Using the design language of jewelry, we produced an interface without buttons. Borrowing the yin-yang metaphor, by uniting their Squeeze Drops with another, girls can enable their friends to access their playlists.

1. Teeny Tiny Things

5. presents squeeze drop the Teeny Tiny Things

6. Research Drivers Contextual Interviews Literature Survey Purchased Trendy Items Visited Retail Outlets Focus Group Tests

7. Teenage Girl Profile Care about how they look Want to be (and look) older Very very social Express their individuality Want to be “cool”

8. Serving Their Needs Care about how they look Want to be (and look) older Very very social Express their individuality Want to be “cool” Fashionable Sophisticated jewelry Sharing and awareness Customizable Sleek shape

9. Focus Group findings Small is good Tear drop shape is cool No universal way to hold Buttons are old school Sharing is intriguing Colors add real value Want control and privacy

10. Evolving Design Small is good Tear drop shape is cool No universal way to hold Buttons are old school Sharing is intriguing Colors add real value Want control and privacy Stay small Tear drop shape is cool Flexible, rotating screen 1-handed use, no buttons Playlists and broadcasts Several is sufficient Configure options

12. Squeeze Graffiti

14. Sharing

16. Broadcasting

17. Fans, The New Social Currency

18. national campaign... the

19. Squeeze Me Squeeze Drop Squeeze Drop