See how to build or optimize your hotel website to provide the best brand experience for your visitors, and also convert lookers to bookers. This presentation covers: •Key features and functionality needed for your hotel website •Design best practices •Trends in web design •Analysis and testing

1. CONFIDENTIAL

4. The 3 Pillars of a SUCCESSFUL
hospitality website
FOCUS ON
CONVERSION
RESPONSIVE USER EXPERIENCE

5. RESPONSIVE WEBSITES
Built for common
“breakpoints” that
change the page
layout to look good
on all devices.

6. USER EXPERIENCE
1. Design Psychology
2. Clear Choices
3. Logical Navigation
4. Balanced Content

7. CONVERSIONS
1. Finding Content
2. Easy to Understand
3. Easy to use
4. Balanced Content

9. GIVE THEM A STORY
1. Create a narrative
2. Stand apart
3. Who are you?
4. Drive the conversation

10. VISUAL HIERARCHY
1. Identify your “Targets”
2. Prioritize the list by
value

11. KEEP IT SIMPLE
1. Clean & simple layout patterns
help users stay focused
2. Users Scan
3. Less is more!

12. REMOVE THE CLUTTER
Don’t Bombard Users with stuff
1. Hurts Conversion
2. Distracting & Irritating
3. Page load suffers

13. PHOTOGRAPHY / VIDEO
1. Immersive Photos
2. Stock Photos (be careful)
3. Video is engaging
4. Professional Services

14. Good User Experience is the balance
between choice & focus. Give them choices
but show them where to focus.
“
“
Eric Reece

16. 75% leisure travelers switch
between devices
Visitors are
spending less time
on site
24% / Q2 - 2014
43% / Q2 - 2015

18. RESERVATIONS CONSOLE
• “Money button”
• Open console converts 9%
better than closed console
• Hotel property with $375
ADR could result in $85,000
more revenue/year
VS.
“Closed” Booking Console “Open” Booking Console

19. RESERVATIONS CONSOLE CALL-TO-ACTION COLOR
• Prominent Color
• 15% INCREASE in
click-through to the
booking engine
• 16% INCREASE
in revenue per visitor

21. Lets take a poll
Question: What call-to-action button
verbiage in the reservation console has had
the most success in increasing conversion?

22. RESERVATIONS CONSOLE CTA VERBIAGE
• SEARCH has increased
conversion for 60% of the
websites we have tested
• RESERVE decreased click-
through by 5%

23. Open Reservations Console
Utilize an open reservations console to provide the best
user experience and increase conversion
Reservation Console Calls-To-Action Verbiage
“Search” out performs “Book Now” and “Reserve”
Contrasting Call-To-Action Button
Strong, contrasting colors provide the best call-to-action
buttons to optimize conversions
Informs Design
& UX
For All Clients

24. A traveler MUST be able to easily identify how to
take action and book a room from your website.
“ “
Kelsey Slater

27. 1. Quick to Market
2. 5 Design Templates
3. 13 Languages
4. Hospitality Centric Features
5. Self-Service
6. Affordable
SynXis InstaSite

28. 1. Custom Website Design
2. Custom Features
3. Custom Integration
4. Project Team
5. Larger Budget
ProSite

29. To learn about SynXis InstaSite & our Pro-Sites
Contact your Sabre Hospitality Solutions account manager
or email shssalesrequest@sabre.com
www.sabrehospitality.com

30. Join us on TweetChat immediately after the webinar!
Go to www.tweetchat.com
Enter the hashtag #instasite
Give us your thoughts and feedback!