Mobile Storytelling: Making Smart Choices - Q. McElroy - Columbus NewsTrain - Oct. 21, 2017

•

3 likes•214 views

Q. McElroy prepared this presentation on mobile storytelling for journalists at Columbus NewsTrain on Oct. 21, 2017. She is the director of engagement and optimization for Cox Media Group in Atlanta. The presentation discusses reasons to focus on mobile storytelling, do's and don'ts for mobile storytelling, and the effective distribution and optimization of news stories. It is accompanied by a handout: "Mobile Storytelling: Making Smart Choices." NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain

STORYTELLING ON MOBILE:
Making Smart Choices

MISSION
Q. McElroy | qmcelroy@coxinc.com | @qmcelroy
Why mobile?
Do’s/Don’ts
Distribute, optimize effectively

SOURCE OF NEWS?
50% often turn to TV
43% go online
25% radio
18% newspaper
Source: Pew/FactTank, Oct. 2017

Overall: 85% of
adults ever get
news on mobile
Source: Pew/FactTank, Oct. 2017

77% of adults
own a
smartphone
Source: Pew Research, 2017; TechCrunch March 2017
DAILY
HABIT
5 hours
a day
on
mobile
apps

51% of that time is spent on social media,
entertainment and messaging
Source: TechCrunch March 2017

67% of adults get news from social
Source: Pew Research, Sept 2017
More than half of
Ages 50+ now get
news on social

SO, HOW TO GAIN AUDIENCE?
DON’T
ASSUME
YOUR
DIGITAL
TEAM WILL
HANDLE IT!

FUTURE TODAY INSTITUTE:
Source: Global Survey on Journalism’s Futures, Oct 2017
Ages 44-64 lean toward being
“Nowists,” who focus on
immediate future only

This demo
tends to be
managers who
don’t connect
operational
decisions with
long-term
strategy…

Newsrooms must
become early
ADOPTERS and not just
adapters.
Amy Webb
Futurist, researcher, professor
“
”

Connect
Listen
Format …
MOBILE MUST-HAVES

Mobile = Social = Engagement
CONNECT
Integrate into daily habits
Offer utility, diversions
Build community

FB GROUPS Black text
Black text
Black text
BeatMoms
Topic City
???Sports
Newsgathering
Invite users into process
Washington Post, NYT
Subscriber-only
Atlantic, Boston Globe

LISTEN
Metrics
Data
Research
Email
Social

ASFs Q&A
Timestamp
Social integration
???

Experiment
Actively distribute content
Optimize content
MORE MUST-HAVES

EXPERIMENT
Source: Amy Webb, 2018 Tech Trends
By 2023, 50% of
interactions with
computers will be
via voice

Source: TechCrunch, June; CNBC Sept. 2017
800M
DISTRIBUTE

Win the FB Feed: Posts
Optimize for sharing
3-second thumb-stopper!
Tag relevant pages, #tags
Authentic voice
Eye-catching images
Don’t repeat headlines
2B!

Win the FB Feed: Video
Compelling, timely
visuals
Concise
Autoplay with no sound
Text on images
Emotional
#1 Video this month

IG FOR NEWS? YES!
Examples: Fox News,
Buzzfeed, TIME
Post up to 4X daily
Video, photo, stories
Text on images
Location, location

Compelling images
Text overlay
Photos and video
Breaking news
Social
Graphics

OPTIMIZE CONTENT
80% of stories in Google
News tab have keywords
in page titles
Tools:
Google Trends; Moz (freemium)

TEASE ME! Talker
Weather
Celebs/Food
Quote
Emoji, Traffic

$$$$
TEASE ME MORE
Humor
Say What?
Diversion
Descriptive

WHAT TO TRY FIRST?
Qs ON HOW TO DO THAT?
Photo sources:
BigStockPhoto.com; Freeimages.com; Flickr Creative Commons
Q. McElroy | qmcelroy@coxinc.com | @qmcelroy

Q. McElroy prepared this handout on mobile storytelling for journalists at Columbus NewsTrain on Oct. 21, 2017. She is the director of engagement and optimization for Cox Media Group in Atlanta. The handout discusses reasons to focus on mobile storytelling and ways to be effective with mobile storytelling, as well as tips on SEO (search-engine optimization). It accompanies her presentation: "Mobile Storytelling: Making Smart Choices." NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain

University of Tennessee - Social Media: A Practical Getting Started Business ...

Moxley Carmichael

Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of social media to boost your brand. Learn how to build and increase profitability in your organization using social media tools that are right for you. Find out what you can be doing, what you should be doing, and take-back plan to integrate social media into your business communication and marketing plan. http://www.moxleycarmichael.com http://twitter.com/moxcar http://twitter.com/cmmoxley http://twitter.com/gavinbaker http://bluestreak.moxleycarmichael.com http://newstreak.moxleycarmichael.com

Kipp Bodnar - The Future of Social Media at HUG 2017

SD Inbound Marketing

Snapchat, May 2015 Tactics

Amy Jacques

A Parent's Guide to Understanding Social Media

Adam McLane

Good practice in doing research with young ‘digital natives’

Lukasz Piwek

Unplug Yourself

Parakum Pathirana

Emotional Content Marketing In India

Ankur Srivastav

Presented at Social Fresh Conference 2016 in Orlando FL. More info: https://socialfresh.com Blogging on your own site is still valuable, but making sure you can be found where people are looking is a bigger deal than ever. Whether including content on LinkedIn and Medium or ensuring when someone uses Alexa to ask about something relevant to your business, you're thinking about how you can be included in that moment.

UGM: From Online Content to Real Life Interactions – Engagement for a Richer ...

An Bui

Top ten guidelines for connecting through social media (learned through a few...

Ryan Livergood

HKGT new media - hf2017 -randy wilburn

Encourage Build Grow

Top social media trends?

Soap Media Inc.

Social media basics: history, impact, implications for content creators

Damian Radcliffe

Truly media - the facts behind the product

Athens Technology Center

ruly Media, a collaborative platform that ATC (Greece) and Deutsche Welle (Germany) co-developed to support journalists in the verification of content residing in social networks, will be used by German Press Agency dpa and BR (Bayerischer Rundfunk, part of the ARD network of public service broadcasters), to aggregate and verify user generated content (UGC) for their coverage of the German federal elections in September. The platform has already been proven a useful tool for Deutsche Welle’s (DW) editorial teams for over 6 months period.

Social Media Marketing Master Class - Mathew Slavica, Digital Stand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The master class will focus on three key areas: 1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance. 2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition. 3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.

Wrapping Your Head Around Social Media

Ideashare

Nastad hep new_media_workshop_111210HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

Social tv – x factor australia

Nate Norrish

Older adults and technology

Pew Research Center's Internet & American Life Project

New technology Tools for Today's Global Real Estate Professional

John Mayfield

Digital media for marketing meeting 2011

cmviasat

The Future of the Social Networks. Scientific Research.

Mitka Yanakieva

New Media and the African American MSM Community

HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

"My Business Doesnt Need A Social Media Strategy"

Nick Bowditch

COVID-19 // Germany POV Vol.8

Havas

Social Intelligence : structurez l'instructurable

Ipsos France

Millennials 5 insights and 5 watchouts

Matt Carter

Le meilleur des études Ipsos à travers le monde – Septembre 2017

Ipsos France

The State of the Digital Kid @CES @FamilyTech Summit 2018

Tonda Bunge Sellers

What's hot

The Death of Owned Content - Kipp Bodnar, CMO if HubSpot

Social Fresh Conference

UGM: From Online Content to Real Life Interactions – Engagement for a Richer ...

An Bui

Top ten guidelines for connecting through social media (learned through a few...

Ryan Livergood

HKGT new media - hf2017 -randy wilburn

Encourage Build Grow

Top social media trends?

Soap Media Inc.

Social media basics: history, impact, implications for content creators

Damian Radcliffe

Truly media - the facts behind the product

Athens Technology Center

Social Media Marketing Master Class - Mathew Slavica, Digital Stand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Wrapping Your Head Around Social Media

Ideashare

Nastad hep new_media_workshop_111210HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

Social tv – x factor australia

Nate Norrish

Older adults and technology

Pew Research Center's Internet & American Life Project

New technology Tools for Today's Global Real Estate Professional

John Mayfield

Digital media for marketing meeting 2011

cmviasat

The Future of the Social Networks. Scientific Research.

Mitka Yanakieva

New Media and the African American MSM Community

HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

"My Business Doesnt Need A Social Media Strategy"

Nick Bowditch

What's hot (17)

The Death of Owned Content - Kipp Bodnar, CMO if HubSpot

UGM: From Online Content to Real Life Interactions – Engagement for a Richer ...

Top ten guidelines for connecting through social media (learned through a few...

HKGT new media - hf2017 -randy wilburn

Top social media trends?

Social media basics: history, impact, implications for content creators

Truly media - the facts behind the product

Social Media Marketing Master Class - Mathew Slavica, Digital Stand

Wrapping Your Head Around Social Media

Nastad hep new_media_workshop_111210

Social tv – x factor australia

Older adults and technology

New technology Tools for Today's Global Real Estate Professional

Digital media for marketing meeting 2011

The Future of the Social Networks. Scientific Research.

New Media and the African American MSM Community

"My Business Doesnt Need A Social Media Strategy"

Similar to Mobile Storytelling: Making Smart Choices - Q. McElroy - Columbus NewsTrain - Oct. 21, 2017

COVID-19 // Germany POV Vol.8

Havas

Social Intelligence : structurez l'instructurable

Ipsos France

Millennials 5 insights and 5 watchouts

Matt Carter

Le meilleur des études Ipsos à travers le monde – Septembre 2017

Ipsos France

The State of the Digital Kid @CES @FamilyTech Summit 2018

Tonda Bunge Sellers

Kraus Presentation To VCCS Recruiters 08.04.09

jkraus67

The Future of Social MediaTom Kramer

The Future of Social MediaVictoria Brown

The Future of Digital Experience

Mercedes Cardona

Getting to Know the Newly Mobile Senior Set

sachsinsights

Introducing thegen-narrators - Good Rebels

Good Rebels

Keeping research respondents engaged and interested in research

Lorin Drake

Building a connected future mirc- conference-pptAnn Treacy

eMarketer Webinar: Tips for Reaching & Engaging the Elusive Millennial

eMarketer

Contenido es la droga

Manu Chatlani

What might the future of social media look like?

CharityComms

7-13-15 East Lansing Tech Camp Facilitation

Nikki Sunstrum

Social Networks and Student Enrollment

Andrew Careaga

Socialmediainextension

Elaine Edwards, Kansas State University

Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive

LEAP

LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.

Similar to Mobile Storytelling: Making Smart Choices - Q. McElroy - Columbus NewsTrain - Oct. 21, 2017 (20)

COVID-19 // Germany POV Vol.8

Social Intelligence : structurez l'instructurable

Millennials 5 insights and 5 watchouts

Le meilleur des études Ipsos à travers le monde – Septembre 2017

The State of the Digital Kid @CES @FamilyTech Summit 2018

Kraus Presentation To VCCS Recruiters 08.04.09

The Future of Social Media

The Future of Digital Experience

Getting to Know the Newly Mobile Senior Set

Introducing thegen-narrators - Good Rebels

Keeping research respondents engaged and interested in research

Building a connected future mirc- conference-ppt

eMarketer Webinar: Tips for Reaching & Engaging the Elusive Millennial

Contenido es la droga

What might the future of social media look like?

7-13-15 East Lansing Tech Camp Facilitation

Social Networks and Student Enrollment

Socialmediainextension

Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive

More from News Leaders Association's NewsTrain

Storytelling on small screens: making smarter choices for mobile audiences - ...

News Leaders Association's NewsTrain

Eight in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And which tools can make that happen as efficiently as possible? How is writing for mobile scanners different? These slides, presented by Fernando Hurtado at Fresno NewsTrain, are accompanied by a handout: (Relatively) easy tools for mobile storytelling. Hurtado is manager of digital video for the NBC-Owned TV Stations' Digital Innovation Team. For more information about the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

Becoming a verification ninja - Julie Patel Liss, Seth Liss and Sona Patel - ...

News Leaders Association's NewsTrain

The wealth of content available on social networks and video platforms means that all journalists have to be verification ninjas with a procedure to identify accurate content and debunk hoaxes. Learn how to set up your toolbox to verify user-generated content (UCG) on deadline. These slides, presented by Julie Patel Liss and Seth Liss at Fresno NewsTrain, are accompanied by a handout of the same title by Sona Patel. Investigative reporter Julie Patel Liss heads the journalism program at California State University, Los Angeles. Seth Liss is the deputy director for audience at the Los Angeles Times. Sona Patel is director of community at The New York Times. For more information about the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

Becoming a verification ninja - Sona Patel - Fresno NewsTrain 4.22-23.22

News Leaders Association's NewsTrain

Using social media for reporting - Julie Patel Liss, Seth Liss and Sona Patel...

News Leaders Association's NewsTrain

Learn how to mine social media to create a digital dossier, create crowdsourcing strategies to search for sources or story ideas, develop a plan for listening to your audience and producing engagement journalism, and use social media to understand audience trends. These slides, presented by Julie Patel Liss and Seth Liss at Fresno NewsTrain, are accompanied by a handout: Social-media reporting tools, by Sona Patel. Investigative reporter Julie Patel Liss heads the journalism program at California State University, Los Angeles. Seth Liss is the deputy director for audience at the Los Angeles Times. Sona Patel is director of community at The New York Times. For more information about the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

Social-media reporting tools - Sona Patel - Fresno NewsTrain - 4.22-23.22

News Leaders Association's NewsTrain

Driving digital subscriptions: improving the platforms that build audience ha...

News Leaders Association's NewsTrain

Driving subscriptions - Danny Gawlowski - Fresno NewsTrain 4.22-23.22

News Leaders Association's NewsTrain

Growing audience revenue is critical to news outlets’ survival, and daily news consumption is the most likely predictor of digital subscriptions and their retention, the Medill Local News Initiative at Northwestern University found. What can we learn from using different platforms to grow digital subscriptions? These slides, presented by Danny Gawlowski at Fresno NewsTrain, are accompanied by a handout: Driving digital subscriptions: improving the platforms that build audience habit. Gawlowski is assistant managing editor of The Seattle Times. For more information on the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

Analytics that count: measuring what matters to drive improvement - Danny Gaw...

News Leaders Association's NewsTrain

Analytics that count - Danny Gawlowski - Fresno NewsTrain 4.22-23.22

News Leaders Association's NewsTrain

Audience data can be overwhelming for journalists, leading to analysis paralysis. What are the numbers to track? (Hint: it’s not just page views.) Learn how to apply an analytics strategy to your work to help you cover stories more effectively. These slides, presented by Danny Gawlowski at Fresno NewsTrain, are accompanied by a handout: Analytics that count: measuring what matters to drive improvement. Gawlowski is assistant managing editor of The Seattle Times. For more information on the News Leaders Association's NewsTrain, see https://www.newsleaders.org/newstrain.

Shooting smarter video with your smartphone - Fernando Hurtado - Fresno NewsT...

News Leaders Association's NewsTrain

Columbia’s Tow Center for Digital Journalism studied what makes for successful news video and recommended that reporters shoot fast, raw clips posted instantly from the field, leaving in-depth, more sophisticated video stories to highly trained video journalists. These slides teach reporters how to produce those clips of under one minute with minimal editing. It is accompanied by a handout: Mobile video cheat sheet. Fernando Hurtado is manager of digital video for the NBC-Owned TV Stations' Digital Innovation Team. For more information about the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

How to reach audiences who don't trust you - Tony Marcano - Fresno NewsTrain ...

News Leaders Association's NewsTrain

How to reach audiences who don't trust you - Tony Marcano - Fresno NewsTrain ...

News Leaders Association's NewsTrain

Analyze your journalism to find areas for improving trust, and emerge with a plan to incorporate trust-building strategies into your work. This presentation, by Tony Marcano at Fresno NewsTrain, is accompanied by two handouts: Questions to ask stakeholders in your audience, and How to reach audiences who don't trust you. Marcano is the managing editor of KPCC and the LAist at Southern California Public Radio. For more information about the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

How to do more enterprise reporting - Amy Chance - Fresno NewsTrain 4.22-23.22

News Leaders Association's NewsTrain

Think you don’t have enough time for watchdog journalism? Get practical advice for creating a newsroom culture that values public service and accountability reporting, no matter the staff size. This presentation by Amy Chance, political editor for The Sacramento Bee, is accompanied by a handout -- Time-management tips for journalists -- by Linda Austin, NewsTrain project co-director. For more information on the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

So, you've got an idea for a podcast - Joanne Griffith - Fresno NewsTrain 4.2...

News Leaders Association's NewsTrain

Podcasts open the door to telling new stories and reaching new audiences — if you do them well. This session identifies the kinds of ideas that make for the best podcasts and establishes the minimum requirements for success. These slides, presented by Joanne Griffith at Fresno NewsTrain, are accompanied by a handout of the same title. Griffith is the chief content officer for APM Studios, the podcast-production division of American Public Media Studios. For more information on the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

Data-driven enterprise off your beat - Aaron Mendelson - Fresno NewsTrain 4.2...

News Leaders Association's NewsTrain

This handout accompanies slides -- Developing a data mindset to improve stories every day -- presented by Aaron Mendelson at Fresno NewsTrain. Mendelson, former senior reporter for data and investigations at Southern California Public Radio, started work June 6, 2022, as a reporter for The Center for Public Integrity. For more information on the News Leaders Association's NewsTrain, see https://www.newsleaders.org/newstrain.

Developing a data mindset to improve stories every day - Aaron Mendelson - Fr...

News Leaders Association's NewsTrain

For providing context for breaking news or developing enterprise stories off your beat, databases are your friend. Learn how to develop a data state of mind, find newsworthy data and begin to analyze data sets. These slides, presented by Aaron Mendelson at Fresno NewsTrain, are accompanied by a handout: Data-driven enterprise off your beat. Mendelson, former senior reporter for data and investigations at Southern California Public Radio, started work June 6, 2022, as a reporter for The Center for Public Integrity. For more information on the News Leaders Association's NewsTrain, see https://www.newsleaders.org/newstrain.

Staving off burnout - Kim Brice - Illinois NewsTrain 4.01.22

News Leaders Association's NewsTrain

Get coaching from an expert on how to protect yourself, as a news editor, and your staff from burnout and learn what to do when you or staffers succumb. Kim Brice is a co-founder of The Self-Investigation, which offers training and coaching to improve journalists’ well-being. These slides are accompanied by a handout of the same title by Brice. For more information about the News Leaders Association's NewsTrain, see https://www.newsleaders.org/newstrain.

(Relatively) easy tools for mobile storytelling - Fernando Hurtado - Illinois...

News Leaders Association's NewsTrain

The art and science of mobile storytelling - Meena Thiruvengadam - Illinois N...

News Leaders Association's NewsTrain

More than 8 in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? Meena Thriruvengadam is an editorial consultant who works at the intersection of editorial, audience and product. These slides are accompanied by a handout -- (Relatively) easy tools for mobile storytelling -- by Fernando Hurtado, manager of digital video for NBCUniversal Media LLC. For more information about the News Leaders Association's NewsTrain, see https://www.newsleaders.org/newstrain.

How to do more enterprise reporting - Chris Coates - Illinois NewsTrain 4.01.22

News Leaders Association's NewsTrain

Think you don’t have enough time for watchdog journalism? Overwhelmed with keeping the daily machine running? Get practical advice for creating a newsroom culture that values public service and accountability reporting, no matter the staff size. The first step is deciding what not to do or to do differently. Some newsrooms are growing audiences while producing less content. The key is using data to determine which types of content are not contributing to audience engagement. Chris Coates is executive editor of the Richmond Times-Dispatch and former Central Illinois editor for Lee Enterprises. These slides are accompanied by two handouts: (1) How to do more enterprise reporting while still feeding the daily beast, by Coates, and (2) Time-management tips for journalists, by Linda Austin, project co-director for NewsTrain. For more information on the News Leaders Association's NewsTrain, see https://www.newsleaders.org/newstrain.

More from News Leaders Association's NewsTrain (20)