This document provides information about Frontiers North Adventures, a company that offers expert-guided tours in Canada's north. It discusses the company's core values of being hosts invested in the communities and environments in which they operate. It outlines their marketing channels, including targeting consumers through digital ads and trade shows, and working with media and affinity groups. It also covers their commitment to corporate social responsibility, such as employing local staff, investing in the community, and educational outreach programs. Frontiers North ensures guests experience the wildlife, history, and culture of the north in a sustainable manner.
A presentation I conducted to two groups, both participants of Polar Bears International's Leadership Camps: the first was a group of animal caregivers from zoological institutions; the second was a group of educators and teens from all over North American zoological institutions and Arctic Ambassador affiliate institutions.
Product & Experiences Investment Workshop PresentationGlenn Jones
The Bermuda Tourism Authority Product & Experiences team prepares entrepreneurs for the Tourism Experiences Investment Program. Presentations were made August 31st and September 1st, 2017.
BTO – Buy Tourism Online 2012
Day TWO, 30 Novembre
11.40, Main Hall
This land is your land…this land is my land
Rewind: http://www.buytourismonline.com/day_two/land/
Internet ha rivoluzionato il mercato turistico. E’ cosa nota. Ma in Italia la domanda è molto più avanti dell’offerta. L’Italia è sempre molto richiesta dai portali delle grandi OLTA. La Pubblica Amministrazione, partita con grande ritardo, come sta affrontando questa rivoluzione? Ed in particolare: come si rapporta con lo sviluppo esponenziale sui Social Media? Quali scelte sul tema della promo- commercializzazione? Quali le strategie per il futuro verso nuovi mercati e nuovi turismi?
Panel discussion
Coordina Roberta Milano, BTO Educational
Video introduttivo in esclusiva per BTO – Buy Tourism Online 2012:
Australia Turismo
Ne discutono:
Emanuele Burioni, Emilia Romagna
Sergio Cagol, Trentino
Gianpiero Perri, ApT Basilicata
Alberto Peruzzini, Toscana Promozione
Giovanni Tarpani, Regione Umbria
Travel and Tourism - Club Med Long Haul Marketing StrategyS.P.CHATELAIN LTD
Club Med UK - Marketing strategy for comprehensive external communications and public relations in support for a successful Club Med Long Haul launch. It includes a personal action plan to manage marketing and Internet sales
A presentation I conducted to two groups, both participants of Polar Bears International's Leadership Camps: the first was a group of animal caregivers from zoological institutions; the second was a group of educators and teens from all over North American zoological institutions and Arctic Ambassador affiliate institutions.
Product & Experiences Investment Workshop PresentationGlenn Jones
The Bermuda Tourism Authority Product & Experiences team prepares entrepreneurs for the Tourism Experiences Investment Program. Presentations were made August 31st and September 1st, 2017.
BTO – Buy Tourism Online 2012
Day TWO, 30 Novembre
11.40, Main Hall
This land is your land…this land is my land
Rewind: http://www.buytourismonline.com/day_two/land/
Internet ha rivoluzionato il mercato turistico. E’ cosa nota. Ma in Italia la domanda è molto più avanti dell’offerta. L’Italia è sempre molto richiesta dai portali delle grandi OLTA. La Pubblica Amministrazione, partita con grande ritardo, come sta affrontando questa rivoluzione? Ed in particolare: come si rapporta con lo sviluppo esponenziale sui Social Media? Quali scelte sul tema della promo- commercializzazione? Quali le strategie per il futuro verso nuovi mercati e nuovi turismi?
Panel discussion
Coordina Roberta Milano, BTO Educational
Video introduttivo in esclusiva per BTO – Buy Tourism Online 2012:
Australia Turismo
Ne discutono:
Emanuele Burioni, Emilia Romagna
Sergio Cagol, Trentino
Gianpiero Perri, ApT Basilicata
Alberto Peruzzini, Toscana Promozione
Giovanni Tarpani, Regione Umbria
Travel and Tourism - Club Med Long Haul Marketing StrategyS.P.CHATELAIN LTD
Club Med UK - Marketing strategy for comprehensive external communications and public relations in support for a successful Club Med Long Haul launch. It includes a personal action plan to manage marketing and Internet sales
Club Med is a Corporation of Vacation Resorts and has been a success in this domain. This presentation deals with the strategy of Club Med and how it has been successful in emerging as a Market Leader in the Resorts and Hotels Industry.
Presentation by Helen Turnbull of Serendipity Africa. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/
Why you should volunteer? Everybody has this question before travelling. If your destination is Namibia, our experts have created
a guidebook, which covers;
- Why you should volunteer in Namibia
- What are some popular volunteer projects available in Namibia?
- Raising funds
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This free eBook is just written to help volunteers. So please use this book just as a general reference or source of information.
Share our DESIGN JOURNEY in 2016, stay tuned...by Guru of Luxury.
“I am honored to have this opportunity to work with the team bringing Hotel Northland back to its deserved place of prominence in the Green Bay community,” said Ms. Roberts when asked about her new role. “I’m looking forward to collaborating with the talented development team to honor the intention of Hotel Northland’s past while incorporating modern luxuries and amenities. The hotel is an icon in the area, and I can’t wait to see it completely restored to its former glory.”
Cheers!
Yvonne Roberts, Principal
GURU OF LUXURY | Miami Beach, Florida
For further information and updates: www.guruofluxury.com
South Expeditions (Travel Ecuador, Galapagos Endurance, Chile Expeditiones) was founded in 1992 with the objective of discovering original, inspiring places. Whether it’s exploring a new route, finding a new hotel with an interesting history, introducing travelers to locals that can tell a good story or teaching them something original about a particular culture, South Expeditions is all about digging deeper to find new, unique experiences for their clients. Every trip from South Expeditions is designed to be customized to the individual traveler or wholesaler in order to provide the best and most unique South American travel experience possible.
Club Med is a Corporation of Vacation Resorts and has been a success in this domain. This presentation deals with the strategy of Club Med and how it has been successful in emerging as a Market Leader in the Resorts and Hotels Industry.
Presentation by Helen Turnbull of Serendipity Africa. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/
Why you should volunteer? Everybody has this question before travelling. If your destination is Namibia, our experts have created
a guidebook, which covers;
- Why you should volunteer in Namibia
- What are some popular volunteer projects available in Namibia?
- Raising funds
- What to expect when volunteering in Namibia
This free eBook is just written to help volunteers. So please use this book just as a general reference or source of information.
Share our DESIGN JOURNEY in 2016, stay tuned...by Guru of Luxury.
“I am honored to have this opportunity to work with the team bringing Hotel Northland back to its deserved place of prominence in the Green Bay community,” said Ms. Roberts when asked about her new role. “I’m looking forward to collaborating with the talented development team to honor the intention of Hotel Northland’s past while incorporating modern luxuries and amenities. The hotel is an icon in the area, and I can’t wait to see it completely restored to its former glory.”
Cheers!
Yvonne Roberts, Principal
GURU OF LUXURY | Miami Beach, Florida
For further information and updates: www.guruofluxury.com
South Expeditions (Travel Ecuador, Galapagos Endurance, Chile Expeditiones) was founded in 1992 with the objective of discovering original, inspiring places. Whether it’s exploring a new route, finding a new hotel with an interesting history, introducing travelers to locals that can tell a good story or teaching them something original about a particular culture, South Expeditions is all about digging deeper to find new, unique experiences for their clients. Every trip from South Expeditions is designed to be customized to the individual traveler or wholesaler in order to provide the best and most unique South American travel experience possible.
color atlas on bethesda system for reporting thyroid cytologyAshish Jawarkar
this is a color atlas on bethesda system for reporting thyroid cytology. there are nearly 300 images in atlas with explanatory text which will help students and practitioners alike. All images are taken from pap society web atlas.. and entire credit for this work should go to the society.. I have put together images available at one place..
THIS IS A PREVIEW ONLY..ENTIRE DOCUMENT IS AVAILABLE ON SCRIBD.. LINK PROVIDED IN DOCUMENT
Slovak consular services in Newcastle Upon Tyne, 26 March 2014konzulatNYC
The SLovak Embassy will carry out consular day in Newcastle Upon Tyne on 26 March 2014. The consular services will be provided by appointment only at The Carnegie Building Newcastle.
Ryerson University Ted Rogers School of Hospitality & Tourism ManagementJohn Gunter
On April 11th, 2012 in the Ted Rogers School of Hospitality & Tourism Management at Ryerson University, Toronto, Ontario, discussing Frontiers North's Corporate Social Responsibility efforts in the tourism and travel industry.
FNA 2012 Red River College - Ecotourism ClassJohn Gunter
Discussion with Red River College - Hospitality, Ecotourism students re: tenets of ecotourism (containing natural, educational and sustainable elements of tourism) versus business approach of Corporate Social Responsibility ( encompassing considerations for Environment, Community, Education, Employees and Corporate Giving).
In this presentation I discussed future trends affecting Nunavut's tourism industry. The presentation occurred as part of the Nunavut Tourism Conference in Iqaluit, NU on Wednesday, March 21, 2012.
Tourism Industry Association of the Yukon ConferenceJohn Gunter
On Friday, April 17 2015, at the TIAY conference in Dawson City, Yukon, I discussed our experience Building a Sustainable and Competitive Tourism Businesses in the North.
Frontiers North presentation for Canadian Marketing Association, Manitoba Cha...John Gunter
Frontiers North Adventures (FNA) is a Manitoba-born and -bred company that specializes at hosting international travellers in Canada's north on expert-guided group tours. FNA sells to international, niche markets through a global network of tour operators and also directly to guests. During his talk, John will discuss the importance of Corporate Social Responsibility as well as challenges securing "share of the suitcase", competing with adventure and photographic destinations from Antarctica to Svalbard and tourism destinations from Rome to Banff.
I was asked by NWT Tourism to conduct the keynote address at their Annual General Meeting in Hay River on Nov-05-2013.
For the address we discussed the importance of identifying the right type of guest to target and attract to visit northern adventure destinations.
University of Manitoba - Critical Thinking and the EnvironmentJohn Gunter
On Thu-Mar-30, John conducted a guest lecture for Dr. Stephane McLachlan's ENVR 4110 - Critical Thinking and the Environment at the University of Manitoba.
The discussion explored Frontiers North Adventures' corporate social responsibility track record and invited a critically constructive discussion of the company and its practices.
Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like- minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies.
Phase Two of the program in the Fall 2017, focuses on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.
Property of Richard Innes, Brain Trust Marketing
How travellers AND the tourism industry can get involved in Responsible Tourism. This presentation was made at the Harley Davidson Africa Bike Week South Coast Tourism business breakfast on Freedom Day - 27 April - at San Lameer, near Margate, in KwaZulu-Natal privince
New York University - Tourism Impacts and IssuesJohn Gunter
Thu-Sep-28, 2017, John Gunter conducted guest lectures for the undergraduate- and masters-level Tourism Impacts and Issues classes, sharing Frontiers North Adventures' experience working towards their Corporate Social Responsibility goals, as a small-to-medium sized enterprise, and mapping the company's efforts against the United Nations Sustainable Development goals.
Responsible Tourism for the Tourism Industry M Hatchuel 2012Martin Hatchuel
Explains the principles of responsible tourism. Provides the definition of RT, and shows examples of RT in action from South Africa. Also a plea for careful and integrated tourism planning."
Responsible tourism is "Tourism that creates better places for people to live in, and better places to visit.
See also http://planeta.wikispaces.com/rtweek2012
Red River College - Hospitality Insider Exchange - Embracing innovationJohn Gunter
On February 7th, 2018, John Gunter presented on the idea of embracing innovation to build a hospitality business. Topics included included: quickly learning and moving-on from failure; and innovation as it relates to product, operations, marketing, and sales of Frontiers North's tourism experiences.
Travel Night Presentation at San Diego Zoo GlobalJohn Gunter
In preparation of their trip to Churchill, SDZG hosted a travel night with their trip participants. The presentation provided an opportunity to walk through the itinerary, and excite and inspire the group about their upcoming adventure.
Toronto Camera Club - Cape Churchill Photo PresentationJohn Gunter
On the evening of May 25 2015 at the Toronto Camera Club with Garry Revesz, Frontiers North Adventures' John Gunter conducted a photo presentation on FNA's Legendary Cape Churchill Photo Trip, an exclusive departure hosting on 40 guests annually in Wapusk National Park.
Environmental Impact Assessment - University of WinnipegJohn Gunter
On Wednesday, March 11th I conducted a guest lecture at the University of Winnipeg 4th year Science Environmental Impact Assessment class. The course explores the methodology of environmental impact assessment (EIA). Students learn about various types of EIA, the components of EIA review, the regulatory aspects of EIA, and how to complete their own EIA. Students are expected to undertake EIA examples in both written and oral form.
Can travel companies be true to their core values, including operational sustainability, and continue to deliver meaningful returns for their stakeholders?
https://www.youtube.com/watch?v=x2WaqZ72NG4
Education Travel Conference - Creating Cross-Sector Partnerships That WorkJohn Gunter
On Fri-Feb-07 at the Education Travel Conference in Orlando, FL, I participated in a panel discussion and explored the partnership between Frontiers North Adventures and non-profit polar bear habitat conservation organization Polar Bears International. The conclusion drawn being that strategic partnerships must provide value for our guests and that that value is only relevant if it complements an already awesome tourism experience.
The panel was moderated by Rob Holmes, Founder & President, Green Living Project and other panelists were Moira Brown, Senior Scientist, New England Aquarium and Klaus-Peter Fielsch, Product Manager-Galapagos Islands, Metropolitan Touring. Professional photographer Brian Skerry was the featured Respondent.
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London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
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Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
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About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
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2. Lay of the land.
• Frontiers North core values & guests.
• Marketing channels.
• Corporate social responsibility.
• Trends, observations.
3. Frontiers North Adventures.
• Expert-guided, touring in Canada’s north.
• Tundra Buggy® Adventuring since 1979.
• Expert-guided adventures since 1986.
• Best access in the world to wild polar bears.
• 2009 SKÅL International - Top Ecotourism Operator
(World).
4. Mission statement.
Frontiers North delivers quality nature adventures in a
sustainable and responsible manner, inspiring our guests
to become invested in Canada’s north.
We ensure our guests view and photograph the wildlife
of the north as well as experience history, culture and
customs of the people of the north.
28. Core values.
• Above all we are hosts.
• Invested in the communities and environments in which
we operate.
• Share the resources that have been made available to
us.
Our brand promise holds tremendous value in long haul,
high yield markets.
29. Adventurer Classic Photographers
Travellers Tourists
Self guided Expert Tour Guide Pro Photo Guide
Time- & Most time
White glove
cost-efficient with wildlife
Large-sized Medium-sized Small-sized
groups groups groups
30. Marketing channels.
• Consumer
• Trade
• Media
• Affinity (groups with shared interests)
33. Marketing channels - Media
• Travel, cinematography & current affairs.
• Influencers provide pop culture credibility.
• With TMB & CTC, we support ($, b-roll).
• ITV-UK, NBC Olympics, MSLO, Gurus-AUS.
39. Marketing channels - Affinity
• AZA, University Alumni, CSR-type
• Orgs whose ethos align with our own.
• Business earned on successful experience &
confidentiality.
40.
41.
42.
43. Marketing Channels - Social
media?
• FNA Twitter: travel media.
• FNA Facebook: guests.
• John’s FB & Twitter: industry colleagues.
• Prefer meeting in-person to do business.
44. Corporate Social
Responsibility
For a relevant framework we looked to CBSR.ca:
I. Environmental Practices and Sustainability.
II. Workforce and Employee Practices.
III. Commitment to our Community.
IV. Educational Outreach.
V. Corporate Giving.
45. I. Environmental Practices
• Utilize existing trail network.
• Proactively upgrade and maintain trail networks.
• Upgrade Buggy fleet with custom-built engines.
• Transition to battery-powered engine heaters.
46. I. Environmental Practices
Con’t
• Reclaim grey water to flush toilets, etc.
• Work with suppliers to reduce footprint.
• Manage against environmental impact assessment.
• Prints brochures on FSC certified 100% post-
consumer fibre paper.
47. II. Workforce and Employee
Practices.
• Staff participate in planning at FNA AGM.
• Profit sharing up to 10% of salaries.
• Code of Conduct and Workplace Respect policies.
• Diverse Workplace:
- 12% Aboriginal.
- 6% visible minority.
- 44% women on management team.
48. III. Commitment to
Community
• We’re from here.
• $1.6M investment = ~ $4M economic activity.
• Purchase policy favours local, Aboriginal suppliers.
• Leakage - ~35 seasonal employee
• Employ local residents when possible.
• FNA goal to be world class.
49. IV. Educational
• Learning vacations?
• Best guides in Canada.
• Contemporary and traditional knowledge.
• Biological, environmental and social science.
• Strong relationship with Polar Bears International.
50. IV. Educational Con’t
Polar Bears International
• MOU with FNA, we provide $300K in support.
• Leadership Camps.
• Tundra Connections.
• Field Ambassador Program.
• Evening presentations by PBI Species Experts.
• Polar Bear Cam (with explore.org)
51. V. Corporate Giving
• Total corporate giving to exceeds the national
standards of 1% of pre-tax profits measured by the
Canadian Business for Social Responsibility.
• FNA 2011 corporate giving exceeds 6% of pre-tax
profits.
52.
53. Differentiation.
Locking your gaze with a wild creature is just one part
of a totally immersive and all-encompassing experience.
For Frontiers North guests, the context and elements
surrounding and supporting the wildlife experience are
as equally important (if not more so) as the wildlife
experience itself.
54.
55.
56.
57.
58.
59.
60.
61. FNA manages guest experience at every step.
Frontiers North
Expert Guiding ✔
Flights ✔
Luggage handling ✔
Transports ✔
Accommodation ✔
Meals ✔
Culture ✔
Tundra Buggy ✔®
62. Trends, observations.
Recall our brand promise from slide 28...
• Competitors discounting & attempting to reinvent
themselves.
• Relying on Tundra Inn brand to engage in price
competition.
• Same high value in a shorter duration trips.
• Re: green. If guests need to ask, it’s too late.
• We’re true to our core values and the market
continues to reward us.
Reliance on printed brochures isn’t necessarily increasing or decreasing, per se. Some folks definitely receive and hold onto our brochures for an undetermined gestation period and then book when they can afford to. That being said, we find a lot of the time guests invest $10,000+ with us prior to having had the tactile experience of even holding, feeling or smelling our brochure. We produce and distribute brochures to reinforce our guests’ buying decision, “OK, I made the right choice”. Which, because of the value of our products, is a very important step.
Our trade partners represent many individual (consumer) bookings on a multi-year basis. These same trade partners know their markets better than we ever could. So we invest in our trade-partner relationships and even though we pay commissions for these sales, at the end of the day we make a better ROI (i.e. more sales).
Arctic Home Slide
MS - 2.45 MM followers RS - 5.9 MM followers Fix link
fix ethos link, add links
Nicola Kettlitz - President, Coca-Cola Canada Dr. Peter Ewins - Director of Species Conservation, WWF-Canada “ We care less about what polar bears do and more about what real people do and say,” Shiv Singh, global head of digital for PepsiCo, told Adage. http://adage.com/article/special-report-super-bowl/pepsi-s-super-bowl-efforts-emphasize-music-x-factor/232451/