Small Business Idea BTEC Level 1 Diploma in Business Administration

2. For our business we are going to set up a stall where we would sell
cupcakes, cookies and hot chocolate. We are going to have a
variety of flavours of cupcakes and cookies. The name of our
business is Chocolate Sensation.
We are also going to have gift boxes if the customers wants to
buy anything for their friends as gifts.
We would also give out a questionnaire to find out what customers
like most, the price we would be selling at and the best time of
day to sell.
We will be selling these in the street at college.

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Female Male
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What is your Gender?
We surveyed both sexes but more
females than males .

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Under 16 17-19 20-39 40-64 Over 65
Number AGE?
We surveyed a range of different people
and the majority age type were 17-19 .
And people over 65 was the least .

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Vanilla Chocolate Strawberry Dark
chocolate
White
chocolate
Milk
chocolate
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What flavour cupcakes would you prefer?
The two most popular cupcakes flavours
were Vanilla and Chocolate and the least
was dark chocolate . We would produce
more vanilla and chocolate and less dark
chocolate.

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Milk chocolate
chip
Double
chocolate chip
White chocolate
chip
Smarties
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What cookies do you prefer?
Double chip chocolate was the most
favourite flavour and smarties was the
least. So we would produce more
double chocolate chip. And fewer
smarties.

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75p 80p 90p £1
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How much are you willing to pay or cupcakes?
The most popular prices was 75p and £1
we are going to charge around 85p. In
the middle of these two prices.

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75p 80p 90p £1
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How much are you willing to pay for a cookie?
75p was what most people wanted to pay for a
cookie so that would be the price we would use.

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Yes No
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Would you buy your cupcakes in a gift
box, as a gift?
More people wanted a gift box so we would provide
these as well.

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20
Yes No
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Would you purchase a hot chocolate with you
cupcake and cookie?
19 people said they would purchase hot
chocolate with cupcakes and cookies. So
we would offer hot chocolate.

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Morning break Lunchtime Afternoon break Home time
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When would you like to be able to purchase our
products in the foyer?
Most people would want to purchase our
products in morning and lunchtime so that
would be what time we would choose.

13. Target
Market
Our target market is for everyone. Anyone can
have a cupcake or cookie, however, we are mostly
targeting young people because we will be
studying in college and they will be more likely
to purchase a cookie, cupcake and hot chocolate.
We will be probably be selling are products to
young people rather than staff because the
students will generally take a break well as staff
would work through their break.

14. Sources of finance
Everyone in the company will invest
£70,which will come from their
personal savings and parent’s loan.

15. Resources needed for
small business
Equipment we need
• Kitchen
• Oven
• Tray
• Mixing bowl
• Measuring cup
• Whisk
• Spoon
• Stall
• Spatula
• Gift boxes
• Paper bags
• Bun tin
• Bun cases
• Icing piping bag and nozzles
Ingredients
Flour, eggs, white chocolate, dark chocolate, sugar, vanilla, chocolate chips, milk, food
colouring, butter, coco powder, icing sugar, salt, bicarbonate soda, smarties, coffee powder, milk
pan
hot plate and disposable cups.

16. How much the resources
cost
Tray price £1.29x3
Cupcake cases £1.49x3
Mixing bowl £5.99x2
Measuring cups £5.00x1
Measuring spoon £4.99x1
Whisk £1.99x2
Spatula £7.99x1
Cupcake Box for 2 £3.25x10
Cupcake box for 4 £4.95x10
Cupcake box for 1 £4.60x10
Bun tin £4.79x2
Bun cases Pack of 250 £5.99x1
Icing piping bag and nozzles £5.95x1
Paper bags of 105 £2.86x1
Milk Pan £9.11
Hot plate £12.95
Disposable cups x 25 £2.95
Total £219.67
Websites used to find this information: Amazon and Robert Dyas.

17. Ingredients cost
Plain Flour ( 1packed) £0.40
Eggs(30) £3.10
White chocolate (10 packed) £1.00
Dark chocolate (10 packed) £1.00
Sugar (2packed) £0.88
Chocolate chips ( 2 packed) £1.00
Milk ( One Milk a week) £1.00
Food colouring (red and pink) £1.29
Butter(1) £1.25
Coco powder(1) £1.00
Icing sugar(2) £1.08
Salt(1) £0.85
Bicarbonate soda(2) £1.09
Smarties(2) £1.00
Strawberry(1) £1.00
Total: £41.00
Total cost for everything will be: £260.64
Websites used to find this information: ASDA

18. Total Cost
• Ingredients = £41
• Resources = £219.67
• Total = £260.67

19. What our selling price
will be and why?
We did some research online and going to local
bakeries, such as Greggs and in the college canteen
to judge how much we should charge for our goods.
In the survey, we asked how much people would be
willing to pay for our products.
Hot Chocolate £1.00
Cupcakes 85p
Cookies 75p

20. Promotional flyer
We will promote our
flyer by giving it out to
everyone , putting
flyers on cars, through
letterboxes and class
rooms. Advertising
over the intranet .