Airtel.
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Airtel's mission is to provide error-free and cost-effective services with innovative products and services to customers. Its vision is to be globally admired for telecom services that delight customers. It promises to think innovatively about customer needs and how to delight customers with a little more. The Indian telecom sector has grown tremendously to 525 million customers as the second largest market in the world after China, though penetration is low. The competitive advantage of the Indian mobile sector is shown through Porter's Five Forces model, with favorable government, firm strategy/rivalry, factor conditions, related/supporting industries, and demand conditions. Airtel's products include postpaid/prepaid connections, data cards, Blackberry phones
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Bharti Airtel is an Indian telecommunications company that operates in 20 countries across South Asia, Africa, and the Channel Islands. It is the largest mobile operator in South Asia with over 303 million subscribers. Airtel started in India in 1984 assembling push-button phones and has since expanded to offer 2G, 3G, and 4G services across its markets. As Airtel grew rapidly, it faced challenges around maintaining quality of service and making major IT investments to support its large customer base. Its strengths include its large size and pan-India presence in India, while weaknesses include outsourcing of core systems and a lack of emerging market investment opportunities.
Airtel
Airtel is one of India's leading telecommunications providers, operating in 20 countries with over 181 million subscribers in India alone. It has been in business since 1985 and has experienced significant growth, becoming the 3rd largest telecom operator in the world. Airtel provides a wide range of mobile, home phone, broadband, and internet services. It has established a reputation for connectivity, affordability, and being a pioneer in areas like customer centers, e-commerce, and mobile technologies.
Airtel -Bangladesh and Africa
Bharti Airtel is a major telecommunications company headquartered in India that has expanded across several countries in Africa and South Asia. It operates mobile networks in 20 countries and has over 230 million subscribers worldwide. Airtel's strategy in Africa involves acquisitions to enter new markets, focusing on improving networks, customer service, and offering a range of products. While this strategy allows integration into existing businesses with local knowledge, it also presents challenges around integrating diverse cultural, economic and regulatory environments across countries.
Telecom Industry
The document summarizes India's telecommunications market. It notes that India has the fourth largest telecom market in Asia and eighth largest globally, with a market size expected to reach over $8 billion and triple by 2012. The market includes fixed line and mobile services provided by state-owned companies, private Indian companies, and foreign invested companies. Emerging technologies discussed include GPRS, 3G, and potential reductions in tariffs. Bharti Airtel is highlighted as India's largest telecom company by subscribers in 2008. The document also briefly profiles Reliance Communications, BSNL/MTNL, Vodafone, and Idea Cellular as major players in India's telecom sector.
Airtel.add1
Bharti Airtel is India's largest telecommunications company. It launched cellular services under the Airtel brand in 1995. Over the years, it expanded its offerings and acquired other companies. Today, Airtel offers wireless and fixed line services, DTH, and smartphones. It has over 280 million customers across India and international markets. However, Airtel faces stiff competition and needs to improve its customer service to retain users in a rapidly changing telecom industry.
sales & distribution management
This document summarizes Bharti Airtel's sales and distribution structure in India. Airtel has a presence across India through 110 million GSM customers and 3 million telemedia customers. It divides India into four zones (East, West, North, South) which are further divided based on characteristics like state size and customer potential. Airtel uses both urban and rural distribution channels, employing retailers, rural supervisors, and frontline salespeople recruited through agencies, references, advertisements or campus placements. It trains its salesforce through general, product, one-on-one and on-the-job methods.
Airtel outsourcing case study
Bharti Airtel decided to outsource its network management in 2003 to focus on customers and reduce costs due to competitive pressures. It outsourced network management, design, development and deployment to Nokia, Siemens and Ericsson while retaining asset ownership. Bharti prepared detailed business cases and service level agreements to ensure outsourcing success. It proposed a two-pronged outsourcing structure to equipment vendors for the network and IBM for core IT infrastructure management. Key lessons were to outsource the entire network process rather than tasks, consider value beyond cost savings, and transform functions through outsourcing.
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Bharti Airtel is an Indian telecommunications company that operates in 20 countries across South Asia, Africa, and the Channel Islands. It is the largest mobile operator in South Asia with over 303 million subscribers. Airtel started in India in 1984 assembling push-button phones and has since expanded to offer 2G, 3G, and 4G services across its markets. As Airtel grew rapidly, it faced challenges around maintaining quality of service and making major IT investments to support its large customer base. Its strengths include its large size and pan-India presence in India, while weaknesses include outsourcing of core systems and a lack of emerging market investment opportunities.
Airtel
Airtel is one of India's leading telecommunications providers, operating in 20 countries with over 181 million subscribers in India alone. It has been in business since 1985 and has experienced significant growth, becoming the 3rd largest telecom operator in the world. Airtel provides a wide range of mobile, home phone, broadband, and internet services. It has established a reputation for connectivity, affordability, and being a pioneer in areas like customer centers, e-commerce, and mobile technologies.
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Bharti Airtel is a major telecommunications company headquartered in India that has expanded across several countries in Africa and South Asia. It operates mobile networks in 20 countries and has over 230 million subscribers worldwide. Airtel's strategy in Africa involves acquisitions to enter new markets, focusing on improving networks, customer service, and offering a range of products. While this strategy allows integration into existing businesses with local knowledge, it also presents challenges around integrating diverse cultural, economic and regulatory environments across countries.
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The document summarizes India's telecommunications market. It notes that India has the fourth largest telecom market in Asia and eighth largest globally, with a market size expected to reach over $8 billion and triple by 2012. The market includes fixed line and mobile services provided by state-owned companies, private Indian companies, and foreign invested companies. Emerging technologies discussed include GPRS, 3G, and potential reductions in tariffs. Bharti Airtel is highlighted as India's largest telecom company by subscribers in 2008. The document also briefly profiles Reliance Communications, BSNL/MTNL, Vodafone, and Idea Cellular as major players in India's telecom sector.
Airtel.add1
Bharti Airtel is India's largest telecommunications company. It launched cellular services under the Airtel brand in 1995. Over the years, it expanded its offerings and acquired other companies. Today, Airtel offers wireless and fixed line services, DTH, and smartphones. It has over 280 million customers across India and international markets. However, Airtel faces stiff competition and needs to improve its customer service to retain users in a rapidly changing telecom industry.
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This document summarizes Bharti Airtel's sales and distribution structure in India. Airtel has a presence across India through 110 million GSM customers and 3 million telemedia customers. It divides India into four zones (East, West, North, South) which are further divided based on characteristics like state size and customer potential. Airtel uses both urban and rural distribution channels, employing retailers, rural supervisors, and frontline salespeople recruited through agencies, references, advertisements or campus placements. It trains its salesforce through general, product, one-on-one and on-the-job methods.
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Bharti Airtel decided to outsource its network management in 2003 to focus on customers and reduce costs due to competitive pressures. It outsourced network management, design, development and deployment to Nokia, Siemens and Ericsson while retaining asset ownership. Bharti prepared detailed business cases and service level agreements to ensure outsourcing success. It proposed a two-pronged outsourcing structure to equipment vendors for the network and IBM for core IT infrastructure management. Key lessons were to outsource the entire network process rather than tasks, consider value beyond cost savings, and transform functions through outsourcing.
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The document discusses how organizations can take advantage of mobile technologies and the mobile phenomena. It provides examples of how IBM helped different organizations integrate mobile solutions. Rohde & Schwarz reduced mobile development costs by 60% using the IBM Worklight platform. Kochi Medical School Hospital improved care quality and reduced costs using IBM's Mobile Enterprise Services. NS Shopping selected IBM's technologies to transform its customer experience and gain insights about consumer preferences from mobile apps.
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- Airtel is the largest mobile network provider in India and operates in several other countries [1]. It provides 2G, 3G, and 4G services depending on the country.
- The company started as Bharti Telecom in 1986 and became a leader in telecommunications in India, currently providing mobile, fixed line, broadband, and TV services [2].
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Airtel.
- 1. Introduction
- 2. Mission- To provides Error free & cost effective service delivery with Innovative products & Services to the customers Vision- To be globally admired for telecom services that delight customers Promise- “We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more “
- 3. . The Indian telecom Sector has seen a phenomenal growth and currently has close to 525 Million telecom customers. Indian telecom market is World’s second largest market, second to only China. However the penetration is one of the lowest in the world The Porters Diamond Model below shows the Competitive Advantage of Indian Mobile Sector. All Five fact ors namely Government; Firms Strategy, Structure and Rivalry; Factor Conditions; Related and Supporting Industries and Demand Conditions are Favorable
- 5. Porters Five Forces Model
- 6. PRODUCT- MARKETING MIX Airtel Connections Postpaid ,Airtel Connections Prepaid ,Airtel Data Cards ,Airtel Blackberry phones ,Airtel Digital TV,Telemedia,3 G,4 G services etc PRICECustomer based pricing strategies. Flexible pricing mechanism Controlled by TRAI. PLACEIt has wide and extensive presence even in the remotest areas,Airtel,Customer Care Touch Points Distributors like E.g. Paan shops, grocery stores, Confectionery stores, outlet etc. PROMOTIONLarge scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.
- 7. Supply Chain
- 10. SWOT analysis