After an amazing conference in Ibiza, Woo Media has summarized what seemed to us the most interesting ideas that came up at the International Music Summit (IMS) 2013 -related to our agency's activity: public relations, digital communication and social media. We have added a few ideas of our own and this brief report is the result of that effort: 33 tips for DJs, promoters and other electronic music entrepreneurs to become big in Ibiza.
The world's Top 100 nightclubs & social mediaIbai Cereijo
This document provides an overview of how electronic music and nightclubs have utilized the internet and social media to become a global phenomenon. It details the evolution of electronic music from a niche genre in the 1980s-1990s to the most thriving musical genre today. The rise of the internet in the late 1990s allowed fans to connect online through sites like Geocities and forums, growing virtual communities. Social networks in the 2000s like MySpace and Facebook further accelerated the spread of electronic music culture worldwide. Legendary music events and clubs in Ibiza, Europe and elsewhere attracted thousands annually and established EDM as a mainstream force. Today, the global EDM market is worth $4.5 billion annually and growing over 12% per
The document provides an overview of the 2013 New Music Seminar (NMS) conference. It summarizes keynotes on the state of the music industry and panels on topics such as crowdfunding, music subscriptions, YouTube, digital radio, and the evolving roles of managers and producers. The Executive Director of NMS and CEO of Tommy Boy Records, Tom Silverman, emphasizes that technology should improve the environment for music miracles rather than be the focus. He predicts digital music sales in the US will continue declining and that subscription and streaming revenues will double in three years. The schedule and participants for NMS panels and workshops are provided.
This document provides an overview of the music business and industry trends. It discusses how music, brands, and technologies are interacting in new ways. Digital services like streaming and apps are growing significantly while physical music sales continue to decline. Live music is also an important part of the industry, with global concert revenues increasing year over year. The industry is shifting from physical to digital formats and exploring new business models like direct artist partnerships.
This document provides information about Clash Music Ltd, a leading UK media brand representing music, fashion, and film. It operates platforms in print (Clash Magazine), digital (ClashMusic.com), outdoor advertising, live events, and creative projects. Clash Magazine has a circulation of over 47,000 and is known for its in-depth features, interviews, and reviews across various music and culture genres. ClashMusic.com attracts over 320,000 unique users and complements the magazine with daily online content. The document outlines Clash's offerings across its various platforms and provides statistics and contact information.
The document discusses alternatives to Ticketmaster and Live Nation for artists selling tickets to their shows. It introduces Brown Paper Tickets, a Seattle-based company that allows any artist or venue to sell tickets through their website for free, with flat processing fees of $0.99 or $1.99. In contrast to Ticketmaster and Live Nation's high fees and restrictive contracts, Brown Paper Tickets offers a fair trade model where 5% of profits go to charity. The article suggests Brown Paper Tickets could provide competition if more bands and venues use their services.
Staying Ahead of Your Napster: Kellogg School of Management, November 2017John Greene
The document discusses how innovations in the music industry in response to Napster can inspire new approaches to marketing strategy. It argues that industries should focus on selling experiences rather than products, have a broader view of competitors, and approach new product launches as ongoing creations rather than finished goods. The music industry transitioned from selling albums to promoting concert experiences. It also faced new experiential and perceptual competitors. Kanye West's approach to album launches as unfinished works updated for the attention economy is given as an example of iterative creation over confidential product development.
This document analyzes the British music magazine CLASH. It summarizes that CLASH focuses on underground and mainstream musicians while combining sections on film, fashion, news and entertainment. The target audience is primarily men aged 21-30, though the slim difference in male and female readership suggests it appeals to both sexes. Additionally, the target audience has a strong interest in music and are avid tech users located primarily in the UK, with many readers in London and eastern England.
CLASH is an independent British music magazine launched in 2004 that focuses on both underground and mainstream musicians. It combines sections on film, fashion, news and entertainment. While its target audience is primarily men aged 21-30, the small difference in readership between men and women suggests it appeals to both sexes. The target audience also has a strong interest in music and technology and lives primarily in the UK, especially London and eastern England.
The world's Top 100 nightclubs & social mediaIbai Cereijo
This document provides an overview of how electronic music and nightclubs have utilized the internet and social media to become a global phenomenon. It details the evolution of electronic music from a niche genre in the 1980s-1990s to the most thriving musical genre today. The rise of the internet in the late 1990s allowed fans to connect online through sites like Geocities and forums, growing virtual communities. Social networks in the 2000s like MySpace and Facebook further accelerated the spread of electronic music culture worldwide. Legendary music events and clubs in Ibiza, Europe and elsewhere attracted thousands annually and established EDM as a mainstream force. Today, the global EDM market is worth $4.5 billion annually and growing over 12% per
The document provides an overview of the 2013 New Music Seminar (NMS) conference. It summarizes keynotes on the state of the music industry and panels on topics such as crowdfunding, music subscriptions, YouTube, digital radio, and the evolving roles of managers and producers. The Executive Director of NMS and CEO of Tommy Boy Records, Tom Silverman, emphasizes that technology should improve the environment for music miracles rather than be the focus. He predicts digital music sales in the US will continue declining and that subscription and streaming revenues will double in three years. The schedule and participants for NMS panels and workshops are provided.
This document provides an overview of the music business and industry trends. It discusses how music, brands, and technologies are interacting in new ways. Digital services like streaming and apps are growing significantly while physical music sales continue to decline. Live music is also an important part of the industry, with global concert revenues increasing year over year. The industry is shifting from physical to digital formats and exploring new business models like direct artist partnerships.
This document provides information about Clash Music Ltd, a leading UK media brand representing music, fashion, and film. It operates platforms in print (Clash Magazine), digital (ClashMusic.com), outdoor advertising, live events, and creative projects. Clash Magazine has a circulation of over 47,000 and is known for its in-depth features, interviews, and reviews across various music and culture genres. ClashMusic.com attracts over 320,000 unique users and complements the magazine with daily online content. The document outlines Clash's offerings across its various platforms and provides statistics and contact information.
The document discusses alternatives to Ticketmaster and Live Nation for artists selling tickets to their shows. It introduces Brown Paper Tickets, a Seattle-based company that allows any artist or venue to sell tickets through their website for free, with flat processing fees of $0.99 or $1.99. In contrast to Ticketmaster and Live Nation's high fees and restrictive contracts, Brown Paper Tickets offers a fair trade model where 5% of profits go to charity. The article suggests Brown Paper Tickets could provide competition if more bands and venues use their services.
Staying Ahead of Your Napster: Kellogg School of Management, November 2017John Greene
The document discusses how innovations in the music industry in response to Napster can inspire new approaches to marketing strategy. It argues that industries should focus on selling experiences rather than products, have a broader view of competitors, and approach new product launches as ongoing creations rather than finished goods. The music industry transitioned from selling albums to promoting concert experiences. It also faced new experiential and perceptual competitors. Kanye West's approach to album launches as unfinished works updated for the attention economy is given as an example of iterative creation over confidential product development.
This document analyzes the British music magazine CLASH. It summarizes that CLASH focuses on underground and mainstream musicians while combining sections on film, fashion, news and entertainment. The target audience is primarily men aged 21-30, though the slim difference in male and female readership suggests it appeals to both sexes. Additionally, the target audience has a strong interest in music and are avid tech users located primarily in the UK, with many readers in London and eastern England.
CLASH is an independent British music magazine launched in 2004 that focuses on both underground and mainstream musicians. It combines sections on film, fashion, news and entertainment. While its target audience is primarily men aged 21-30, the small difference in readership between men and women suggests it appeals to both sexes. The target audience also has a strong interest in music and technology and lives primarily in the UK, especially London and eastern England.
Wanting to leave your brand mark at SXSW'18? Then come sponsor our Get Plugged In event during SXSW. It is a full tilt event that converges music, tech, marketing and VR into one big swirly of fun for nearly 2,000 attendees.
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
Massiv Metro - The Future of Radio in AfricaTony Mallam
An all new Urban digital radio station, targeting the 15 million daily Urban commuters in South Africa, taking digital radio to the masses with an innovative distribution platform
Pedestrian started in 2005 as a DVD magazine profiling emerging Australian artists and has since expanded into a digital media company. It operates the website Pedestrian.tv, which provides pop culture news and has grown significantly since 2008. Pedestrian also runs a jobs website and produces digital content for brands. It has a large, engaged audience across its website and social media platforms. The document outlines Pedestrian's offerings including advertising options on its website, newsletter, and branded content productions.
The document provides details about Tony Hsieh and his various business ventures including Zappos.com, which was acquired by Amazon for $1.2 billion, and his Downtown Project initiative in Las Vegas. The Downtown Project is a $350 million investment aimed at transforming downtown Las Vegas into an urban center focused on community, collisions, and co-learning. The investment includes $50 million each for small businesses, tech startups, and education/arts/culture, as well as $200 million for real estate development. The goal is to maximize long-term return on community rather than short-term financial returns by creating the conditions for serendipity, collisions, co-learning and an innovative culture.
This document outlines the mission, focus, vision, audience, and growth of the electronic music industry and Tronic.fm's role in connecting the various entities within it. The mission is to give everyone power to engage with and discover the electronic music community. The focus is on providing a common platform to connect the industry, from individual DJs to large promoters and labels. The vision is for Tronic.fm to be the main service leveraged across the industry to maximize audience reach and engagement across platforms. It also provides statistics on the large size and financial success of the electronic music industry.
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"Whitney Larson
You can have great promotions without knocking dollars off the price of your food and drink items. Rest assured, if you supply customers with quality products, they will pay. Join marketing maven, Whitney Johnson, as she discusses the difference between promotions and discounts, how to set your promotions up for success, and the marketing tools needed to create quality promotions without wasting dollars. - See more at: http://www.ncbshow.com/sessions/promoting-without-discounting/#sthash.Z1wOOdm8.dpuf
Everything I Know About Marketing I Learned Inside a NightclubJonathan Crossfield
Presented at ADMA Forum on Friday, 24th August 2012, this is my attempt to show how a lot of the concepts we talk about in social media and content marketing are nothing new. In fact, there's a lot we can learn from nightclub DJs.
Las principales discotecas del mundo y TwitterIbai Cereijo
Twitter proporciona tanta información que, a veces, resulta complicado extraer conclusiones. ¿En qué me fijo para saber si soy un usuario influyente? ¿En el número de seguidores? ¿Las menciones? ¿Los retuits obtenidos? ¿Los marcados como favoritos? No es fácil. Nosotros hemos reducido este lío a sólo cinco variables: actividad, colaboración, interacción, impacto y autoridad. Y con ese sistema, hemos analizado cómo las discotecas más exitosas del planeta buscan destacar en el nuevo mercado conversacional global
La música electrónica es un asombroso fenómeno global, pero hace tan solo 10 años era un género musical prácticamente periférico. ¿Cómo ha ocurrido? Internet y los medios sociales han jugado un papel crucial en la explosión de este fenómeno global de masas. Presentamos Discotecas y medios sociales, una guía de lectura obligada para estrategas digitales de la escena dance, así como artistas y promotores. En Woo Media hemos examinado cómo los principales 100 clubes del mundo gestionan su identidad digital y disponen sus recursos online para conectar con un público global formado por millones de consumidores.
The document advertises bottle service, VIP entry, guestlist, and passes for nightlife in Las Vegas. It provides a phone number and text number to call or text to inquire further about these services.
The document provides a marketing strategy guide for The Starlight bar in Ellensburg, WA. It outlines a vision to become the top bar and nightlife spot for both college students and locals. It then discusses promoting to different demographics, including CWU students, locals, and highway patrons. For CWU students, it recommends using social media like Facebook and MySpace, working with the college radio station, and promoting events to attract both students over 21 and "unders" under 21 through calculated risks.
This document discusses new strategies for music marketing and distribution in the digital age. It argues that terrestrial radio is declining while new opportunities exist in wider digital distribution, engaging social media platforms, building fan relationships through websites and e-mail lists, and generating live performance revenue through merchandise sales. The key is focusing on fan engagement across multiple channels to build brands and drive organic growth.
This document provides an overview of an advertising and creative writing class. It outlines expectations such as attending weekly, checking the online course site regularly, and doing assigned readings and writings. Students will learn about verbal identity, storytelling, and developing their portfolio. They will study great writers and observe people to inform their work. The first assignments are to write about observations from people watching and to select a portfolio campaign to further develop or a new beverage brief to work on.
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
The document discusses challenges facing traditional advertising methods and the rise of interactive branded experiences and social media. It notes that consumers are overwhelmed by too many advertising channels and messages and are starting to ignore ads. However, social media has created new ways for brands to engage consumers and build trust through recommendations from friends online. The document then presents several case studies of brands that created augmented reality games and interactive experiences to engage consumers and create buzz in an innovative way.
This magazine issue provides interviews with four creative entrepreneurs: Amélie Gagné, an artist from Canada now based in Ireland who creates original art, workshops, prints, cards, and jewelry; Marie Jonsson-Harrison, a former model turned naïve artist; Sabina Kovacheva, creator of handmade jewelry and accessories; and Lucy Levenson, a designer of botanical prints, cards, and gifts. It also includes tips for managing a Pay-Per-Click advertising campaign yourself and growing brand engagement. The editor discusses her busy schedule attending trade fairs and shows to network and source new prospects for her card designs.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
CeliaSue Hecht provides 88 tips for obtaining free publicity and promoting a business. Some key tips include writing press releases, creating a media-friendly website and social media pages, writing articles and blog posts, networking by joining organizations, speaking at events, and offering to be a resource for media by providing story ideas and expert commentary. The document emphasizes that publicity from articles and interviews is more credible than paid advertising and provides many low or no-cost strategies business owners can implement to promote themselves.
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialMediaPost
This document outlines the vision and evolution of ComplexCon, an experiential cultural event. It began as a "dream" to create something new that disrupted conventions and brought internet culture to life offline. Through curation of culture, community, and emerging brands, the first ComplexCon launched in 2016. It grew significantly each year by adapting to feedback and exploring new cities, formats, and ways to support communities. The "secret sauce" was described as culture, curation, and community. ComplexCon aimed to continually push boundaries and create new opportunities for discovery.
Wanting to leave your brand mark at SXSW'18? Then come sponsor our Get Plugged In event during SXSW. It is a full tilt event that converges music, tech, marketing and VR into one big swirly of fun for nearly 2,000 attendees.
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
Massiv Metro - The Future of Radio in AfricaTony Mallam
An all new Urban digital radio station, targeting the 15 million daily Urban commuters in South Africa, taking digital radio to the masses with an innovative distribution platform
Pedestrian started in 2005 as a DVD magazine profiling emerging Australian artists and has since expanded into a digital media company. It operates the website Pedestrian.tv, which provides pop culture news and has grown significantly since 2008. Pedestrian also runs a jobs website and produces digital content for brands. It has a large, engaged audience across its website and social media platforms. The document outlines Pedestrian's offerings including advertising options on its website, newsletter, and branded content productions.
The document provides details about Tony Hsieh and his various business ventures including Zappos.com, which was acquired by Amazon for $1.2 billion, and his Downtown Project initiative in Las Vegas. The Downtown Project is a $350 million investment aimed at transforming downtown Las Vegas into an urban center focused on community, collisions, and co-learning. The investment includes $50 million each for small businesses, tech startups, and education/arts/culture, as well as $200 million for real estate development. The goal is to maximize long-term return on community rather than short-term financial returns by creating the conditions for serendipity, collisions, co-learning and an innovative culture.
This document outlines the mission, focus, vision, audience, and growth of the electronic music industry and Tronic.fm's role in connecting the various entities within it. The mission is to give everyone power to engage with and discover the electronic music community. The focus is on providing a common platform to connect the industry, from individual DJs to large promoters and labels. The vision is for Tronic.fm to be the main service leveraged across the industry to maximize audience reach and engagement across platforms. It also provides statistics on the large size and financial success of the electronic music industry.
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"Whitney Larson
You can have great promotions without knocking dollars off the price of your food and drink items. Rest assured, if you supply customers with quality products, they will pay. Join marketing maven, Whitney Johnson, as she discusses the difference between promotions and discounts, how to set your promotions up for success, and the marketing tools needed to create quality promotions without wasting dollars. - See more at: http://www.ncbshow.com/sessions/promoting-without-discounting/#sthash.Z1wOOdm8.dpuf
Everything I Know About Marketing I Learned Inside a NightclubJonathan Crossfield
Presented at ADMA Forum on Friday, 24th August 2012, this is my attempt to show how a lot of the concepts we talk about in social media and content marketing are nothing new. In fact, there's a lot we can learn from nightclub DJs.
Las principales discotecas del mundo y TwitterIbai Cereijo
Twitter proporciona tanta información que, a veces, resulta complicado extraer conclusiones. ¿En qué me fijo para saber si soy un usuario influyente? ¿En el número de seguidores? ¿Las menciones? ¿Los retuits obtenidos? ¿Los marcados como favoritos? No es fácil. Nosotros hemos reducido este lío a sólo cinco variables: actividad, colaboración, interacción, impacto y autoridad. Y con ese sistema, hemos analizado cómo las discotecas más exitosas del planeta buscan destacar en el nuevo mercado conversacional global
La música electrónica es un asombroso fenómeno global, pero hace tan solo 10 años era un género musical prácticamente periférico. ¿Cómo ha ocurrido? Internet y los medios sociales han jugado un papel crucial en la explosión de este fenómeno global de masas. Presentamos Discotecas y medios sociales, una guía de lectura obligada para estrategas digitales de la escena dance, así como artistas y promotores. En Woo Media hemos examinado cómo los principales 100 clubes del mundo gestionan su identidad digital y disponen sus recursos online para conectar con un público global formado por millones de consumidores.
The document advertises bottle service, VIP entry, guestlist, and passes for nightlife in Las Vegas. It provides a phone number and text number to call or text to inquire further about these services.
The document provides a marketing strategy guide for The Starlight bar in Ellensburg, WA. It outlines a vision to become the top bar and nightlife spot for both college students and locals. It then discusses promoting to different demographics, including CWU students, locals, and highway patrons. For CWU students, it recommends using social media like Facebook and MySpace, working with the college radio station, and promoting events to attract both students over 21 and "unders" under 21 through calculated risks.
This document discusses new strategies for music marketing and distribution in the digital age. It argues that terrestrial radio is declining while new opportunities exist in wider digital distribution, engaging social media platforms, building fan relationships through websites and e-mail lists, and generating live performance revenue through merchandise sales. The key is focusing on fan engagement across multiple channels to build brands and drive organic growth.
This document provides an overview of an advertising and creative writing class. It outlines expectations such as attending weekly, checking the online course site regularly, and doing assigned readings and writings. Students will learn about verbal identity, storytelling, and developing their portfolio. They will study great writers and observe people to inform their work. The first assignments are to write about observations from people watching and to select a portfolio campaign to further develop or a new beverage brief to work on.
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
The document discusses challenges facing traditional advertising methods and the rise of interactive branded experiences and social media. It notes that consumers are overwhelmed by too many advertising channels and messages and are starting to ignore ads. However, social media has created new ways for brands to engage consumers and build trust through recommendations from friends online. The document then presents several case studies of brands that created augmented reality games and interactive experiences to engage consumers and create buzz in an innovative way.
This magazine issue provides interviews with four creative entrepreneurs: Amélie Gagné, an artist from Canada now based in Ireland who creates original art, workshops, prints, cards, and jewelry; Marie Jonsson-Harrison, a former model turned naïve artist; Sabina Kovacheva, creator of handmade jewelry and accessories; and Lucy Levenson, a designer of botanical prints, cards, and gifts. It also includes tips for managing a Pay-Per-Click advertising campaign yourself and growing brand engagement. The editor discusses her busy schedule attending trade fairs and shows to network and source new prospects for her card designs.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
CeliaSue Hecht provides 88 tips for obtaining free publicity and promoting a business. Some key tips include writing press releases, creating a media-friendly website and social media pages, writing articles and blog posts, networking by joining organizations, speaking at events, and offering to be a resource for media by providing story ideas and expert commentary. The document emphasizes that publicity from articles and interviews is more credible than paid advertising and provides many low or no-cost strategies business owners can implement to promote themselves.
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialMediaPost
This document outlines the vision and evolution of ComplexCon, an experiential cultural event. It began as a "dream" to create something new that disrupted conventions and brought internet culture to life offline. Through curation of culture, community, and emerging brands, the first ComplexCon launched in 2016. It grew significantly each year by adapting to feedback and exploring new cities, formats, and ways to support communities. The "secret sauce" was described as culture, curation, and community. ComplexCon aimed to continually push boundaries and create new opportunities for discovery.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Social Media: Policy. Plan. Best Practices.David Caughran
a November 2017 presentation to Volleyball Alberta's Club Presidents on the key things to have, do or remember when using social media to provide customer service, communicate, and promote your volleyball club
The document provides analysis of different types of radio advertisements, including ads for newspapers. It discusses ads used by The News of the World that advertise celebrity scandals and exclusive stories. It also analyzes ads for promotional CDs used by club promoters. The plan is to create a radio ad for a fictional newspaper called La Dolce Vita using a similar style to promotional CDs - including upbeat background music and a local voiceover to make the newspaper seem more relatable. The ad will use the word "exclusive" and promote the brand rather than just describing the paper.
Young Lions CZ 2023 | DIGITAL 24 - 2nd PLACEYoungLionsCZ
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
The Ford Mustang (2015) priced at $36,300 packs the most power with its 435-horsepower 5.0-liter V-8 engine, allowing it to zoom from 0-60 mph in under 5 seconds. The Subaru WRX STI (2015) at $34,495 has 305 horsepower and can accelerate from 0-60 mph in 5.1 seconds. The Dodge Charger SRT 392 with its massive 6.4-liter eight-cylinder engine producing 485 horsepower is the most powerful for $48,990 but can sprint to 60 mph in just 4.3 seconds
This document provides a summary of Mariebanny's graphic design portfolio from Fall 2015. It includes 12 projects with descriptions of 1-3 sentences each. The projects cover a range of categories including branding, packaging, publishing, UI/UX and more. For each project, there is a brief description of the client or product, the design objectives, and how the final design delivered on those objectives. The portfolio demonstrates Mariebanny's ability to create unified branding and visual identity systems across multiple touchpoints and media.
OFBPA Newsletter July 2011
Mission Statement: “Bringing Business and the Community Together”
Monthly newsletter from Overlea Fullerton Business & Professional Association. Includes meeting details, local event notices & local business news contributed from members & friends of OFBPA.
Similar to How to become big in Ibiza's music scene (20)
1. HOWHOWHOWHOW TOTOTOTO BECOMEBECOMEBECOMEBECOME
IN IBIZA’SIN IBIZA’SIN IBIZA’SIN IBIZA’S MUSICMUSICMUSICMUSIC SCENESCENESCENESCENE
33 IDEAS FOR SUCCESS TAKEN FROM OR INSPIRED BY
THE INTERNATIONAL MUSIC SUMMIT 2013
~ ~
woo media
2. STAY PRODUCT-
FOCUSED. Relationships
and social media are
essential nowadays, but
they will not get you up
there unless you have a
solid foundation: your
product
DELIVER YOUR
PRODUCT with the highest
standards of quality
TAKE CARE OF EVERY
LITTLE DETAIL at your live
events. All your talent and
your efforts can be ruined
by an endless queue to get
a drink, or by no toilet
paper in the restrooms
WE LIVE IN THE
SOCIETY OF IMAGE. Thus
wrap your work with
beauty and design
-whether it is a CD cover,
your website or a promo-
tional poster
YOUR MUSIC IS JUST
AS IMPORTANT AS YOUR
STORY. Everyone's got
something to tell that
might inspire others. If
you think you don't, think
it again. Something will
come up. Now just find
the way of telling it in an
attractive manner
REMEMBER YOU ARE
NOT MARKETING JUST
YOUR MUSIC. You are also
marketing your personali-
ty, your uniqueness in the
world. Ask yourself a
question: Would you be a
fan of yourself?
YOUR BUSINESS IS
NOT ABOUT SELLING CDs
or downloadable tracks on
iTunes. Your business is
about selling an experien-
ce -a promise of fun and
excitement
DON’T BOTHER TO
LABEL YOUR MUSIC STYLE,
or to classify yourself un-
der a subgenre. If it is im-
portant, your audience
will do that for you. Just
focus on making them
dance
DON’T BE MEAN. Invest
on quality assets -whether
they are technical equip-
ment or professional advi-
sory
DO NOT PUT BARRIERS
TO YOUR CREATIVITY. Do
not be afraid of bizarre or
unconventional outcome.
If you're up for mixing
beats and beans, trust
yourself. Electronic music
is the land of the bizarre,
the home of the uncon-
ventional
HAVE FUN. This is the
entertainment industry. If
you are faking you are
happy or if the only thing
you think of is money or
fame, it is going to be no-
ticed and you will be out
of the game
PRODUCTPRODUCTPRODUCTPRODUCT“ANYTHING THAT CAN BE OFFERED TO A MARKET
THAT MIGHT SATISFY A WANT OR NEED”
1
2
3
4
7
6
5
8
9
10
11
—— WIKIPEDIA
www.woomedia.es
3. AS HUGE A TALENT AS
YOU MIGHT BE, STAY
HUMBLE. Early success is
like bad wine. Do not let
it to go up to your head,
or else...
GO OUT CLUBBING, see
what’s on, compare. Meet
interesting people
LET MAGAZINES,
NEWSPAPERS AND OTHER
OLD-FASHIONED PRINTED
MEDIA know about your
activity. Perhaps one day
they will die to its digital
competitors, but now and
here they are still big
ATTEND THE
INDUSTRY'S EVENTS. Take
it as a piece of work. Ask
questions to panels, enga-
ge in conversations,
distribute business cards,
flyers and music samples
GET TO KNOW IBIZA
WELL. Remember that half
of everything happens
during the day. Discover
the trendy restaurants,
terraces and calas. You
can't get caught in a con-
versation without
knowing what Atzaró,
Sluiz or Bar Costa are
DO NOT GET OBSESSED
WITH MEETING THE BIG
NAMES of the local indus-
try. These guys are sick of
shaking hands and getting
mail. Instead, find a way
to make them eager to
meet you
GIVE SOMETHING
BACK TO IBIZA. Get invol-
ved in charitative or envi-
ronmental programmes.
There are plenty and they
need the visibility you can
provide them with
BE AS MULTILINGUAL
AS POSSIBLE. English is
obviously a global pass-
port inside and outside
the industry, but consider
learning some Spanish,
German, French or Italian
too. Too much work? Just
think about how many
international markets that
would give you access to
IF YOU HAVE EVER
EXPECTED TO BE HELPED
BY THE BIG NAMES or still
even do, you know how it
feels. Be generous and
support young talents
whenever you can
THOUGHT THE RADIO
WAS DEAD? Far from it!
Establish cooperative rela-
tions with Ibiza's two ma-
jor dance music stations:
Ibiza Sonica and Ibiza
Global Radio
SPEND SOME MONEY
ON A PUBLIC RELATIONS
PARTNER. He knows the
business best and so you
will be able to focus on
your music
RELATIONSRELATIONSRELATIONSRELATIONS“ASSOCIATIONS BETWEEN PEOPLE THAT MAY BE
BASED ON INFERENCE, LOVE, SOLIDARITY, BUSINESS
OR SOME OTHER TYPE OF SOCIAL COMMITMENT”
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2
3
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5
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—— WIKIPEDIA
www.woomedia.es
4. DO NOT DIMINISH THE
IMPORTANCE OF YOUR
WEBSITE. It's the head-
quarters of all your digital
strategy. Fill it with attrac-
tive content and keep it
updated at all times
OPTIMIZE YOUR
WEBSITE FOR MOBILE
DEVICES. 23% of all traffic
comes from them and this
figure is growing by over
50% every year
OPTIMIZE YOUR
WEBSITE FOR GOOGLE. It is
simpler than you probably
have heard. The essentials
are: keep your site text-
based, ensure keyword-
density and get incoming
links
BE AUTHENTIC ON
SOCIAL MEDIA. Do not
annoy your fans by bom-
bing them day-and-night
with advertising and event
announcements. Listen to
them, speak to them, en-
tertain them, cooperate
with them
CREATE HIGH-QUALITY,
ENTERTAINING, USEFUL
CONTENT. Tell your fans
what you like, what you
don’t, show them your
home, introduce them to
your family, reveal your
passions, dreams and
hobbies... Encourage your
core fanbase to engage
with you
PARTICIPATE IN
ONGOING TWITTER
CONVERSATIONS, in live
streaming of events and in
public debates by contri-
buting with smart ideas.
You’ll gain attention, fo-
llowers and authority
FOCUS ON VIDEO
PRODUCTION and develop
an own Youtube channel
with frequent updates.
Produce nice aftermovies
of your live shows.
Remember that video
enables you to turn your
art into a repeatable,
portable and more emo-
tional experience
GET TO KNOW
SOUNDCLOUD WELL. This
music-oriented social net-
work offers a lot of featu-
res and engagement possi-
bilities. It is big now and
will be even bigger in the
future
IDENTIFY YOUR MOST
ACTIVE AND LOYAL FANS.
Reward them and give
them visibility
LOCATE THE MOST
RELEVANT INFLUENCERS
and focus on keeping
them integrated and amu-
sed. You will not make
your fanbase grow, they
will
SOME BLOGGERS ARE
AS INFLUENTIAL AS TV
ANCHORS ONCE WERE.
Find them and develop a
specific strategy to take
care of them. Don't treat
them as journalists. Most
of them might not even
be willing to receive your
press releases. Give them
exclusive content and
added value instead
SOCIALSOCIALSOCIALSOCIAL MEDIAMEDIAMEDIAMEDIA“INTERACTIONS AMONG PEOPLE IN WHICH THEY
CREATE, SHARE, AND EXCHANGE INFORMATION AND
IDEAS IN VIRTUAL COMMUNITIES”
1
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—— WIKIPEDIA
www.woomedia.es
5. woo mediapublic relations & creative communication
bilbao | ibiza
CONTACT US:
www.woomedia.es
info@woomedia.es
@woomedia_es
+34 658 703 711
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