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Mobilegeddon
The beginning of the end
April 21st, 2015
45,600 News Results
Day 36
More Impact Than Panda & Penguin
“Google’s Zineb Ait Bahajji from the Webmaster
Trends team was quoted as saying at SMX
Munich this morning that the upcoming mobile-
friendly ranking algorithm that will launch on
April 21st will have more of an impact on
Google’s search results than the Google Panda
update and the Google Penguin update did.”
Search Engine Land 3/17/15
Day 26
>50% Mobile Search
“In fact, more Google searches take place on
mobile devices than on computers in 10
countries including the US and Japan.” Based
on Google internal data. Inside AdWords 3/5/15
Day -47
Big Sites Are Not Ready
“10% of the world’s most visited websites fail
Google’s mobile-friendly test” TFM&A Insights
4/23/15
● Wikipedia
● Reddit
● BBC
● MOZ
Day 2
Fortune 500 Not Ready
“44% of Fortune 500 web sites failed the test
and another 4% of sites did not produce a
response.” Tech Crunch 4/12/15
Day -9
Not Much Changed
“I posted a poll on the Search Engine
Roundtable and currently 70% of those who
took it said they do not see the mobile friendly
update live yet.” Marketing Land 4/28/15
“Google’s Mobile Friendly Algorithm A Week
Later: Was It Really Mobilegeddon?” Search
Engine Land 4/28/15
Day 6
Indexing Takes Time
“Google said the mobile-friendly algorithm is
fully rolled out, but there are still some mobile
friendly pages that do not see the score since
indexing still takes time.” Search Engine Land
5/1/15
Day 10
Mobilegeddon Anti Mobile-Friendly
“not only was there just a 2% difference in
performance between the groups, the non-
mobile friendly group actually outperformed the
mobile friendly group!” Search Engine Land
5/20/15
“More than half of those seeing a drop — 27
percent of the total respondents — reported
they had actually optimized for mobile.” Venture
Beat 5/22/15
2 More Updates
“And while we’ve all been waiting for the mobile
effect to take place, Google has quietly
introduced two other updates that seem to be
having a bigger impact on search results:”
Brafton 5/27/15
1. Rising local search results
2. ‘Quality Signals’ boosts social signals
Day 36
Mobile vs Desktop SERPs
“Then I started to notice differences in the
desktop rankings versus smartphone rankings
across a number of sites I’m tracking. Google
did say it could take a week to roll out, so I’m
sure this is just the beginning.” GSQi 4/23/15
Day 2
Beginning of Mobilegeddon
“Mobile Rankings Have Never Been More
Different From Desktop Rankings Than They
Are Right Now”
“It Will Only Get Worse For Those Not
Optimized For Multiple Screens”
Search Engine Land 5/7/15
Day 16
Why Did Google Do This
“The Mobilegeddon That Wasn’t. What
Happened?” Marketing Land 5/20/15
● Mobile users see ads, not apps
● The algorithm tested poorly
● Mobile web is here to stay
Day 29
Mobile Is Here To Stay
“As Matt Hoff points out, “There are still over
200 other ranking factors in Google’s algorithm,
and this new mobile signal is just one piece of
the puzzle,” Translation: if the rest of your site
is well optimized, mobile issues may not be an
immediate death sentence, since the mobile
update is just one part of Google’s larger
algorithm.” Small Business Trends 5/6/15
Day 15
Mobile-Friendly Design
1. User-friendly
2. Tap area and space between links
3. Easy to type in forms and search
Test your site
Why is mobile-friendly design important
FrankCJones.com
@FrankCJones
FrankCJones.com/mobilegeddon

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Mobilegeddon

  • 1. Mobilegeddon The beginning of the end April 21st, 2015
  • 3. More Impact Than Panda & Penguin “Google’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich this morning that the upcoming mobile- friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.” Search Engine Land 3/17/15 Day 26
  • 4. >50% Mobile Search “In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Based on Google internal data. Inside AdWords 3/5/15 Day -47
  • 5. Big Sites Are Not Ready “10% of the world’s most visited websites fail Google’s mobile-friendly test” TFM&A Insights 4/23/15 ● Wikipedia ● Reddit ● BBC ● MOZ Day 2
  • 6. Fortune 500 Not Ready “44% of Fortune 500 web sites failed the test and another 4% of sites did not produce a response.” Tech Crunch 4/12/15 Day -9
  • 7. Not Much Changed “I posted a poll on the Search Engine Roundtable and currently 70% of those who took it said they do not see the mobile friendly update live yet.” Marketing Land 4/28/15 “Google’s Mobile Friendly Algorithm A Week Later: Was It Really Mobilegeddon?” Search Engine Land 4/28/15 Day 6
  • 8. Indexing Takes Time “Google said the mobile-friendly algorithm is fully rolled out, but there are still some mobile friendly pages that do not see the score since indexing still takes time.” Search Engine Land 5/1/15 Day 10
  • 9. Mobilegeddon Anti Mobile-Friendly “not only was there just a 2% difference in performance between the groups, the non- mobile friendly group actually outperformed the mobile friendly group!” Search Engine Land 5/20/15 “More than half of those seeing a drop — 27 percent of the total respondents — reported they had actually optimized for mobile.” Venture Beat 5/22/15
  • 10. 2 More Updates “And while we’ve all been waiting for the mobile effect to take place, Google has quietly introduced two other updates that seem to be having a bigger impact on search results:” Brafton 5/27/15 1. Rising local search results 2. ‘Quality Signals’ boosts social signals Day 36
  • 11. Mobile vs Desktop SERPs “Then I started to notice differences in the desktop rankings versus smartphone rankings across a number of sites I’m tracking. Google did say it could take a week to roll out, so I’m sure this is just the beginning.” GSQi 4/23/15 Day 2
  • 12. Beginning of Mobilegeddon “Mobile Rankings Have Never Been More Different From Desktop Rankings Than They Are Right Now” “It Will Only Get Worse For Those Not Optimized For Multiple Screens” Search Engine Land 5/7/15 Day 16
  • 13. Why Did Google Do This “The Mobilegeddon That Wasn’t. What Happened?” Marketing Land 5/20/15 ● Mobile users see ads, not apps ● The algorithm tested poorly ● Mobile web is here to stay Day 29
  • 14. Mobile Is Here To Stay “As Matt Hoff points out, “There are still over 200 other ranking factors in Google’s algorithm, and this new mobile signal is just one piece of the puzzle,” Translation: if the rest of your site is well optimized, mobile issues may not be an immediate death sentence, since the mobile update is just one part of Google’s larger algorithm.” Small Business Trends 5/6/15 Day 15
  • 15. Mobile-Friendly Design 1. User-friendly 2. Tap area and space between links 3. Easy to type in forms and search Test your site Why is mobile-friendly design important