About the hero motors

1. HERO MOTORS
CORPORATE STRATEGY
RAMAR M
MBA B
325071063

2. INTRODUCTION
Hero MotoCorp is a leading Indian two-wheeler manufacturer
headquartered in New Delhi. Established in 1984 as Hero Honda,
it became Hero MotoCorp after a joint venture with Honda
ended in 2011. The company is renowned for producing
motorcycles and scooters, catering to diverse consumer
preferences. With a strong presence in the Indian market, Hero
MotoCorp has expanded its global footprint, exporting vehicles
to numerous countries. Committed to innovation and
sustainability, the company plays a significant role in shaping
the two-wheeler industry.

3. Hero MotoCorp faces various challenges,
• 1.)Market Competition: Intense competition within the two-wheeler market requires constant innovation
and strategic positioning to maintain market share.
• 2.)Technological Advancements: Keeping up with rapidly evolving technologies, especially in electric vehicles
and alternative fuels, poses a challenge for traditional manufacturers.
• 3.)Supply Chain Disruptions: Events such as natural disasters, political unrest, or the COVID-19 pandemic can
disrupt the supply chain, affecting production and distribution.
• 4.)Consumer Preferences: Meeting shifting consumer preferences and demands for sustainable and
technologically advanced vehicles is crucial for maintaining relevance.
• 5.)Economic Factors: Economic fluctuations, currency exchange rates, and inflation can impact production
costs and consumer purchasing power.
• 6.)Environmental Concerns: Increasing emphasis on environmental sustainability and the need for eco-
friendly vehicles may require adjustments in product offerings and manufacturing processes.

4. Hero MotoCorp employs various strategies to overcome challenges and stay competitive:
1.)Innovation: Continual investment in research and development enables Hero MotoCorp to introduce innovative features
and technologies in its vehicles, staying ahead of the curve.
2.)Diversification: Expanding the product portfolio to include a range of motorcycles and scooters helps cater to diverse
consumer preferences and adapt to changing market trends.
3.)Global Partnerships: Collaborations and partnerships with international players in the automotive industry can provide
access to new technologies and markets, aiding in global expansion.
4.) Customer Feedback and Preferences: Regularly gathering customer feedback and monitoring market trends allows Hero
MotoCorp to align its product development with changing consumer preferences.
4.)Cost Efficiency: Implementing cost-effective manufacturing processes and supply chain optimization helps maintain
competitive pricing and profitability.
5.)Employee Training and Development: Ensuring a skilled and motivated workforce through training and development
programs helps foster a culture of innovation and adaptability.

5. SWOT Anaylsis- Hero
1)Strength
• Huge brand equity and one of the biggest players in the two wheelers Indian market
• Excellent R&D, and wide variety of products in every segment
• Good advertising and excellent rebranding from Hero Honda to Hero Mota Corp.
2)Opportunity
• Two-wheeler segment is one of the most prowing industries
• Export of bikes is limited Le untapped international markets
3)Weakness
• Absence in the premium bike segment.
• High imports for its spare parts Le over 30% imports.
• Most of the products have similar features and low on design and innovation
4)Threats
• Strong competition from indian as well as international brands
• Dependence on government policies and rising f masud
• Better public transport will affect two-wheeler sales
• Hero

6. THANK YOU