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HERSHEY’S
COMPANY
[A Mega Project Analysis]

Date of Submission : 5 DECEMBER 2013
EMPLOYEE
PROFILE
SUCCESSFUL
ENTREPRENEUR

Henry Hershey

Veronica Snavely Hershey

Milton S Hershey
MILTON’S
BILIBIOGRAPHY
13/09/1857
Was born in a
farmhouse.

Was learn in 7
different school in 8
years.

In 1871
Milton Hershey left
school.

18 years old
Learned the art
and science of
creating tasty
confections.

14 years old
Have a natural
talent for candymaking

Be an apprenticed
to a Lancaster
County confectioner

Hershey Choc.
Company.
Milton's first
business in
Lancaster

Declare
bankruptcy
moved to
Denver, learned to
make caramel

Establish himself
in Chicago and
New York, but
found defeat in
both places

13/10/1945
Milton died of a
heart attack.

In 1894 in
Lancester
Opened the
Hershey
Chocolate Factory

In 1883 in
Lancester
Set up a candy
biz.(specialized in
producing
caramel)
HERSHEY’S
COMPANY

Founded in 1894
by Milton Hershey
as the Hershey
Chocolate Co.

Largest producer of
quality chocolate in
North America

A global leader in
chocolate and sugar
confectionery.

Revenues of more than
$5 billion
HERSHEY’S
INTERNATIONAL
HERSHEY’S
RETAIL STORE
TIMES
SQUARE

CHICHAGO

NIAGARA
FALL

SHANGHAI

SINGAPORE

DUBAI
EMPLOYEE
PROFILE
HERSHEY’S TRUST
COMPANY
Hershey Trust
Company

Milton Hershey
School
(non-profit)

Milton Hershey
School Trust

M.S. Hershey
Foundation

Hershey Foods
Corporation
(31% owned)

Hershey
Theatre
Hershey
Museum
Hershey
Gardens
Hershey
Community
Archives

Hershey
Entertainment
and Resorts
(100% owned)
MILTON HERSHEY
SCHOOL

Deed of Trust
ENTERTAINMENT
AND RESORTS
(100% OWNED)
HERSHEY
THEATRE
HERSHEY
MUSEUM
HERSHEY
GARDENS
EMPLOYEE
PROFILE
HERSHEY’S
PRODUCTS
HERSHEY’S
PRODUCTS
HERSHEY’S
chocolate bar

MAUNA LOA

HERSHEY’S
NUGGETS
chocolates

CACAO
RESERVE

HERSHEY’S
EXTRA dark

MILK DUDS
candy

PAYDAY peanut
caramel bar

CADBURY
chocolates

HERSHEY’S
POT OF GOLD
boxed
chocolates

HERSHEY’S
MINIATURES
chocolates bar

SKOR toffee bar

5th AVENUE
candy bar

HERSHEY’S
KISSES brand
chocolates

MOUNDS candy
bar

SPECIAL DARK

HEATH tofee bar

KIT KAT wafer
bar

MR. GOODBAR
candy bar

TWIZZLERS

ALMOND JOY
candy bar
HERSHEY’S
PRODUCTS
HERSHEY’S
PRODUCTS
HERSHEY’S
CHOCOLATE
UNIQUENESS
HERSHEY’S
CHOCOLATE
UNIQUENESS
GLUTEEN-FREE

SPECIAL
NUTRITION

SUGAR
FREE

KOSHER
SUGAR FREE
PRODUCTS
EMPLOYEE
PROFILE
Holiday recipes, crafts, gift ideas and activities to create
special moments for every season.
For more than 35 years, the largest youth activity program
of its kind in North America, celebrating running, jumping
and throwing for youth ages 9-14.
Recipes and tips for meals and snacks, activity and
play, and work and home to enjoy the goodness of a
balanced lifestyle.
Hershey is a member of the Children’s Food and Beverage
Advertising Initiative (CFBAI) in the U.S. and the Canadian
Children’s Food and Beverage Advertising Initiative
(CCFBAI)
Hershey is a proud member of The Healthy Weight
Commitment Foundation, the first-of-its kind coalition that
brings together more than 200 industry partners aiming to
reduce childhood obesity
EMPLOYEE
PROFILE
HERSHEY’S
SPONSORSHIP
HERSHEY’S
SPONSORSHIP
HERSHEY’S
SPONSORSHIP
HERSHEY’S
SPONSORSHIP
EMPLOYEE
PROFILE
Online shopping
CUSTOMER PROMOTIONS
CUSTOMER PROMOTIONS
Response's customer
THANK YOU

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