites
Living Water Service Apartments
IPRASS Apartments
Alcove Service Apartments
Fly-by-night Operators: Brokers,
Housewives, etc.
10
11. 1. SWOT ANALYSIS – SILVER CREST
STRENGTHS WEAKNESSES
Silver Crest is located within close proximity to
the airport, ideal for those on a short business
trip.
Their tariff range sets them in the affordable
and cost effective set with their target
audience, businesses and corporate, making
Silver Crest lacks variation in room sizes.
No pick-up and drop facility
Lack of communication collaterals, with the
exception of brochures (which are
unfortunately, out-dated)
S
W
them the more favoured choice over
competitors. Lunch and dinner have to be availed at (extra)
expense on the visitor’s part.
Corporate tie up with companies as well as the
Symbiosis University, within the same locality. Stand-alone building in the locality.
Convenient for parents visiting their children.
Need to improve all forms of external
Best of all: They enjoy 100% customer communiqué, especially the website
retention.
11
12. O
OPPORTUNITIES THREATS
Growing IT sector, with the emergence of an IT Growing competition, willing to lower their prices
park in the same and also surrounding areas
brings with it a growing need to accommodate Relies heavily on word of mouth publicity, while
visiting professionals. other competitors have adopted more noticeable
means of communication
Silver Crest is a promising venture. It has the
T
potential to expand to other cities. Complete loss of the market segment of
‘individuals’
Cheaper air fares to Pune means more people will
fly in.
12
13. 2. SWOT Analysis – Competitors
STRENGTHS WEAKNESSES
The Elite Suites The Elite Suites
The hotel is located in close proximity to the Expensive and far from the airport.
airport with a variety of rooms and tariffs
available. Ibis
Expensive, grand with an imposing ambience.
Ibis Thus, cannot with compromise with price
Greater appeal, and a large number of rooms to compete.
means availability without booking is
easy. Living Waters Service Apartments
New entrant in an expanding market.
Living Waters Service Apartments
This building is situated well inside the city. IPRASS Service Apartments
Although a little far from the airport, it Situated further away from the airport than it’s
enjoys the luxury of having several malls competitors.
and restaurants around.
Alcove Service Apartments
IPRASS Service Apartments Priced high. It’s Pune branch is a lesser known
The hotel boasts of big clients in its dossier and cousin to big branches in other cities.
is known for its no frills and good service.
Alcove Service Apartments
Another hotel that boasts of a fancy clientele.
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14. OPPORTUNITIES THREATS
The Elite Suites The Elite Suites
Caters to corporate professionals and Too expensive for a service apartment.
regular visitors alike.
Ibis
Ibis Several buildings around the hotel sport the
Ibis has shown a tendency to bring down striking resemblance to Ibis’ architecture.
prices to get ahead of competition.
Living Waters Service Apartments
Living Waters Service Apartments Latest entrant in a highly competitive market..
Service apartments that merge luxury with
affordability. IPRASS Service Apartments
IPRASS Service Apartments
Well known in the local circuit. Holds an Alcove Service Apartments
edge if it comes to tapping local Will turn away cost-conscious consumers.
corporate companies.
Alcove Service Apartments
Can ride on the popularity of its other
branches and emerge on top.
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15. 3. Target Audience & Current Market Situation
Target Market Current Market Situation
Silver Crest is targeted predominantly at The hospitality industry, is growing at a fast
companies and organizations having a well- rate and reached INR 826.76 billion by
established network. 2010. It is estimated that till the next two years
70,000 - 80,000 rooms will be added across
*
Silver Crest is not targeted towards individuals, different categories throughout the country.
couples, tourists and other groups of people if There is a shortage of 100,000 guest rooms
they are not representing an organization. short in the country.
They also have a tie up with the Symbiosis While the industry largely depends on business
colleges in the Viman Nagar campus. These travellers, tourist traffic is also on the rise.
colleges often have students coming in from Demand normally spurts in the peak season
different parts of the country and also outside. between November and March.
Silver Crest targets their parents and relatives
who visit them often, with excellent facilities High capital costs, poor infrastructure facilities
and reasonable rates. and scarcity of land especially in the metros
are a few drawbacks of the industry.
Bargaining power of suppliers is limited due to
stiff competition, especially in the metros.
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16. 4. Questionnaires
1. QUESTIONNAIRE ONE 2. QUESTIONNAIRE TWO
Name Name
Place Place
Email Email
Occupation Occupation
?
1. When you go out of station, which of the 1. How would you rate our hospitality on the
following do you opt for? (Guest- whole? (Excellent/Good/Fair/Needs review)
house/Hotel/Others)
2. Your opinion on the standards of
2. Do you visit Pune often? (Y/N) • Cleanliness (E/G/F/N)
• Comfort (E/G/F/N)
3. When in Pune, do you require a • Décor (E/G/F/N)
guesthouse? (Y/N) • Bathroom & Amenities (E/G/F/N)
• Linen (E/G/F/N)
4. How much are you willing to pay for
accommodation per day? (Under INR 3. Your opinion on the
1000/INR 1000-2000/Above INR 2000) • House-keeping (E/G/F/N)
• Caretaking (E/G/F/N)
5. Have you heard of Silver Crest? (Y/N) • In-house Food (E/G/F/N)
The following survey was conducted with a 4. Comments/Suggestions
sample space of 46 people. It was
distributed among general public in Viman Above is the customer feedback form made for
Nagar, Pune. the client.
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17. 5. Results
QUESTIONNAIRE ONE
1. When you go out of station, which of the
following do you opt for?
Guesthouse – 7 (15.21%)
X
Hotels – 18 (39.13%)
Others – (45.65%)
2. Do you visit Pune often? (Y/N)
Yes – 33 (71.73%)
No – 13 (28.26%)
3. When in Pune, do you require a guesthouse?
(Y/N)
Yes – 6 (13.04%)
No – 40 (86.96%)
4. Have you heard of Silver Crest? (Y/N)
Yes – 16 (34.78%)
No – 30 (65.21%)
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18. Why Thought Jacuzzi Should Step In
Silver Crest is a brand that has previously Silver Crest’s current repertoire includes
invested in negligible advertising. Thought mostly IT-based companies based in and
Jacuzzi views the brand as potential around Pune. They also have a number of
trendsetters in terms of the quality of the out station clients and the occupancy figures
experience they offer. The USP of the brand have been constant at around 40-60% per
is revealed at the stage where a convenient annum. While these figures are satisfactory,
!
business-to-business venture combines with Silver Crest steps in to target potential
a comfortable homely stay. clients. Working on a strict corporate clients
only policy, Silver Crest would benefit from
‘They’ve got the experience, we’ve got the investing in the following advertising
strategy’ is the mantra Thought Jacuzzi approaches:
approaches the brand with. Keeping in mind
their demographic target audience, Thought Refresh Silver Crest: Branding material
Jacuzzi has devised a communication (stationary, miscellaneous, etc.)
strategy to deliver to both potential and Print Advertisements in Domestic In-Flight
existing customers to imprint a lasting magazines such as Swagat (Air India),
impression. Combining elements of basic SpiceRoute (Spice Jet), etc.
branding to strategic advertising, we hope to
cover the basics with the strategy we have in BTL activities (tie up with Trade Fare, Pune)
mind. Thought Jacuzzi hopes to revitalize the brand
as a part of their outreach program to
consolidate and enhance their current
communication strategy to reach the desired
target audience.
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19. ‘Refresh Silver Crest’
The LOGO
Even after three years of establishment,
Silver Crest Guesthouse does not have a
logo. Above is the logo designed for the
F5
client.
It was designed keeping in mind Silver
Crest’s promise of providing a homely feel
even on a business trip.
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