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Hannah Garroutte
(303)332-8592
Hgarroutte@gmail.com
EXPERIENCE
MKTG	
  //2012-­‐	
  Present	
  
Brand	
  Specialist-­‐Captain	
  Morgan	
  and	
  Smirnoff	
  Sour,	
  LPM	
  
•  Local	
  market	
  expert	
  and	
  face	
  of	
  the	
  brand,	
  helping	
  to	
  personalize	
  a	
  
global	
  company	
  to	
  resonate	
  with	
  millennial	
  consumers	
  	
  
•  Recruited	
  new	
  consumers	
  and	
  strengthened	
  brand	
  affinity	
  with	
  
Captain	
  loyalists	
  through	
  sampling	
  5,000	
  consumers	
  on	
  innovaIve	
  
and	
  locally	
  created	
  cocktails	
  
•  Ideated	
  and	
  executed	
  industry	
  events	
  connecIng	
  with	
  over	
  800	
  
bartenders	
  educaIng	
  them	
  on	
  product	
  knowledge,	
  and	
  creaIng	
  
memorable	
  experiences	
  with	
  Captain	
  and	
  Sours	
  	
  
•  Strategically	
  managed	
  120K	
  budget,	
  ensuring	
  ROI	
  for	
  all	
  brand	
  
iniIaIves	
  
•  Built	
  brand	
  excitement	
  amongst	
  bartenders,	
  managers,	
  industry	
  
people	
  and	
  consumers	
  through	
  staff	
  trainings,	
  secured	
  features	
  and	
  
menu	
  placements,	
  sampling	
  consumers,	
  and	
  execuIng	
  unique	
  events	
  
to	
  win	
  business	
  across	
  the	
  AusIn	
  market	
  
•  Built	
  social	
  media	
  following	
  350	
  Followers	
  on	
  Instagram,	
  327	
  TwiTer	
  
Followers;	
  Content	
  teased	
  on	
  a	
  naIonal	
  plaVorm	
  resulIng	
  in	
  734	
  
impressions	
  
	
  
	
  
MBF	
  Agency//	
  2013-­‐Present	
  
NaIonal	
  Placement	
  Manager/	
  RecruiIng	
  and	
  Staffing	
  
•  NaIonal	
  Placement	
  Manager,	
  started	
  and	
  grew	
  our	
  naIonal	
  
placement	
  division	
  
•  Facilitated	
  relocaIons	
  for	
  various	
  candidates,	
  some	
  resulIng	
  in	
  a	
  
placement	
  fee	
  upward	
  of	
  $10,000	
  
•  Recruited	
  and	
  screened	
  all	
  permanent	
  candidates	
  to	
  ensure	
  we	
  were	
  
presenIng	
  the	
  top	
  Ier	
  applicants	
  to	
  our	
  clients	
  
•  Thought	
  of	
  unique	
  recruiIng	
  ideas	
  to	
  find	
  specific	
  caregivers,	
  such	
  as	
  
a	
  live	
  in	
  Mandarin	
  speaking	
  nannies	
  	
  
	
  
	
  
Goofy	
  Foot	
  Surf	
  School//2011-­‐2012	
  
Assistant	
  Manager,	
  Lahaina,	
  HI	
  
•  Administrated	
  daily	
  operaIons	
  including	
  se]ng	
  up	
  and	
  booking	
  
lessons,	
  confirming	
  instructors,	
  board	
  rentals,	
  educaIng	
  customers	
  
on	
  safe	
  pracIces,	
  checking	
  surf	
  condiIons	
  and	
  board	
  knowledge	
  
•  Managed	
  office	
  employees	
  and	
  Surf	
  instructors,	
  staff	
  of	
  40	
  	
  
•  Created	
  once	
  in	
  a	
  life	
  Ime	
  experiences	
  through	
  teaching	
  Stand	
  Up	
  
Paddle	
  Board	
  Lessons	
  
	
  
	
  
	
  
OBJECTIVE I	
  am	
  a	
  self	
  moIvated	
  individual	
  who	
  has	
  spent	
  the	
  past	
  4	
  years	
  mastering	
  the	
  skills	
  to	
  throw	
  
successful	
  and	
  innovaIve	
  events	
  in	
  the	
  ATX	
  market	
  for	
  various	
  brands	
  under	
  the	
  Diageo	
  porVolio.	
  I	
  
am	
  now	
  seeking	
  to	
  take	
  my	
  experIse	
  to	
  drive	
  awareness	
  and	
  affinity	
  to	
  reach	
  the	
  millennial	
  
generaIon	
  in	
  an	
  impacVul	
  way.	
  	
  	
  
SPECIALIZATIONS
Event	
  Planning	
  
Budget	
  	
  Management	
  
CreaIon	
  and	
  CulIvaIon	
  of	
  Unique	
  Ideas	
  	
  
OrganizaIon	
  and	
  Time	
  Management	
  
Personable	
  and	
  Outgoing	
  
Embrace	
  and	
  Thrive	
  in	
  Unfamiliar	
  
SituaIons	
  
EXTRA CURRICULAR
100	
  Mile	
  Backpacking	
  trip	
  on	
  the	
  John	
  
Muir	
  Trail	
  
Yoga	
  Instructor	
  
Stand	
  Up	
  Paddle	
  Board	
  Instructor	
  
Volunteer	
  at	
  Primate	
  Sanctuary	
  of	
  Maui	
  
Make	
  a	
  Wish	
  FoundaIon	
  Fundraising	
  and	
  
Support	
  through	
  Chi	
  Omega	
  
EDUCATION
Yoga	
  Alliance	
  200hr	
  Hatha	
  Yoga	
  
Cer>fica>on	
  
Black	
  Swan	
  Yoga	
  
[January	
  –March	
  2013]	
  AusIn,	
  TX	
  
	
  	
  
Bachelor	
  of	
  Arts	
  and	
  Sciences	
  in	
  
Communica>on	
  and	
  Sociology	
  
University	
  of	
  Colorado	
  	
  
[August	
  2006-­‐May	
  2010]	
  Boulder,	
  CO	
  
INTERESTS

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HGarroutte_June15_Resume

  • 1. Hannah Garroutte (303)332-8592 Hgarroutte@gmail.com EXPERIENCE MKTG  //2012-­‐  Present   Brand  Specialist-­‐Captain  Morgan  and  Smirnoff  Sour,  LPM   •  Local  market  expert  and  face  of  the  brand,  helping  to  personalize  a   global  company  to  resonate  with  millennial  consumers     •  Recruited  new  consumers  and  strengthened  brand  affinity  with   Captain  loyalists  through  sampling  5,000  consumers  on  innovaIve   and  locally  created  cocktails   •  Ideated  and  executed  industry  events  connecIng  with  over  800   bartenders  educaIng  them  on  product  knowledge,  and  creaIng   memorable  experiences  with  Captain  and  Sours     •  Strategically  managed  120K  budget,  ensuring  ROI  for  all  brand   iniIaIves   •  Built  brand  excitement  amongst  bartenders,  managers,  industry   people  and  consumers  through  staff  trainings,  secured  features  and   menu  placements,  sampling  consumers,  and  execuIng  unique  events   to  win  business  across  the  AusIn  market   •  Built  social  media  following  350  Followers  on  Instagram,  327  TwiTer   Followers;  Content  teased  on  a  naIonal  plaVorm  resulIng  in  734   impressions       MBF  Agency//  2013-­‐Present   NaIonal  Placement  Manager/  RecruiIng  and  Staffing   •  NaIonal  Placement  Manager,  started  and  grew  our  naIonal   placement  division   •  Facilitated  relocaIons  for  various  candidates,  some  resulIng  in  a   placement  fee  upward  of  $10,000   •  Recruited  and  screened  all  permanent  candidates  to  ensure  we  were   presenIng  the  top  Ier  applicants  to  our  clients   •  Thought  of  unique  recruiIng  ideas  to  find  specific  caregivers,  such  as   a  live  in  Mandarin  speaking  nannies         Goofy  Foot  Surf  School//2011-­‐2012   Assistant  Manager,  Lahaina,  HI   •  Administrated  daily  operaIons  including  se]ng  up  and  booking   lessons,  confirming  instructors,  board  rentals,  educaIng  customers   on  safe  pracIces,  checking  surf  condiIons  and  board  knowledge   •  Managed  office  employees  and  Surf  instructors,  staff  of  40     •  Created  once  in  a  life  Ime  experiences  through  teaching  Stand  Up   Paddle  Board  Lessons         OBJECTIVE I  am  a  self  moIvated  individual  who  has  spent  the  past  4  years  mastering  the  skills  to  throw   successful  and  innovaIve  events  in  the  ATX  market  for  various  brands  under  the  Diageo  porVolio.  I   am  now  seeking  to  take  my  experIse  to  drive  awareness  and  affinity  to  reach  the  millennial   generaIon  in  an  impacVul  way.       SPECIALIZATIONS Event  Planning   Budget    Management   CreaIon  and  CulIvaIon  of  Unique  Ideas     OrganizaIon  and  Time  Management   Personable  and  Outgoing   Embrace  and  Thrive  in  Unfamiliar   SituaIons   EXTRA CURRICULAR 100  Mile  Backpacking  trip  on  the  John   Muir  Trail   Yoga  Instructor   Stand  Up  Paddle  Board  Instructor   Volunteer  at  Primate  Sanctuary  of  Maui   Make  a  Wish  FoundaIon  Fundraising  and   Support  through  Chi  Omega   EDUCATION Yoga  Alliance  200hr  Hatha  Yoga   Cer>fica>on   Black  Swan  Yoga   [January  –March  2013]  AusIn,  TX       Bachelor  of  Arts  and  Sciences  in   Communica>on  and  Sociology   University  of  Colorado     [August  2006-­‐May  2010]  Boulder,  CO   INTERESTS