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HIVE MINDHIVE MIND
New Ideas
Come From the streets (Culture)
Not your guys in suits.
New Ideas
Improve peoples lives (Brand
Generosity)
“Is what I’m creating adding
something to someone's life? Is it
useful, entertaining, or beautiful?”
New Ideas
Shareable and Participatory
If it’s cool enough people will share
it.
STORY TIME!
Tell the brand story in an
interesting way
Brand stories don't have an ending,
the ending is open for the listener
IT’S ALL ABOUT THE STORY
Social!
Everything needs to be shareable
What can this do for the consumer?
What can you do for them!
Planning
Curate your content for your
specific audience.
Be friendly and awesome to your
community.
Plan your roll out “Plan out your
party questions”
Remember! Everything you do has
to be good for the consumer.
BE FRIENDLY
Be your consumers friend, talk to
them so they engage back
Think about what impact you will
have on a specific community
“What is the payoff for the end
user”
Community will talk about you and
your brand story
BE FRIENDLY
Create and people will follow
Be the girl/guy that you met at the
party (be memorable)
WATCH OUT
Make what sticks and discard what
does not.
Experiement
SIMS
Before adding your brand to
facebook, you need to think about
what you want people to see
Be the person everyone wants to
hang out with.
Make people talk
HIVE MINDHIVE MIND
Joffre Contreras

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Hive mind

  • 2. New Ideas Come From the streets (Culture) Not your guys in suits.
  • 3. New Ideas Improve peoples lives (Brand Generosity) “Is what I’m creating adding something to someone's life? Is it useful, entertaining, or beautiful?”
  • 4. New Ideas Shareable and Participatory If it’s cool enough people will share it.
  • 5. STORY TIME! Tell the brand story in an interesting way Brand stories don't have an ending, the ending is open for the listener IT’S ALL ABOUT THE STORY
  • 6. Social! Everything needs to be shareable What can this do for the consumer? What can you do for them!
  • 7. Planning Curate your content for your specific audience. Be friendly and awesome to your community. Plan your roll out “Plan out your party questions” Remember! Everything you do has to be good for the consumer.
  • 8. BE FRIENDLY Be your consumers friend, talk to them so they engage back Think about what impact you will have on a specific community “What is the payoff for the end user” Community will talk about you and your brand story
  • 9. BE FRIENDLY Create and people will follow Be the girl/guy that you met at the party (be memorable)
  • 10. WATCH OUT Make what sticks and discard what does not. Experiement
  • 11. SIMS Before adding your brand to facebook, you need to think about what you want people to see Be the person everyone wants to hang out with. Make people talk