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Gg book
- 3. Hajar Aldawood UNIVERSITY OF INDIANAPOLIS GARBER’S GOURMET CHOCOLATE
- 5. Garber’s Gourmet Chocolate is based on existing chocolate store where is located on Massachusetts Avenue in Indianapolis. This book is our last project that we show the process of what we have done for the store we chose including the logo, sketches, website, and packaging. We worked on this project for the whole semster, and we did a lot of research until we got to this beautiful result. Introduction 1
- 6. RESEARCH BRIEF Original store name The Best Chocolate In Town General description The Best Chocolate In Town, inc. was founded in 1998 by Elizabeth Garber with a goal to pro- vide premium, gourmet chocolates and friendly customer service. Location 880 Massachusetts Ave, Indianapolis, IN 46204 Products and services Hand made chocolates and desserts Company’s mission Provide premium, gourmet chocolates and friendly customer service Company’s values statement They believe in creating quality chocolates and desserts as well as supporting other local small businesses. Customers /target market Age group Core customers are mid 20’s to early 50’s Income level Middle to high Gender Both male and female, but possibly more female Educational level High school and higher Home ownership 50% homeowners Attitudes Happy, kind, joyful, busy Interests buying gift or for personal enjoyment 2
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- 8. NAME IDEAS Pulse Of Chocolate Heart Of Chocolate The Taste Of Chocolate The City Of Chocolate Melting Chocolate Garber’s Gourmet The Happiness Of Chocolate Piece Of Happiness Chocoful Crafted Cocoa WHY “ GARBER’S GOURMET ” ?! Elizabeth Garber is the founder of the store in 1998. This is why I chose Garber Gourmet to be related to the founder. Also, these two words have the same sound and start with same letter “ G ” that what make it unique ! 4
- 9. The Beginning Of Happiness The Happiness Start From Here! With A Happiness Of Touch, We Made A Chocolate First Taste, First Love Love At First Taste. Enjoy The Little Moment. Choose Your Happiness. Best Flavor Of Happiness TAGLINE IDEAS FIRST TASTE , FIRST LOVE 5
- 10. SKETCHS 6
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- 12. SKETCHS REFINED Garber’sGourmet Garber’s Gourmet GARBER’S GOURMET Garber’s G A R B E R’ S G O UR M E T Gourmet8
- 14. COLOR SCHEME C= 0 R= 254 M=6 B= 228 Y= 8 G= 239 K=0 C= 40 R= 104 M=69 B= 63 Y= 90 G= 33 K=44 C= 52 R=56 M=72 B=31 Y= 78 G=20 K=72 #FEEFE4 #683F21 #371F13 I chose these colors to fit on my logo and the package I made. The logo that I made is based on the shape of the chocolate. That is why I chose dark and light brown coloe to give you the taste and the feeling of chocolate. Moreover, I chose light pink color to fill the white space in the package and add some intrest. 10
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- 18. GARBER’S GOURMET Chocolate LOGO DESIGN Black & White 14
- 20. Creating a package My package is designed to fit for four pieces of chocolate. I used the letter “G” to create the pattren in both sides of the package. Also, I added the my logo on the top with beautiful shape that is also from the letter G. I chose light pink color to be a background for my logo insted of white to add some interst. I am very pleased with the result because it might be a perfect gift for anyone. 16
- 23. Final Result 19
- 25. Final Result 21
- 26. Creating a website My website’s goal is to make it easy for people to search and find a good gift for people who love or for their personal enjoyment. I added the address and the hours of the store in each page because it is important to know what time they open and close and their location is. Having many kinds of chocolate in store show people that the store dose not have one kind of chocolate, but they have various kinds of chocolates that people can try and taste. 22
- 28. Home page 24
- 29. about page 25
- 30. Gallery page 26
- 31. Team page 27
- 32. FIRST TASTE , FIRST LOVE