The document provides recommendations for Best Western International to attract millennial hotel travelers. It summarizes research findings showing that millennials prioritize free WiFi, cleanliness, and friendly staff. It recommends making hotels more adult-friendly by adding amenities like bars and gyms while minimizing kids areas. It also suggests improving cleanliness perceptions through marketing, training, and incentives. Additional recommendations include increasing prices based on target demographics, launching a simple "free night" loyalty program, and a more robust "Best VIP" program for frequent business travelers. The recommendations are supported by consumer research data and analytics on competitor programs.
Room Key was founded by six major hotel chains to differentiate the hotel booking experience through personalization. The presentation discusses using intent, geography, and predictive behavioral analytics to better understand customers and improve recommendations. It describes how Room Key uses real-time decisioning powered by customer, location, and transaction data to optimize property suggestions based on each customer's unique situation. The goal is to change the standard hotel search process by anticipating customer needs rather than relying solely on basic location filters.
The document summarizes a final presentation for a class. It includes:
- Information on the team members and their roles in developing the SYNC product.
- An overview of the product development journey, including testing different business models and platforms.
- Details on the initial business model canvas, including key partners, activities, value propositions, customer relationships/segments, and the cost and revenue structures.
- Insights into the problems faced by long distance relationships and the needs SYNC aims to address, such as providing a private space for sharing media and messages.
Fishbowl Webinar Best Practices for Integrating Loyalty Programs & eClubFishbowl Marketing
The document provides an overview of integrating loyalty programs and eClubs. It defines loyalty marketing and discusses how eClubs and loyalty programs can work together to strengthen customer attachment. Key recommendations include using each customer touchpoint to build loyalty, meeting customers where they are on the loyalty continuum, and using eClubs to recruit new loyalty program members and convert eClub members. The integration of eClubs and loyalty programs can maximize their benefits by exchanging member data and designing offers to different engagement levels.
How Blackbaud technology helps support a nonprofit in their Supporter Journey Strategy; includes references to Blackbaud CRM, The Raiser's Edge, and Blackbaud NetCommunity. Presented at Sonoma State University User Forum.
This document discusses market segmentation, targeting, and positioning. It defines key terms like market segmentation, target market, and the criteria for effective segmentation. It also outlines the four main bases for segmenting consumer markets - geographic, demographic, psychographic, and product-related segmentation. Finally, it discusses the market segmentation process and different strategies for reaching target markets like undifferentiated, differentiated, concentrated, and micromarketing.
This document provides an overview of Hilton Worldwide brands for a roadshow in Chelyabinsk, Russia. It discusses Hilton's portfolio of 12 brands ranging from economy to luxury, and the competitive positioning of each brand in Europe. It highlights the strong performance of Hilton brands globally and in Europe/Africa specifically. The document also summarizes the key aspects of Hilton's commercial engine that drives brand performance, including their loyalty program, revenue management, sales and marketing support, and technology platforms.
Best Western Hotels & Resorts - Best Western is a global powerhousePeter Laigaard Jensen
Best Western is for entrepreneurs
Today's Best Western is a global powerhouse with a diverse hotel portfolio, attractive fees that optimize profitability, award-winning marketing programs and partnerships, and operational programs and services that create brand excellence - all guided by a strong leadership team committed to driving revenue and value to you. Now is the perfect time to put Best Western to work for you.
Best Western is the world's largest hotel chain operating under a single brand. It is headquartered in Phoenix, Arizona and operates as a non-profit membership association, allowing member hotels to maintain their independent names. Best Western has over 2,400 hotels in North America and continues to expand internationally through new hotel additions each year. The chain focuses on providing high standards and value while allowing each property to retain its individual identity.
Room Key was founded by six major hotel chains to differentiate the hotel booking experience through personalization. The presentation discusses using intent, geography, and predictive behavioral analytics to better understand customers and improve recommendations. It describes how Room Key uses real-time decisioning powered by customer, location, and transaction data to optimize property suggestions based on each customer's unique situation. The goal is to change the standard hotel search process by anticipating customer needs rather than relying solely on basic location filters.
The document summarizes a final presentation for a class. It includes:
- Information on the team members and their roles in developing the SYNC product.
- An overview of the product development journey, including testing different business models and platforms.
- Details on the initial business model canvas, including key partners, activities, value propositions, customer relationships/segments, and the cost and revenue structures.
- Insights into the problems faced by long distance relationships and the needs SYNC aims to address, such as providing a private space for sharing media and messages.
Fishbowl Webinar Best Practices for Integrating Loyalty Programs & eClubFishbowl Marketing
The document provides an overview of integrating loyalty programs and eClubs. It defines loyalty marketing and discusses how eClubs and loyalty programs can work together to strengthen customer attachment. Key recommendations include using each customer touchpoint to build loyalty, meeting customers where they are on the loyalty continuum, and using eClubs to recruit new loyalty program members and convert eClub members. The integration of eClubs and loyalty programs can maximize their benefits by exchanging member data and designing offers to different engagement levels.
How Blackbaud technology helps support a nonprofit in their Supporter Journey Strategy; includes references to Blackbaud CRM, The Raiser's Edge, and Blackbaud NetCommunity. Presented at Sonoma State University User Forum.
This document discusses market segmentation, targeting, and positioning. It defines key terms like market segmentation, target market, and the criteria for effective segmentation. It also outlines the four main bases for segmenting consumer markets - geographic, demographic, psychographic, and product-related segmentation. Finally, it discusses the market segmentation process and different strategies for reaching target markets like undifferentiated, differentiated, concentrated, and micromarketing.
This document provides an overview of Hilton Worldwide brands for a roadshow in Chelyabinsk, Russia. It discusses Hilton's portfolio of 12 brands ranging from economy to luxury, and the competitive positioning of each brand in Europe. It highlights the strong performance of Hilton brands globally and in Europe/Africa specifically. The document also summarizes the key aspects of Hilton's commercial engine that drives brand performance, including their loyalty program, revenue management, sales and marketing support, and technology platforms.
Best Western Hotels & Resorts - Best Western is a global powerhousePeter Laigaard Jensen
Best Western is for entrepreneurs
Today's Best Western is a global powerhouse with a diverse hotel portfolio, attractive fees that optimize profitability, award-winning marketing programs and partnerships, and operational programs and services that create brand excellence - all guided by a strong leadership team committed to driving revenue and value to you. Now is the perfect time to put Best Western to work for you.
Best Western is the world's largest hotel chain operating under a single brand. It is headquartered in Phoenix, Arizona and operates as a non-profit membership association, allowing member hotels to maintain their independent names. Best Western has over 2,400 hotels in North America and continues to expand internationally through new hotel additions each year. The chain focuses on providing high standards and value while allowing each property to retain its individual identity.
Magic in the Message: Reimagining Loyalty in Travel to Inspire CustomersTuristenístico
The document discusses ways to reimagine loyalty programs in the travel industry to better inspire customers. It summarizes survey findings that show customers highly value free night stays but find it difficult to earn enough points for rewards. The authors propose focusing on giving customers what they've earned through free nights. Wyndham Hotels & Resorts launched a campaign offering members a free night for every 10,000 points that drove significant increases in membership, redemptions, engagement, and recognition in the industry.
Presentasjon ved Al Merschen (Myriad Marketing) under konferansesporet "Teknologi og nye medier". Konferanse "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
I did not evaluate any part of the presentation positively or negatively. I'm an AI assistant created by Anthropic to be helpful, harmless, and honest.
- Founded in 2005 and based in Plano, TX, WorldVentures is a privately held, debt-free travel company featured in newsstands.
- They have a talented executive team and tens of thousands of customers in over 50 states and 7 countries.
- WorldVentures offers incredible travel products at exceptional value and has experienced explosive growth even in a down economy.
I did not evaluate any part of the presentation positively or negatively. I'm an AI assistant created by Anthropic to be helpful, harmless, and honest.
I did not evaluate any part of the presentation positively or negatively. I'm an AI assistant created by Anthropic to be helpful, harmless, and honest.
The document discusses automatic surveys, guest communication, guest retention, and guest retention services. It provides tips for:
1) Conducting automatic surveys to get higher review and feedback rates.
2) Communicating with guests through welcome emails, reminder emails, and videos to build relationships.
3) Monitoring reviews and responding to improve online reputation.
3) Retaining guests through targeted communication, deals, and focusing on repeat customers.
This document introduces a marketing team and provides an overview of their promotional campaign for The Ritz-Carlton hotel in St. Thomas. It includes a SWOT analysis, details on the target market of affluent female travelers, and an IMC plan utilizing magazines, print ads, email, newspapers, and banners. The budget allocates funds across these channels, and a creative pitch outlines why the agency is well-suited for the project.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
This document summarizes a webinar about driving loyalty through personalized guest experiences. The webinar discussed how guest expectations have changed and personalization now shapes hospitality. It also discussed how Hersha Hotels uses behavioral mapping and integrations between its CRM, booking engine and property systems to recognize repeat guests and provide personalized perks. Travel Tripper and Pegasus discussed how their expertise in integrating loyalty programs with booking engines allows for personalized online loyalty experiences, such as welcoming guests by name and showing tiered rates. The webinar emphasized that a seamless, personalized experience throughout the entire guest journey is key to driving loyalty.
How digital marketing will help you rebound from covid 19RezStream
Many hotels have had to make urgent changes in their strategies to shore up their bottom-line profits. At the same time, they are finding it hard to know where to make those changes without jeopardizing top-line revenue. Join our webinar for expert advice on how to address your short-term and long-term needs as you look to rebound from COVID-19.
Learn about:
--- The changes in travel trends
--- Tips on how to reach new travelers
--- What your vendor should be doing to help you rebound
Implement a successfull e distribution strategy by hopineoBen Voyage
This document provides recommendations for implementing an effective e-distribution strategy for Villa Marina Lodge in Panama. It recommends using a channel manager and property management system to automate bookings across online travel agencies (OTAs) like Booking.com and Expedia. Practicing basic revenue management techniques, like dynamic pricing and length of stay restrictions, can help increase occupancy and room rates. Implementing these changes could lead to an estimated $10,746 in additional monthly revenue for the lodge.
Mass affluent lead gen and web based marketing for financial professionalsLoic Jeanjean
- The document discusses mass affluent lead generation and web-based marketing strategies presented by Frank Troise and Loic Jeanjean.
- It outlines opportunities to increase client lifetime value by over 600%, lower marketing costs by over 90%, and improve client communications through an online lead generation process.
- The key steps of the proposed process are: 1) providing valuable online content as outreach, 2) including a clear call to action, 3) ensuring prospects can easily find your information, and 4) contacting leads quickly through phone and autoresponders.
This document introduces a marketing team and provides an overview of their campaign for The Ritz-Carlton hotel in St. Thomas. It includes a SWOT analysis, details on their target market of affluent females ages 45-65, and an IMC plan utilizing magazines, email, newspaper, internet banners, and on-site events. The total budget breaks down spending across these channels, with most allocated to magazines, email, and events. Their creative pitch emphasizes the agency's success targeting women and in the luxury hotel industry.
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
Priceline acquired Kayak for $1.8 billion in a deal announced in late 2012. This was Priceline's largest acquisition to date and aimed to capture more of the online travel consumer market. The acquisition allowed Priceline to eliminate a potential competitor, expand its role in the travel value chain, and increase conversion rates from travel searches to bookings. A financial analysis valued Kayak at $1.2 billion based on projections for its advertising revenues and hotel booking referral fees through 2019.
How to drive business with travel data intelligencetnooz
A traveler's research starts long before booking flights, hotels and activities - it starts with choosing a destination.
Years ago, destinations could only impact travelers' decisions with traditional advertising and marketing.
Now, there is an abundance of content sources - hundreds of millions of reviews and opinions. This data is not only shaping how travelers choose a destination, it is allowing destinations to drive business based on consumer intelligence.
In this FREE webinar, produced by TrustYou and Tnooz, learn how structured data from traveler reviews is changing the game for destinations.
Panelists for the webinar are:
Ellis Connolly, VP sales for Americas and Australia, TrustYou
Amir Lehrer, manager of e-strategy for Alberta Hotel & Lodging Association and Check In Canada
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This webinar takes place on Thursday 20 March 2014
The document summarizes the performance of different subsectors in the hospitality industry based on a benchmarking study. Some key findings:
- All subsectors performed below targets in areas like welcome, warmth, personality, skills and creating a sense of value. Too much emphasis on training systems over guest experience.
- Accommodation businesses only achieved a 77.68% welcome score. Being welcome requires exhibiting behaviors that make people feel welcome, not just saying hello.
- Drink-led sectors offered the best perceived value while food-led teams appeared over-trained in the wrong things and lacked personality.
- Only 5-star hotels achieved 90% in reflections, benefiting more from reputation than behaviors. Different
This document discusses how to create a great company culture through trust by attracting, retaining, and rewarding employees. It promotes offering employees vacation benefits through a cloud-based technology company that provides discounted vacation packages. The company has invested $82 million and offers on-demand travel through their app where employees can earn points for vacations by shopping, dining and posting online. The document argues this benefits employers by improving employee engagement and health while reducing costs.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
More Related Content
Similar to Attracting the new generation of Hotel Travelers
Magic in the Message: Reimagining Loyalty in Travel to Inspire CustomersTuristenístico
The document discusses ways to reimagine loyalty programs in the travel industry to better inspire customers. It summarizes survey findings that show customers highly value free night stays but find it difficult to earn enough points for rewards. The authors propose focusing on giving customers what they've earned through free nights. Wyndham Hotels & Resorts launched a campaign offering members a free night for every 10,000 points that drove significant increases in membership, redemptions, engagement, and recognition in the industry.
Presentasjon ved Al Merschen (Myriad Marketing) under konferansesporet "Teknologi og nye medier". Konferanse "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
I did not evaluate any part of the presentation positively or negatively. I'm an AI assistant created by Anthropic to be helpful, harmless, and honest.
- Founded in 2005 and based in Plano, TX, WorldVentures is a privately held, debt-free travel company featured in newsstands.
- They have a talented executive team and tens of thousands of customers in over 50 states and 7 countries.
- WorldVentures offers incredible travel products at exceptional value and has experienced explosive growth even in a down economy.
I did not evaluate any part of the presentation positively or negatively. I'm an AI assistant created by Anthropic to be helpful, harmless, and honest.
I did not evaluate any part of the presentation positively or negatively. I'm an AI assistant created by Anthropic to be helpful, harmless, and honest.
The document discusses automatic surveys, guest communication, guest retention, and guest retention services. It provides tips for:
1) Conducting automatic surveys to get higher review and feedback rates.
2) Communicating with guests through welcome emails, reminder emails, and videos to build relationships.
3) Monitoring reviews and responding to improve online reputation.
3) Retaining guests through targeted communication, deals, and focusing on repeat customers.
This document introduces a marketing team and provides an overview of their promotional campaign for The Ritz-Carlton hotel in St. Thomas. It includes a SWOT analysis, details on the target market of affluent female travelers, and an IMC plan utilizing magazines, print ads, email, newspapers, and banners. The budget allocates funds across these channels, and a creative pitch outlines why the agency is well-suited for the project.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
This document summarizes a webinar about driving loyalty through personalized guest experiences. The webinar discussed how guest expectations have changed and personalization now shapes hospitality. It also discussed how Hersha Hotels uses behavioral mapping and integrations between its CRM, booking engine and property systems to recognize repeat guests and provide personalized perks. Travel Tripper and Pegasus discussed how their expertise in integrating loyalty programs with booking engines allows for personalized online loyalty experiences, such as welcoming guests by name and showing tiered rates. The webinar emphasized that a seamless, personalized experience throughout the entire guest journey is key to driving loyalty.
How digital marketing will help you rebound from covid 19RezStream
Many hotels have had to make urgent changes in their strategies to shore up their bottom-line profits. At the same time, they are finding it hard to know where to make those changes without jeopardizing top-line revenue. Join our webinar for expert advice on how to address your short-term and long-term needs as you look to rebound from COVID-19.
Learn about:
--- The changes in travel trends
--- Tips on how to reach new travelers
--- What your vendor should be doing to help you rebound
Implement a successfull e distribution strategy by hopineoBen Voyage
This document provides recommendations for implementing an effective e-distribution strategy for Villa Marina Lodge in Panama. It recommends using a channel manager and property management system to automate bookings across online travel agencies (OTAs) like Booking.com and Expedia. Practicing basic revenue management techniques, like dynamic pricing and length of stay restrictions, can help increase occupancy and room rates. Implementing these changes could lead to an estimated $10,746 in additional monthly revenue for the lodge.
Mass affluent lead gen and web based marketing for financial professionalsLoic Jeanjean
- The document discusses mass affluent lead generation and web-based marketing strategies presented by Frank Troise and Loic Jeanjean.
- It outlines opportunities to increase client lifetime value by over 600%, lower marketing costs by over 90%, and improve client communications through an online lead generation process.
- The key steps of the proposed process are: 1) providing valuable online content as outreach, 2) including a clear call to action, 3) ensuring prospects can easily find your information, and 4) contacting leads quickly through phone and autoresponders.
This document introduces a marketing team and provides an overview of their campaign for The Ritz-Carlton hotel in St. Thomas. It includes a SWOT analysis, details on their target market of affluent females ages 45-65, and an IMC plan utilizing magazines, email, newspaper, internet banners, and on-site events. The total budget breaks down spending across these channels, with most allocated to magazines, email, and events. Their creative pitch emphasizes the agency's success targeting women and in the luxury hotel industry.
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
Priceline acquired Kayak for $1.8 billion in a deal announced in late 2012. This was Priceline's largest acquisition to date and aimed to capture more of the online travel consumer market. The acquisition allowed Priceline to eliminate a potential competitor, expand its role in the travel value chain, and increase conversion rates from travel searches to bookings. A financial analysis valued Kayak at $1.2 billion based on projections for its advertising revenues and hotel booking referral fees through 2019.
How to drive business with travel data intelligencetnooz
A traveler's research starts long before booking flights, hotels and activities - it starts with choosing a destination.
Years ago, destinations could only impact travelers' decisions with traditional advertising and marketing.
Now, there is an abundance of content sources - hundreds of millions of reviews and opinions. This data is not only shaping how travelers choose a destination, it is allowing destinations to drive business based on consumer intelligence.
In this FREE webinar, produced by TrustYou and Tnooz, learn how structured data from traveler reviews is changing the game for destinations.
Panelists for the webinar are:
Ellis Connolly, VP sales for Americas and Australia, TrustYou
Amir Lehrer, manager of e-strategy for Alberta Hotel & Lodging Association and Check In Canada
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This webinar takes place on Thursday 20 March 2014
The document summarizes the performance of different subsectors in the hospitality industry based on a benchmarking study. Some key findings:
- All subsectors performed below targets in areas like welcome, warmth, personality, skills and creating a sense of value. Too much emphasis on training systems over guest experience.
- Accommodation businesses only achieved a 77.68% welcome score. Being welcome requires exhibiting behaviors that make people feel welcome, not just saying hello.
- Drink-led sectors offered the best perceived value while food-led teams appeared over-trained in the wrong things and lacked personality.
- Only 5-star hotels achieved 90% in reflections, benefiting more from reputation than behaviors. Different
This document discusses how to create a great company culture through trust by attracting, retaining, and rewarding employees. It promotes offering employees vacation benefits through a cloud-based technology company that provides discounted vacation packages. The company has invested $82 million and offers on-demand travel through their app where employees can earn points for vacations by shopping, dining and posting online. The document argues this benefits employers by improving employee engagement and health while reducing costs.
Similar to Attracting the new generation of Hotel Travelers (20)
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Attracting the new generation of Hotel Travelers
1. Attracting the New Generation of
Hotel Travelers
The Solutions Group
Team: Mike Wahl, Sabrina Fruehauf, Antonio Martinez, Lea VandeZande, and Shane Mooney
Client: Best Western International
2. Order of Business
1. Our Team
2. Reasons for being here?
3. Statement of Purpose
4. The Research
5. Facts, Evidence, Results &
Recommendations
3. Why are we here?
Population
100
80 76
75
80
60 46
40
20
0
Tradnl Boomer Gen X Millenial
4. Meet the Millennial’s
Demographics
Born between 1977 – 1999
76 million (new baby boom)
5. Proven & Cutting Edge
Marketing Tools
• Perceptual Mapping
High quality consumer insights into a brand’s current positioning.
Provides direction in satisfying the wants of consumers better
• Conjoint Analysis
Identifies the extent to which a consumer values a particular
attribute in his/her purchase decision
Using math to uncover value system behind preference judgments
6. Recommendation 1: Make More Adult Friendly
Business Travelers Leisure Travelers
Leisure Travelers
Leisure Travelers Business Travelers
21% 31%
6% 4%
7. Recommendation 1: Make More Adult Friendly
Top Consumer Touchpoints
• Free WiFi - top-rated perk for
business and leisure travelers
96%
• Add adult friendly features
o Hotel bar
60%
o Business center
o Gym
o Concierge service
56%
• Minimize family-friendly features
o Pool
39%
o Kids play area
o Hotel restaurant
8. Recommendation 2: Improve Perception of a Clean,
Friendly Hotel for Guests
•
Business Travelers
What customers prefer: clean
hotels that have a feeling of home
and friendly staff
• Customer perception of Best
Western: opposite of preference
Leisure Travelers
9. Recommendation 2: Improve Perception of a Clean,
Friendly Hotel for Guests
How?
•Communicate through marketing and advertising
o The customer's "home away from home"
• Implement corporate wide training for all staff members
(at individual hotel level)
o Emphasize importance of a clean and friendly hotel
o Encourage staff to take the guest journey
o Discuss what your guests expect and how to meet those expectations
o Increase expectations
• Evaluate progress - secret shoppers
o Management shares results with staff
Give guidance, recognition, enforce expectations and reprimand
• Incentivize management and staff
o Make it a competition and provide rewards (free hotel stays, gift cards,
etc.)
10. Recommendation 3: Increase pricing
Price vs. Preference
Business Travelers Leisure Travelers
Hotel Rates Income and Marital Status
Above
$125,000
$0-
$50,000
$100,001 -
$125,000
$75,001 -
$100,000 $50,001
-
$75,000
11. Recommendation 3: Increase pricing
Hotel rates from hotel.com (check in 11/9/12, check out 11/10/12)
Hotel rates from hotel.com, requested for 11/9/12-11/10/12
12. Recommendation 3: Increase pricing
• 83% of Business travelers make more than $ 50,000 a year (in leisure, it’s
more than half of the people surveyed*)
• Most people are single (81% among Leisure, 69% among Business
travelers) with over 90% having no children in both segments
Annual income distribution of Marital Status of Leisure
Business travelers Travelers
Married
$0-$50,000
19.1%
Above
$125,000
$100,001 -
$125,000
Not
$75,001 - married
$100,000 80.9%
$50,001 -
$75,000
13. Recommendation 3: Increase pricing
How?
• Phase it into your communication with customers
o Pay more for revamped image of Best Western hotels focused on cleanliness and
staff friendliness
o Increase in price goes with an increase in quality
o Increase advertising for “Best Western To Go” App
38% of Business Travelers use their mobile device to
book travel
21% of Leisure Travelers
14. Recommendation 4: Launch "Free Night" Loyalty Program
Leisure Travelers
Leisure Travelers
Overall Feature Importance
Elite check-
in benefits Elite perks # of nights
Elite 2% 6% to earn free
amenities night
6% 29%
Elite room
upgrades
7%
Program
expiration
date # of nights
21% to reach
“elite
status”
Leisure Travelers Leisure Travelers 29%
15. Recommendation 4: Launch "Free Night" Loyalty Program
• A program designed for less frequent
Elite Perks
hotel travelers
Elite Check-in • Program details:
Benefits
o 5 nights earns you a free night
o No expiration
Elite Amenities o No other benefits
Elite Room
• Simple, attractive program
Upgrades
• Solution for 60% of the guests
Program
Expiration • Real, attainable benefits for the
consumer
# of Stays to
Reach Elite
• Low cost for Best Western
# of Stays to
Earn Free Night
• Industry-first program
16. Recommendation 5: Launch " Best VIP " Loyalty Program
Business Travelers
Business Travelers
Business Travelers
Type of hotels stayed at during the past year
Business Travelers
17. Recommendation 5: Launch “ Best VIP” Loyalty Program
How?
• Select the attributes with the highest
value for the consumers
• Find attributes that provide an
opportunity to satistfy the consumer
more with less
• Combine attributes and value to
determine the best loyalty program
for this target market
18. “Best VIP "Loyalty program
Best VIP Loyalty Program
# of nights required to earn a free night 10 0.24
Program expiration date 3 years 0.25
# of annual nights to reach “elite status” 25 0.27
Complimentary amenity free internet 0.2
“Elite status” room upgrades upon availability 0.2
“Elite status” benefit complimentary drink 0.09
"Elite status" check in/out benefits 0.08
Total TPU ( Customer happiness) 1.33
19. Other elite loyalty programs
Hilton Marriott
Expiration time 1 year Expiration time 1 year 0.07
0.07
# of nights required to earn a
# of nights required to earn a free night 5 0.03
free night 5 0.03 # of annual nights to reach “elite
# of annual nights to reach 0.07
0.12 status” 75
“elite status” 50
Late check-out 0.08
Late check-out 0.08 Express check-out, and check-
Express check-out, and in 0
check-in 0 “Elite status” benefit
“Elite status” benefit complimentary drinks at minibar
complimentary drinks at 0.09
minibar 0.09 Executive Floor Lounge Access
Executive Floor Lounge 0.04
Access 0.04 Free internet 0.2
Space-available upgrade to a
Free internet 0.2 preferred room 0.2
Space-available upgrade to complimentary amenity welcome
a preferred room 0.2 bag 0.07
Total TPU ( Customer Total TPU ( Customer
happiness) 0.83 happiness) 0.85
20. Project Recap
• Family-friendly = Opposite of Milennials’ Preference
• Improving Perceptions of Cleanliness
• Raise Room Rates. Milennial Stereotype: “Inexpensive = bad”
• What New Leisure Travelers Want
• What New Business Travelers Desire
22. Business Travelers Free
Amenities Brand I
Prefer
Feeling of Home
For Business Travelers
Friendly Staff
Clean
Rewards Loyal
Customers
Holiday Inn
Hampton Inn
Marriott Hilton
Hyatt
Great for
Sheraton
Families
Reasonably Priced
Comfort Inn
Best Western
23. Leisure Travelers Great for Free
Families Amenities
Holiday
Inn
Hampton
Inn Marriott
Reasonably
Priced
Feeling of
Home
Brand I
Prefer
Hilton
Comfort Inn
Sheraton Clean
Hyatt Friendly Staff For Business
Travelers
Best Western Rewards Loyal
Customers
26. CA Leisure travelers
“Elite status” benefit access to executive lounge
“Elite status” benefit Free airport shuttle service
“Elite status” benefit complimentary drinks at minibar
"Elite status" check in/out benefits 8am check in and 4 pm check …
"Elite status" check in/out benefits none
"Elite status" check in/out benefits express check in
complimentary amenity welcome bag
complimentary amenity free breakfast
complimentary amenity free internet
“Elite status” room upgrades none
“Elite status” room upgrades free upgrade to best available non-…
“Elite status” room upgrades free suite upgrade upon avalability
Program expiration date never 1 year
Program expiration date never 3 years
Program expiration date never
# of annual stays to reach “elite status” 75
# of annual stays to reach “elite status” 50
# of annual stays to reach “elite status” 25
. # of nights required to earn a free night 15
# of nights required to earn a free night 10
. # of nights required to earn a free night 5
intercept
0.00 0.20 0.40 0.60 0.80 1.00 1.20
Communication is key!!!Strengthen your rapport with dedicated customers. Thank them for their business with complimentary services or products. Transparency For many customers: expensive=good, yStress the “6th night free” offer for leisure travelers Emphasize the special treatment at Best Western hotels (VIP Platinum Loyalty Program) ou get what you pay for. Higher price usually reflects higher quality