Presented by HiSoftware’s CTO, Thomas Logan, this webinar will focus on some of the mishaps that can damage the customer experience and in turn impact negatively on the bottom line.
MeasureWorks - Emerece eTravel - 7 performance concerns for marketersMeasureWorks
De hedendaagse consument is verwend. Bezoekers verwachten een makkelijke en snelle website waarin het reisaanbod overzichtelijk en snel toegankelijk is.
Recent onderzoek van ondermeer Forrester en Aberdeen Groep toont aan dat een website met pagina’s langzamer dan 3 seconden het risico loopt dat meer dan 40% van uw bezoekers uw website vroegtijdig verlaten. Spitsuur op jouw website voor vertragingen kan zorgen, met de kans dat meer dan 75% van de bezoekers wegslikt naar een concurrent.
In jouw reisorganisatie besteed je dan ook veel tijd en geld aan het creëren van een zo volledig mogelijk beeld van het profiel van de bezoeker. De Web Analytics oplossing staat hierin vaak centraal bij het inzichtelijk maken en sturen van het bezoek van de gebruikers op de site.
Vaak wordt vergeten dat een goede werking en kwaliteit van een website een minstens even bepalende factor kunnen zijn in een succesvolle conversie van bezoeker naar klant. Aan de hand van praktijkvoorbeelden zullen we u niet alleen laten zien hoe de resultaten van A/B performance testen een directe koppeling leggen tussen site performance en omzet en loyaliteit van de bezoeker, maar ook welke aspecten de performance van uw website kunnen beïnvloeden en hoe u deze kunt opsporen. Tevens hoe u performance aspecten eenvoudig kunt kwantificeren EN relateren aan verloren conversie op uw website.
People have been experiencing significant changes in search engine rankings over the past few weeks due to Panda 4.0 algorithm. Google Panda was created a better ranking for quality websites that actually have good content and it acts as a filter for the low quality and low content sites.
J. D. Power AAISP Presentation by Dennis GalbraithRalph Paglia
- Automotive internet usage has grown significantly among new and used vehicle buyers over the past 8 years, impacting decisions around dealer selection, lender selection, make/model selection, and price paid.
- Automotive internet users (AIUs) tend to be more influential consumers, including auto enthusiast magazine readers, those frequently asked about vehicles, and "auto experts".
- Younger buyers under 40 are especially likely to be AIUs, and the internet impacts their decisions around make/model selection, price paid, and dealer selection.
- Many automakers and dealers are using online tools like product selectors, video demonstrations, and lifestyle matching to help consumers research and select vehicles online before visiting dealerships.
The Nitty Gritty of Affiliate Marketing ComplianceAffiliate Summit
We’ll review the ground-up approach for implementing compliance methods for your affiliate program, from setting policies to how-to’s of monitoring and detection.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Compliance
Kellie Stevens, President, AffiliateFairPlay.com (Twitter @KellieAFP)
1. Reviews are important for local businesses because customers often search online for reviews before choosing a business and those with more positive reviews get more customers.
2. The document describes a proprietary system that businesses can use to generate positive reviews by getting feedback from recent customers and encouraging them to post reviews online.
3. The system intelligently routes customer feedback to the appropriate people, allows businesses to address any concerns, and helps businesses get more positive reviews on sites like Google and Facebook to attract new customers.
Common mistakes stagnating your affiliate programme's growth - Geno Prussakovauexpo Conference
The document outlines common mistakes that can stagnate affiliate program growth, including having leaks on the merchant website, not having a clear program agreement, lacking dedicated landing pages, unfair commissions and cookie policies, unsafe tracking codes, lack of advance notifications, failing to properly manage affiliates through compliance monitoring, unrealistic approval emails and goals, sudden commission drops, and not split testing landing pages or taking a proactive approach to management.
Apponix provides SEO services to help boost websites in search engine rankings. They analyze websites, research keywords, and find ways to increase visibility on local and global search platforms. As the top SEO company in India, Apponix understands each client's product and goals to develop customized strategies. Services include lead generation, traffic boosting, and social media engagement to deliver measurable results and weekly performance reports. Apponix experts ensure technical SEO best practices like mobile-friendliness, page speed, and optimized content to help clients outrank competitors.
MeasureWorks - Emerece eTravel - 7 performance concerns for marketersMeasureWorks
De hedendaagse consument is verwend. Bezoekers verwachten een makkelijke en snelle website waarin het reisaanbod overzichtelijk en snel toegankelijk is.
Recent onderzoek van ondermeer Forrester en Aberdeen Groep toont aan dat een website met pagina’s langzamer dan 3 seconden het risico loopt dat meer dan 40% van uw bezoekers uw website vroegtijdig verlaten. Spitsuur op jouw website voor vertragingen kan zorgen, met de kans dat meer dan 75% van de bezoekers wegslikt naar een concurrent.
In jouw reisorganisatie besteed je dan ook veel tijd en geld aan het creëren van een zo volledig mogelijk beeld van het profiel van de bezoeker. De Web Analytics oplossing staat hierin vaak centraal bij het inzichtelijk maken en sturen van het bezoek van de gebruikers op de site.
Vaak wordt vergeten dat een goede werking en kwaliteit van een website een minstens even bepalende factor kunnen zijn in een succesvolle conversie van bezoeker naar klant. Aan de hand van praktijkvoorbeelden zullen we u niet alleen laten zien hoe de resultaten van A/B performance testen een directe koppeling leggen tussen site performance en omzet en loyaliteit van de bezoeker, maar ook welke aspecten de performance van uw website kunnen beïnvloeden en hoe u deze kunt opsporen. Tevens hoe u performance aspecten eenvoudig kunt kwantificeren EN relateren aan verloren conversie op uw website.
People have been experiencing significant changes in search engine rankings over the past few weeks due to Panda 4.0 algorithm. Google Panda was created a better ranking for quality websites that actually have good content and it acts as a filter for the low quality and low content sites.
J. D. Power AAISP Presentation by Dennis GalbraithRalph Paglia
- Automotive internet usage has grown significantly among new and used vehicle buyers over the past 8 years, impacting decisions around dealer selection, lender selection, make/model selection, and price paid.
- Automotive internet users (AIUs) tend to be more influential consumers, including auto enthusiast magazine readers, those frequently asked about vehicles, and "auto experts".
- Younger buyers under 40 are especially likely to be AIUs, and the internet impacts their decisions around make/model selection, price paid, and dealer selection.
- Many automakers and dealers are using online tools like product selectors, video demonstrations, and lifestyle matching to help consumers research and select vehicles online before visiting dealerships.
The Nitty Gritty of Affiliate Marketing ComplianceAffiliate Summit
We’ll review the ground-up approach for implementing compliance methods for your affiliate program, from setting policies to how-to’s of monitoring and detection.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Compliance
Kellie Stevens, President, AffiliateFairPlay.com (Twitter @KellieAFP)
1. Reviews are important for local businesses because customers often search online for reviews before choosing a business and those with more positive reviews get more customers.
2. The document describes a proprietary system that businesses can use to generate positive reviews by getting feedback from recent customers and encouraging them to post reviews online.
3. The system intelligently routes customer feedback to the appropriate people, allows businesses to address any concerns, and helps businesses get more positive reviews on sites like Google and Facebook to attract new customers.
Common mistakes stagnating your affiliate programme's growth - Geno Prussakovauexpo Conference
The document outlines common mistakes that can stagnate affiliate program growth, including having leaks on the merchant website, not having a clear program agreement, lacking dedicated landing pages, unfair commissions and cookie policies, unsafe tracking codes, lack of advance notifications, failing to properly manage affiliates through compliance monitoring, unrealistic approval emails and goals, sudden commission drops, and not split testing landing pages or taking a proactive approach to management.
Apponix provides SEO services to help boost websites in search engine rankings. They analyze websites, research keywords, and find ways to increase visibility on local and global search platforms. As the top SEO company in India, Apponix understands each client's product and goals to develop customized strategies. Services include lead generation, traffic boosting, and social media engagement to deliver measurable results and weekly performance reports. Apponix experts ensure technical SEO best practices like mobile-friendliness, page speed, and optimized content to help clients outrank competitors.
The document discusses strategic key factors for success in e-commerce. It lists factors such as brand value, target groups, marketing budget, number of products, pricing, channels, service quality, navigation, maintenance, performance, relevancy, capacity, and process flexibility. It emphasizes having a clear strategy and business plan. The document appears to be from a presentation by Stefanos Falkonakis on key considerations for e-commerce success.
Mobile Website and Digital Marketing for Becker Professional Education Duo Consulting
An overview of Becker’s digital marketing efforts including mobile sites, paid and organic search, banner campaigns, social media, and most recently behavioral and retargeting.
For more than 50 years, Becker Professional Education has been a global leader in exam review and continuing education for accounting, finance and project management professionals. With the shift towards mobile, learn how Becker worked with Duo Consulting to develop a mobile strategy including website integration, content strategy and key performance. Join Yasmeen Schuller and Jaime Smith to learn how they were able to integrate a mobile strategy into the existing platform, along with a review of other digital marketing efforts.
There are various SEO companies today, and there are a great deal of reliable organizations and also temperamental ones. In this manner, it is critical that you select the ideal SEO Company. Here are 10 vital focuses that you should remember while selecting SEO service.
The document discusses strategies for optimizing websites to improve search engine rankings. It outlines the importance of search engines and provides tips for search engine optimization including keyword research, optimizing content and metadata, using search engine friendly programming, and gaining high-quality incoming links from other sites. A case study example shows how one company improved its search engine rankings and increased traffic and leads through implementing an SEO strategy.
Laravel for e commerce build small store now and scale big laterKaty Slemon
Modern architecture of Laravel for eCommerce enables businesses to stay ahead of curve. Choose Laravel framework to build feature-rich eCommerce Store in 2022.
Reynolds provides Automark Web Services to help automotive retailers increase sales, profits, and customer satisfaction through an integrated strategy using technology and retail process training. Their solutions include a customized, interactive website (Automark), showroom web stations, and sales/service retention training. Automark clients have seen leads increase by 50-500%, longer website visit times, and higher lead conversion and vehicle sales compared to industry averages. The services aim to provide qualified online leads and improve in-store sales through an online-to-offline system.
The document discusses trends in online and mobile commerce. It notes that e-commerce has grown faster than non-e-commerce retail in recent years. Mobile commerce is also growing rapidly, with mobile devices accounting for over half of retail website traffic and nearly a quarter of online sales over Thanksgiving weekend. Retailers are increasingly investing in mobile optimization, omnichannel integration, personalization, and testing. B2B e-commerce is also growing significantly. The document advocates for creating reusable content that can be published across multiple channels to provide a consistent customer experience.
"Rescuing Service Profits" | Jack Simmons presentas at the 2014 DrivingSales ...Cars.com
This document summarizes a presentation given by Jack Simmons from October 12-14, 2014 at the Bellagio Hotel in Las Vegas on rescuing service profits. It discusses how the majority of dealership profits come from service and parts as vehicles age past warranty. While consumer loyalty to service providers is eroding, the service market is expected to grow 15% over the next 3 years. The presentation addresses how dealers can embrace digital marketing to build their service reputation online and intercept consumers when they search digitally for auto repair. It emphasizes the need for dealers to be transparent about pricing, build service content on their websites, and focus on service reviews.
SEO and Google are closely linked, as Google is the primary way visitors are directed to websites. While a website may rank highly in Google search results, it may still receive few visitors. To avoid issues with Google's frequent algorithm updates, companies must follow Google's SEO rules and guidelines. Short-term gains from risky SEO tactics could get a site barred by Google and other search engines in the future. Long-term internet businesses should use moral SEO practices that comply with search engine rules. Emerging vertical search engines also provide opportunities for SEO optimization across multiple sites and topics.
The document describes classical conditioning, where a neutral stimulus (NS) like a bell is paired with an unconditioned stimulus (US) like food, which elicits an unconditioned response (UR) like salivating. Through repeated pairings, the neutral stimulus begins to elicit the unconditioned response on its own and becomes a conditioned stimulus (CS) that causes a conditioned response (CR) like salivation when heard alone. Classical conditioning is demonstrated through an experiment where a bell was paired with food to produce hunger in response to the bell over numerous trials.
This document discusses various topics related to pharmacy practices including:
1. Establishing standard operating procedures for pharmacy operations and developing an alternative dispute resolution process.
2. Educating patients about proper medication use and storage, as well as over-the-counter drugs.
3. Implementing quality assurance programs to ensure accuracy in filling prescriptions and advising patients.
fuegokoori is a fresh new concept which combines opposing forces like cello and guitar, and features musical elements from around the world. "fuego" means fire in Spanish, whereas "koori" represents ice in Japanese.
The document describes Kirti's school, best friend Preeti, and herself. Kirti's school is called Garment Senior Secondary School, has a large building and playground, and her principal's name is Rena. Preeti is Kirti's classmate and best friend who is 13 years old, intelligent, and has parents with the occupations of painter and housewife. The document also states Kirti's name and family members' names.
Belajar bijak berumah tangga melalui perencanaan keuangan adalah suatu bahasan yang menarik. “Pernikahan jika ditinjau dari keuangan (harta) akan berdampak bertambahnya biaya atau bertambahnya pengeluaran (outcome), namun jika dipahami sebagai keberkahan rezeki, pernikahan adalah bertambah luasnya rezeki (income/pemasukan) dengan hadirnya pasangan dan sang buah hati. Karena sesungguhnya setiap manusia membawa rezeki masing-masing, hingga disempurnakan sampai ajal menjemputnya.”
Banyak pasangan suami istri yang mempunyai sejumlah alasan untuk memilih memiliki dua penghasilan daripada satu penghasilan. Dua penghasilan dianggap akan menambah cashflow dari sisi pendapatan. Tapi satu hal yang harus disadari, apakah sama-sama bekerja akan menjawab permasalahan keuangan (pengeluaran)? Jangan sekali-sekali Anda meremehkan biaya-biaya yang muncul ketika istri bekerja. Alih-alih ingin ikut berperan menyejahterakan keluarga, malah menjadi pemicu retaknya mahligai pernikahan. Sehingga esensi pernikahan (berkeluarga) menjadi kabur atau hilang, bahkan muncul masalah-masalah lain selain masalah keuangan.
Di sisi lain, pernikahan harus dipahami juga sebagai salah satu sebab perpindahan kepemilikan harta. Umumnya waris diprioritaskan dalam perencanaan keuangan di saat pensiun, padahal secara syariat seharusnya dipahami sejak seseorang memasuki gerbang pernikahan. Karena pintu waris dibuka sejak akad nikah dilangsungkan. Sebab-sebab mendapatkan waris ada 3, yaitu:
1. Adanya ikatan pernikahan.
2. Memiliki ikatan kekerabatan (hubungan ini akibat pernikahan juga).
3. Al-wala.
Dalam Buku Cerdas Berhitung Sebelum Berutang, pembaca akan diberikan gambaran tentang kewajiban-kewajiban keuangan dimasa yang akan datang baik pre wedding maupun saat menjalani rumah tangga. Dan hati-hati dengan larangan muamalah atau transaksi yang diharamkan syariat (baca Utang Halal Utang Haram; yang membahas masalah transaksi-transaksi yang dilarang selain riba utang piutang).
Diharapkan pemahaman-pemahaman tersebut dapat diluruskan dengan hadirnya buku seri perencanaan berutang ini, sekaligus dapat membantu Anda mengelola keuangan sesuai syariat Islam dan menjadi solusi bagi permasalahan utang maupun investasi.
Apakah Islam mengatur perencanaan keuangan?
Larangan bermuamalah (berinfaq) dari lafaz yusrif (israf) dan yaqtur (taqtir), juga perintah ba’ina dzalika qawama termasuk ayat mujmal berarti lafadz yang sighatnya sendiri tidak menunjukan makna yang dikehendaki dan tidak pula didapati qarinah lafzhiyah (tulisan) atau haliyah (keadaan) yang menjelaskannya; maa yaftaqiru ilal bayani (sesuatu yang memerlukan penjelasan). Klasifikasi ijmal diambil dari wahbah az zuhaili, ushul fiqhil islam, 341.
Lafadz israf & taqtir menurut makna lughowi (bahasa) dipindahkan kedalam istilah syariat, sepadan dengan hukum perintah ibadah shalat, zakat, dll, hanya perintah ini terbatas pada muamalah.
Maka israf dan taqtir diperlukan bayan (penjelas); bayan an naqlu minal ma’nal lugawiyyi ilal ma’nal istilahiyyisy syar’iyyi (memindahkan dari makna bahasa ke makna istilah syar’i). Bayan adalah ikhrajusy syai’i minal isykali ilal wuduhi (mengeluarkan sesuai dari keadaan samar menjadi jelas); Wahbah Az Zuhaili.
Israf berarti menggunakan/ membelanjakan sesuatu lebih dari takaran yang layak (Al Buhuti, Kasysyaful Qina, 3/519)
Taqtir artinya mempersempit pemberian (Az Zamakhsyari, Al Kasysyaf, 3/104)
Belajar Bijak Berumah Tangga Lewat Perencanaan KeuanganArRIJAL & Partners
Belajar Bijak Berumah Tangga Lewat Perencanaan
Keuangan
“Pernikahan jika ditinjau dari keuangan (harta) akan berdampak bertambahnya biaya atau bertambahnya pengeluaran (outcome), namun jika dipahami sebagai keberkahan rezeki maka pernikahan adalah bertambah luasnya rezeki (income/ pemasukan) dengan hadirnya pasangan dan sang buah hati. Karena sesungguhnya setiap manusia membawa rezeki masing-masing, hingga disempurnakan sampai ajal menjemputnya.”
Istilah investasi dan utang mungkin akrab ditelinga kita. Anda mungkin sering mendengar, “Jangan mengambil pinjaman untuk menutupi kebutuhan konsumsi. Lakukan hanya untuk bisnis atau usaha yang produktif dan akan memberikan hasil yang terbaik dan menguntungkan kita.” Padahal berbisnis atau investasi tak selamanya untung. Jika analogi ini dimatematikakan, ketika kita berakad utang piutang untuk bisnis yang hasilnya belum pasti, dalam laporan keuangan, kerugian menanggung cicilan (-1) sudah dipastikan tercatat sebagai biaya, sementara keuntungannya belum pasti (bisa -1, 0 atau tanpa keuntungan sama sekali, mungkin juga mencatat keuntungan +1). Sehingga jika dijumlahkan dengan analogi matematika, kemungkinannya menjadi -2 [-1+(-1)], artinya rugi investasi dan harus menanggung utang, atau -1 (-1+0), artinya usaha tidak untung dan rugi tapi harus menanggung utang, dan 0 (-1+1), artinya keuntungan baru mampu untuk membayar utang.
Banyak orang ingin mendapatkan keuntungan besar dalam waktu singkat dengan cara melakukan investasi. Mereka tergoda iming-iming keuntungan puluhan hingga ratusan persen per bulan. Awalnya mungkin iya, namun pada akhirnya bukan keuntungan yang didapat, tapi justru kehilangan seluruh uang yang diinvestasikan.
Harapannya pemahaman investasi dan utang dapat diluruskan dengan hadirnya buku ini, sekaligus dapat membantu Anda mengelola keuangan sesuai syariat Islam dan menjadi solusi bagi permasalahan hutang maupun investasi.
Reflections on the nature and form of exposure therapy, involving a patient and therapist accessing experiences, either in vivo (real life), through use of imagination, or perhaps using virtual reality technology? I have tried to highlight the strengths, limitations and relevant themes.
The document discusses strategic key factors for success in e-commerce. It lists factors such as brand value, target groups, marketing budget, number of products, pricing, channels, service quality, navigation, maintenance, performance, relevancy, capacity, and process flexibility. It emphasizes having a clear strategy and business plan. The document appears to be from a presentation by Stefanos Falkonakis on key considerations for e-commerce success.
Mobile Website and Digital Marketing for Becker Professional Education Duo Consulting
An overview of Becker’s digital marketing efforts including mobile sites, paid and organic search, banner campaigns, social media, and most recently behavioral and retargeting.
For more than 50 years, Becker Professional Education has been a global leader in exam review and continuing education for accounting, finance and project management professionals. With the shift towards mobile, learn how Becker worked with Duo Consulting to develop a mobile strategy including website integration, content strategy and key performance. Join Yasmeen Schuller and Jaime Smith to learn how they were able to integrate a mobile strategy into the existing platform, along with a review of other digital marketing efforts.
There are various SEO companies today, and there are a great deal of reliable organizations and also temperamental ones. In this manner, it is critical that you select the ideal SEO Company. Here are 10 vital focuses that you should remember while selecting SEO service.
The document discusses strategies for optimizing websites to improve search engine rankings. It outlines the importance of search engines and provides tips for search engine optimization including keyword research, optimizing content and metadata, using search engine friendly programming, and gaining high-quality incoming links from other sites. A case study example shows how one company improved its search engine rankings and increased traffic and leads through implementing an SEO strategy.
Laravel for e commerce build small store now and scale big laterKaty Slemon
Modern architecture of Laravel for eCommerce enables businesses to stay ahead of curve. Choose Laravel framework to build feature-rich eCommerce Store in 2022.
Reynolds provides Automark Web Services to help automotive retailers increase sales, profits, and customer satisfaction through an integrated strategy using technology and retail process training. Their solutions include a customized, interactive website (Automark), showroom web stations, and sales/service retention training. Automark clients have seen leads increase by 50-500%, longer website visit times, and higher lead conversion and vehicle sales compared to industry averages. The services aim to provide qualified online leads and improve in-store sales through an online-to-offline system.
The document discusses trends in online and mobile commerce. It notes that e-commerce has grown faster than non-e-commerce retail in recent years. Mobile commerce is also growing rapidly, with mobile devices accounting for over half of retail website traffic and nearly a quarter of online sales over Thanksgiving weekend. Retailers are increasingly investing in mobile optimization, omnichannel integration, personalization, and testing. B2B e-commerce is also growing significantly. The document advocates for creating reusable content that can be published across multiple channels to provide a consistent customer experience.
"Rescuing Service Profits" | Jack Simmons presentas at the 2014 DrivingSales ...Cars.com
This document summarizes a presentation given by Jack Simmons from October 12-14, 2014 at the Bellagio Hotel in Las Vegas on rescuing service profits. It discusses how the majority of dealership profits come from service and parts as vehicles age past warranty. While consumer loyalty to service providers is eroding, the service market is expected to grow 15% over the next 3 years. The presentation addresses how dealers can embrace digital marketing to build their service reputation online and intercept consumers when they search digitally for auto repair. It emphasizes the need for dealers to be transparent about pricing, build service content on their websites, and focus on service reviews.
SEO and Google are closely linked, as Google is the primary way visitors are directed to websites. While a website may rank highly in Google search results, it may still receive few visitors. To avoid issues with Google's frequent algorithm updates, companies must follow Google's SEO rules and guidelines. Short-term gains from risky SEO tactics could get a site barred by Google and other search engines in the future. Long-term internet businesses should use moral SEO practices that comply with search engine rules. Emerging vertical search engines also provide opportunities for SEO optimization across multiple sites and topics.
The document describes classical conditioning, where a neutral stimulus (NS) like a bell is paired with an unconditioned stimulus (US) like food, which elicits an unconditioned response (UR) like salivating. Through repeated pairings, the neutral stimulus begins to elicit the unconditioned response on its own and becomes a conditioned stimulus (CS) that causes a conditioned response (CR) like salivation when heard alone. Classical conditioning is demonstrated through an experiment where a bell was paired with food to produce hunger in response to the bell over numerous trials.
This document discusses various topics related to pharmacy practices including:
1. Establishing standard operating procedures for pharmacy operations and developing an alternative dispute resolution process.
2. Educating patients about proper medication use and storage, as well as over-the-counter drugs.
3. Implementing quality assurance programs to ensure accuracy in filling prescriptions and advising patients.
fuegokoori is a fresh new concept which combines opposing forces like cello and guitar, and features musical elements from around the world. "fuego" means fire in Spanish, whereas "koori" represents ice in Japanese.
The document describes Kirti's school, best friend Preeti, and herself. Kirti's school is called Garment Senior Secondary School, has a large building and playground, and her principal's name is Rena. Preeti is Kirti's classmate and best friend who is 13 years old, intelligent, and has parents with the occupations of painter and housewife. The document also states Kirti's name and family members' names.
Belajar bijak berumah tangga melalui perencanaan keuangan adalah suatu bahasan yang menarik. “Pernikahan jika ditinjau dari keuangan (harta) akan berdampak bertambahnya biaya atau bertambahnya pengeluaran (outcome), namun jika dipahami sebagai keberkahan rezeki, pernikahan adalah bertambah luasnya rezeki (income/pemasukan) dengan hadirnya pasangan dan sang buah hati. Karena sesungguhnya setiap manusia membawa rezeki masing-masing, hingga disempurnakan sampai ajal menjemputnya.”
Banyak pasangan suami istri yang mempunyai sejumlah alasan untuk memilih memiliki dua penghasilan daripada satu penghasilan. Dua penghasilan dianggap akan menambah cashflow dari sisi pendapatan. Tapi satu hal yang harus disadari, apakah sama-sama bekerja akan menjawab permasalahan keuangan (pengeluaran)? Jangan sekali-sekali Anda meremehkan biaya-biaya yang muncul ketika istri bekerja. Alih-alih ingin ikut berperan menyejahterakan keluarga, malah menjadi pemicu retaknya mahligai pernikahan. Sehingga esensi pernikahan (berkeluarga) menjadi kabur atau hilang, bahkan muncul masalah-masalah lain selain masalah keuangan.
Di sisi lain, pernikahan harus dipahami juga sebagai salah satu sebab perpindahan kepemilikan harta. Umumnya waris diprioritaskan dalam perencanaan keuangan di saat pensiun, padahal secara syariat seharusnya dipahami sejak seseorang memasuki gerbang pernikahan. Karena pintu waris dibuka sejak akad nikah dilangsungkan. Sebab-sebab mendapatkan waris ada 3, yaitu:
1. Adanya ikatan pernikahan.
2. Memiliki ikatan kekerabatan (hubungan ini akibat pernikahan juga).
3. Al-wala.
Dalam Buku Cerdas Berhitung Sebelum Berutang, pembaca akan diberikan gambaran tentang kewajiban-kewajiban keuangan dimasa yang akan datang baik pre wedding maupun saat menjalani rumah tangga. Dan hati-hati dengan larangan muamalah atau transaksi yang diharamkan syariat (baca Utang Halal Utang Haram; yang membahas masalah transaksi-transaksi yang dilarang selain riba utang piutang).
Diharapkan pemahaman-pemahaman tersebut dapat diluruskan dengan hadirnya buku seri perencanaan berutang ini, sekaligus dapat membantu Anda mengelola keuangan sesuai syariat Islam dan menjadi solusi bagi permasalahan utang maupun investasi.
Apakah Islam mengatur perencanaan keuangan?
Larangan bermuamalah (berinfaq) dari lafaz yusrif (israf) dan yaqtur (taqtir), juga perintah ba’ina dzalika qawama termasuk ayat mujmal berarti lafadz yang sighatnya sendiri tidak menunjukan makna yang dikehendaki dan tidak pula didapati qarinah lafzhiyah (tulisan) atau haliyah (keadaan) yang menjelaskannya; maa yaftaqiru ilal bayani (sesuatu yang memerlukan penjelasan). Klasifikasi ijmal diambil dari wahbah az zuhaili, ushul fiqhil islam, 341.
Lafadz israf & taqtir menurut makna lughowi (bahasa) dipindahkan kedalam istilah syariat, sepadan dengan hukum perintah ibadah shalat, zakat, dll, hanya perintah ini terbatas pada muamalah.
Maka israf dan taqtir diperlukan bayan (penjelas); bayan an naqlu minal ma’nal lugawiyyi ilal ma’nal istilahiyyisy syar’iyyi (memindahkan dari makna bahasa ke makna istilah syar’i). Bayan adalah ikhrajusy syai’i minal isykali ilal wuduhi (mengeluarkan sesuai dari keadaan samar menjadi jelas); Wahbah Az Zuhaili.
Israf berarti menggunakan/ membelanjakan sesuatu lebih dari takaran yang layak (Al Buhuti, Kasysyaful Qina, 3/519)
Taqtir artinya mempersempit pemberian (Az Zamakhsyari, Al Kasysyaf, 3/104)
Belajar Bijak Berumah Tangga Lewat Perencanaan KeuanganArRIJAL & Partners
Belajar Bijak Berumah Tangga Lewat Perencanaan
Keuangan
“Pernikahan jika ditinjau dari keuangan (harta) akan berdampak bertambahnya biaya atau bertambahnya pengeluaran (outcome), namun jika dipahami sebagai keberkahan rezeki maka pernikahan adalah bertambah luasnya rezeki (income/ pemasukan) dengan hadirnya pasangan dan sang buah hati. Karena sesungguhnya setiap manusia membawa rezeki masing-masing, hingga disempurnakan sampai ajal menjemputnya.”
Istilah investasi dan utang mungkin akrab ditelinga kita. Anda mungkin sering mendengar, “Jangan mengambil pinjaman untuk menutupi kebutuhan konsumsi. Lakukan hanya untuk bisnis atau usaha yang produktif dan akan memberikan hasil yang terbaik dan menguntungkan kita.” Padahal berbisnis atau investasi tak selamanya untung. Jika analogi ini dimatematikakan, ketika kita berakad utang piutang untuk bisnis yang hasilnya belum pasti, dalam laporan keuangan, kerugian menanggung cicilan (-1) sudah dipastikan tercatat sebagai biaya, sementara keuntungannya belum pasti (bisa -1, 0 atau tanpa keuntungan sama sekali, mungkin juga mencatat keuntungan +1). Sehingga jika dijumlahkan dengan analogi matematika, kemungkinannya menjadi -2 [-1+(-1)], artinya rugi investasi dan harus menanggung utang, atau -1 (-1+0), artinya usaha tidak untung dan rugi tapi harus menanggung utang, dan 0 (-1+1), artinya keuntungan baru mampu untuk membayar utang.
Banyak orang ingin mendapatkan keuntungan besar dalam waktu singkat dengan cara melakukan investasi. Mereka tergoda iming-iming keuntungan puluhan hingga ratusan persen per bulan. Awalnya mungkin iya, namun pada akhirnya bukan keuntungan yang didapat, tapi justru kehilangan seluruh uang yang diinvestasikan.
Harapannya pemahaman investasi dan utang dapat diluruskan dengan hadirnya buku ini, sekaligus dapat membantu Anda mengelola keuangan sesuai syariat Islam dan menjadi solusi bagi permasalahan hutang maupun investasi.
Reflections on the nature and form of exposure therapy, involving a patient and therapist accessing experiences, either in vivo (real life), through use of imagination, or perhaps using virtual reality technology? I have tried to highlight the strengths, limitations and relevant themes.
Buku ini membahas tentang hukum waris Islam yang menjelaskan tentang definisi faraid, dasar hukum wajibnya pembagian waris, serta urutan dan kelompok ahli waris utama yang berhak atas harta warisan seseorang yang meninggal dunia.
This document provides a case study on Big Bazaar, a large Indian retail chain. It summarizes Big Bazaar's business model, marketing strategies, and customer relationship management practices. Big Bazaar offers a wide selection of products at discounted prices under a single roof. It uses various pricing strategies and promotions to attract price-conscious customers. The document also describes Big Bazaar's supply chain, store locations, branding, and recommendations to improve customer service.
Buku ini memberikan panduan lengkap untuk merencanakan keuangan berhaji dengan menyisihkan Rp100.000 per bulan. Buku ini akan memandu pembaca dalam mengelola pendapatan dan pengeluaran sesuai sunnah, melakukan check up keuangan, membuat anggaran belanja, serta melakukan perencanaan keuangan berhaji dengan lima langkah yang dijelaskan. Tujuannya agar impian berhaji menjadi terwujud dengan cara yang terencana dan ber
Dokumen tersebut membahas tentang perencanaan keuangan syariah untuk keluarga muda. Terdapat analisis kondisi keuangan keluarga tersebut yang menunjukkan arus kas negatif akibat alokasi belanja yang tidak seimbang dan hutang yang besar. Diberikan saran untuk menyusun rencana keuangan yang lebih baik dengan mengalokasikan dana untuk tabungan, asuransi, dan amal.
Steve Pedigo of Northrop Grumman gave a presentation about potential partnerships between the company and Arizona's aerospace, aviation, and defense community. Northrop Grumman focuses on areas like C4ISR, cybersecurity, unmanned systems, and logistics. The presentation encouraged companies doing innovative work in STEM fields or with experience in Northrop Grumman's focus areas to meet with them to discuss further collaboration. Representatives from Northrop Grumman invited attendees to several upcoming conferences.
The document provides an overview of the key events of World War 2. It describes how Germany invaded Poland in 1939, marking the beginning of the war in Europe. It also discusses how Japan attacked Pearl Harbor in 1941, bringing the United States into the war. The summary describes the major Allied victories, including D-Day, the liberation of France, and the capture of Berlin, as well as the dropping of atomic bombs on Hiroshima and Nagasaki, leading to Japan's surrender and the end of the war.
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's OnAspDotNetStorefront
Parker Software develops live chat and email automation software. Their live chat software allows companies to monitor website visitors in real time, provides analytics on visitor behavior, and facilitates direct engagement through chat. It can also integrate with CRMs to update records and include chat logs. Live chat benefits include improved sales conversion, customer satisfaction and support through real-time communication. Good live chat design that focuses on the user experience can produce faster results.
The document summarizes various interactive marketing strategies and tactics. It discusses search engine optimization techniques like keyword research, optimizing content and page structure, link building, and tracking results. It also covers pay-per-click advertising strategies, including keyword research, bidding, writing ads, landing pages, and tracking conversions. Additionally, the document mentions email marketing, reputation management, and using social media to build a brand and engage with customers.
Learn the essentials to getting your business online. Website Planning includes information on choosing your domain name, choosing a hosting company, tips and tricks for usability, design and measuring success.
This document summarizes a webinar on how engineers use supplier websites and how to improve websites to better engage engineers. It provides tips on creating dynamic, SEO-optimized websites with fresh content that teaches engineers. Key recommendations include having a clear contact form, listing contact details, providing response guarantees, getting backlinks, and continuously adding new content. The presenter also pitches their website design services for building lead generation sites and providing ongoing marketing support.
gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Pres...gWave Consulting
The document provides an overview of internet marketing best practices from gWave Consulting. It discusses who gWave is and the services they provide, including pay per click advertising, social media marketing, search engine optimization, and more. It also defines key concepts like search engine marketing and optimization. The document highlights opportunities in marketing to baby boomers online and advantages of search engine marketing over traditional advertising.
Q-Vantage provides customized technology solutions and services to help clients focus on their core business while relying on Q-Vantage for scalable end-to-end support. They ensure high quality at every stage of engagement through defined metrics. Their offshore team is committed to producing extraordinary results for clients. SEO involves on-page and off-page optimization to improve search engine rankings through organic means. The benefits of SEO include increased website traffic, visibility, and long-term profitable growth.
Q-Vantage provides customized technology solutions and services to help clients focus on their core business while relying on Q-Vantage for scalable end-to-end support. They ensure high quality at every stage of engagement through defined metrics. Their offshore team is committed to producing extraordinary results for clients. SEO involves on-page and off-page optimization to improve search engine rankings through organic means. The benefits of SEO include increased website traffic, visibility, and long-term profitable growth.
Website Development vs. Web App Development.pptxDhavalS3
We are going to cover the Analysis of Website and Web Application Development, and how to choose one for your requirements.
ultroNeous Technologies is a Top Web App Development Company in USA & India. We provide solutions for Mobile apps, Website & Software Development also Digital Marketing Services. ultroNeous is a concept - a concept of innovation, customer service, and exceptional creativity.
AmericanEagle.com is a family-owned web development company that has been in business since 1978. It employs over 170 web professionals across several offices in the United States. AmericanEagle.com has developed over 5,000 web solutions for clients in a variety of industries. Their services include web design, development, ecommerce solutions, content management systems, and ongoing hosting and maintenance.
Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016Groove Commerce
These are essential elements for any successful ecommerce site. You know you need them. The question is how to make them work for you, not against you.
Enter Bigcommerce Enterprise. With its superior reliability and advanced tools, Bigcommerce Enterprise is a powerful platform for providing exceptional shopping experiences and improving your shop’s performance on every level.
Next Generation Analytics Engine: Web Analytics DemystifiedRegalix
This document provides an overview of web analytics and how to use Google Analytics to analyze website performance. It discusses how web analytics can help optimize a website to improve business goals. The document outlines a 5-step process for analyzing website data: set objectives, define metrics, collect data, analyze the data, and make enhancements. It also provides examples of how companies like Nissan use analytics tracking, even without direct online sales.
What will be the E-Commerce Trends for 2019? - You Need to Pay AttentionDiebestengutscheine
You can relate trends to various aspects like fashion, clothes, shoes, and e-commerce is one of them. A question arises in mind what will be e-commerce trends in 2019 that are apparently explained in this presentation.
The documents provide statistics from surveys on internet usage in the US. The surveys found that 81% of all US adults use the internet, with slightly more men using it than women. Internet usage is highest among those aged 18-21 and drops with each successive older age group. Those with a college degree or higher have the highest rates of internet usage.
The document provides an overview of search engine marketing strategies and tactics. It discusses optimizing websites for search engines through on-page factors like keywords, hyperlinks, page titles and meta tags. It also covers off-page strategies like search engine optimization and paid search marketing. Multivariate testing is presented as a way to optimize website elements and increase conversions.
The documents provide statistics from surveys on internet usage in the United States in 2012. The surveys found that 81% of all adults used the internet, with slightly more men using it than women. Usage was highest among those aged 18-21 and 30-49 and decreased with age. Usage also decreased with lower income and education levels. By 2014, more people were expected to access the internet from smartphones than desktop computers.
This document discusses tools to improve digital marketing campaigns, including landing page testing software to A/B test pages, web form validation code to reduce invalid submissions, and call analytics software to track phone conversions from ads. The tools help marketers remove guesswork, ensure high quality lead data, and gain visibility into the full customer journey.
This document discusses digital marketing strategies and the benefits of live chat for customer engagement. It outlines how live chat can be used to track website visitors in real time, engage with customers, and provide sales and support. Some key benefits mentioned are reducing call and email volumes, improving online conversions by 20%, and increasing agent productivity. The document also discusses how live chat analytics can provide valuable insights into website traffic and customer behavior.
This is a presentation I gave which discusses how to get the most from your company\'s website through tactics such as search engine optimization, corporate blogging, social networking initiatives, banner advertising, and pay-per-click advertising.
"We are going to define what is software development and web development, compare them with each other, what skills are required, and what kind of hardware and software requirements are there.
ultroNeous Technologies is Web and Mobile Application Development Company based in the USA and India. Serving it's clientele with their custom software requirements."
Similar to HiSoftware: How to achieve a great web experience for your customer & impact the bottom-line (20)
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
HiSoftware: How to achieve a great web experience for your customer & impact the bottom-line
1. How to Achieve a Great Web Experience for your Customers and Impact the Bottom Line George Knox | Managing Director, International Thomas Logan | Chief Technology Officer 23 June 2011
2. Today’s Agenda The Online Customer Experience Evolution The Challenges of Content Compliance Poor Customer Experience Scenarios Providing a Great User Experience with Automation Q&A 1
4. A Great Web Experience Matters Consumers want and expect a great online experience 55% became a customer of a company because of their reputation for great customer service 40% began purchasing from a competitive brand simply because of their reputation for great customer service Your web presence = your brand 3 Source: RightNow Technologies; Customer Experience Report NA; 2010
10. 10% would pay 25% or more Source: RightNow Technologies; Customer Experience Report NA; 2010
11. When it comes to online revenue, every millisecond counts Akamai studyfound that 57 percent of site visitors will bounce after waiting 3 seconds or less for a page to load Microsoft slowed down its Bing site by two seconds, which led to a 4.3 percent loss in revenue per visitor. Aberdeen Group surveyed 160 companies and discovered that, on average, slowing down a site by just one second results in a 7 percent reduction in conversions. For asite that earns $100,000 a day, that means $2.5 million of lost revenue per year Shopzilla accelerated its average page load time from 6 seconds to 1.2 seconds. Without making any other outward changes to the site, Shopzilla experienced a 12 percent increase in revenue and a 25 percent increase in page views.
12. Who’s Contributing to Your Content? Multiple content contributors Content changes all day, every day Documents uploaded / edited Email communications sent Social collaboration through blogs / wikis External and Internal website content is added / edited
13. Issues that Affect the User Experience… Technical issues Site down Broken links Slow loading pages Content errors Typos Inappropriate language Missing graphics Hacked content Brand integrity Brand consistency Trademark usage Keywords for Search engine optimisation (SEO)
16. Site Down A company's website is one of it’s most important assets – site down time can mean revenue lost Compliance Sheriff can send automatic notifications alerting you to issues
22. Missing Graphics Missing Graphics can impact your user experience Compliance Sheriff can scan and identify any missing images
23. Broken Links Broken links on your website can drive potential customers away Compliance Sheriff can run scans and report on broken link so developers can address them quickly
34. Inappropriate Language Team discussion forums offer the opportunity for heated debates. Compliance Sheriff can ensure inappropriate language does not get posted.
36. Brand Consistency It’s important to maintain brand standards, for example a unique spelling of a product name Compliance Sheriff can identify any brand inconsistencies
37. Brand Consistency Verify all product names on site are spelled consistently Verify all company employees listed on site are current Ensure the correct email addresses, phone number, and street address are publicly available on your site
39. Trademark Usage Keeping product copyrights up to date is critical to protecting a company’s brand assets Verify proper Copyright Statement Verify correct logos are used and sized correctly Ensure correct CSS style values are used to advertise your brand
40. Web Beacons Small string of software code that represents a graphic image request on a Web page or email Advertising, tracking users Some may be used to collect PII
42. Test How Your Page Renders in Various Browsers Including Mobile 36
43. Mobile Accessibility Verify number of links on the page Verify that various CSS properties are available Ensure that users with disabilities can use assistive technologies, such as VoiceOver ,to access your Web content 37
44. SEO Keywords SEO is an important part of most companies’ marketing strategies Compliance Sheriff can validate SEO presence and content on site page
46. Automate Continuously monitor site(s) for quality problems Send alerts to Web team Notify users of problem Enable system to grow and improve over time Create reports of quality issues to measure progress
51. More Information Resources http://www.hisoftware.com/why-hisoftware/thought-leadership.aspx Live Webinars and On-Demand Webcasts: http://www.hisoftware.com/company/webinars-seminars.aspx UK Blog Site www.hisoftware.co.uk
52. Thank You! George Knox g.knox@hisoftware.com Thomas Logant.logan@hisoftware.com Twitter: HiSoftware_EU LinkedIn: HiSoftware
Editor's Notes
Thanks for joining us today…..we sincerely appreciate your time and look forward to exploring today’s topic with each of you. My name is George Knox….(explain your title and role). A few housekeeping items before we start:This afternoon’s session is being recorded and will be available later this week for on-demand playback from our web site. We will notify all registrants via email when the recording is available, and at the same time, will also be providing a copy of the slides from today’s presentation.Your participant audio lines have been muted to maintain the highest possible sound quality during the presentation.At the end of our prepared remarks, we will open the floor for questions and answers. We ask that you submit your questions via the LiveMeeting Q & A tool found on the top toolbar. We will take as many live questions as time permits, but we will capture all questions posed and if we cannot get to your question within the time allotted, we will follow-up with you individually.If you are interested in the content of a slide you are viewing, you may select Content Share Upload file to save individual pages of content to your desktop as a PDF file.
George Knox introduces agenda, then Thomas Logan... My name is Thomas Logan….(explain your title and role).
But this is really a reflection of where we have come in terms of our thinking about web site experience, and how that thinking has evolved. Early days, all we thought about was, “how do I get people to my site and generate quality traffic?”. From that we saw the first wave of SEO, SEM and PPC practices emerge, and these continue to be defined today. As the web became more ubiquitous, concerns of usability and design came to the forefront. “Now that my audience has found me, how do I ensure that they’re finding the right content, in the shortest amount of time, and behaving in a way that supports my business objectives?” This is where navigation, color and font standards, and how we present specific calls to action comes in.As those disciplines matured, we moved into a new area of measurement and analytics. “Now that my audience is here, and I have engaged them with content, how do I know that all this investment is really contributing to my marketing and revenue goals.” Now we are all about page views, conversions, and mapping the click streams of visitors coming to our site.All of these waves have brought us to where we are now…to the idea of how we address and enable a more holistic online customer experience, that’s not just about clicks, but about the web as an accelerator of business processes, the flagship of our brand, and the first line of support and service for both customers and prospects.This is why a repeatable, measurable and effective solution for Site Quality is so critical, and why manual processes alone are no longer enough.
When consumers interact with your brand online, they both want and expect a positive experience. Some data released last year from RightNow and Harris Interactive indicated that 55% became a customer of a company because of their reputation for great customer service, and 40% began purchasing from a competitive brand simply because of their reputation for great customer service And this has never been more important because in today’s economy, as more and more of our lives move online, your web presence is your brandThe Customer Experience is affected by site quality. The definition of site quality is multi-faceted, but at its core:A site that users can trust and repeat coming back toEverything just works in a way that meets a user’s expectations for speed, reliability and access
Coming out of a recession, consumers are being more thoughtful about how they are spending their money; however, a great experience not only influences where they chose to buy… but also how much they chose to spend! 85% of consumers said they would be willing to pay more over the standard price in order to ensure a superior customer experience.76% would pay 5% or more 55% would pay 10% or more 27% would pay 15% or more 18% would pay 20% or more 10% would pay 25% or more
A recent study found that 57 percent of site visitors will bounce after waiting 3 seconds or less for a page to load. The visitors who remain on slow websites tend to do less during their stay: they view fewer pages, they download less, they spend less. In one well-known test, Microsoft slowed down its Bing site by two seconds, which led to a 4.3 percent loss in revenue per visitor. The results of this slowdown were so immediate and dramatic that Microsoft cut this test short.Aberdeen Group surveyed 160 companies and discovered that, on average, slowing down a site by just one second results in a 7 percent reduction in conversions. To express this in dollar terms, for a site that earns $100,000 a day, a one-second slowdown results in $2.5 million of lost revenue per year.Taking a more positive approach, last year Shopzillafamously sped up site, accelerating its average page load time from 6 seconds to 1.2 seconds. Without making any other outward changes to the site, Shopzilla experienced a 12 percent increase in revenue and a 25 percent increase in page views. Similarly, Amazon performed its own page speed optimization and announced that, for every 100 milliseconds of improvement, revenues increased by 1 percent.
Up until a few years ago, only a limited group of people contributed content to websites. Content was controlled by the web team. Now, with content management systems in place, everyone is a publisher. At the center of the graphic on the right, the policies for your content are defined by your internal guidelines (inappropriate language; confidential information), government regulations (ex. HIPAA) and industry standards (ex. The GBLA (Gramm Leach Billey Act) standard for the financial services industry). Around that, there are the venues for the content: websites, intranets, blogs, wiki’s, etc. There is much more to be concerned about than your public website. Finally, you have the different groups within the company that publish content: marketing, HR, finance, etc. Compliance is much more complicated now than when you launched your first web site. Content is changing every day so you must have a monitoring system in place to scan your site for problems. Compliance is not feasible with manual systems. Web content consists of much more than the text and graphics that appear on the page. There are documents attached to pages: PDF files, spreadsheets, etc.
Compliance is a complex problem that is best addressed through automation. It is not enough to manually check one’s site for problems and fix them as they are discovered. At HiSoftware, we believe that automation makes compliance repeatable, practical, and measurable:Repeatable – scans of the website are done on a periodic basis using documented criteria. Compliance is done throughout the content life cycle: in site development, site testing, and site deployment. It is not enough to check a site once for compliance when it is deployed as site content changes and compliance issues can arise. Practical – it takes about 20 minutes to manually check a page for compliance in accessibility, privacy, and site quality. It is much more practical to have an automated system and just deal with the compliance issues that are detected. Measurable – there is a saying in lean principles (“six sigma”, “black belt”), “that which gets measured gets improved”, which applies to compliance. Automating compliance creates data which can be analyzed to determine the organization’s performance on compliance over time. Senior management is particularly interested in this information.
Also called a Web bug or a pixel tag or a clear GIFGenerally, a Web beacon consists of a small string of software code that represents a graphic image request on a Web page or email. There may or may not be a visible graphic image associated with the Web beacon and often the image is designed to blend into the background of a Web page or email. Web beacons can be used for many purposes - including site traffic reporting, unique visitor counts, advertising auditing and reporting, and personalization. A significant majority of Web beacons collect only anonymous data. However, some may be used to collect PII, particularly in the case of email that contains a Web beacon. In such cases, the data collected through the Web beacon may be linked to the recipient's email address or other information identifying the recipient.
GeorgeKnox speaks
George Knox now facilitates the Questions part of the webinar.
Thanks to everyone for attending today and we hope this was a useful lesson in how automated tools for site quality can positively impact both your customer’s Web experience, but also your company’s bottom-line. [SHARE LIVE WEB CONTACT FORM NOW]I’m sure some of you may have more specific questions for our solutions team about your own site concerns, or how our solutions may apply, so I’m going to launch a quick form now—this is live and you are welcome to enter in your information, including any specific notes or questions. Once submitted, a rep will contact you as directed, or within 24 hours.[Thomas—you will need to leave this up for a few moments. Once you close the app window, it will disappear for all viewers.]