Hershey's is opening its first store in Mumbai, located in Kemps Corner. The 7,000 square foot store will be spread across two floors, with the ground floor featuring products for sale and a gaming zone and the first floor featuring a cafe. The store aims to provide a complete chocolate experience for families, with a wide range of chocolate and non-chocolate products, localized offerings like smaller chocolate packets and wafer flavors, and in-store activities like games and a chocolate mascot. Marketing efforts will include teaser posters, print ads on billboards and magazines, and sensory branding in-store.