We had to imagine a new product for the 2050's market...this was our idea...
we arrived in the best 10 italian ideas...but we didn't win...next time we'll do better!
Why do we still use lighting that’s based on 19th century technology? During this session, you’ll discover everything about Philips’ hue lighting, the worlds first internet connected light bulb and how we
- connect with users through social media in order to drive our innovation
- drive innovation through strategic partnerships
Lighting has changed – How Philips brings wireless lighting to (y)our homesGunter Blanckaert
This presentation was given at the Feweb congres on 12/12/2014 - description: Our homes have changed radically over the past century. So why do we still use lighting that’s based on 19th century technology? During this session, you’ll discover everything about Philips hue lighting, the worlds first internet connected light bulb: it can your decor can change, keep your home safe, help you relax or focus and much, much more. Lighting has changed.
1. The document presents a new vacuum cleaner called Supervac that aims to provide multiple benefits to clean houses and the environment with less effort than other vacuums.
2. Supervac targets middle-class households, government, and school entities in city areas. It has innovative features like automatically segregating wastes and recycling collected waste.
3. The presentation highlights Supervac's strengths like ease of use, technology, and features while also addressing weaknesses like price and changes in consumer behavior. It aims to sell locally and internationally.
A plan is a "to do" list, a guide to action.
It is an outline that directs a company's advertising effort. It includes planning the Creative Strategy, Media Strategy, Advertising Medium, Advertising Budget and Timeline. This lecture will explain the terms Creative Strategy, Media Strategy, list the several Advertising Medias available to us designers and briefly talk about the budget and timeline.
The document discusses advertising campaigns and provides details on various aspects related to developing an effective advertising campaign. It defines an advertising campaign as a series of advertisement messages that share a single theme or idea. The critical part is determining the champion theme, which sets the tone for the individual ads. An advertising campaign is an organized series of ads with identical or similar messages over a period of time. The document also discusses types of advertising campaigns based on geographical spread, purpose, and media used. It provides examples of different campaign types like those using word hooks, character hooks, or repeatable themes. Finally, it discusses considerations for planning an advertising campaign like identifying the problem, selecting the target audience, budget, and post-testing.
Prada was founded in 1913 in Milan, Italy as a leather goods shop by Mario Prada. It began as a supplier of luxury goods to the Italian royal household. In the 1970s, Miuccia Prada joined the company and took over leadership with her husband Patrizio Bertelli. Under their leadership, Prada has grown to become a global luxury brand with over 250 boutiques worldwide and annual revenues over $2 billion. Prada is known for its high-quality leather goods, shoes, ready-to-wear collections and accessories.
Why do we still use lighting that’s based on 19th century technology? During this session, you’ll discover everything about Philips’ hue lighting, the worlds first internet connected light bulb and how we
- connect with users through social media in order to drive our innovation
- drive innovation through strategic partnerships
Lighting has changed – How Philips brings wireless lighting to (y)our homesGunter Blanckaert
This presentation was given at the Feweb congres on 12/12/2014 - description: Our homes have changed radically over the past century. So why do we still use lighting that’s based on 19th century technology? During this session, you’ll discover everything about Philips hue lighting, the worlds first internet connected light bulb: it can your decor can change, keep your home safe, help you relax or focus and much, much more. Lighting has changed.
1. The document presents a new vacuum cleaner called Supervac that aims to provide multiple benefits to clean houses and the environment with less effort than other vacuums.
2. Supervac targets middle-class households, government, and school entities in city areas. It has innovative features like automatically segregating wastes and recycling collected waste.
3. The presentation highlights Supervac's strengths like ease of use, technology, and features while also addressing weaknesses like price and changes in consumer behavior. It aims to sell locally and internationally.
A plan is a "to do" list, a guide to action.
It is an outline that directs a company's advertising effort. It includes planning the Creative Strategy, Media Strategy, Advertising Medium, Advertising Budget and Timeline. This lecture will explain the terms Creative Strategy, Media Strategy, list the several Advertising Medias available to us designers and briefly talk about the budget and timeline.
The document discusses advertising campaigns and provides details on various aspects related to developing an effective advertising campaign. It defines an advertising campaign as a series of advertisement messages that share a single theme or idea. The critical part is determining the champion theme, which sets the tone for the individual ads. An advertising campaign is an organized series of ads with identical or similar messages over a period of time. The document also discusses types of advertising campaigns based on geographical spread, purpose, and media used. It provides examples of different campaign types like those using word hooks, character hooks, or repeatable themes. Finally, it discusses considerations for planning an advertising campaign like identifying the problem, selecting the target audience, budget, and post-testing.
Prada was founded in 1913 in Milan, Italy as a leather goods shop by Mario Prada. It began as a supplier of luxury goods to the Italian royal household. In the 1970s, Miuccia Prada joined the company and took over leadership with her husband Patrizio Bertelli. Under their leadership, Prada has grown to become a global luxury brand with over 250 boutiques worldwide and annual revenues over $2 billion. Prada is known for its high-quality leather goods, shoes, ready-to-wear collections and accessories.
The document provides an analysis of Prada's brand strategy. It begins with a brief history of the brand from its founding in 1913 to its expansion globally in the 1990s under Miuccia Prada. It then performs a SWOT analysis, identifying strengths such as a loyal audience and global store presence, weaknesses like high reliance on leather goods, opportunities like growth in Asian markets, and threats from competitors. Finally, it proposes three strategic recommendations: expanding further into high-growth markets, enhancing its digital and online presence, and pursuing co-branding or product alliances with other fashion brands.
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
How People Really Hold and Touch (their Phones)Steven Hoober
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
The document outlines a marketing plan for a new dosing cap for Vernel Concentrate fabric softener. The cap aims to overcome consumers' feeling of waste by providing the correct amount of concentrate for each wash. The plan includes digital PR to raise awareness of eco-friendlyness. An ATL campaign uses television commercials and press samples to promote the cap's waste-reduction. BTL activities include point-of-sale promotions and social media contests. The budget allocates funds across these digital, ATL and BTL communications activities.
The document discusses Dyson's V7 cordless vacuum cleaner. It provides details on the target demographics, including an age group of 25-30 years old, no specific gender but likely women in some markets, and an upper middle to wealthy income group. It outlines problems with previous vacuums like safety issues, poor maneuverability, and noise. The V7 aims to address these with features like child locks, various attachments for hard to reach areas, a cordless design, stronger dust bags, lower energy use, and reduced noise. Key specs of the V7 include its powerful suction from its digital motor and 15 cyclones, long battery life, and certification as asthma and allergy friendly.
The document provides an analysis of Prada's brand strategy. It begins with a brief history of the brand from its founding in 1913 to its expansion globally in the 1990s under Miuccia Prada. It then performs a SWOT analysis, identifying strengths such as a loyal audience and global store presence, weaknesses like high reliance on leather goods, opportunities like growth in Asian markets, and threats from competitors. Finally, it proposes three strategic recommendations: expanding further into high-growth markets, enhancing its digital and online presence, and pursuing co-branding or product alliances with other fashion brands.
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
How People Really Hold and Touch (their Phones)Steven Hoober
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
The document outlines a marketing plan for a new dosing cap for Vernel Concentrate fabric softener. The cap aims to overcome consumers' feeling of waste by providing the correct amount of concentrate for each wash. The plan includes digital PR to raise awareness of eco-friendlyness. An ATL campaign uses television commercials and press samples to promote the cap's waste-reduction. BTL activities include point-of-sale promotions and social media contests. The budget allocates funds across these digital, ATL and BTL communications activities.
The document discusses Dyson's V7 cordless vacuum cleaner. It provides details on the target demographics, including an age group of 25-30 years old, no specific gender but likely women in some markets, and an upper middle to wealthy income group. It outlines problems with previous vacuums like safety issues, poor maneuverability, and noise. The V7 aims to address these with features like child locks, various attachments for hard to reach areas, a cordless design, stronger dust bags, lower energy use, and reduced noise. Key specs of the V7 include its powerful suction from its digital motor and 15 cyclones, long battery life, and certification as asthma and allergy friendly.
The Lenor Project aims to become the leader in fabric softener sales while committing to environmental sustainability. The team will target traditionalist customers aged 30-45 by focusing on their home and family decisions. A digital plan will introduce customizable products through user-friendly vending machines, allowing consumers to share their creations on social media. The in-store plan calls for hypermarkets to let customers create their own products, supermarkets to offer a new dosing option, and discounts stores to sell in new, larger packaging - boosting sales across all store types while promoting eco-friendly products.
The objective outline was for the creation of a Global Marketing
Strategy for P&G’s Tide Coldwater/ Ariel (Focusing on product
packaging; in store campaigns and social media only).
The GMS had to kept with P&G’s set of 2020 Sustainability
Goals. http://www.pg.com/en_US/sustainability/overview.shtml
The objective: convert 70% of wash loads into cold water by 2020Challenge: I was required to work with colleagues in NKU (Haile US Bank College of Business) on
a Global Marketing Strategy project for the client, Tide Coldwater/Ariel
(P&G) and was responsible to update its existing marketing strategy to
make it more global by accounting for the global and cultural challenges.
The primary focus was placed on developing specific strategies related
to product packaging, in-store campaigns, and social media and
require to create mock-ups (e.g., mock up of
packaging, in-store campaign, and/or social media use).
The document proposes establishing a company website for Luciere to address issues with physical stores not providing full product specifications and insufficient customer support. Key points:
- A website would provide full specifications and 24/7 online customer support to better satisfy customers.
- It would cost around $67,000 to set up initially and require a computer, internet connection, website hosting, domain name, construction software, printer, camera, and hit counter.
- The website would feature the company logo, mission, address, hotlines, support, products, stores, news, and featured items. Customers could browse, compare specs, and get online help.
- Implementing the website is recommended to improve Luc
Startup - The ultimate list of innovative Italian startupsAntonello Schiavo
After becoming passionate about Startup I had the opportunity collect a list of the most innovative Italian startups that everyone should know.
This presentation will be updated regularly with the latest startups that I find interesting.
I hope this presentation will be useful for you and your team while learning about the Italian startup ecosystem.
Pinion Pins are a magnetic pinning system that securely binds fabrics like duvet covers, furniture covers, and more (1). They utilize specialized magnet technology to provide a protective hold without damaging fabrics (2). Pinion Pins are produced overseas with quality control and packaging, and final assembly is done by hand (3). The product is competitively priced and has advantages over similar products in strength, applications, and reviews.
Rick Steinbrenner - The Global Brand Guy - Consolidated Business Case StudiesRick Steinbrenner
This is a compilation of 5 separate case studies on businesses at Quickie Manufacturing, Remington Products, Black & Decker and Tenneco/Monroe Auto Parts. It discusses how Rick Steinbrenner -the Global Brand Guy - saw the problem, developed an effective action plan and the results.
Rick Steinbrenner - The Global Brand Guy
This document analyzes the integrated marketing communications strategy of AICHA, a Moroccan brand of jams and tomato paste. It discusses AICHA's commercials, targeting children with cartoons and memorable songs. The analysis covers the brand's message, appeals used including music and celebrity endorsements, and high levels of brand recognition and equity achieved through its advertising. AICHA is seen to have established itself as the leading brand for jams and tomato paste in Morocco through an effective integrated marketing communications approach.
The document summarizes notes from the LeWeb3 conference on various topics related to the internet and technology trends. Key points include: the internet is about conversations and storytelling; figures on internet and mobile usage; the consumer is controlling the web through content generation and allowing/blocking advertising; innovation should be disruptive and reinvent models; usability may involve removing features; enterprise 2.0 focuses on open sharing and team goals; music consumption may move to flat fees; virtual worlds blur real/online; advertising needs reinventing; and the future includes e-commerce, virtual goods, connectivity of internet and mobile, and reinvented advertising.
Growth Strategies: Mapping Out ProblemsPavel Luksha
The document discusses various growth strategies and concepts through case studies of companies in different industries. It provides examples of companies that grew through global expansion, innovation, technology adoption, and adapting to changing market trends. Key growth strategies discussed include developing new markets, product differentiation, branding, promotion, flexibility, and managing integration from acquisitions. Concepts like hypercompetition, sustainability, and cross-cultural management are also covered.
The document discusses Chris Anderson's "Long Tail" model, which proposes that the total demand for less popular or "non-hit" products can be higher than demand for the most popular products. With reduced costs of storage and distribution online, e-businesses can profitably offer a large selection of niche products in addition to hits. This abundance of available products emerges from the elimination of physical scarcity constraints. Websites like iTunes demonstrate how recommending related non-hits can help customers discover new products and create additional demand in the long tail.
Presentation fashion industry & social mediaLa French Tech
This document discusses how luxury fashion brands are using social media to engage with consumers. It provides the example of Chanel's launch of the Coco Mademoiselle perfume through a multi-step social media campaign. This included street marketing activations, a dedicated website and video, and working with influential bloggers who were given the perfume. Benchmark examples are also given of how brands like Gucci, Louis Vuitton, and Dior utilize platforms like Facebook, apps, and blogs. The document advocates that brands must find new ways to communicate with consumers in the current fragmented media landscape where word-of-mouth is highly trusted.
Powerflasher is a digital agency founded in 1997 with over 40 employees located across four global offices. They have three units: an agency for multimedia and application development, a solutions division for own products and consulting, and a creative labs group. Powerflasher works with major brands across web, mobile, and digital installations using technologies like Flash, iOS, and HTML5. They have developed many award-winning projects for clients in industries like automotive, retail, and media.
Founded in 1891 in Eindhoven, Netherlands by Gerard and Frederik Philips to manufacture incandescent lamps, Philips has grown into a huge success with Gerard's brother Anton joining in 1895. Philips strives to improve lives through meaningful innovation, with a goal to benefit 3 billion people annually by 2025 through healthier, more sustainable products and solutions. As an innovative company, Philips follows a rigorous process to create new products that meet local needs, filing 1,690 patents in 2021 and generating EUR 286 million in IP royalties.
Interface is a carpet tile manufacturer that has made significant progress in sustainability. It has reduced waste sent to landfill by 82% and water and energy use by over 80% through efficiency efforts. The company sees sustainability not just as corporate social responsibility but as core to its business strategy and competitive advantage through innovation to expand into adjacent markets with closed-loop systems.
Lean Marketing: New Rules for the Social & Real Time WebFernando Polo
The same "change" that Toyota introduced decades ago, has to be applied to marketing and creativity these days... Fragmented media and consumer attention... We are impatient, we want everything done yesterday.
Of course, we are talking about Real Time Marketing, but not only real time: it's the lean philosophy in its entirety that has to be taken into account. Agile development, short cycles, trial and error, etc
Strategy is overrated. Digital startups are showing us the way to success in our century. Innovate: think fast, create something people can use as fast as you can, listen, fine tune, try again...
A new methodology for times where the user is the king. Empowered users deciding everything one click at a time. You have to make People -not Product/Brand or Service- your new compass.
#PeopleFirst
This document provides an introduction to product management. It defines a product as something sold by an enterprise to customers. Product development is the set of activities from identifying a market opportunity to producing, selling, and delivering the product. Key characteristics of successful product development include quality, cost, development time, and capability. A product development team typically includes representatives from marketing, design, manufacturing, and other functions. The document discusses trends in future products and challenges in balancing quality, value, time, and cost for new products. It also categorizes different types of new products that companies develop.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
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By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
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6. What will life be like in 2050? Antonio Marella, Henry Sichel, Simone Prada
7. Life will be more and more stressful Free-time will represent a primary need Antonio Marella, Henry Sichel, Simone Prada Need to reduce time devoted to doing housework
13. Houses will be probably managed by software devised to help consumers carry out their daily routine. Antonio Marella, Henry Sichel, Simone Prada
14. “ Think about the tip of a needle. It’s a minute area. Entering the nanotechnologies world, we will understand there is enough space to write there all twenty-four British Enciclopedia.” Richard Feynman Nobel Prize in Physics 1965 Antonio Marella, Henry Sichel, Simone Prada
15. The World is walking in one direction only… USA: 2.7 bll€ Nanotechnologies R&D investments UE: 1.5 bll€ China: 1.1 bll€ Japan: 0.8 bll€ Antonio Marella, Henry Sichel, Simone Prada
17. We believe nanites represent the best carrier to allow a direct application of chemical reagents on interested molecules, in order to erase impurities from any kind of surfaces, clothes or materials. Nanites will be driven by domestic software and activated through a consumer simple motion. Antonio Marella, Henry Sichel, Simone Prada
19. PRATICAL APPLICATIONS Floors sterilization can be activated in any moment with a click; Consumer can get an automated cleaning putting to place flat and then pushing a button; Consumer can activate furnaces and ledges cleaning process by a simple motion. User can initialize the clothes cleaning directly inside closets and drawers; Antonio Marella, Henry Sichel, Simone Prada
22. Strengths Weaknesses Opportunities Threats ● No water consumption ● Low energy consumption ● No residue ● Full-automatized process ● High initial production costs ● Long R&D program ● Utilization of public finding ● Positive technological consequences ● Sector leadership ● Risk of becoming just a follower of market leaders
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24. Strengths Weaknesses Opportunities Threats ● No water consumption ● Low energy consumption ● No residue ● Full-automatized process ● High initial production costs ● Long R&D program ● Utilization of public finding ● Positive technological consequences ● Sector leadership ● Risk of becoming just a follower of market leaders
26. Antonio Marella, Henry Sichel, Simone Prada Product Henkel-Tech Project Reagents Product Output 2050
27. Product Antonio Marella, Henry Sichel, Simone Prada Product “ Beehive” Software “ Bee-driver” Nanites “ Bees” Henkel-Tech technology that allows interaction between reagents and interested molecules It “teaches” domestic software how to use Bees and contains Henkel know-how to permit better applications
28. Product Antonio Marella, Henry Sichel, Simone Prada Reagents Differentiation Honey Ambrosia Nectar Wax Kitchen Bathroom Clothes Floors
29. Product Antonio Marella, Henry Sichel, Simone Prada Installation kit and and Bees recharge system (like USB) Packaging Beehive (Bees + Bee-driver)
30. Product Antonio Marella, Henry Sichel, Simone Prada Disposable vials in biodegradable materials Packaging Reagents
32. Price Antonio Marella, Henry Sichel, Simone Prada Beehive Pricing Step 1 : skimming strategy, according to high production costs; Economies of scale Step 2 : expansion strategy, capillary distribution, price reduction. price comparable to current top class appliances one OBJECTIVE:
33. Price Antonio Marella, Henry Sichel, Simone Prada Pricing Reagents Low unitary price comparable to current detergents one Differentiation strategy: Segmentation variables: kind of surfaces and materials, reagents cleaning capacity, versatility;
35. Promotion Antonio Marella, Henry Sichel, Simone Prada Advertising Step 0 : viral marketing based strategy, vaporware and rumors ; Beehive Step 1 : Placement: to control the market top segment, heavy advertising campaign (most wanted Christmas present 2050); Media: traditional and innovative channels, as virtual realities, dedicated to upper-classes; OBJECTIVE: The product must become a status symbol
36. Promotion Antonio Marella, Henry Sichel, Simone Prada Step 2 : Placement: heavy spreading of the product on the market, exploiting lower classes imitation effect and economies of scale consequences; Media: mass traditional and innovative channels, massive presence on entertainment media.
37. Promozione Antonio Marella, Henry Sichel, Simone Prada Reagents Initial drawing from Beehive advertising; strong fidelization campain during the second step to defeat followers imitation strategies.
39. Distribution Antonio Marella, Henry Sichel, Simone Prada Step 1 : pull strategy, according to interest generated by viral marketing, especially by e-commerce and virtual channels; Step 2 : exclusive distribution by specialized owned or franchising shops (like Apple Stores); Step 3 : push distribution, spreading through organized distribution (white-appliances distribution model). Distribution Strategy Beehive
40. Distribution Antonio Marella, Henry Sichel, Simone Prada Step 1 : high unitary-value client, sales based on the same starting channels of the Beehive (e-commerce, virtual channels); Step 2 : initial distribution (P.O.P., Alixir-Barilla model) through organized distribution, paying attention to the possibility of developing a vast market based on online-sales; Step 3 : mass diffusion using organized distribution and web focalizing on fidelity strategies to opposite competitors. Reagents Distribution Strategy