A quick look at a few factors that impact how marketer market to Hispanics in the US. There's information about: demographics, statistics, market overview and facts.

1. DEMOGRAPHICS
MARKET OVERVIEW
STATISTICS:
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There are 56,592,793 Hispanics in the US
with many living in states like California,
Florida and Arizona. The median age for this
demographic is 29 and many are bilingual.
POPULATION:
Purchasing power in 2017 is expected to be 1.7 trillion dollars
In the southern region of the US, discretionary spending was
$85.73 billion in 2015
Internet usage penetration is expected to be 79% in 2017 and
81.9% in 2020
$7.83 billion was spent on US Hispanic major-media spending
for TV, cable, newspaper, magazines and radio
Median household income is $45,150. 86% of
spending in US Hispanic households is done
by Hispanic women.
INCOME & SPENDING:
MARKETING TO
HISPANICS IN THE US
Target Marketing:
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54% of consumers use the internet when
gathering information about a purchase
88% pay attention to ads when it includes
aspects of Hispanic culture
GATHERING INFORMATION & ADS
73% use search engines to research
products before buying
89% of Hispanic Millennials use social
networking sites
PLATFORM USAGE:

2. FACTS
FACTS
ALL WORK GATHERED FROM THE FOLLOWING
SOURCES
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Bilingual and Spanish Dominant Hispanics
are most receptive to video ads than any
other ad type. They are digital natives and
early adopters of technology.
TECHNOLOGY
Successful brands create meaningful and real connections by being
authentic. They can also do this by making an effort to understand
the uniqueness and differences of the Hispanic consumer.
Combining language preferences with cultural principles will build
the perfect business plan to attract this market segment
successfully.
https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk
http://www.census.gov/newsroom/facts-for-features/2016/cb16-ff16.html
http://socialcode.com/thought-leadership/blog/insights-brief-15-stats-digital-marketers-
know-hispanic-consumers/
http://www.nielsen.com/us/en/insights/news/2016/hispanic-influence-reaches-new-heights-
in-the-us.html
http://www.nielsen.com/us/en/insights/news/2016/hispanics-transforming-the-consumer-
landscape.html
http://www.statista.com/
https://www.thinkwithgoogle.com/articles/new-research-shows-how-to-connect-with-digital-
hispanics-online.html
Magazine, Advertising Age. Advertising Age supplement Hispanic Fact Pack. 13th ed. N.p.:
Advertising Age, 2016. Print
http://www.mediapost.com/publications/article/264267/five-insights-for-reaching-hispanic-
consumers-in-2.html
http://markdebrand.com/marketing-hispanic-consumers/
Young demographics, amplified spending
power and hyperactive digital and mobile
consumption of the Hispanic market, will
make it one of the most attractive
demographic in the US.
MARKET ATTRACTIVENESS
MARKETING TO
HISPANICS IN THE US
Target Marketing:
Presented by: MediaContact USA