Inspiration and insight into brand social behaviour, shifting away orthodox approaches to "social media", presented at London College of Fashion 22 Sept 2012
Attention BRANDS: This method of understanding social media will BLOW YOUR MIND!Chak Lau
A simple metaphor that will teach brands how to engage on social media. A counter to "The Uninvited Brand". Done by Malaysian site, CILISOS.my for Malaysian Social Media Week
Attention BRANDS: This method of understanding social media will BLOW YOUR MIND!Chak Lau
A simple metaphor that will teach brands how to engage on social media. A counter to "The Uninvited Brand". Done by Malaysian site, CILISOS.my for Malaysian Social Media Week
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in Cobalt Blue
More and more we are hearing words like "storytelling" "audiences" "engagement" etc. in marketing. Two most common questions that I often hear during marketing sessions are "what's our story?" and "What is the story we are going to tell?" This presentation attempts to shed light on the subject of storytelling from a marketer's point of view.
It's not all about you. The social workshop at the Attention summit in April defined success in the social maze and how it can be achieved.
Social tribes are made up of people looking to connect to one another, brands need to become the facilitators of online conversations in order to cultivate these audiences and create advocacy.
No one likes push marketing, the "fit in to stand out" message doesn't work any more and brands are better off adopting a "I'm just going to leave this here" mindset when it comes to their tribe in social.
Change Knowledge: Are you ready for tomorrow's consumer?Lighthouse CEE
Presentation for the Central European University in Budapest on the 26th of March 2010.
Change Knowledge and it's implications & applications for brands and business in Russia & Denmark.
Lighthouse CEE corporate profile, client offer and case studies. More informatiion about Lighthouse CEE at: http://www.lighthouse-cee.com
SkinnygenesTV 2017 Urban Culture Trend Report captures the trends that were most prevalent in 2017 Urban Culture. The trends showcase the growth in SA Urban Youth with a look at the things which marketers need to understand when engaging with the most progressive generation in South Africa.
This report is for anyone who wants to sink their teeth in understanding the millennial generation and the happenings in Urban Culture South Africa.
Feel free to hit us up on Ndu@SkinnygenesTV.Com for any more info
Culture Hacking starts with the recognition of intelligence in cultural codes. Although they may not always live as clean quantitative figures, it is time to think of cultural codes in congruence with Big Data. It’s about seeing the opportunity, through cultural understanding, to create work that affects individuals with greater potency and resonates with scale. Marketers should design innovative culture hacking initiatives on their own terms and look to culture hacking as an investment in brand relevance and sustainability.http://www.marcgeffen.com/
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China.
www.chinayouthology.com/blog
This is the first presentation I made after the inception of labels at the Art History Department of the Faculty of Fine Art, at MS University, Baroda.
labels was created for the Fine Arts Fair which is a bi-annual event at the Faculty of Fine Art designed to get students to interact with artisans and produce craft objects.
Social Media Trends: How Brands Can Tap Into CultureThe Social Lights
Culture. It’s trend. It’s lifestyle. It’s values. It encompasses everything from the way we speak to the music we enjoy, the clothes we wear, and the traditions we practice. The waves that ripple through culture provide an opportunity for brands to join the conversation and create movements.
In this issue of Trend Tap, we break down culture, from its elements to ways brands can tap into and leverage culture to stay relevant.
Inside The Culture Issue:
-The four elements of culture and ways they come to life
-How to tap into culture by finding the right partner
-Best practices for engaging in cultural moments, including best-in-class examples
-How to uncover micro communities that already exist within your brand's fanbase
Brought to you by The Social Lights, an award-winning social media marketing agency based in Minneapolis, Minnesota. Visit us: thesociallights.com.
A Multi-Cultural Social Media Brand Case-Study: webcitygirls//Peliculas Ponder
webcitygirls// is a multi-cultural social media brand that lives and breathes social. Also the first multicultural social press team covering events, conferences and the red carpet from a social media POV!
Our Mission is to Empower, Educate and Inspire people through our social community :)
A Multi-Cultural Social Media Case Study: webcitygirls//webcitygirls
WebCityGirls is a social media brand and the 1st multi-cultural social press team covering corp events & red carpets from a Social Media POV! We spread goodness and positive thoughts and our Mission is to Empower, Educate and Inspire people through our social community. We also are advocates for 'Cyber-Anti-Bullying'.
How To Tell Your Digital Story: TechSoup Digital Storytelling eventTechSoup
Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.
This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge: http://www.techsoup.org/go/tsdigs
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in Cobalt Blue
More and more we are hearing words like "storytelling" "audiences" "engagement" etc. in marketing. Two most common questions that I often hear during marketing sessions are "what's our story?" and "What is the story we are going to tell?" This presentation attempts to shed light on the subject of storytelling from a marketer's point of view.
It's not all about you. The social workshop at the Attention summit in April defined success in the social maze and how it can be achieved.
Social tribes are made up of people looking to connect to one another, brands need to become the facilitators of online conversations in order to cultivate these audiences and create advocacy.
No one likes push marketing, the "fit in to stand out" message doesn't work any more and brands are better off adopting a "I'm just going to leave this here" mindset when it comes to their tribe in social.
Change Knowledge: Are you ready for tomorrow's consumer?Lighthouse CEE
Presentation for the Central European University in Budapest on the 26th of March 2010.
Change Knowledge and it's implications & applications for brands and business in Russia & Denmark.
Lighthouse CEE corporate profile, client offer and case studies. More informatiion about Lighthouse CEE at: http://www.lighthouse-cee.com
SkinnygenesTV 2017 Urban Culture Trend Report captures the trends that were most prevalent in 2017 Urban Culture. The trends showcase the growth in SA Urban Youth with a look at the things which marketers need to understand when engaging with the most progressive generation in South Africa.
This report is for anyone who wants to sink their teeth in understanding the millennial generation and the happenings in Urban Culture South Africa.
Feel free to hit us up on Ndu@SkinnygenesTV.Com for any more info
Culture Hacking starts with the recognition of intelligence in cultural codes. Although they may not always live as clean quantitative figures, it is time to think of cultural codes in congruence with Big Data. It’s about seeing the opportunity, through cultural understanding, to create work that affects individuals with greater potency and resonates with scale. Marketers should design innovative culture hacking initiatives on their own terms and look to culture hacking as an investment in brand relevance and sustainability.http://www.marcgeffen.com/
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China.
www.chinayouthology.com/blog
This is the first presentation I made after the inception of labels at the Art History Department of the Faculty of Fine Art, at MS University, Baroda.
labels was created for the Fine Arts Fair which is a bi-annual event at the Faculty of Fine Art designed to get students to interact with artisans and produce craft objects.
Social Media Trends: How Brands Can Tap Into CultureThe Social Lights
Culture. It’s trend. It’s lifestyle. It’s values. It encompasses everything from the way we speak to the music we enjoy, the clothes we wear, and the traditions we practice. The waves that ripple through culture provide an opportunity for brands to join the conversation and create movements.
In this issue of Trend Tap, we break down culture, from its elements to ways brands can tap into and leverage culture to stay relevant.
Inside The Culture Issue:
-The four elements of culture and ways they come to life
-How to tap into culture by finding the right partner
-Best practices for engaging in cultural moments, including best-in-class examples
-How to uncover micro communities that already exist within your brand's fanbase
Brought to you by The Social Lights, an award-winning social media marketing agency based in Minneapolis, Minnesota. Visit us: thesociallights.com.
A Multi-Cultural Social Media Brand Case-Study: webcitygirls//Peliculas Ponder
webcitygirls// is a multi-cultural social media brand that lives and breathes social. Also the first multicultural social press team covering events, conferences and the red carpet from a social media POV!
Our Mission is to Empower, Educate and Inspire people through our social community :)
A Multi-Cultural Social Media Case Study: webcitygirls//webcitygirls
WebCityGirls is a social media brand and the 1st multi-cultural social press team covering corp events & red carpets from a Social Media POV! We spread goodness and positive thoughts and our Mission is to Empower, Educate and Inspire people through our social community. We also are advocates for 'Cyber-Anti-Bullying'.
How To Tell Your Digital Story: TechSoup Digital Storytelling eventTechSoup
Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.
This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge: http://www.techsoup.org/go/tsdigs
Oversaw the creation of, and contributed to TMW Unlimited's second annual Strategy Department document 'Viewpoint'. A collection of thought pieces covering a range of important topics relevant to us as marketeers and our clients as brand owners. It observes trends, analyses what it means and recommends actions to fully capitalise on them. This year we explored the themes of 1) Cultural Pluralism 2) Diversity within Advertising 3) Retail Innovation 4) Automation revolution 5) Gen Z and Luxury and 6) Social Live Streaming.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
4. Culture
Culture is not cool-hunting.
It’s about understanding why people do what
they do.
5. My work
Rapha - defining how a luxury cycling brand
connects with women
BSkyB - understanding the social role of
television in British culture
The Royal Mail - understanding the
importance of “real” stuff in a world of
digital media
Divine Chocolate - leadership in a culture
of small, independent businesses
6. Social
Social Media Strategy
Q. What is the social role of your product?
Q. How can your brand/product make people’s
lives more social?
- How are people connected/connecting?
- How do you empower people to connect?
- What community has your brand inspired?
9. Rapha
Understand how the market is already social?
Do Stuff
Tell stories people want to be a part of
Products become souvenirs of the story
Stuff that money can’t buy
36. Social is just
human
HistoryTag
Artists always sign their work
Your audience “Denim is the uniform of the
creative industry”
37.
38. Sum
Being social is not about using social media
Social media isn’t necessarily very social
Understand your audience and how they are
already social
Do stuff, tell stories, products become
souvenirs
Social media just amplifies your stories
Be accessible, real and humble
Understand the social life of your product
and the human side of its creation