Tesla was incorporated in 2003 by Martin Eberhard and Marc Tarpenning to build electric vehicles and clean energy products. It began by producing its premium Tesla Roadster sports car in 2008. In 2010, Tesla purchased the former Toyota manufacturing plant in Fremont, California where it began production of its Model S sedan. Tesla has since expanded to produce the Model X SUV, Model 3 sedan for the mass market, and Model Y crossover, while also entering the energy storage and solar panel markets. The company continues to grow globally with Gigafactories in the US, China, and under construction in Germany and Texas.
2. What exactly is Tesla?
Tesla designs and manufactures electric vehicles (electric
cars and trucks), battery energy storage from home to
grid-scale, solar panels and solar roof tiles, and related
products and services.
is one of the world's most valuable companies and
remains the world's most valuable automaker with
a market capitalization of more than US$760 billion.
3. The company was
incorporated as Tesla
Motors, Inc. on July 1,
2003, by Martin
Eberhard and Marc
Tarpenning.
Eberhard said he wanted
to build "a car
manufacturer that is
also a technology
company", with its core
technologies as "the
battery, the computer
software, and the
proprietary motor".
Founding (2003–2004)
4. In February 2004, the company raised $7.5 million
in series A funding, including $6.5 million from Elon
Musk, who had received $100 million from the sale
of his interest in PayPal two years earlier.
Founding (2003–2004)
5. 2
0
0
5
–
2
0
0
9
Roadster
The company's strategy was to start with a
premium sports car aimed at early adopters
and then move into more mainstream vehicles,
including sedans and affordable compacts.
6. IPO, Model S, and Model X (2010–2015)
In May 2010, Tesla purchased what would
later become the Tesla
Factory in Fremont, California, from
Toyota for $42 million, and opened the
facility in October 2010 to start production
of the Model S.
Tesla announced the Tesla Autopilot, a driver-assistance
system, in 2014
7. Tesla entered the energy storage market, unveiling
its Tesla Powerwall (home) and Tesla
Powerpack (business) battery packs.[43] The company
received orders valued at $800 million within a week
of the unveiling.[44]
April 2015
8. SolarCity and
Model 3
2016–2018
In February 2017, Tesla Motors changed its
name to Tesla, Inc., to better reflect the
scope of its expanded business, which now
included electric vehicles, battery energy
storage systems, and solar power
generation.
9. SolarCity and
Model 3
2016–2018
Tesla began selling its fourth vehicle
model, the Model 3 sedan, in July 2017. The
Model 3 was a cheaper vehicle compared to
previous Tesla vehicles and was intended
for the mass market. It was highly
anticipated, which prompted the company to
try to speed up production.
10. Global expansion and Model Y
(2019–present)
• Tesla opened its first "Gigafactory" outside
the United States in Shanghai, China, in
2019.
• Giga Shanghai was the first automobile
factory in China fully owned by a foreign
company and was built in less than six
months.
Giga
Shanghai
The following
year Tesla also
started
construction on
a new
Gigafactory near
11. Global expansion and Model Y
(2019–present)
• In March 2020, Tesla began deliveries of
its fifth vehicle model, the Model
Y crossover.
• On January 10, 2020, Tesla reached
a market capitalization of $86 billion,
breaking the record for the highest
valuation of any American automaker.
Model Y Factory in Texas
12. Also in October 2021, Tesla's market capitalization
reached $1 trillion, the sixth company to do so in U.S.
history, on news that car rental company Hertz had placed
an order for 100,000 Tesla vehicles for its fleet.
Global expansion and Model Y
(2019–present) Future products
Roadster (second generation)
Tesla Semi
Cybertruck
13. The end
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