Adv420 final ppt
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ADV 420 NMDL Class. Power Point on MotorCity Casino.
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Adv420 final ppt
- 1. Motor City Casino Tom Stacy NMDL
- 2. Situation Analysis Luxury Hotel and Casino Located in Detroit, Michigan Opened in 1999 Very competitive industry
- 3. Target Audience Target Market Drink and Hip, trendy, Social Media Ages 21+ Gamble fashionable and Tech Savvy Potential Current Loyal Customers Customers Customers
- 4. Products • 400-room and 33 suite hotel • 57 Tables for Blackjack, Roulette, Craps, a many types of Poker • On-site restaurants • 1,500-seat theater • 24-hour fitness center and Spa • Banquette hall and Grand Ballroom • NEW CLUB METRO • PLUS COMPS, CASH, and CARS
- 5. CAMPAIGN STRATEGY Internet, TV and New Media Increase website traffic Advertise App Potential
- 6. Social Media Facebook Home LinkedIn Page Instagram Twitter YouTube
- 7. Budget $50 million budget Revenue of $472 million in 2011 Ilitch worth $1.7-3 billion Facebook Ads Google AdWords and Google Analytics Social media updates Strategy Plan Build Implement Manage Paid media
- 8. Awards and Recognitions • Best of Michigan Meetings + Events • Best of MidAmerica Meetings Focus • Pinnacle Awards • Four Diamond AAA • Wine Spectator • Hour Best of Detroit
Editor's Notes
- Competition includes: Greek Town, MGM Grand, and CaesarsWindsor
- Match people to a retro, futuristic themeFocus groups, interviews, surveys. Both qualitative and quantitative
- New media is very cost-effectiveNeed internet engagement to push interestAwareness built through Social Media like LinkedIn, Twitter, FacebookUse multiple platforms to direct trafficMotorCity Casino potential for tablet/smart phone appsPresenceInfluencePerceptionViralityResonance
- Community,Engagement, Education, AwarenessSocial Media is KPIPromotion platform, post and updates, educational info, likes and shares for prizesTwitter: Real-time interactions, # competitions, tweet program schedule, created twitter pageYouTube: Behind the scenes look, stories, developments, sponsorshipsBrand Awareness and brand equitysocially engage viewers and create awareness. Twitter is a place for viewers to talk about experiences and say what they think, which essentially is an insight on viewers’ opinions that can be taken into consideration.
- Destination motivationPlay on wordsReference to our brandStrong, impactful, motivationalHelp DetroitAll In= indulge, live, and above and beyond