This document discusses how new media and technology are changing marketing and communications for architecture, engineering, and construction (AEC) firms. It notes that 41% of firms spend an hour or less per week on social media, and 65% do not use any marketing automation software. It also provides statistics on growing platforms like YouTube, podcasts, and smart speakers. It concludes by discussing emerging technologies like virtual and augmented reality and their potential impact.

1. With
New Media

5. Things Change

6. Our Reality

7. Be Everywhere

10. How many of you are
actively Blogging new
content on a regular basis?

11. Are you Social?

12. According to Zweig Group’s
2017 Marketing Survey, 41
percent of firms spend one hour
or less on social media each
week.

13. How much time are people
spending on Social Media?

14. 116 minutes per day

16. 65 percent of AEC firms do
not use any marketing
automation software.

18. All things Fun Short Videos Blog Posts
All things Fun Event Ads College Recruiting GeoFencing
Blog Posts News Items Short Videos Industry Info
All things Fun Intern Stories Short Videos Proj/Event Info
All things Fun Project Status Short Videos Blog Posts
All things Fun Project Status Employee Stories Design Photos
Job Postings Blog Posts
Job Postings
Proj/Event InfoEmployee Stories

19. Audio and
Video

20. • YouTube is the second largest search engine and
third most visited site in the world after Google and
Facebook.
• 1.5B monthly active users (1/3 of internet)
• 40% of YouTube views come from mobile devices.
• 40% of Americans 12+ have listened to a podcast.
And, six in ten Americans are familiar with the term
“podcasting.” A 22% rise in last two years.

21. What’s Next?
Alexa, can you give me a
list of Design Firms within
10 miles of me that have
Project Designer positions
available?
US Households with Smart Speakers is expected to
rise from 7% (Q1 2017) to 75% (Q4 2020)

22. Virtual and Augmented Reality

23. Gaming

24. Q&A

25. Randy Wilburn
Director of Recruitment Strategy
Zweig Group
617-828-9093
RWilburn@ZweigGroup.com
On all Social Media
@RandyWilburn