Why do we still use lighting that’s based on 19th century technology? During this session, you’ll discover everything about Philips’ hue lighting, the worlds first internet connected light bulb and how we - connect with users through social media in order to drive our innovation - drive innovation through strategic partnerships

1. Gunter Blanckaert - @guntbl | Carolina Miodownik - @cmiodo
#meethue

2. A born innovator

3. Born innovators
Philips’ founding fathers: Frederik, Gerard and Anton Philips

6. So many
things
in the
internet
of things
Connected living has truly come of age.
And the connected home looks so
much better with the lights on.

7. •Add Video: friends of
Hue

12. Lighting that
goes beyond
illumination
We want to improve
people’s lives with

13. Lighting Beyond Illumination - Convo

15. Meet hue…
and some
more
An eco-system of lighting
products and innovations.
A wealth of apps, services
and developer technologies.
Designed around a future-proof
bridge and web portal.

16. And we’re
keen to do
great things
Working with friends to
bring smart living to
people’s.

17. Working with friends to
bring smart living to
people’s.

20. Consumer
Driven
Innovation
... Put the light at their own
benefit

24. Here today.
More
tomorrow.
Social Media is a great
enabler in our innovation
process
5 ways to use social
media to keep improving
your product

25. Social Media in the Innovation cycle
Research and
development
Prototyping
and adjusting
Post launch
improvement
Portfolio and
lifecycle
management
Working with friends to
bring smart living to
people’s.
1. Recruit for
research activities
2. Social Listening
3. Hue Labs 4. Moment of truth 5. Keep delivering
value

27. The Moment of Truth

28. Keep delivering Value

30. #meethue | www.meethue.com
@guntbl | gunter.blanckaert@philips.com
@cmiodo | carolina.miodownik@philips.com