Kaitlin Miller proposes opening a bakery called Sweet Cheeks to combine her love of baking and bringing people happiness. The bakery would offer a variety of options to accommodate dietary restrictions like gluten-free, egg-free, and peanut-free items. It would be a family-oriented space without WiFi where customers could disconnect from their phones. To connect with the community, the bakery would participate in local events and hold family-friendly activities onsite, as well as engage customers through social media. The goal is to create an inclusive space for people of all backgrounds to enjoy sweets without restrictions.

1. Sweet Cheeks Branding
Project
Kaitlin Miller
Public Relations

2. Introduction
Hi there! I’m Kaitlin, and
that furry friend next to
me is my dog Macho. And
together, we’re just a
couple of normal people,
and dog. This is my
branding project for a
bakery that if I had a
million dollars to spare
and nothing else to do, I
would totally open!

3. Introduction Continued…
I created this bakery for my love of baking. I also love to
see people happy. Who isn’t happy after eating sweets? The
name Sweet Cheeks isn’t just a funny play on words.
Growing up, I had a huge sweet tooth, which led to my big,
pink cheeks. My mom started calling me sweet cheeks
around age 6 and it has kept on. This nickname was just an
obvious name for a fun-going bakery in which my love for
sweets and my love for others can combine into one.
This isn’t just any bakery either. I understand the
restrictions that people have, and the restrictions people
choose to live by, which is why my bakery will have
multiple selections, such as gluten-free, egg-free, and
peanut-free .

4. Our Mission
 Family oriented bakery,
where anyone can come
hang out and eat, with
no worries.
 We also will not offer wifi
internet, and we value
those who don’t use their
cell phones, and will
offer a discount for those
who offer their cell
phones to the waitress to
keep during the time
you’re at the bakery.

5. Connecting to the Community
 To connect to the community, we will not only participate
in the local events with bake sales, we will hold events
that are family-friendly at the bakery.
 For social media, we will be able to reach the community
though posting pictures, recipes and invites through our
blog, Facebook, Twitter, and Instagram. We will also be
able to provide our Pinterest page for those who are
looking for baking inspiration and for those to send us
ideas of what the consumers/customers want to see in
our bakery.

6. Conclusion
 In conclusion, we want to create a safe space for
families to come and enjoy some mid-day sweet-tooth
cravings. We are looking to expand to those who have
been restricted all of their lives, and enjoy themselves.
Why go to a place where you can be restricted?
Thanks everyone!