Wired Concept is an Internet group in the UAE that was founded in 2011 and has launched several websites, including Hit The Deals in 2011, Furry Friends in 2014, and Rango Cards and Tiyaara launching in 2015. Hit The Deals is a daily deals website that is the 3rd largest in the region and has over 850,000 subscribers. It offers deals on products, hotels, restaurants and activities and sees high traffic and engagement.