Wired Concept is an Internet group in the UAE that was founded in 2011. They launched their first website, Hit The Deals, in December 2011, which offers daily discount deals and is now the 3rd largest daily deals site in the region. Wired Concept also operates other websites such as Furry Friends and Rango Cards, and plans to launch Tiyaara and UAE Million. Hit The Deals has over 850,000 subscribers and sees high traffic and engagement. It partners with many hotels, restaurants, and activity providers in the UAE to offer their deals and promotions.